User Reviews Overview
About Serpstat
Serpstat is a cloud-based search marketing analysis tool suitable for all industries and businesses, mainly digital marketing, SEO agencies, and e-commerce businesses. The platform offers search engine optimization analysis,...
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- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Weekly for 1+ year
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Review Source
Opinion of the owner of a small advertising agency was established in 2007.
I use Serpstat mainly to track competitors. I know which keyword phrases my competitors are displaying for and which ones they are not ;) I know where my competition is getting backlinks.
Pros
Many functions in this tool and a very large database of data received.
Cons
I did not know the drawbacks of this tool at this point.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
Well rounded and amazing SEO suite of tools to help you rank on Google
I am super impressed with the entire team there. They have amazing software and they are dedicated to helping their congrats improve and get what they need. I am super fond of their social experience with Twitter as well. They are super relevant in the market. Great job!
Pros
I loved the dashboard and how easy it is to audit my sites and track the keywords they are ranking for. I also liked the task list and how easy it was to track improvements.
Cons
I didn't like that it used a "credit" system to pull down keywords and then penalize you when you need them most. I would like a "warning" screen that tells you all your credits will be gone in this crawl.
Reasons for Switching to Serpstat
I still use the other products. Most SEO's need more than one product. I would highly recommend Serpstat to be that #1, 2, and or 3rd tool in your arsenal for ranking at the top.- Industry: Program Development
- Company size: 2–10 Employees
- Used Daily for 6-12 months
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Review Source
Be careful when subscribing because they modify your subscription plan without your consent to...
Really not happy with the service and support!
Pros
The aspect that was nice was that they had a decent price for the service. But with the change of plan to $449 you can go to cheaper competitors for better service
Cons
The big problem is that recently they changed their subscription plan. I paid $149 for the standard plan, they sent an email to tell me they were going to change the plans. They changed my plan without my consent by switching me to the most expensive plan in the app at $479 without me asking for anything!
Top Serpstat Alternatives
- Industry: Computer Software
- Company size: 51–200 Employees
- Used Weekly for 6-12 months
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Review Source
A quality tool with a personal approach to the clients, well suited for large projects
Very flexible and easy to use via API. Regular big data receiving without any troubles. Solid US keywords database, and powerful features as clustering and text analyzing. Strong support team, they know all answers to questions you get. If it is not, they will find a solution.
Pros
Using Serpstat tools via API. Easy to connect via API to receive big data and there is no any additional costs - API already is available on all the plans even cheapest lite plan. Demanded on large projects especially.
Cons
Not detected. The service is Top-flight, you'll find everything you need to improve your SEO.
- Industry: Furniture
- Company size: 2–10 Employees
- Used Daily for Free Trial
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Review Source
Useful service for working with websites
Pros
This is a great helper for competitor analysis, visibility and traffic page analysis, keyword research, search engine cues, missing semantics. Very user-friendly interface, I like everything here. And one more important quality - attentive and responsive support!
Definitely recommended!
Cons
Some fonts and icons could be clearer and larger
- Industry: Machinery
- Company size: 2–10 Employees
- Used Daily for Free Trial
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Review Source
Very helpful and valuable tool, helping every Marketing Specialis in their everyday endeavours!
It has been a lovely journey using Serpstat in my everyday professional activities. I would keep on using it for sure.
Pros
Serpstat is a very intuitive and easy-to-use platform, boosting all the essential information a marketing person at every professional level might need. It is a valuable and indispensable tool that makes the everyday tasks of SEO optimization, campaign setting, rank tracking, keyword planning, and content creation much more accessible and manageable. I would highly recommend it to every fellow marketer.
Cons
May be the price, but compared to other tools eg. it is actually a good value for money.
- Industry: Marketing & Advertising
- Company size: Self Employed
- Used Weekly for 1-5 months
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Review Source
work with serpstat
Pros
Very user-friendly interface. Good help with working on the site, quality of content, you can monitor the results of work
Cons
I have not found any disadvantages in working with this program
- Industry: Computer Software
- Company size: 51–200 Employees
- Used Daily for 1-5 months
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Review Source
The essential tool for our SEO
We can perform very deep SEO research with its many awesome tools, such as Keyword Research, Backlink Analysis, and Site Audit. It's easy to check anything about any keyword or website.
Pros
We like how much information it offers to analyze and improve our digital strategy.We use it for keyword research as well as competitor analysis to make informed decisions about optimizing website pages and creating content for our website.
Cons
When you register for the first time, the number of graphs and data may overwhelm you.However, after a few uses, you will be surprised at how much insight it provides.
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Weekly for 1-5 months
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Review Source
All in one SEO tool: serpstat
my overall experience was beyond my expectations
Pros
This is the best user-friendly tool that I have been using for the past two months, this is the key to all your SEO-related queries. Whether you want to do SEO, site analysis, or keyword research, this tool can get you done.
Cons
There is nothing to dislike, but in my opinion, The market competitors like Ahref, Semrus, and Ubersuggest are already there, so I think the new user might not have shown trust in such other tools.
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 1-5 months
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Review Source
Go-to SEO tool at our agency
Serpstat is a user-friendly and versatile SEO tool, perfect for efficiently handling everyday SEO tasks for clients.
Pros
Top-notch service for search marketers: exceptional functionality, excellent customer service, and a personalized approach for each client. The highly skilled and knowledgeable team provides prompt and high-quality consultations through your dedicated manager. I wholeheartedly recommend using it - a perfect experience!
Cons
I have no complaints or dislikes about the tool
- Industry: Financial Services
- Company size: 11–50 Employees
- Used Daily for 1-5 months
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Review Source
Definitely one of the best SEO tools we've used
We like Serpstat's multiple tools, including keyword research, organic research, competitor analysis, AI content tools, and many more.
Pros
It is easy to use. This tool has many great features, such as analyzing the performance of the site, comparing and checking the website of your competitors, conducting keyword research, and many more.
Cons
Nothing special so far, maybe I need more time)
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Monthly for 2+ years
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Review Source
Good Tool for keyword tracking and analys
In my opinion, Serpstat should focus more on being a leader in small markets, rather than being mediocre on every market.
Pros
It is a very good tool, if you have international projects, do not have a lot of money, and dont need a lot of data. The tool make a a lot of big steps in last years, growing in good way.
Cons
Small databases of keywords per market/country.
- Industry: Automotive
- Company size: 501–1,000 Employees
- Used Weekly for 1-5 months
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Review Source
Track ranks, backlinks and research keywords using Serpstat
Serpstat is a holistic SEO tool that can help you in doing SEO analysis. We have done keyword research and gained competitors' insights with respect to new backlinks acquired, new keywords targeted, etc. using Serpstat.
Pros
- You can do multi-language SEO research- Keep track on backlinks lost or gained- Helps you do new keyword discovery
Cons
Nothing that I can think about. This is a fantastic tool.
- Industry: Health, Wellness & Fitness
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
One of the most complete SEO-oriented platforms
Pros
Of the many SEO platforms that are out there, I believe that Serpstat is one of the richest in terms of features.
I like the fact that Serpstat approaches optimization from different points of view and that it excels at it. First of all, the keyword research and competitor analysis (for both organic and paid traffic) that you can find in similar tools as well. The fact that you can carry out your researches and analyses looking at different, regional, Google is powerful.
The website audit and the one page audit features make sure that your online platform is optimized as both a macro and a micro level.
The Checklists that Serpstat provides users with, and that can be used in different contexts and for different purposes, are the icing on the cake.
Cons
Serpstat is a terrific platform but its feature richness does, at times, feel a little overwhelming because finding the feature you're looking for and need isn't always that intuitive.
Definitely not a deal-breaker for me, but something that I think could be improved.
- Industry: Executive Office
- Company size: 2–10 Employees
- Used Weekly for 1+ year
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Review Source
Worthy research and monitoring tool
It is a tool I use regularly for a variety of purposes. The support always seems to be prompt and efficient. It is an excellent tool. I just wish it did everything I need from an SEO tool and then I wouldn't need to keep moving between tools.
Pros
Serpstat has an attractive and pretty intuitive user-interface. It is clean and most of the features you need are within just a few clicks.
There is extensive help available both with regard to the tool itself and SEO and related topics.
Cons
I like that Serpstat does 80% of what I need from an SEO tool, but it would be nice if it did the other 10% too as that would save me having to have multiple tools.
One frustration I have is that the number of keywords returned, etc, is often restricted to a relatively small amount, which I understand as there is a cost related to this kind of thing. Unfortunately, this is also the case with some of the features which would be nice to have, but are only available on high plans.
- Used Weekly for 2+ years
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Review Source
Great alternative to SEMrush with lots of useful features
Saves lots of $$ compared to my old semrush subscription, and getting lots of useful data to help our content marketing efforts in different languages.
Pros
The positions report is really good, and provides a lot of keywords nearly on par with semrush. Theres also a decent PPC tracking, a really good SEO audit and lots of databases for different countries.
Cons
I'm not getting as many keywords and data as with semrush, but I'm sure this is something the team are working on. Also would be great if we could get better competitor tracking within a project, this is something semrush really excels at where it suggests competitors you can save, and then each time you visit the reports it shows you how you're progressing against your competitors and how their positions / keywords compare.
Another small annoyance is the 100 results limit in the positions reports on the A plan, would be great if they considered boosting it to at least 500-1000 to make it easier to get actionable data.
Lastly would be great if they added a traffic analysis feature like similarweb to estimate where traffic is coming from, and top referers.
- Industry: Sports
- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
An SEO tool that has lots of features and inexpensive!
Serpstat helps me to improve my rankings and to monitor my website.
Pros
Serpstat is a neat SEO tool that has a clean UI and is easy to use. Adding your first project is a breeze. Once I input my URL it will quickly show data like how many referring domains my website has, the organic keywords,traffic data and pages with highest visibility as well.
Doing keyword research is nice and easy too. It shows highly relevant keywords that I can use for my articles. The backlink analysis tool is good and it shows all of my backlinks. Their rank tracker tool is accurate as well. Their pricing is very flexible and great for startups.
Lastly, they also have a great blog that can help users to maximize the tool and to learn new strategies.
Cons
I do not have any issues using it. I love how simple and easy it is.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Top SaaS
Pros
The software has a low pricetag compared to others in it's category. I can do so much on SerpStat. The reports are beautiful and clean.
Cons
It has more than I realized and it's not apparent.
- Industry: Internet
- Company size: Self Employed
- Used Daily for 6-12 months
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Review Source
Almost all I need for SEO
Good stuff: it has 4 essential tools: keyword research, backlinks, rank tracking, and site audit. The best price according to my 3-minute research :). Decent index for both links and keywords.
Bad stuff: audit is a bit raw. bugs here and there after the redesign I guess. Not enough European countries to work with.
Overall: highly recommended. I don't do SEO for others, but I optimize my own websites, and it's just what I need.
Pros
Good backlinks and keywords index. Good price. Has almost everything you need to do SEO in one place.
Cons
Lacks European countries. Raw audit.
- Industry: Internet
- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
Fantastic SEO tool
Pros
Their keyword research tool is great. Also, love their content marketing features like search questions on topics and tree view.
Cons
Need broader coverage of search data. You need to cover databases like India. Other than that, very happy with their tool.
- Industry: Computer Software
- Company size: 51–200 Employees
- Used Daily for 6-12 months
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Review Source
SEO is much easier with Serpstat
Detailed guides are available on each tool recently. It's like when you think you already know everything and keep exploring new use cases. Tools are easy to use, with enough query credits per day and results per report available. All the data can be sorted easily using filters. Impressive regular database updates. I recommend Serpstat for those who are looking for a really quality seo tool with high functionality.
Pros
Backlink batch analysis and awesome domain & URL analysis. Also, the Intersection of semantics that helps to discover unique keywords compared with competitors and such tool as keyword clustering need to be noted. Just uncover keywords you need and build effective content as a result. SEO step by step like a Pro.
Cons
No matter how good the tool is, always want more. For example, waiting for batch analysys on keyword research from Serpstat team.
- Industry: Logistics & Supply Chain
- Company size: 11–50 Employees
- Used Daily for 6-12 months
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Review Source
A real find for each website owner.
Pros
My first experience Serpstat using was in 2016. It was quite a good SEO tool that time and need to note that it's totally awesome today. Complete domain and URL analysis, powerful keyword research tool, and batch analysis allow you to check all of your failures comparing with others.
Cons
I tried to find them but there are no cons. Seen continuous work to improve the service
- Used Monthly for 1+ year
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Review Source
Good SEO Tool With lackluster Service
It's a good all around tool for doing seo research but the lack of customer service and local seo features makes it less useful.
Pros
Serpstat has a clean dashboard that is easy to navigate. They have a very large index and can provide very good insights when doing keyword research. They provide all of the base tools you need for SEO such as keyword research, rank tracking and website auditors. They have recently added difficulty scoring for keywords which helps to estimate how hard it will be to rank for a given keyword. It's a good all around tool for SEO.
Cons
Customer support is not very good. Have had a bug in the software for 6 months that prevents me from accessing a feature that I pay for, support seems unconcerned on fixing it despite many customers paying for the feature. It is also not good for local seo as their index does not help very well when conducting local, city based keyword research.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 6-12 months
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Review Source
Useful and deep SEO tool
SEO site analysis to improve Serp positioning. Keyword analisys for SEO massive projcts. Automatic keyword rank traking to follow keyword positioning in my projects.
Pros
Site audit, deep and easy to understand.
Keyword clustering and text analysis : useful in keyword analysis
Cons
User interface can be better. I'd like to easy navigate within different informations.
- Industry: Information Technology & Services
- Company size: Self Employed
- Used Weekly for 2+ years
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Review Source
A web app that's improving
I'd recommend it as (at minimum) a starter tool to get into SEO and targeted search
Pros
It's very easy to use. Serpstat has a very gentle learning curve and I've found it to be an affordable alternative to other similar services
Cons
In my experience, some of the results are not timely. Last year, one of the sites in my project was ranking very high for targeted phrases and words that Serpstat didn't know about. I've noticed their search term database is kept up to date better in the past few months and things seem to be timely.