User Reviews Overview
About Square Online
Square Online is an eCommerce solution that helps businesses in retail and hospitality industries create and launch websites with a custom domain name using built-in templates. The centralized platform allows organizations to...
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- Industry: Computer Software
- Company size: Self Employed
- Used Weekly for 2+ years
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Review Source
My square store
overall, I love the product, It help me get my starter business ope and running when I had no idea how to start it SQUARE ONLINE STORE got me what I need and how I needed it to be done so that I could be my best.
Pros
Well first of all it's free you can not beat that no matter how you slice the deal. Finding out what kind of store you are wanting to open. Will you be offering single shipping out will you be shipping multi items for shipping. And if you will be shipping the items or if someone will be picking the items up from you.
Cons
no bad thing s to say about this peace of software. It ask all of the right questions to get your new business up and running no mater wat it maybe that you are trying your hand at this software is ware business will come.
- Industry: Retail
- Company size: Self Employed
- Used Daily for 6-12 months
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Review Source
User Friendly Set Up
I actually completed my site, have it up and running and am making sales! It’s a huge accomplishment to have been able to get this done! Square made it easy to navigate and was there for me when I had questions. They did not ignore my issues and kept in touch until things were fixed.
Pros
This is the mist user friendly software I have found. I have tried others and given up. But I completed my website on Square!
Cons
I’d like more creative options. To be able to soften edges of photos, create different shaped photos. More fonts to choose from and colors. Ability to make sections smaller and move wording around in more of the free space.
Alternatives Considered
WixReasons for Choosing Square Online
I had a really hard time navigating Shopify. It was not user friendly and frustrated the heck out of me.Switched From
ShopifyReasons for Switching to Square Online
I have used square for sales on my phone and found it a great interface. Once building my site all the others were difficult to navigate.- Industry: E-Learning
- Company size: Self Employed
- Used Daily for 1-5 months
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Review Source
Unauthorized charges to my clients - Apparently no big deal to Square.
I have been with Square for several months now and hoped to have them handling all the payment processing for the three businesses my wife and I own. After these recent encounters with "support", however, I'm seriously wondering whether that is a good idea.
Pros
Square has an excellent user interface (Dashboard) and all the services I need ... I really like it when all is going smoothly. But I take double-charging my clients very seriously and apparently Square doesn't.
Cons
One of my websites is an information portal that is paid for by monthly subscription. I used a Wordpress plugin that was not the best solution for interacting with Square and came to the conclusion I needed to change ... so I Deactivated the software on my site and revoked the software's authorization (ability to connect) in my Square account. A month later, charges are still being processed for subscriptions made through the old software, so my clients are now being double-billed.I have now called twice about how to stop this. In both calls I was transferred multiple times (spoke to at least five people in each call). When I finally got to someone who was willing to try to address this, both individuals came to the conclusion that there was nothing they could do to stop the unauthorized charges, and both promised me that someone who doesn't take calls would get back to me.Nobody has ever followed up after either of these calls.
Alternatives Considered
PayPalReasons for Choosing Square Online
Stripe was constantly changing settings in our account, making access extremely difficult.Switched From
StripeTop Square Online Alternatives
- Industry: Retail
- Company size: Self Employed
- Used Daily for 2+ years
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Review Source
POM’s Review
Pros
Easy to use, affordable, quick to manage inventory, professional templates.
Cons
I wish there were a multi-select option when Bulk Editing items onto the website (as in, putting in category and marking visible at the same time).
Reasons for Choosing Square Online
Inventory Management and syncing in-store and online sales.Switched From
SquarespaceReasons for Switching to Square Online
Ease of template/use, inventory management- Industry: Retail
- Company size: Self Employed
- Used Weekly for 1-5 months
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Review Source
Solid platform for a basic online store
My overall experience with Square Online is very positive because it made it super easy and cheap to create a basic online store. I was also already familiar with the dashboard because of other Square products so it was easy to use for me. However, if you want to do anything personalized or include more complicated features, Square can make it difficult.
Pros
This is an awesome product for small start-up businesses. You can do a ton with the free plan and the customer service has always been super helpful in my experience. You can literally build a working online store for free, however, to get the domain you have to pay monthly. The footer and header are already made for you and they look really professional and nice. You create the pages based on pre-made elements which makes it really easy.
Cons
The design of the website is pretty strict, you can't add much of your own designs or layouts. You have to make your ideas fit their layouts. Domain transferring was difficult, but the customer service helped. The embedded automatic forms sometimes don't work (I wouldn't get notified by all the submissions on my website). It can also be difficult to navigate the website in the editing portal.
Reasons for Choosing Square Online
I switched because of $$$.Switched From
ShopifyReasons for Switching to Square Online
Square online was free (before I added a domain) and it required no coding experience. It also connected to the products that I sold in person at my retail store.- Industry: Food & Beverages
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
I’ll never go back to a “typical” credit card processor again
During this time where people are still a little wary of dining in restaurants, square online has been a vital tool in helping me serve customers through delivery and pickup.
Pros
I love almost everything about square. The way it catalogs all of my merchandise to the ease of access for customer info, do building my website to managing payroll and the loyalty program that engages my customers and makes shopping with me more fun for them.
Cons
There really isn’t much I can think of here, square really packs a punch but they could add a “processing fee” option where we can pass the credit card processing percentage on to the customer and remove it as a “cash incentive”
- Industry: Retail
- Company size: 2–10 Employees
- Used Daily for 6-12 months
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Review Source
The only software I’ll use
Pros
You can run your entire business through Square. E-commerce, storefront, payroll, marketing, team management and inventory management.
Cons
A little in the pricey side but still worth it. Getting in touch with customer service is not easy.
Alternatives Considered
ShopifyReasons for Choosing Square Online
Squares payment solutions and we could run the entire business through Square so it made sense to switch.Switched From
WooCommerceReasons for Switching to Square Online
They accept CBD and Hemp companies and they offer more services than Shopify.- Industry: Health, Wellness & Fitness
- Company size: Self Employed
- Used Daily for 6-12 months
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Review Source
Square is great!
I don’t use it that much.
Pros
I love all the functions and being able to keep track of all my clients and check them out and get them rescheduled so quickly!
Cons
I wish there was a better way to switch between locations on the appointment app
Alternatives Considered
VagaroReasons for Choosing Square Online
Better way to link my appointments with my POS system.Switched From
GoldieReasons for Switching to Square Online
The price
- Industry: Consumer Goods
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
Simple & Robust Site Management for Small Businesses
Overall enjoy it and won't change from it for now. Since we've opened, we've had no down time related to hosting issues, would reccomend.
Pros
Ease of use was the biggest draw to this product. Everything was a breeze to setup and was able to start selling our products within minutes of uploading photos and descriptions, couldn't be easier.
Cons
The software lacked the robustness of others. As far as features, some are limited in functionality where others had some small glitches.

- Industry: Alternative Medicine
- Company size: Self Employed
- Used Weekly for 6-12 months
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Review Source
I made a quick website since I was already using their POS and appointments
Easy and satisfying to use. It's not as customizable as SquareSpace, but it looks good and integrates with a decent amount of third party apps.
Pros
I like how easy it was to create a simple website that looks good and works well with little issue.
Cons
Square Online is meant to go along with their other services, such as POS, inventory management, online shops, appointments, etc. It's not trying to be highly customizable, but it is just customizable enough to do a fine job for most small businesses.
Alternatives Considered
SquarespaceReasons for Switching to Square Online
I needed something fast with a short learning curve.- Industry: Food & Beverages
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Easy to Use for Professional New Small Businesses
Overall, I’ve been pleased with my experience with Square. I was glad to be able to re-negotiate my processing fee earlier this year, and the online store was really helpful during the beginning of the pandemic.
Pros
My business features both a retail store and a distribution branch, and being able to manage both areas of my business through Square has been wonderfully helpful, especially during my first year of business. The user interface is intuitive and easy-to-use for my staff, and adding and deleting items from the sale screen is quick and easy. Keeping my distribution items separately categorized and off of the retail display makes managing both parts of my business even easier.
Cons
I’ve had some issues with taxes being calculated properly, as I have tax applied to some items and not others. When I calculate what this should be on my own versus what Square says, the numbers haven’t always matched up. Also, getting photos to appear on the same item across devices (Square register, Square app, Square online) hasn’t always worked and has required me to upload the image for a second time or to change the image format.
- Industry: Restaurants
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Long Times Square Supporter
Pretty great for all the years we have used it and it has improved since we started using it!
Pros
Easy to setup - and easy to train staff!
Cons
Customer merging issues, some reporting issues
Alternatives Considered
CloverReasons for Choosing Square Online
Cost and better techSwitched From
Aloha CloudReasons for Switching to Square Online
Easy to understand and could use on tablets- Industry: Publishing
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Square Is The Perfect Site For Publishing
I have used Square almost from the moment I founded our press. It is easy to navigate, easy for a web master to add or subtract books, and so easy for our readers to purchase a book or even many books at one time. The site feels very safe to both us and to our purchasers. I also particularly like how quickly payments come in and are clear. I gave up other sites when I began to employ Square. I can't begin to say how very happy I have been with Square in infinite ways!
Pros
In the world of publishing, there are countless ways to access or sell books and magazines. Square makes it easy to place a book up for sale on our site, with full description. Too, the purchasers are able to access the book for purchase even if they are not very familiar with computers or purchase sites.
Cons
It might be a tad easier to work with a template that allows for some changes editorially. For example, there is not a Free Shipping button.
- Industry: Retail
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Business Management all in one place!
Love that I can track all inventory in my brick and mortar and online all in one place without extra work. It all happens in the background, and I can focus on other areas of business. Recently added employees and began using payroll. Makes life so simple to track employee hours, maintain schedules, and complete payroll with just a few clicks. It even reminds me to complete my payroll, which I am sure my employees appreciate.
Pros
As a small retail business that is growing rapidly, Square has given me the ability to start with basics and expand as my business has grown. Love that I can manage inventory, marketing, payroll, my online store and loyalty program all in one place. Such a time-saver.
Cons
The online store features have continued to grow this past year, but even being fairly knowledgeable about web design, it has taken some time to find ways to add bells and whistles that take the website to a more professional level.
- Industry: Photography
- Company size: Self Employed
- Used Daily for 1+ year
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Review Source
A thoughtfully-designed and feature-packed site builder that is painless to navigate!
I'm really satisfied with how simple my Square Online site was to create, and is to stylize and update. It looks fabulous, even with the robust free features, but it's a powerhouse with the analytics on the backend. I love that I can link my Square Online site as a subdomain to be able to use it as a booking website for my photography business. Cutting down on email communication with clients, which has Square Online has made possible through its Square Appointments integration with Square Online, has been an invaluable tool for prioritizing time in-person with my clients. Square Online looks great, it's functional, and it's easy to use. It's a primary tool in my business' toolkit.
Pros
For how feature-packed the product is, It's very user-friendly to navigate and set up. For how great the complete product looks, it shouldn't be so simple to use.
Cons
Connecting my Square Online site a subdomain was not a simple task. Establishing the SSL certificate credentials with my web host took a little extra time.
- Industry: Arts & Crafts
- Company size: Self Employed
- Used Weekly for 1+ year
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Review Source
So easy to use
Thank you Square for making selling at markets seamless and easy. I recommend Square to other business owners and vendors every chance I get.
Pros
Square is great to use at your mobile location or in your brick and mortar store. I love how it sends customers receipts if they choose and syncs my inventory automatically when an item is sold. The Shippo integration is wonderful and automatically populates the customers information for shipping labels. It helps me stay organized and I love the ability to create reports showing me category sales as well as so many other aspects of my business. The deposits made to my account are timely as well.
Cons
The mobile app doesn’t work most of the time unfortunately. It would be helpful if it was reliable so I can edit my website on the go when I need to.
Alternatives Considered
ShopifyReasons for Switching to Square Online
Price and ease of use- Industry: Military
- Company size: Self Employed
- Used Daily for 6-12 months
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Review Source
Finally a Website that is easy to use.
My time is important. I dont want to spend my time building or redesigning pages, I want to spend it with my products. Getting them described, priced and listed.
Pros
The ability to add multiple photos and contiually edit photos is probably what I like best. Description of product tells only some about the product. Buyers want to see it. I can easily edit the photos and rearrange them for renewed interest.
Cons
My products need a numbering system that a buyer can easily see and add when asking me questions about the product. Many customers want to use Pay Pal.
- Industry: Farming
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Log Cabin Review
Very Good
Pros
Ease of use, free reader and initially lower cost.
Cons
The added per transaction fee. When I signed in, there was no per transaction fee. I see fruits at Farmers' Market which means relatively low sales per transaction.
Alternatives Considered
PayPalReasons for Switching to Square Online
low cost- Industry: Arts & Crafts
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
- Industry: Telecommunications
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Self-made concerns
it really just depends on a persons mood
Pros
I like how its so easy to transfer funds.
Cons
the customer support is absolute trash. contact rate.
- Industry: Cosmetics
- Company size: Self Employed
- Used Daily for 1+ year
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Review Source
User friendly
The software meets all my business needs
Pros
This software does everything I need it to do. It is simple to use. I did not need any additional training or education. It meets all my business needs.
Cons
Nothing. It exceeds all my business needs and is user friendly
Reasons for Switching to Square Online
More convenient and cost effective.- Industry: Entertainment
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Easy access for small business transaction
Square has been good to me through the years and so I've stayed loyal to it. Even though their processing fees are a bit more, I trust if something goes wrong that I can get someone on the phone and we can solve it quickly. Fewer angry customers means more money long term!
Pros
I'm a big fan of Square even though there are other credit processors that are cheaper now. I still use Square because their customer service is good and I know if I have a problem I can access a real live human.
Cons
I had some initials problems integrating into my Wordpress site. It got complicated and I had to speak with Wordpress to make it work.
- Industry: Food & Beverages
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Great POS system
Overall this is a great Point of Sales system. It is easy for new employees to learn and it has a lot of options for different ways to sell your products. It is a one-stop-shop for online & in person sales.
Pros
This software is generally easy to use and I would recommend it to anyone starting a new business. It is pretty straightforward and we do not have a lot of issues with the system.
Cons
We really wish we could make notes on an invoice after it has been paid! Even if it is just an internal note for our records. Also, Adding a new location was not very straight forward.
- Industry: Entertainment
- Company size: Self Employed
- Used Daily for 2+ years
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Review Source
Really good for simple cases
Pros
The software was very easy to setup. I was able to configure a website, add items to sell, and get up and running quickly.
Cons
Inventory management is a mess if you want to provide bundles or bulk discounts automatically. Square Online has coupons, but the user must apply them. There is no way to provide bulk discounts or bundled discounts. Manually creating such bundles is possible, but adds to inventory complexity. My Square inventory never matches my real counts because I have to manually adjust for bundles.
- Industry: Cosmetics
- Company size: Self Employed
- Used Daily for 6-12 months
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Review Source
Everyone Loves My Page!
Overall, Square has been a bigger help than I anticipated. I love that it's not hard to find any answer to any question I have. I plan to use those platform long term.
Pros
Square makes starting an online business seem easy! They keep track of the inventory, allow you to make customer profiles, and be as creative as you like. The best features in my opinion are: the free stock photos, low cost domains, and checkout links.
Cons
Now that I've been using Square for a year now, I realize I would love the option to have my customers control their account and see past orders. I get asked that question a lot. Apparently it's not user-friendly as of right now