Semrush Reviews

4.7
Overall rating
Reviews

4.7
Overall rating
Reviews
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User Reviews Overview

About Semrush

Semrush is a leading online visibility management software-as-a-service platform. With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market...

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Feature ratings

Value for Money
4.3
Functionality
4.6
Ease of Use
4.3
Customer Support
4.4

Browse Semrush Reviews

2,261 of 2,261 reviews
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James
James
  • Industry: Marketing & Advertising
  • Company size: 201–500 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
4
Customer Support
3

4
Reviewed on 18/11/2024

a solid SEM platform

considered to be one of the premier SEM tools to improve performance

Pros

good platform for getting SEM insights and optimizations

Cons

could be tricky to push updates from platforms into Google Ads

Melanie
  • Industry: Publishing
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
5

4
Reviewed on 10/11/2024

Loved the reports and analytics!

I really liked all the functionality of Semrush. There were a million reports and even after unsubscribing because of the cost, I still pull up old reports for information to this day. The writing assistant was the main reason we signed up for the program and after a while, I did start to feel like I had learned all I could from that part; however, if we signed up again, it would be for the wealth of reporting and analytics we can get from the program. They are so useful.

Pros

So many tools and so many reports. There’s a wealth of information on Semrush, even if you have a free account.

Cons

The cost. It was quite expensive and for a tiny team, it was a bit cost prohibitive.

Srujana
  • Industry: Information Technology & Services
  • Company size: 1,001–5,000 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
0
Functionality
5
Ease of Use
3
Customer Support
0

3
Reviewed on 27/10/2024

This SEO and marketing tool is the bee's knees!

Pros

Piece of cake to set up projects and keep tabs on your marketing activities.

Cons

Can be a bit of a gong show to use and takes a while to wrap your head around, eh.

Top Semrush Alternatives

Bryan
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 06/09/2024

Best in class SEO tools

We've used it for the better part of a decade and it has consistently got better over that time. The latest Ai and local rank features have been awesome.

Pros

SEMr has a set of tools that we use constantly; API integration allows us to make flows that take 20-30 min take just minutes and the keyword and domain research products are top-notch in the space.

Cons

Historically the way API units were bought/purchased was kind of clunky and required you to reach out to a person; they've since corrected that.

Melisa
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Monthly for 6-12 months
  • Review Source
Value for Money
3
Functionality
4
Ease of Use
3
Customer Support
3

5
Reviewed on 27/10/2024

Underwhelmed

Mutual experience. It worked well, but a bit pricey

Pros

Useful tool for managing multiple SEO projects

Cons

A bit advanced for a novice. Seems to have opportunities to simplify

Alternatives Considered

Yoast SEO

Reasons for Switching to Semrush

I wanted to save money and time but it took more time which ultimately cost more money
Ryan
  • Industry: Financial Services
  • Company size: 501–1,000 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
3
Functionality
4
Ease of Use
5
Customer Support
4

4
Reviewed on 04/10/2024

SEMRUSH review

It's a tool used on a daily basis to perform SEO tasks, there are additional features which help focus on the content and tech side but overall i have used it for keyword research which has been effective.

Pros

If you're familiar with SEO it's very easy to use, as it's so popular there are a lot of helpful guides and blog posts to get the most out of the platform

Cons

Not too many cons, but each tool has their own strengths. One con would be concurrent project limitations. Also you're better off using crawling software like screaming frog or lumar for your tech insights

Ruti
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 26/11/2024

Super useful for any serious SEO

It's excellent for SEO experts and agencies, with great tools for researching keywords, competitors, backlinks, local SEO, reporting, and more. I always feel like there is more to it that I'm missing! It's a bit pricey for someone just starting out as an SEO freelancer though.

Pros

It has a huge range of useful SEO tools, and can easily be used for handling many clients.

Cons

It's very expensive! I'm paying for the Guru plan plus three additional users, it really adds up.

Verified Reviewer
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Monthly for 2+ years
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
4
Customer Support
4

4
Reviewed on 15/10/2024

Robust & Complex

It is a robust platform for digital marketing professionals, offering extensive tools for optimizing online presence, but its complexity and cost may pose challenges for smaller users.

Pros

Semrush offers comprehensive SEO and marketing tools, providing valuable insights into keyword research, competitor analysis, and site audits.

Cons

The pricing can be a bit steep for small businesses, and I find the interface overwhelming at times due to the sheer volume of features.

marvin
  • Industry: Design
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
0

5
Reviewed on 31/10/2024

SEMRUSH ROCKS!

Top notch - its the best of its kind! Primo!

Pros

SEMRUSH is one of the best Internet marketing tools EVER!

Cons

price has gone way up - though they do constantly improve the platform

Alternatives Considered

Moz Pro and Ahrefs

Reasons for Switching to Semrush

SEMRUSH does more - has better features.
Karly
  • Industry: Transportation/Trucking/Railroad
  • Company size: 51–200 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
5
Customer Support
3

4
Reviewed on 16/10/2024

Happy Customer

SEMrush is a platform that I use at minimum once per week. I've overall had a positive experience and constantly recommend the platform to other marketing professionals.

Pros

I like that the platform isn't overly complicated and the features it offers are really dialed in to help with digital marketing and SEO.

Cons

The platform appears to have some glitches or lack of data, especially when it comes to mobile data.

Jonathan
  • Industry: Online Media
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
5

4
Reviewed on 11/08/2023

One of the most complete tool for the entire marketing team

We are solving so many problems inside our marketing team thanks to Semrush. There is always something to do with the tool, whether it will be about improving our SEO, correcting technical mistakes, building our content strategy thanks to Topic Research or managing our social media platforms from the Social Media poster.

Pros

Overall, Semrush is really easy to use, whether we are talking about SEO, Content or Social Media toolsets. The diversity of features and the efficiency of each is a real plus since it can be used for many business cases and efficiently replace additional products in your toolset.

Cons

The only hiccup might be the accuracy of the SEO numbers, there are mostly estimations and even if you can base your SEO strategy on it, you have to be careful not to take it as the ultimate truth.

Response from Semrush

Hi Jonathan, Thank you for sharing your comprehensive feedback about SEMrush! We're thrilled that our tool has become an integral part of your marketing team's efforts. It's fantastic to hear that you find our features diverse and efficient across various aspects of marketing.
We appreciate your note about SEO accuracy—we're continually working to ensure our data is as accurate as possible.
If you ever need assistance or have further insights, please don't hesitate to get in touch.

Replied 18/08/2023
Bjorn
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Functionality
3
Ease of Use
5
Customer Support
1

5
Reviewed on 02/08/2023

Poor customer support

Pretty bad customer support and a very bad mouthing account executive named [sensitive content hidden] .

Pros

Good tool and easy to use. Because of the problems i am thinking about looking for another tool.

Cons

Observe other websites is not working well. Customer support is terrible. I am customer for 3 years and started at the 7th of August. Suddenly they stopped my account at the 6th of July. When i submit this problem to [sensitive content hidden] , my 'account executive', she did not help me. "She couldn't look back" for 3 years. She gave me a headache every mail she sent. In the end we were on a call and the bad mouthing just continued. In the end customer support had two ladies who found the problem. First said: ok we extend 3 weeks. Second said: till the 7th of August. Result: a downgraded account. SEMrush doesn't call me or send me a message. Only thing they care about is extending the product. But they don't care about their customers.

Alternatives Considered

Ahrefs

Reasons for Switching to Semrush

I like the product. But in the end it is more than the product.

Response from Semrush

Hi Bjorn, we're sorry to hear about your negative experience with our Support team.
We appreciate you working with us to get your account issues resolved and we look forward to our continued success together.

Replied 18/08/2023
Brandon
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Functionality
4
Ease of Use
4
Customer Support
5

4
Reviewed on 13/04/2024

Prerty Good SEO Software

Pros

It puts a lot of data at your fingertips which helps guide SEO work and direction. You can do a lot of things in one place including SEO, CWV checks, Listings Management, and Social Media marketing.

Cons

It's not always 100% accurate, especially keyword rankings. It's best to use the data as a guide.

Nadine
  • Industry: Electrical/Electronic Manufacturing
  • Company size: 1,001–5,000 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 04/01/2024

The top SEO tool for goal management and discerning avenues for growth.

Leveraging Semrush, we crafted effective keyword strategies, generated innovative content ideas, engaged with niche audiences, and boosted traffic through its high-quality backlink positioning techniques.

Pros

Semrush stands out as a comprehensive and user-friendly toolkit. It's remarkable how effortlessly we can discover top-ranking keywords, stay current with trends, and schedule publications. The quality of the reports is impressive, and its seamless integration enhances the momentum of our online presence. I appreciate that the breadth of Semrush's search tools delivers actionable insights, while its straightforward implementation supports efficient exploration across diverse subject areas.

Cons

I haven't identified any drawbacks with Semrush; instead, I've discovered only positive aspects that align perfectly with our requirements.

Verified Reviewer
  • Industry: Computer Software
  • Company size: 501–1,000 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
5
Customer Support
1

5
Reviewed on 12/08/2024

A digital Advertising Specialists best friend.

I couldn’t do my job as effectively without SEMrush

Pros

The keyword magic tool gives me a lot of keyword suggestions but most importantly it gives me the negative keywords to block my campaign from triggering the wrong audience.

Cons

It only shows the previous month's volume when looking for specific keywords.

Spriha
  • Industry: Financial Services
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
5
Customer Support
3

5
Reviewed on 17/10/2023

My Year with SEMrush

My overall experience with SEMrush has been really good. It's a comprehensive and invaluable tool for SEO and digital marketing professionals like myself because it provides insights and features that can greatly improved the online strategies and results of any business.

Pros

What I like most about SEMrush is its ability to provide comprehensive insights and tools for keyword research, competitive analysis, and overall SEO management. It's an all-in-one solution that helps me make data-driven decisions to improve my online presence.

Cons

One thing I like least about SEMrush is its pricing, as it can be relatively expensive for smaller businesses or individuals like myself.

Apurva
Apurva
  • Industry: Information Technology & Services
  • Company size: 51–200 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 30/03/2024

Good Tool for Advanced SEO Work

Semrush is a amazing SEO tool that offers in-depth keyword research, site audits, and competitive insights. It's really beneficial, specially for a digital marketing person.

Pros

The feature that I appreciate most about Semrush is its traffic overview, which allows us to see how much traffic each country is sending to our website.
We can select from a large selection of keywords, including phrase match, broad match, and many others.
Also the competitive analysis can be done through semrush which makes it even better tool.

Cons

Its price and features everything is upto the mark. For me thete is nothing to dislike in Semrush.

Harsh
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 16/09/2023

SEMrush: My Daily Go-To for Unparalleled Traffic Insights Over Ahrefs.

In my personal experience, SEMrush has been a game-changer. It's a powerful tool that keeps me ahead in the online game and has greatly enhanced my digital strategies.

Pros

For me, Semrush stands out because of its priceless features. It's my SEO Swiss Army knife; it's more than simply a tool. Semrush is my top choice for enhancing my digital presence and strategies because of its superior accuracy in traffic analysis to Ahrefs, as well as its powerful keyword research, competitive analysis, and content optimization capabilities.

Cons

One drawback of Semrush is that its pricing can be relatively high for smaller businesses or individual users on a tight budget.

M
M
  • Industry: Information Technology & Services
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Functionality
3
Ease of Use
4
Customer Support
4

4
Reviewed on 18/12/2023

My Experience with SEMRUSH

Pros

It helps me pick the best keywords, so my page shows up higher on Google really quickly. Plus, it's awesome for checking out what my competitors are doing.

Cons

semrush price is expensive compared to other tools

Dako
Dako
  • Industry: Information Technology & Services
  • Company size: 201–500 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
0
Functionality
4
Ease of Use
4
Customer Support
0

4
Reviewed on 21/01/2024

Semrush the right hand for SEO agent

Pros

From the very beginning of my SEO agent career I have been introduced to Semrush
The most impressive part of this tool is that it is very easy to understand and use because of its simplicity and how it explains itself in every part of the journey.

Cons

Even though Semrush being the most wonderful tool it has the downs as well for me this would be the on page tool which is built in the Semrush I think it needs some shaping to make it perfect

William
  • Industry: Writing & Editing
  • Company size: 2–10 Employees
  • Used Weekly for Free Trial
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
4
Customer Support
4

4
Reviewed on 09/09/2023

Semrush for SEO

Easy to sign up for, it helped with keyword research and that was the main thing I was working for. I would like to have a better guide on the other features as there were many more ideas that I didn't get to take full advantage of.

Pros

I really like that it is already on Wix. The way it provides similar keywords along with data such as traffic per months, how hard it is to rank on google, give you ideas for how to structure blogs to rank on google. The website has an easy to use navigation systems.

Cons

The price was too much for me to continue, it s worth the money but it isn't cheap. Another thing is a little better simplified explanation of all the features. A lot of features I wasn't really sure how to take full advantage of.

Shweta
  • Industry: Education Management
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
0

5
Reviewed on 21/10/2023

A powerful tool for planning marketing campaigns and improving SEO

Overall it's a great tool, I personally use this for my site audit and competitor analysis. I keep track of my keywords and compare them with our competitors with its keyword gap analysis feature. Also, it helps me a lot with my keyword research and based on that I plan my marketing campaigns.It also saves a lot of my team in analyzing my own website, it gives accurate and quick updates on where I need improvement on my site, from On page to technical errors it gives a detailed report.

Pros

- It is Easy to use- Its keyword research tool is up to the mark also with its new keyword cluster feature it becomes easy to understand and plan the focused cluster- Another feature I like the most is its site audit feature, it gives detailed analytics of your website like On Page checklist, keyword position tracking, Backlink Audit of your site, and even Traffic Analysis.- It even helps you to track your competitors by analyzing their backlinks, keywords, ranking pages, keyword, and backlink Gap Analysis.

Cons

Its prices is a bit high, and if you want to use other SEMrush AI tools then you have to pay extra.

Verified Reviewer
  • Industry: Market Research
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 05/09/2023

Powerful SEO, Marketing and competitive analysis platform

I like the most SEO and marketing toolkit offering a wealth of features and insights. It's a go-to choice for professionals in the field. While it has some limitations, its comprehensive suite of tools makes it a valuable asset for optimizing online presence and marketing strategies.

Pros

It offers a wide range of features for keyword research, site audits, and competitive analysis with robust Competitor Analysis. Intuitive design makes it accessible to users of varying experience levels.

Cons

Can be expensive for smaller businesses, and costs can increase with added features. The social media tool lacks advanced scheduling and posting capabilities. Apart from this, historical data is limited on lower-tier plans, which can hinder long-term analysis.

Alternatives Considered

Ahrefs
Verified Reviewer
  • Industry: Accounting
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source
Value for Money
2
Functionality
4
Ease of Use
5
Customer Support
4

4
Reviewed on 07/08/2023

the best management and SEO tool

Pros

its speed and ease of use

Cons

its price which is so high

Response from Semrush

Thanks for being a Semrush customer. It's great knowing that you're taking advantange of many of our SEO tools and appreciate how easy they are to navigate.
We've priced ourselves competitively, given that we have over 55 tools and the most accurate and extensive database on the market. While the value goes beyond the cost, we have three tiers of pricing to fit different marketers budgets.

Replied 18/08/2023
Verified Reviewer
  • Industry: Consumer Goods
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
0
Functionality
5
Ease of Use
5
Customer Support
0

5
Reviewed on 15/11/2023

SEO King for Bloggers

Pros

Semrush is the best software that I have used as a blogger for keyword research and content planning. You can easily see for what people are searching for most so that you can write about it! It also includes handy information on search volume, trends and even the keyword type (e.g. commercial, transactional and cost-per-click.)

Cons

Semrush only gives you up to 10 searches daily and the yearly subscription can be costly.

2,261 reviews