AppsFlyer Reviews

Pros

It has a very intuitive UI, technically works almost perfectly, has vast dimensions and metrics on disposal, custom dimensions, awesome direct support (Alyona needs to be mentioned here), and tech support.
Creative tool, especially AI feature.
Data clean room was also cool, even though we could not particularly utilize it (due to reasons on our end) but it shows good potential.

Cons

You need to log in every 24 hours (when logging in with a Google account)
Lack of possibility to create custom metrics (IPM, Ad profit, etc)
Cannot copy stuff directly from the custom dashboards (eg campaign name etc)
A lag in retrieving Ad revenue data from Ad Networks via API.

Pros

Data Visualization is the best on AppsFlyer

Cons

Raw data exports are only available for 90 days

Pros

i like the platform beacause for me is very easy follow the events.

Cons

sometines the package of conversions is very limit and expensive

Pros

AppsFlyer has strong functionalities when it comes to attribution and analytics. It also provides rich feature such as fraud detection and data locker.

Cons

AppsFlyer is costly and demands a premium over it's rivals.

Alternatives Considered

Singular and Branch

Reasons for Switching to AppsFlyer

We chose AppsFlyer for its ease of implementation and use.

Pros

I like most about Appsflyer’s OneLink. It optimizes mobile marketing by directing users to the right content on any platform, enhancing user experience, easing integration and management and boosting campaign performance. I

Cons

Appsflyer’s complexity and lack of a dark theme make it less user-friendly, posing challenges in navigation and causing eye strain during extended use.

Pros

The ease with which the platform can be used, the integration with partners, detailed information, customization of dashboards, and customer support.

Cons

Be able to view more data from the dashboard without having to download a raw data report. For example, in the case of Apple Search ads, it would be convenient to see the attribution of events to keywords directly from the overview.

Pros

Highly developed overall and horizontal features to help mobile advertisers track the deeper level of conversions and measure the result from different angles

Cons

Creative Optimisation Tool could be further developed. It is not the best in the market. For example, Luna (previous analytic tool) was better in certain aspects. They had much more insights and ideas to combine data to realize diverse performance result.

Pros

The Dashboard is easy, it's quite simple to implement and run CPE Campaigns

Cons

The Pricing cost 0.07$ per conversion is way too much, especially since I am getting charged for CPE, where the primary purpose is to gather active users that provide engagement. These days clicks/installs are insufficient, which is a report based on 5 Years of experience. I though I'll be charged when someone make conversion, I don't consider installing the app proper conversion, but when the user completes my action

Alternatives Considered

Singular, Branch and Kochava

Reasons for Switching to AppsFlyer

It was better marketed, such as when I was searching for attribution, Appsflyer was first one visible and since I've never used such service before, I did not knew the pros & cons of all. Right now I do know Appsflyer is more expensive than the rest

Pros

I like it's realtime analytics reports with smoothest tracking system. Which allow us to track all users behaviour and further in-app events.

Cons

Honestly, not much to say here but a bit time taking while integrating to new media source partners specially with that handshake update : (
But it is also + point as if the POV is advt. here.

Pros

That you can track every app event and identify useless events with protect360

Cons

I would like to improve audience exporting options

Pros

What I like most about Appsflyer are: the functionality of the platform, customer support, the learning and knowledge base, reporting, overall performance, and user-friendliness in accessing different functions, especially working as an advertiser and publisher

Cons

Not much likely, but I find it difficult to analyze as I sometimes get lost while navigating the platform. I have noticed significant updates on the platform, which is good, but I am still adapting to where to function.

Pros

- Clear UI: i can easily see and analyze data that important to our campaign performance. therefore, if i want to load a huge amount of data, appsflyer tend to be slower and start lagging. But overall, Appsflyer has a good UI design for user.
- Have useful metrics for marketer, very good at combining game data, simple setup: as a marketer who doesn't know and also doesn't want to work with difficult data setup, appsflyer helps me a lot in data pull setup as I only need some simple steps (which already have guide on appsflyer website). Basic marketing metrics are pretty clear and useful, i don't have to create new custom metrics.
- Responsive and helpful assistant: our assisant, mrs [sensitive content hidden] is very helpful and informative. She helps us a lot on the journey of using Appsflyer as a MMP

Cons

- Hard to custom report: actually, I'm a person who very into create graph with every single metrics. Therefore, Appsflyer doesn't allow me to create graph with some metrics that i want, for example D0 ROAS, D1,2,3 retention rate.
- Can't check revenue source

Pros

- Industry trusted
- Great functionality
- Reliable & Consistent
- Value for money
- Fantastic customer support
- Learning and certification

Cons

Difficult to fault it so far. It was a bit confusing at the start but our rep gave me a fantastic onboarding and there's tonnes of education and training on the Appsflyer site. I proactively asked for onboarding training but maybe add some more tips or links to docs during the onboarding process?

Pros

As an app marketer, I've found AppsFlyer to be an invaluable tool for our mobile marketing efforts. The platform's reliable attribution capabilities have been integral in managing our app campaigns. We can accurately track app downloads and lead activations by channel, which has improved our ability to measure and optimize our marketing performance. It has easy API integration with our dashboards.

The proactive team at AppsFlyer has been exceptional in alerting us to potential fraudulent activities, allowing us to safeguard our marketing spend and maintain the integrity of our campaigns. This level of protection has given us confidence in our data and helped us make more informed decisions about our marketing strategies.

Cons

The proactive team at AppsFlyer has been exceptional in alerting us to potential fraudulent activities, allowing us to safeguard our marketing spend and maintain the integrity of our campaigns. However, in order to leverage further details about the fraud reports, the premium solution was quite costly and would have costed us more than the amount saved by charging back the fraud conversions. It would have been slightly profitable for us if we were able to purchase a one time or one month premium P360, however the team was not flexible on this matter. Other MMPs may have more affordable premium fraud protection.

Pros

Relatively simple user interface with customizable dashboards.

Cons

Challenges with exporting data so it is filtered and automated.

Pros

It is very convenient and intuitive - which makes work flow smoothly

Cons

Their technical support is lacking. Since they don't take money from agencies, they tend to belittle them and provide no good technical support.
Until someone from their support responds, they're not professional enough, and it usually ends with me teaching them about AppsFlyer instead of them answering my questions...

Pros

The attribution model for Multitouch acquistion is very consistent and the impact on Paid Campaigns is positive. The extraction of the data for modeling and DATAVIZ is easy and has multiple options. Finally there is tons of documentation and tech support.

Cons

The integration with certain media partners is glitchi

Pros

Being of the main MMPs in the market, the majority of advertising partners has experience working with AppsFlyer, which makes the setup very easy for most new campaigns. Some beta features from certain channels are also first available for accounts that use AppsFlyer as an MMP.

Cons

Bad customer service and an attitude that they really don't care for their clients. We have used AppsFlyers for years and because of that were in a legacy tier. This legacy tier was one day removed out of the blue and we were moved to a lower tier, with no access to crucial functions. The message we got from their salesperson was basically "pay now or you won't have this back".

Pros

Appsflyer helped us in ease of tracking via multiple inventory , detect frauds and optimize the campaign

Cons

Frequent changes in the algorithms which causes roadblocks for ongoing campaigns

Pros

skan overview section. i'm building iOS campaigns in a lot of source. after the skan overview i'can learly see the platforms CPA

Cons

custom dashboards section and frequent product failures

Pros

Very good reporting, support, and breakdowns to help understand key metrics.

Cons

Difficult to understand differences between platform attribution and third-party attribution

Pros

- ease of use
- Good attribution window parameters
- easy set up

Cons

The turnaround time for customer service

Pros

All the features such as Overview Dashboards, Cohorted reports, Creative Optimization and Raw reports

Cons

Can't download longer duration cohort or older raw reports. POC is non responsive

Pros

The CSM is always responsive, and escalates issues when something urgent happens.

Cons

The platform is expensive, the dashboards are very slow to load, not very convenient for reporting

Pros

It helps to track the benchmarks among all channels, providing a better view of the ROI and hence optimize the spends.

Cons

The audiences created stops syncing at times.