User Reviews Overview
About Helium 10
Helium 10 is an All-in-One software provider trusted by 1,000,000+ e-commerce entrepreneurs, agencies, and major global brands to power their business growth on Amazon. We take a big picture approach to give you the tools you...
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- Industry: Retail
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
A must-have
Pros
Valuable data that it provides and timely reports
Cons
Change of the interface which was performed recently made it harder to navigate
- Industry: Retail
- Company size: Self Employed
- Used Daily for 2+ years
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Review Source
There is no other equivalent tool suite for Amazon sellers
Pros
When I first learned of Helium 10 back in 2015, I started with the free access to keyword and listing tools and that UI/UX experience was great enough for me to subscribe. Now Helium 10 is a no-brainer, as Helium 10 as added many additional tools and maintaining a high-level of UI/UX. I have been able to drop subscriptions to other software. My main daily tools in the Helium 10 suite are Cerebro for keyword search, Keyword Tracker to identify the keyword with the highest potential, Follow-up for auto-emailer, Profits for financial analysis and now I can add ADS this week and I'm looking forward to Inventory Management later this month, these I will use daily.
Cons
I have no cons with this software. It's like comparing Amazon to all other platforms. Amazon is not perfect but there is no other even close. Same with Helium 10, I have subscribed to just about every popular Amazon tool suite out there, no others are even close to the value from Helium 10 for the money. Ok, when I first started using Follow-Up I thought something strange was going on but support set me straight that I hadn't specified the ASIN for the auto-email. When you adopt a new tool you still have to learn how to use it. Is that a con or just real life.
- Industry: Retail
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
Unethical and incompetent organization
Bad. The few features I make use of work really well. It seems every time I try to adopt a new feature I am met with bugs, or some 'try and buy' scheme that's not specified so they can easily get their hooks in me and force me to upgrade to their next tier.
I do not think Helium 10 is an ethical organization. I think they're a bunch of talented and corrupt developers looking to get as much money out of their consumer base and they are happy to confuse their customers in order to keep their hooks deep in the operations of their customers.
If I could go back in time I would have taken the less impressive feature-set of Jungle Scout to avoid the dishonesty of this organization.
Pros
Certain features work well. They come out with new features frequently. Be careful to vet new features before using as this company has a tendency to release features that appear to be half-baked and not quite ready to go to market.
Cons
Portals: they allowed me to create a portal (landing page) due to a glitch. I should never have been able to at my price tier of Platinum. I created collateral and included an insert in my packaging leading customers to the portal.
The portal has a 100 page view limit, essentially making it useless. They say I have to go to their next price tier of Diamond ($250/mo) to remove this limit. At no time when creating the portal was I made aware of the limit.
I also purchased a domain through Helium 10. Any domain purchased with Helium 10 has a limitation that it can ONLY BE USED FOR PORTALS. This limitation is not specified when purchasing.
Now I've been trying to get them to migrate the domain to AWS for several weeks now and their development team is continuing to work on it.
I'm now sending out collateral containing a landing page that goes nowhere because I don't want to upgrade to diamond. My packaging contains a '[email protected]' that isn't hooked up to a web server because the domain contains a limitation of only being useful for landing pages created through Helium 10 (again, they do not specify this limitation when selling you the domain) and I'm completely screwed if my customers follow my insert or try to reach me by email.
Their support team continues to assure me that this will be addressed. They've been doing it for about 3 weeks now.
Alternatives Considered
Jungle ScoutReasons for Switching to Helium 10
Better featuresTop Helium 10 Alternatives
- Industry: Consumer Goods
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Almost Necessary to Amazon & Walmart Sellers
It's great and it is almost necessary to have to become a successful Amazon seller.
Pros
It provides so much insight on keyword and listing functionality for Amazon and/or Walmart sellers. The team also provides extensive how-to and insight videos on running these businesses.
Cons
I don't love the "Black Box" feature, which aids in finding new products to sell. I find it difficult to use and not that helpful.
- Industry: Information Technology & Services
- Company size: 11–50 Employees
- Used Daily for Free Trial
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Review Source
Helium
Pros
This is very helpful to find products quickly.
Cons
There's none. I think the software was very efficient.
- Industry: Apparel & Fashion
- Company size: 11–50 Employees
- Used Weekly for 2+ years
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Review Source
They charge money while their app does not work
I paid for Atomic $250, but it never worked. I opened tens of cases with bugs and error, however, they does not care. When I requested a refund as I did not receive a service I paid for, they refused with no reason.
Helium10 is like paying for a cat on the bag. You never know if you will lose money with them or not.
They make money on cheating people.
Pros
They have plenty of features unfortunately, most of the products do not work.
Cons
lack of support
Plenty of features do not work.
- Industry: Wholesale
- Company size: Self Employed
- Used Daily for 6-12 months
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Review Source
Best for competitor analysis of amazon store specially for reverse engineering
You can consider it a good product for amazon account management including product and competitor research with other multiple options. I think it worth it
Pros
you can track the products and your competitors using reverse engineering. Also it is good for amazon account management like generating reports.
Cons
it is not accurate in some markets specially gulf markets but they are improving the results.
- Industry: Retail
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
Amazing - so much information to run your business!
Really good. Great tool, decent price for what is offered
Pros
I love that it offers so many things in one package. I dont need anything else
Cons
I wish it had PPC biding cost. It might, but what also comes with all of the great features is my lack of time to learn it. I dont have enough time to figure it all out. What i use , I LOVE. And i try to learn new things when i can
- Industry: Retail
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
Evolving and Cutting Edge
Top quality business focused on customer success.
Pros
Additional features are been added to compliment the already great modules. Giving an all round business tool.
Cons
Integration to external accounting would be a great add on.
- Industry: Consumer Services
- Company size: 11–50 Employees
- Used Weekly for 6-12 months
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Review Source
Helpful but they cheat on fees
The company tries to get a customer quickly, but it is not easy to unsubscribe. They use deceptive methods of charging fees. They don't inform you about your subscription to keep you paying for their services for as long as possible. I recommend paying attention because this is bordering on fraud.
Pros
Indicates sales trends on amazon, but Im not sure it's true score
Cons
The software is difficult to use, I do not recommend it to inexperienced people. It is not very intuitive and you have to spend a lot of time getting to know the program.
- Industry: Electrical/Electronic Manufacturing
- Company size: 501–1,000 Employees
- Used Daily for 2+ years
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Review Source
It is the best
Pros
The Helium 10 is definitely the best product for Amazon list analyses
Cons
The price is very high. You need to sell lots of product to effort
- Industry: Media Production
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
Full-featured Amazon ecommerce software
I've had a very good experience with Helium10 and I'd easily recommend the Platinum plan. The Diamond plan is a bit overpriced for what you get as you just get the ADS software, which is fairly good, but it's becoming less useful as Amazon is building out more and more functionality in their Advertising console. I find that I don't use the ADS tool much.
Pros
Helium10 offers the full range of tools that you'd need for market research and running a business on Amazon. Since it's pretty much all you need it's handy that you don't have to look elsewhere for one tool here, another tool there. Most of the tools are quite accurate – accurate enough to make important decisions regarding product selection – and provide a significant amount of data.
Cons
A couple of the tools, like the inventory analyzer, are inaccurate, though they're not the important ones. Their customer service can take a really long time to respond to some issues, particularly ones that involve billing (sometimes it can be weeks rather than days).
- Industry: Consumer Goods
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
If You Are Not Using Helium 10 for Your Amazon Business, You Don't Have an Amazon Business
A one-stop cloud platform for 90% of my software needs to run my Amazon business. The only other significant software expense is accounting software. (QuickBooks)
Pros
By far the most comprehensive, cost-effective, feature-rich Amazon seller tool platform available. The team at Helium 10 has not taken their foot off the gas of refining their great set of Amazon seller tools. There is not another seller tool platform in their class.
Cons
There is nothing I don't like about Helium 10. The only thing on my wishlist is they develop an integrated social media platform that works with Helium 10 Portals and our website. I would like it to include a link rotator. They have already knocked other items off my wish list like inventory management/forecasting, profit/financial reporting, and PPC ad management.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Used to be great
Used to love it and recommend to others, will be looking for better options moving forward and not recommending.
Pros
I use Helium primarily for kw research and listing writing, it used to be second to none in these areas.
Cons
They limited the number of kw's that can be imported into Scribbles...this is just ridiculous I need far more than the 1000 limit, this makes my life difficult.
Another thing...there should be a better choice for feature subscriptions, I use Cerebro, frankenstein, scribbles and kw tracker that is it, I don't need the rest.
- Industry: Market Research
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
Almost ALL THAT YOU NEED for an Amazon Business
My experience with H10 is great. It's a perfect business deal. I mean they over-delivery, most of the time. The add little or big improvements that matter and they try to be in the first line with almost the complete package for an Amazon business.
Pros
It's very easy to use and has a lot of options. But it's XRay that makes my life very easy and the Profits helps me to see how my business is doing.
Cons
I wish that you get us a chance to try the new ads and to offer feedback, because I use another soft for that, and I don't know if the ADS beta works as good as that, or if the formulas are so easy to implement.
- Industry: Retail
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
The full package - Best available
It has been a critical tool for us to have success within Amazon. We use nearly all features and without them we would have either taken much longer to achieve our goals or we would have missed opportunities.
Pros
It has everything you need in Amazon software - you really dont need to have any other software. They are also constantly updating and adding new features.
Cons
At time of writing this, there really are no cons - I would like to see a few extra search features added to the chrome extension in line with the competition.
- Industry: Consumer Goods
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
Limitations are frustrating
good
Pros
the chrome extension and tight integration with Amazon platform to link back and forth and the ability to download into Excel to filter and view data as I choose
Cons
the limitations - even when you subscribe monthly, there are still limitations on simple searches like Blackbox - very frustrating when just starting out
- Industry: Internet
- Company size: 2–10 Employees
- Used Daily for 6-12 months
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Review Source
Relatively Easy to learn, difficult to master (but worth it)
I'm using the software to make informed decisions regarding selling stuff on Amazon. What source direct in larger quantities vs continue to arbitrage.
Pros
easy to understand and find the basic information and data i'm looking for
Cons
some functionality glitches. I often have my COGS changing due to negotiations or supply shortages so when I go to change those prices they rarely actually update. I've been told it can take as long as 6 hours for them to redo in the system but they don't. I'll get reports and sometimes have to do a double take because the margins aren't correct and then I realize .... oh the new price is wrong.
- Industry: Retail
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
A must for serious Amazon sellers
I have had a good experience overall.
Pros
I have access to a large range of tools that enable me to research products on Amazon in multiple countries.
Cons
The price is expensive for small businesses.
- Industry: Banking
- Company size: 201–500 Employees
- Used Daily for 1+ year
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Review Source
Well known platform
it is great for me
Pros
it is great for me and I am using Helium10 for my daily e commerce task
Cons
it is great for me and I am using Helium10 for my daily e commerce task, cost should be decresed
- Industry: Consumer Goods
- Company size: 2–10 Employees
- Used Daily for 6-12 months
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Review Source
all under one roof
very positive, great learning tutorials, freedom ticket useful for newbies and those wanting to improve certain areas and also like the podcasts
Pros
Great range of products and features and training videos really help.
Cons
kw ranking does not give you granular info on ranking on mobile v desktop and also in different areas of US where your ranking might differ - this could be a great additional feature for advanced kw ranking
- Industry: Cosmetics
- Company size: Self Employed
- Used Daily for 1+ year
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Review Source
Hi
it's good
Pros
All the features
cerebro,and some other tools but sometimes is confusing
Cons
I wish they had the search frequency for keyword research and also video tutorial for setting up follow up email.
Also the software doesn't have the features
- Industry: Food & Beverages
- Company size: Self Employed
- Used Daily for 1-5 months
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Review Source
An Essential Tool for Managing Your Listing and Tracking Performance
Cerebro 10 for keyword search and benchmarking competitors
Pros
Just signed up for Helium 10 last week and it fulfills all of the prerequisites of ANYONE selling on Amazon. It takes the pain out of keyword research and optimizing your listing. More importantly, it helps to benchmark your competitors and provides a robust Chrome bookmark and Alert feature.
Superb tutorials to familiarize you with the features of Helium 10 and clear guidance on how you might use them.
The essential management tool for beginners and experienced users alike.
Cons
Probably need a bit more work on scribbles, but a minor quibble.
- Industry: Computer Hardware
- Company size: 2–10 Employees
- Used Daily for 6-12 months
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Review Source
Helium 10 is the foundation stone of my business
Pros
Helium 10 makes sure each facet of their programming is understandable through training videos. I rely heavily on these.
Cons
I wish i could find answers to questions I have faster. For example, on the mobile app it says to make a product as a favorite at helium10.com. I have not found out how to do that yet.
- Industry: Sporting Goods
- Company size: Self Employed
- Used Daily for 1+ year
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Review Source
Great software
Pros
Easy to use and the Research tools are great!
Cons
The price is very high. It'd be the perfect software priced at $29.99/month imo