Act! Reviews

3.8
Overall rating
Reviews

3.8
Overall rating
Reviews
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User Reviews Overview

About Act!

Act! is a CRM, email marketing and marketing automation software designed to help businesses streamline their customer management and marketing efforts. This software offers a combination of CRM tools and marketing automation...

Learn more

Feature ratings

Value for Money
3.8
Functionality
3.8
Ease of Use
3.8
Customer Support
3.5

Browse Act! Reviews

809 of 809 reviews
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Marc
Marc
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 28/12/2024

ACT Works for this Sales Guy

I have used it for over 25 years and I find it invaluable.

Pros

The CRM is a good but it is great as a tool to send personalized emails and letters to groups of people.

Cons

It takes up a lot of memory and with a low gig computer can be an issue.

Response from Act!

It's great to hear that you are using Act!'s fully integrated sales and marketing features to grow your business, Marc. Thank you for letting us know!

Replied 03/01/2025
Thom
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 18/12/2024

30-year user great program but could still be a little better

Like I said the flexibility is is very good and helpful. It has grown and expanded with the times. The customer service is probably the best with any company I deal with. I wish they had longer hours or 24/7 because of my schedule I work with people all over the world and sometimes wind up needing help in the middle of the night. It's gotten too pricey but it is an extremely powerful program and I've enjoyed using it since the early '90s. I've been through several different owners of the program. The current [sensitive content hidden] seeing the most committed to customer service.

Pros

I've been using acts for over 30 years. I like its flexibility and how it has grown over the years. I do wish it had a better mobile application. It doesn't match the desktop well enough. The thing I like best is the customer support if you are a premium member. But it is very costly.

Cons

The price has gotten almost prohibitive. Other programs are much more affordable. The mobile app for your phone is not up to the high standards that I have come to expect from act for over 30 years.

Alternatives Considered

HubSpot CRM

Reasons for Switching to Act!

It's tough to switch after 35 years. But I'm going to do it anyhow because the cost is not prohibitive

Response from Act!

Hi Thom, We value your feedback. If you're using our desktop version, you might want to check out Act! Premium Cloud as it's less expensive and integrates beautifully with Act! Premium Cloud Mobile, our newest and most intuitive Act! mobile app yet. You can learn more here: https://www.act.com/pricing/

Replied 20/12/2024
James
  • Industry: Photography
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Functionality
5
Ease of Use
3
Customer Support
1

2
Reviewed on 20/08/2024

Difficulties !!!

In the last two years I have accumulated a list of difficulties that I have experienced with ACT. Until two weeks ago there were 45 items on the list as well as screen grabs showing the error messages and bizarre things that have taken place. I finally discontinued using one ACT business services. I've had more than six sales people contact me in an effort to upgrade or whatever and each time i complained about problems. Only one person out of that group responded with a solution Warren Meredith. He instructed me to contact ACT Support. I very recently upgraded and contacted ACT Support and I am presently in the process of HOPEFULLY solving the problems. We'll see once I have finished.

Pros

Act is a great program when it works. I have been using it for well over 25 years.

Cons

After purchasing ACT from Costco 25 or more years ago the software ownership has changed multiple times. Each time the customer service has gotten worse and the program updates have gotten more expensive. Subcontractor customer service people have been really poor and unable to solve problems when contacted and in some cases made the problems worse. For example having to restart the program 11 times in one eight hour period of time because it crashed.... among many other problems

Response from Act!

James, we appreciate you taking the time to leave this review and are sorry to hear that you had issues with your older version of Act!. We are here to help and are standing by to provide assistance, should you need it, with your upgrade. Please don't hesitate to contact us at 866-873-2006 if you experience any issues so we can ensure you're up and running smoothly.

Replied 13/09/2024

Top Act! Alternatives

HubSpot Marketing Hub

HubSpot Sales Hub

Karen
  • Industry: Business Supplies & Equipment
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 18/11/2024

Would highly recommend

Brilliant - I would highly recommend ACT to anyone as a full on CRM system, there is definley more we could do with the system, but it is having the time to speak to [sensitive content hidden] who is fantastic.

Pros

We can adapt the layout to our needs and the support from [sensitive content hidden] is absolutely fantastic, even if it is a small query. It works well with our records with dates etc and getting the reports we require is perfect

Cons

There are no cons as we have adapted the system to suit our needs with the help of [sensitive content hidden]

Response from Act!

Thank you, Karen, for taking the time to leave this review. We'd love to learn more about your business and highlight it on our Success Story webpage and social channels! If you'd like to share your Act! Success Story, it's easy - just paste this link into your browser to get started. We hope to hear from you! Thanks again for sharing and we wish continued success to you! https://www.act.com/success-stories/

Replied 26/11/2024
Vicki
  • Industry: Mechanical or Industrial Engineering
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
4
Customer Support
5

4
Reviewed on 12/11/2024

Liking AMA

Mostly positive. Use the CRM and AMA. AMA is easy to use and the stats go into the CRM. One Stop Shop.

Pros

All in one affordable solution for a CRM with AMA.

Cons

APC does not have all the functionality of the Desktop version. Therefore we have RDB's and sync so that we have the extra functionality. Often times the ACT servers are too busy for us to sync successfully during the day. We have to wait until after hours to sync.

Response from Act!

We are happy to hear, Vicki, that you are leveraging the power of an all-in-one CRM and marketing automation solution. We appreciate you sharing your syncing experiences with us and have forwarded them to our internal teams for resolution. Please feel free to reach out to our Support team if you continue to experience issues, as we're always here to help. You can reach us at 866-873-2006.

Replied 19/11/2024
John
  • Industry: Computer & Network Security
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
4
Customer Support
4

4
Reviewed on 14/11/2024

Argus International

Many times very frustrating because some of the functions were not clearly understood.

Pros

Easy access to several functions and reference information access.

Cons

In the past it was poor support because of long delays in answering and sometimes not able to understand the support person.

Response from Act!

We appreciate you providing this feedback, John. Thank you!

Replied 22/11/2024
Tina
  • Industry: Warehousing
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 19/11/2024

It's gotten so much better over time!!

Seems like I am always finding new things to do with the program. Very user friendly and I find it easy to navigate. Like with anything, you have to be willing to put some time into seeing what it can do specifically for you.

Pros

I have used several versions of Act for years now. I like the easy conversions of making excel spreadsheets to share data.

Cons

The Cons go back to the very early versions.

Response from Act!

It's always great to hear from our long-time customers, Tina, and learn how Act! continues to help them manage and grow their businesses. Thank you for this review.

Replied 26/11/2024
Dom
  • Industry: Insurance
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 18/11/2024

ACT works for me

WONDERFUL

Best data base I've experienced

Pros

As a result of my virtual illiteracy, I like being to make a call & have a competent, knowledgeable tech FIX my issues

Cons

The updates are a PIA

luckily the staff compensates for my lack of computer savvy

Response from Act!

We appreciate you, Dom, and the time you took to leave this review. We are happy to hear that Act! (and our Support team) are making your life easier.

Replied 26/11/2024
Steve
  • Industry: Education Management
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 02/12/2024

Great Product and Tech Support

ACT is an excellent product with great tech support

Pros

ACT works well and the customer service is excellent. The tech support is great as well

Cons

Hard to understand the tech support but he got my problem solved

Response from Act!

We're happy to hear that our Support team was helpful to you, Steve. We are proud of our experts and strive to provide exemplary customer support to ensure our customers are successful.

Replied 12/12/2024
Stephen
  • Industry: Electrical/Electronic Manufacturing
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
3

5
Reviewed on 06/01/2025

Support is good. Sales and Marketing follow up needs attention.

Pros

Tech-support is always quick to answer the phone, and supervisors are readily available with escalated questions.

Cons

We purchased a marketing package with Act! a year ago, and no one has reached out to us from the client success team (or an equivalent) to check on us or figure out why we’ve not been able to make progress.

Response from Act!

We appreciate your review, Stephen, but we are sorry to hear that you're having issues with the marketing module. We hope you'll reach out to us at [email protected] so we can address this right away.

Replied 10/01/2025
Scott
  • Industry: Education Management
  • Company size: 11–50 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
4
Customer Support
4

4
Reviewed on 24/04/2024

One person operation-great. Enterprise unknown.

Dismal-frustrating-complete waste of our team time watching videos that showed features only available to $$$$ pricing. I NEVER buy annual commitments on unknown software but in a moment of 'getting the job done' I did it here.

Pros

Familiar from days gone past.

Cons

The marketing is limited for larger-scale campaigns. To their credit, they did reach out and offer very well-crafted training.

Raymond
  • Industry: Transportation/Trucking/Railroad
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 23/08/2024

President and CEO

Had the product since 2006 and only one time was the a small problem fixed that day! A great product!

Pros

What's not to like First of all Client set up is a breeze! Once entered all notes are time dated. To email your client their is an Icon click on it and it automatically opens up Outlook and fills out the email address. Send and email and it keeps a copy of the email you sent to them and or received from them time dated. It allows you to set have set groups of which you can email everyone in that group. For instance maybe you have people who use tank cars, people may use box cars or need certain products you can have send a blast just to those people with a simple click on the group or groups. Want to see the locations a client there is an ico click on that a google maps opens and you can do a satellite view. Suffice it to say it does everything but wash the dishes.

Cons

Nothing! The survey is asking for a min of 40 words to describe what I don't like ok its not free!

Response from Act!

Thank you, Raymond! We especially love hearing from our long-time customers and enjoy learning how Act! has helped their businesses over the years. We'd love to learn more about your business if you'd like to share your Act! Success Story. It's easy - just paste this link into your browser to get started. Thanks again for sharing and we wish continued success to you! https://www.act.com/success-stories/

Replied 30/08/2024
Wayne
  • Industry: Building Materials
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
3
Customer Support
5

5
Reviewed on 23/02/2024

ACT! Not only becoming more powerful, but even easier to use.

An excellent app, but with a steep learning curve. But surprisingly improved in the past year. Training would benefit from trainers listening to users.

Pros

ACT! is working hard to make itself my highly valued CRM/Partner. Frequent functionality upgrades and increased reliability. Excellent technical assistance.
Expanded training videos and knowledge database. Act CRM is well integrated with Marketing Automation. It is not an add-on, but is central to and easy to use.

Cons

I have used ACT! for a long time. For much of the time, I was intimidated by its complications. Weak training did not help. A steep learning curve also required that I learn by trial and error. Much time was wasted learning to use ACT!'s power. ACT! 's muscle was hidden by requiring that I learn on my own instead of having good training.
ACT! would benefit from seeking out suggestions from users as to improvements in training. Some of these stunning features took forever to learn on my own.

Response from Act!

Hi Wayne, We are thrilled to hear that you are leveraging and benefiting from Act!'s feature-rich functionality and finding it easier to use. We have devoted lots of resources to a robust digital training center, and onboarding support and have a sharp focus on continually prioritizing ease of use for our customers. Your feedback means a lot to us - thank you for taking the time to share it!

Replied 04/03/2024
andrew
  • Industry: Business Supplies & Equipment
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 04/04/2024

My business would not survive without ACT!!!!!

Superb is all I can say!!!!!!
Brilliant support from Luke and the team!

Pros

The information that is logged, the communication history is vital!
ACT is the best product I've ever used and I've been using it for 12 years!

Cons

Nothing and I mean nothing!!!!
The system has never let me down but I have to admit, you only get what you as the user input in!!!!

Response from Act!

We are so happy to hear that Act! has been a vital part of your business for over 12 years, Andrew! We appreciate your review and would love to learn how you use Act!. If you're interested in sharing your story, please follow this link: https://www.act.com/success-stories/

Replied 08/04/2024
Richard
  • Industry: Education Management
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
4
Customer Support
4

4
Reviewed on 19/06/2024

Great Companion for a Small Business Owner

I have used it for as long as I have been in business and it has allowed me to be very successful and reach my goals.

Pros

To use as a true CRM to manage my relationship with my clients.

Cons

Problems with the integration with Microsoft

Response from Act!

Thank you for letting us know that Act! is helping you manage your client relationships, Richard. We hope that you'll reach out to our Support team if you have continued issues with your Microsoft integration. We're here to help and can be reached at https://www.act.com/resources/contact/ or give us a call at 866-873-2006.

Replied 28/06/2024
Paul
  • Industry: Pharmaceuticals
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 10/04/2024

ACT! Excellence

I have been using ACT for over 30 years and have recommended it to hundreds of people and companies.

Pros

It literally runs all aspects of my life seamlessly.
The recent upgrade was assisted by your technician, [sensitive content hidden]. I have been resisting an upgrade for years (I think I was on 20 because I was concerned of a failure during the process. He was outstanding and to sum up my impression of him in succinctly:
very Patient, very intelligent and very knowledgeable

Cons

Nothing

Response from Act!

Thank you Paul, for taking the time to leave this review. It's so great to hear that Act! is helping you manage a wide range of activities! We'd love to learn more about your business and highlight it on our Success Story webpage and social channels! If you'd like to share your Act! Success Story, it's easy - just paste this link into your browser to get started. We hope to hear from you! Thanks again for sharing and we wish continued success to you! https://www.act.com/success-stories/

Replied 26/04/2024
Ernest
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 15/03/2024

ACT! CRM Review

I have been using ACT! for over a decade for various campaigns it has suited me every time which shows its versatility

Pros

very easy to use the sales and support staff are great based locally

Cons

no features in ACT! that are not liked all very well though out

Response from Act!

Thank you for your review Ernest and for letting us know that you appreciate Act!'s ease of use and that our sales and support teams have been helpful to you! As a long-time customer, we'd love to learn more about how you're using Act!. If you're interested in being featured in an Act! Success Story, just follow this link or send me an email and we'll get the ball rolling. It only takes a few minutes of your time. https://www.act.com/success-stories/ Thank you again for your review!

Replied 19/03/2024
Lee
  • Industry: Electrical/Electronic Manufacturing
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
3
Functionality
4
Ease of Use
4
Customer Support
5

4
Reviewed on 25/04/2024

[sensitive content hidden]Senior Act! Account Executive

Good, but need to review the training which I've just become aware of after 18 months of using it.

Pros

the customer support services from [sensitive content hidden] Senior Act! Account Executive has been outstanding!

Cons

Its not the best service on the market but is sufficient for what we need.

Response from Act!

Hi Lee, thanks for letting us know that our Sr Account Executive and support have been helpful to you. We invest a lot in our Support and Training resources because we know they are essential to our customers’ success. It sounds like you’re ready to learn more about how Act! can help you manage and grow your business and we hope you find the videos, knowledgebase articles, and webinars helpful.

Replied 17/05/2024
Chloe
  • Industry: Machinery
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
0
Functionality
5
Ease of Use
4
Customer Support
5

5
Reviewed on 21/05/2024

Great system for businesses big and small

Pros

Act is great, the customer service at ACT! is even better.

Cons

Some of the reports cannot be done on site. But always contact ACT! and they sort it for me.

Response from Act!

Thank you, Chloe, for your review. We are thrilled to hear that Act! is helping you manage your business and that you have found our support team helpful! We love hearing from our customers.

Replied 03/06/2024
Chris
  • Industry: Information Services
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

4
Reviewed on 23/07/2024

ACT Contact Management Software

Good overall, except for the times that it hangs when using it, and I have to close the application and start again.

Pros

Easy to use for my purposes. I only use it to store contacts and create history files

Cons

I have had many cases where the remote database would stop working with the cloud. Always fixed by ACT, but frustrating. Also, I repeatedly have situations where ACT hangs, and often I have to close it out and start again. This has probably happened over 50 times. When I call ACT for support, it gets resolved, but I never get a good answer why it is doing this.

Response from Act!

We appreciate your review and feedback, Chris and while we are happy to hear that Act! is meeting your needs, we are forwarding your performance-related feedback to our product team.

Replied 02/08/2024
Don
  • Industry: Oil & Energy
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
5
Customer Support
5

5
Reviewed on 20/08/2024

Degree Cooling Towers

It has been great, so I have to give it a 10

Pros

I have all of my contacts and call notes in one organized location

Cons

So far, I have no negative comments to make regarding the act program

Response from Act!

It's great to hear that Act! is helping you manage all of your contacts and call notes and stay organized, Don. Thank you for your review!

Replied 30/08/2024
Dave
  • Industry: Financial Services
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 27/08/2024

Love ACT! +++

15 years loyal customer and love the CRM

Pros

Custom design and perfect for me. Love how easy it is to use.

Cons

Nothing. Exceeds my needs and highly recommend it.

Response from Act!

We love our long-time customers, Dave, and appreciate the opportunity to partner with you for over 15 years! Thank you for your review. You made our day!

Replied 13/09/2024
Cyndy
  • Industry: Industrial Automation
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
4
Customer Support
0

4
Reviewed on 04/06/2024

Ease of Use

Pros

I've been using Act for many years and the ease of use and synchronizing to Outlook makes it a very convenient tool for managing customer databases.

Cons

Act tends to be behind in keeping up with being compatible with new releases of Windows and Windows-related programs.

Response from Act!

It's great to hear, Cyndy, that Act! continues to help you manage your customer data. Thank you for your review.

Replied 17/06/2024
Max
  • Industry: Wholesale
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
2
Functionality
4
Ease of Use
3
Customer Support
5

4
Reviewed on 23/05/2024

Good CRM , Keeps me in touch with customers

Pros

[sensitive content hidden] was awesome to work with on getting me to the cloud and understanding what I wanted, he did it all on the technical side , I also commend [sensitive content hidden] on the sales side he was excellent at explaining my options

Cons

I called Enhanced support about 4 other times, and they were ok but really did not understand what I was trying to accomplish (Reason why I called 4 xs ) but once I got [sensitive content hidden] we spoke , He understood and did it while also teaching me

Response from Act!

We really appreciate hearing from you, Matt, and we are happy to know that our Support and Sales teams were helpful as you transitioned to the cloud! Thank you for your review!

Replied 04/06/2024
Keith
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
5
Customer Support
5

5
Reviewed on 26/04/2024

ACT Review

Excellent. I've been using ACT for over 20 years.

Pros

Simple, easy to use. In the cloud and backed up so I can pull it up on any device.

Cons

Sometimes it doesn't want to change company names when you are doing a search.

Response from Act!

We are happy to hear you're finding Act! easy and simple to use, Keith. We love hearing how Act! is helping our customers manage and grow their businesses and it's exciting that we've been partners for over 20 years! Thank you for sharing this feedback with us.

Replied 17/05/2024
809 reviews