--- description: Review of Feefo Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Feefo | Reviews, Pricing & Demos - SoftwareAdvice AU --- Breadcrumb: [Home](/) > [Review Management Software](/directory/4285/review-management/software) > [Feefo](/software/318961/feefo) # Feefo Canonical: https://www.softwareadvice.com.au/software/318961/feefo > Feefo is the world’s largest verified-customer reviews platform. It helps empower businesses worldwide to collect genuine, verified customer reviews and insights, allowing you to improve your products and customer experiences. With its advanced software and first-rate support, it helps businesses of all sizes connect with their customers, improve their brand reputation and grow sales. Feefo's cloud-based ratings and reviews platform allows you to manage your feedback requests, sending review requests by both email and SMS, as well as display your ratings and reviews in a way that suits you, via its flexible feedback displays. Key features include: Product and service review collection Visual UGC Eco-labels Sampling Syndication Sentiment analysis SMS NPS Social sharing Insight labels Q\&A And more... Reviews matter. Feefo verified reviews matter more. > > Verdict: Rated **3.5/5** by 4 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **3.5/5** | 4 Reviews | | Ease of Use | 4.0/5 | Based on overall reviews | | Customer Support | 4.0/5 | Based on overall reviews | | Value for Money | 3.3/5 | Based on overall reviews | | Features | 3.8/5 | Based on overall reviews | | Recommendation percentage | 60% | (6/10 Likelihood to recommend) | ## About the vendor - **Company**: Feefo - **Founded**: 2010 ## Commercial Context - **Starting Price**: GBP 149.00 - **Pricing Details**: Feefo is designed to grow with you, which is why we offer packages for every type, and size, of business. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Australia, Belgium, Canada, France, Italy, Mexico, Netherlands, New Zealand, Spain, United Kingdom, United States ## Features - AI/Machine Learning - API - Access Controls/Permissions - Activity Dashboard - Alerts/Notifications - Campaign Analytics - Campaign Management - Chat/Messaging - Commenting/Notes - Communication Management - Content Creation - Customer Surveys - Customisable Branding - Customisable Forms - Customizable Fields - Customizable Reports - Customizable Templates - Dashboard - Data Import/Export - Data Visualization ## Integrations (11 total) - Adobe Commerce - BigCommerce - LoyaltyLion - Medallia Agent Connect - Mention Me - Movable Ink - Pinterest - Shopify - Twitter/X - WooCommerce - Zapier ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Review Management Software](https://www.softwareadvice.com.au/directory/4285/review-management/software) ## Related Categories - [Review Management Software](https://www.softwareadvice.com.au/directory/4285/review-management/software) - [Customer Satisfaction Software](https://www.softwareadvice.com.au/directory/4627/customer-satisfaction/software) - [Customer Experience Software](https://www.softwareadvice.com.au/directory/4574/customer-experience/software) - [Customer Loyalty Software](https://www.softwareadvice.com.au/directory/4383/customer-loyalty/software) - [Customer Engagement Software](https://www.softwareadvice.com.au/directory/508/customer-engagement/software) ## Alternatives 1. [SurveyMonkey](https://www.softwareadvice.com.au/software/157864/surveymonkey) — 4.6/5 (10427 reviews) 2. [Trustpilot](https://www.softwareadvice.com.au/software/364802/trustpilot) — 4.5/5 (1202 reviews) 3. [LiveAgent](https://www.softwareadvice.com.au/software/109980/liveagent) — 4.7/5 (1753 reviews) 4. [Jotform](https://www.softwareadvice.com.au/software/433821/jotform) — 4.7/5 (2794 reviews) 5. [Survicate](https://www.softwareadvice.com.au/software/31821/survicate) — 4.6/5 (99 reviews) ## Reviews ### "Great tool but weigh the cost rewards" — 4.0/5 > **Carl** | *25 November 2025* | Automotive | Recommendation rating: 8.0/10 > > **Pros**: Allows great feedback from customers which then allows business actions based on real feedback meaning you get a more targeted response > > **Cons**: It can be a costly tool depending on which plan you purchase. Although how much do you value business improvement insights? > > Really would reckoned it however lol into the cost and return on investment based on your company size ----- ### "Consistently Excellent Service" — 5.0/5 > **Hannah** | *15 May 2023* | Construction | Recommendation rating: 10.0/10 > > **Pros**: The online Feefo portal makes it easy to navigate, which makes the process of gathering feedback straightforward. Allowing us to pick apart feedback and implement processes to make our processes smoother. > > **Cons**: If we were being extremely picky, the occasional emails received by the Feefo hub support team in relation public reviews who have directly contacted Feefo requesting to review our services. We would prefer they were instructed to speak with us directly so we can provide a personal touch as part of the customer experience when using our service. > > Our sales Rep \[sensitive content hidden\] is always there to support us with anything Feefo related so we maximise the Feefo service. The campaign manager tool has helped us engage with more feedback than ever before which means we can make our services the best they can be for our customers. We like the way that Feefo allows us to show case the positive feedback to our customers through the Platinum award. ----- ### "Didn't support our Ecomm platform, Unhelpful Customer Service" — 2.0/5 > **Verified Reviewer** | *21 July 2025* | Information Technology & Services | Recommendation rating: 1.0/10 > > **Pros**: Feefo was easy to set up, but the user interface was quite clunky and difficult for team members to use. > > **Cons**: Feefo does not have good brand recognition outside of the UK, so for our customers based in other locations, they didn't feel that they could trust Feefo and we gathered way less reviews than with a competitor software product. Customer support at Feefo was unhelpful as well. > > Not a good experience to be honest. The price for a Feefo subscription license is less than that of other products, but it's one where you get what you pay for I suppose\! It does the basic / bare minimum, but ultimately we found customer support and Feefo brand recognition to be inadequate, and they did not support integration with our ecomm platform. ----- ### "A good review-gathering solution" — 3.0/5 > **Devin** | *14 April 2022* | Insurance | Recommendation rating: 5.0/10 > > **Pros**: We got a dedicated Feefo review page for our brand which showcases customer reviews. > > **Cons**: Our dev team had to set up a complicated API, it's expensive. > > Feefo is fine, but the widgets gallery is limited. It's also not a very intuitive platform, we typically have to reach out to our rep for help making changes or implementing new things. ## Links - [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/318961/feefo) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data