---
description: Review of BrightLocal Software: system overview, features, price and cost information. Get free demos and compare to similar programs.
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title: BrightLocal | Reviews, Pricing & Demos - SoftwareAdvice AU
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# BrightLocal

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> BrightLocal is a cloud-based local SEO platform designed to help marketing agencies and in-house marketers succeed at local search.&#10;&#10;The dashboard allows users to view marketing performance and determine the extent of local search visibility, identify opportunities, and generate custom reports. Users can manage local citations, track NAP issues and duplicate listings, and search for new citation sites.&#10;&#10;Users can also track keyword rankings at a city, or zip code level.&#10;&#10;BrightLocal’s reputation management tools allow users to request, monitor, and display reviews.&#10;&#10;BrightLocal offers integration with third-party platforms such as Google Analytics, AgencyAnalytics, and more. It is available on monthly and annual subscriptions and support is offered online and over the phone.
> 
> Verdict: Rated **4.8/5** by 281 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.8/5** | 281 Reviews |
| Ease of Use | 4.6/5 | Based on overall reviews |
| Customer Support | 4.9/5 | Based on overall reviews |
| Value for Money | 4.8/5 | Based on overall reviews |
| Features | 4.7/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: BrightLocal
- **Founded**: 2009

## Commercial Context

- **Starting Price**: USD 39.00
- **Pricing model**: Other (Free Trial)
- **Pricing Details**: Single Business: $35/mo (billed monthly) $29.17/mo (billed annually)&#10;Multi Business: $60/mo (billed monthly) $50/mo (billed annually)&#10;SEO Pro: $90/mo (billed monthly) $75/mo (billed annually)&#10;&#10;A 14-day free trial is available - no credit card needed.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Australia, Canada, Germany, Ireland, Netherlands, New Zealand, Singapore, South Africa, United Kingdom, United States

## Features

- API
- Activity Dashboard
- Alerts/Notifications
- Audit Management
- Backlink Monitoring
- Competitive Analysis
- Customisable Branding
- Customizable Reports
- Customizable Templates
- Dashboard
- Geo Rankings
- Google Analytics Integration
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Listing Management
- Localization Automation
- Mobile Keywords
- Monitoring
- Multi-Location

## Integrations (3 total)

- AgencyAnalytics
- Google Analytics 360
- Meta for Business

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- Chat

## Category

- [SEO Software](https://www.softwareadvice.com.au/directory/3505/seo-platform/software)

## Related Categories

- [SEO Software](https://www.softwareadvice.com.au/directory/3505/seo-platform/software)
- [Local SEO Software](https://www.softwareadvice.com.au/directory/4487/local-seo-tools/software)

## Alternatives

1. [AccuRanker](https://www.softwareadvice.com.au/software/106032/accuranker) — 4.9/5 (330 reviews)
2. [Semrush](https://www.softwareadvice.com.au/software/355847/semrush) — 4.6/5 (2316 reviews)
3. [SE Ranking](https://www.softwareadvice.com.au/software/355853/se-ranking) — 4.7/5 (297 reviews)
4. [SEO Cocoon](https://www.softwareadvice.com.au/software/520349/SEO-Cocoon) — 5.0/5 (18 reviews)
5. [mangools](https://www.softwareadvice.com.au/software/438311/mangools) — 4.8/5 (91 reviews)

## Reviews

### "Reputation management with BrightLocal" — 5.0/5

> **Jeff** | *2 July 2021* | Marketing & Advertising | Recommendation rating: 8.0/10
> 
> **Pros**: BrightLocal makes it easy to monitor your online reputation across all channels. Everything is under one roof and it's easy to navigate.
> 
> **Cons**: There is nothing negative about the service in my opinion. I needed a reputation management tool and after evaluating my options, this was the clear winner. Everything works as it is suppose to and customer service is amazing.
> 
> My experience has been nothing but the best. I had a problem early on and customer support jumped at the opportunity to help me and they were quick and efficient.

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### "Great Local SEO Tool" — 5.0/5

> **Arlen** | *13 June 2024* | Marketing & Advertising | Recommendation rating: 8.0/10
> 
> **Pros**: They make importing and setting up new locations a breeze. Great customer support as well. The customer reports and portal are really great as well.
> 
> **Cons**: I can only track keywords in 1 location, a lot of my clients have small businesses in small towns so they need to have a wide service area. It would be nice to be able to track and produce keyword reports for neighboring towns as well.
> 
> So far it's been great. Very nice people to deal with.

-----

### "An Utter Scam" — 1.0/5

> **Mark** | *12 January 2022* | Marketing & Advertising | Recommendation rating: 0.0/10
> 
> **Pros**: Absolutely Nothing\! I wish they would never exist as they have only ruined my business\!\!\!\! I was flourishing before meeting these cowboys\!
> 
> **Cons**: They have shut down my account while 7 campaigns were running, and this was due to a fact where they could not understand my basic business need and kept making their point\! At Brightlocal is either their way, or your account get shut\! No signs of refund at all\! The utter shame of the tech industry in 2022. The exact meaning of Scam\!
> 
> An utter nightmare\! Thanks to them my business is at the verge of collapse\! I wish I'd never came across these utter incompetents\!

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### "BrightLocal for Quality and Price" — 5.0/5

> **Verified Reviewer** | *19 November 2021* | Internet | Recommendation rating: 10.0/10
> 
> **Pros**: Citation Management, Rankings, GBP, Reputation Management - affordable and accurate all in one place SEO management software
> 
> **Cons**: No backlink monitoring system yet available for managing / getting backlinks
> 
> Overall experience is satisfactory.

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### "I would recommend BrightLocal." — 5.0/5

> **Verified Reviewer** | *2 June 2021* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: Quality is often overlooked for quantity and mistakenly viewed as expensive. Yet BrightLocal is not expensive but definitely delivers on quality. Before BrightLocal, Local Search Audit and Reputation Manager tools were buried within vast, expensive toolboxes of their competitors. Now, my team can deliver precisely what information my clients need with easy-to-use tools developed for the specific purpose.
> 
> **Cons**: I think they could expand their services laterally and boost Lead Gen tools, and I would like to see a better account dashboard.
> 
> The support team is terrific; big shout out to \[SENSITIVE CONTENT HIDDEN\]. I would recommend BrightLocal to anyone in this field.

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/216349/brightlocal)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/marketing/brightlocal-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/216349/brightlocal> |
| en-GB | <https://www.softwareadvice.co.uk/software/216349/brightlocal> |
| en-IE | <https://www.softwareadvice.ie/software/216349/brightlocal> |
| en-NZ | <https://www.softwareadvice.co.nz/software/216349/brightlocal> |

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