User Reviews Overview

About Square Online

Square Online is an eCommerce solution that helps businesses in retail and hospitality industries create and launch websites with a custom domain name using built-in templates. The centralized platform allows organizations to...

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Feature ratings

Value for Money
4.6
Features
4.5
Ease of Use
4.6
Customer Support
4.4

Browse Square Online Reviews

275 of 275 reviews
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Casscilla
  • Industry: Computer Software
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source
Value for Money
N/A
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 19/02/2020

My square store

overall, I love the product, It help me get my starter business ope and running when I had no idea how to start it SQUARE ONLINE STORE got me what I need and how I needed it to be done so that I could be my best.

Pros

Well first of all it's free you can not beat that no matter how you slice the deal. Finding out what kind of store you are wanting to open. Will you be offering single shipping out will you be shipping multi items for shipping. And if you will be shipping the items or if someone will be picking the items up from you.

Cons

no bad thing s to say about this peace of software. It ask all of the right questions to get your new business up and running no mater wat it maybe that you are trying your hand at this software is ware business will come.

Kristina
  • Industry: Retail
  • Company size: Self Employed
  • Used Daily for 6-12 months
  • Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
4

4
Reviewed on 15/06/2021

User Friendly Set Up

I actually completed my site, have it up and running and am making sales! It’s a huge accomplishment to have been able to get this done! Square made it easy to navigate and was there for me when I had questions. They did not ignore my issues and kept in touch until things were fixed.

Pros

This is the mist user friendly software I have found. I have tried others and given up. But I completed my website on Square!

Cons

I’d like more creative options. To be able to soften edges of photos, create different shaped photos. More fonts to choose from and colors. Ability to make sections smaller and move wording around in more of the free space.

Alternatives Considered

Wix

Reasons for Choosing Square Online

I had a really hard time navigating Shopify. It was not user friendly and frustrated the heck out of me.

Switched From

Shopify

Reasons for Switching to Square Online

I have used square for sales on my phone and found it a great interface. Once building my site all the others were difficult to navigate.
Jeff
  • Industry: E-Learning
  • Company size: Self Employed
  • Used Daily for 1-5 months
  • Review Source
Value for Money
3
Features
5
Ease of Use
5
Customer Support
1

3
Reviewed on 26/05/2023

Unauthorized charges to my clients - Apparently no big deal to Square.

I have been with Square for several months now and hoped to have them handling all the payment processing for the three businesses my wife and I own. After these recent encounters with "support", however, I'm seriously wondering whether that is a good idea.

Pros

Square has an excellent user interface (Dashboard) and all the services I need ... I really like it when all is going smoothly. But I take double-charging my clients very seriously and apparently Square doesn't.

Cons

One of my websites is an information portal that is paid for by monthly subscription. I used a Wordpress plugin that was not the best solution for interacting with Square and came to the conclusion I needed to change ... so I Deactivated the software on my site and revoked the software's authorization (ability to connect) in my Square account. A month later, charges are still being processed for subscriptions made through the old software, so my clients are now being double-billed.I have now called twice about how to stop this. In both calls I was transferred multiple times (spoke to at least five people in each call). When I finally got to someone who was willing to try to address this, both individuals came to the conclusion that there was nothing they could do to stop the unauthorized charges, and both promised me that someone who doesn't take calls would get back to me.Nobody has ever followed up after either of these calls.

Alternatives Considered

PayPal

Reasons for Choosing Square Online

Stripe was constantly changing settings in our account, making access extremely difficult.

Switched From

Stripe

Top Square Online Alternatives

Kathleen
  • Industry: Retail
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
4
Ease of Use
5
Customer Support
5

5
Reviewed on 15/06/2021

POM’s Review

Pros

Easy to use, affordable, quick to manage inventory, professional templates.

Cons

I wish there were a multi-select option when Bulk Editing items onto the website (as in, putting in category and marking visible at the same time).

Alternatives Considered

Shopify Plus and Shopify

Reasons for Choosing Square Online

Inventory Management and syncing in-store and online sales.

Switched From

Squarespace

Reasons for Switching to Square Online

Ease of template/use, inventory management
Kimmy
  • Industry: Retail
  • Company size: Self Employed
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
5
Features
3
Ease of Use
5
Customer Support
5

5
Reviewed on 30/06/2021

Solid platform for a basic online store

My overall experience with Square Online is very positive because it made it super easy and cheap to create a basic online store. I was also already familiar with the dashboard because of other Square products so it was easy to use for me. However, if you want to do anything personalized or include more complicated features, Square can make it difficult.

Pros

This is an awesome product for small start-up businesses. You can do a ton with the free plan and the customer service has always been super helpful in my experience. You can literally build a working online store for free, however, to get the domain you have to pay monthly. The footer and header are already made for you and they look really professional and nice. You create the pages based on pre-made elements which makes it really easy.

Cons

The design of the website is pretty strict, you can't add much of your own designs or layouts. You have to make your ideas fit their layouts. Domain transferring was difficult, but the customer service helped. The embedded automatic forms sometimes don't work (I wouldn't get notified by all the submissions on my website). It can also be difficult to navigate the website in the editing portal.

Alternatives Considered

Wix and Weebly

Reasons for Choosing Square Online

I switched because of $$$.

Switched From

Shopify

Reasons for Switching to Square Online

Square online was free (before I added a domain) and it required no coding experience. It also connected to the products that I sold in person at my retail store.
Chris
  • Industry: Food & Beverages
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 15/06/2021

I’ll never go back to a “typical” credit card processor again

During this time where people are still a little wary of dining in restaurants, square online has been a vital tool in helping me serve customers through delivery and pickup.

Pros

I love almost everything about square. The way it catalogs all of my merchandise to the ease of access for customer info, do building my website to managing payroll and the loyalty program that engages my customers and makes shopping with me more fun for them.

Cons

There really isn’t much I can think of here, square really packs a punch but they could add a “processing fee” option where we can pass the credit card processing percentage on to the customer and remove it as a “cash incentive”

Thomas
  • Industry: Retail
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
3

5
Reviewed on 16/06/2021

The only software I’ll use

Pros

You can run your entire business through Square. E-commerce, storefront, payroll, marketing, team management and inventory management.

Cons

A little in the pricey side but still worth it. Getting in touch with customer service is not easy.

Alternatives Considered

Shopify

Reasons for Choosing Square Online

Squares payment solutions and we could run the entire business through Square so it made sense to switch.

Switched From

WooCommerce

Reasons for Switching to Square Online

They accept CBD and Hemp companies and they offer more services than Shopify.
Kandace
  • Industry: Health, Wellness & Fitness
  • Company size: Self Employed
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 15/06/2021

Square is great!

I don’t use it that much.

Pros

I love all the functions and being able to keep track of all my clients and check them out and get them rescheduled so quickly!

Cons

I wish there was a better way to switch between locations on the appointment app

Alternatives Considered

Vagaro

Reasons for Choosing Square Online

Better way to link my appointments with my POS system.

Switched From

Goldie

Reasons for Switching to Square Online

The price
Eric
  • Industry: Consumer Goods
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Features
4
Ease of Use
5
Customer Support
4

4
Reviewed on 04/11/2021

Simple & Robust Site Management for Small Businesses

Overall enjoy it and won't change from it for now. Since we've opened, we've had no down time related to hosting issues, would reccomend.

Pros

Ease of use was the biggest draw to this product. Everything was a breeze to setup and was able to start selling our products within minutes of uploading photos and descriptions, couldn't be easier.

Cons

The software lacked the robustness of others. As far as features, some are limited in functionality where others had some small glitches.

Amber
  • Industry: Alternative Medicine
  • Company size: Self Employed
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
N/A
Features
3
Ease of Use
5
Customer Support
N/A

4
Reviewed on 14/07/2022

I made a quick website since I was already using their POS and appointments

Easy and satisfying to use. It's not as customizable as SquareSpace, but it looks good and integrates with a decent amount of third party apps.

Pros

I like how easy it was to create a simple website that looks good and works well with little issue.

Cons

Square Online is meant to go along with their other services, such as POS, inventory management, online shops, appointments, etc. It's not trying to be highly customizable, but it is just customizable enough to do a fine job for most small businesses.

Alternatives Considered

Squarespace

Reasons for Switching to Square Online

I needed something fast with a short learning curve.
Stephanie
  • Industry: Food & Beverages
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Features
4
Ease of Use
4
Customer Support
4

4
Reviewed on 15/06/2021

Easy to Use for Professional New Small Businesses

Overall, I’ve been pleased with my experience with Square. I was glad to be able to re-negotiate my processing fee earlier this year, and the online store was really helpful during the beginning of the pandemic.

Pros

My business features both a retail store and a distribution branch, and being able to manage both areas of my business through Square has been wonderfully helpful, especially during my first year of business. The user interface is intuitive and easy-to-use for my staff, and adding and deleting items from the sale screen is quick and easy. Keeping my distribution items separately categorized and off of the retail display makes managing both parts of my business even easier.

Cons

I’ve had some issues with taxes being calculated properly, as I have tax applied to some items and not others. When I calculate what this should be on my own versus what Square says, the numbers haven’t always matched up. Also, getting photos to appear on the same item across devices (Square register, Square app, Square online) hasn’t always worked and has required me to upload the image for a second time or to change the image format.

Michelle
  • Industry: Restaurants
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
4
Ease of Use
5
Customer Support
5

4
Reviewed on 15/06/2021

Long Times Square Supporter

Pretty great for all the years we have used it and it has improved since we started using it!

Pros

Easy to setup - and easy to train staff!

Cons

Customer merging issues, some reporting issues

Alternatives Considered

Clover

Reasons for Choosing Square Online

Cost and better tech

Switched From

Aloha Cloud

Reasons for Switching to Square Online

Easy to understand and could use on tablets
Andrea
  • Industry: Publishing
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 15/06/2021

Square Is The Perfect Site For Publishing

I have used Square almost from the moment I founded our press. It is easy to navigate, easy for a web master to add or subtract books, and so easy for our readers to purchase a book or even many books at one time. The site feels very safe to both us and to our purchasers. I also particularly like how quickly payments come in and are clear. I gave up other sites when I began to employ Square. I can't begin to say how very happy I have been with Square in infinite ways!

Pros

In the world of publishing, there are countless ways to access or sell books and magazines. Square makes it easy to place a book up for sale on our site, with full description. Too, the purchasers are able to access the book for purchase even if they are not very familiar with computers or purchase sites.

Cons

It might be a tad easier to work with a template that allows for some changes editorially. For example, there is not a Free Shipping button.

Jennifer
  • Industry: Retail
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
4

5
Reviewed on 15/06/2021

Business Management all in one place!

Love that I can track all inventory in my brick and mortar and online all in one place without extra work. It all happens in the background, and I can focus on other areas of business. Recently added employees and began using payroll. Makes life so simple to track employee hours, maintain schedules, and complete payroll with just a few clicks. It even reminds me to complete my payroll, which I am sure my employees appreciate.

Pros

As a small retail business that is growing rapidly, Square has given me the ability to start with basics and expand as my business has grown. Love that I can manage inventory, marketing, payroll, my online store and loyalty program all in one place. Such a time-saver.

Cons

The online store features have continued to grow this past year, but even being fairly knowledgeable about web design, it has taken some time to find ways to add bells and whistles that take the website to a more professional level.

Spencer
  • Industry: Photography
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 15/06/2021

A thoughtfully-designed and feature-packed site builder that is painless to navigate!

I'm really satisfied with how simple my Square Online site was to create, and is to stylize and update. It looks fabulous, even with the robust free features, but it's a powerhouse with the analytics on the backend. I love that I can link my Square Online site as a subdomain to be able to use it as a booking website for my photography business. Cutting down on email communication with clients, which has Square Online has made possible through its Square Appointments integration with Square Online, has been an invaluable tool for prioritizing time in-person with my clients. Square Online looks great, it's functional, and it's easy to use. It's a primary tool in my business' toolkit.

Pros

For how feature-packed the product is, It's very user-friendly to navigate and set up. For how great the complete product looks, it shouldn't be so simple to use.

Cons

Connecting my Square Online site a subdomain was not a simple task. Establishing the SSL certificate credentials with my web host took a little extra time.

Robin
  • Industry: Arts & Crafts
  • Company size: Self Employed
  • Used Weekly for 1+ year
  • Review Source
Value for Money
5
Features
4
Ease of Use
5
Customer Support
4

4
Reviewed on 16/06/2021

So easy to use

Thank you Square for making selling at markets seamless and easy. I recommend Square to other business owners and vendors every chance I get.

Pros

Square is great to use at your mobile location or in your brick and mortar store. I love how it sends customers receipts if they choose and syncs my inventory automatically when an item is sold. The Shippo integration is wonderful and automatically populates the customers information for shipping labels. It helps me stay organized and I love the ability to create reports showing me category sales as well as so many other aspects of my business. The deposits made to my account are timely as well.

Cons

The mobile app doesn’t work most of the time unfortunately. It would be helpful if it was reliable so I can edit my website on the go when I need to.

Alternatives Considered

Shopify

Reasons for Switching to Square Online

Price and ease of use
Fred
  • Industry: Military
  • Company size: Self Employed
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 16/06/2021

Finally a Website that is easy to use.

My time is important. I dont want to spend my time building or redesigning pages, I want to spend it with my products. Getting them described, priced and listed.

Pros

The ability to add multiple photos and contiually edit photos is probably what I like best. Description of product tells only some about the product. Buyers want to see it. I can easily edit the photos and rearrange them for renewed interest.

Cons

My products need a numbering system that a buyer can easily see and add when asking me questions about the product. Many customers want to use Pay Pal.

Scott
  • Industry: Farming
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
N/A

5
Reviewed on 15/06/2021

Log Cabin Review

Very Good

Pros

Ease of use, free reader and initially lower cost.

Cons

The added per transaction fee. When I signed in, there was no per transaction fee. I see fruits at Farmers' Market which means relatively low sales per transaction.

Alternatives Considered

PayPal

Reasons for Switching to Square Online

low cost
David
  • Industry: Arts & Crafts
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 17/06/2021

A must have for small businesses

Pros

Very easy to use. Affordable. Good customer support.

Cons

The price for their POS subscription, on top of taking a processing fee is a bit much. Sometimes customer service isn't available during major issues.

Alternatives Considered

Wix and Shopify
Travis
  • Industry: Telecommunications
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
3
Ease of Use
5
Customer Support
2

4
Reviewed on 16/08/2021

Self-made concerns

it really just depends on a persons mood

Pros

I like how its so easy to transfer funds.

Cons

the customer support is absolute trash. contact rate.

Emily
  • Industry: Cosmetics
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 15/06/2021

User friendly

The software meets all my business needs

Pros

This software does everything I need it to do. It is simple to use. I did not need any additional training or education. It meets all my business needs.

Cons

Nothing. It exceeds all my business needs and is user friendly

Alternatives Considered

PayPal and GlossGenius

Reasons for Switching to Square Online

More convenient and cost effective.
Verified Reviewer
  • Industry: Entertainment
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
2
Features
3
Ease of Use
3
Customer Support
2

5
Reviewed on 29/06/2021

Easy access for small business transaction

Square has been good to me through the years and so I've stayed loyal to it. Even though their processing fees are a bit more, I trust if something goes wrong that I can get someone on the phone and we can solve it quickly. Fewer angry customers means more money long term!

Pros

I'm a big fan of Square even though there are other credit processors that are cheaper now. I still use Square because their customer service is good and I know if I have a problem I can access a real live human.

Cons

I had some initials problems integrating into my Wordpress site. It got complicated and I had to speak with Wordpress to make it work.

Lauren
  • Industry: Food & Beverages
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
3
Ease of Use
3
Customer Support
4

4
Reviewed on 15/06/2021

Great POS system

Overall this is a great Point of Sales system. It is easy for new employees to learn and it has a lot of options for different ways to sell your products. It is a one-stop-shop for online & in person sales.

Pros

This software is generally easy to use and I would recommend it to anyone starting a new business. It is pretty straightforward and we do not have a lot of issues with the system.

Cons

We really wish we could make notes on an invoice after it has been paid! Even if it is just an internal note for our records. Also, Adding a new location was not very straight forward.

Karl
  • Industry: Entertainment
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
4
Ease of Use
4
Customer Support
5

4
Reviewed on 15/06/2021

Really good for simple cases

Pros

The software was very easy to setup. I was able to configure a website, add items to sell, and get up and running quickly.

Cons

Inventory management is a mess if you want to provide bundles or bulk discounts automatically. Square Online has coupons, but the user must apply them. There is no way to provide bulk discounts or bundled discounts. Manually creating such bundles is possible, but adds to inventory complexity. My Square inventory never matches my real counts because I have to manually adjust for bundles.

Tiffany
  • Industry: Cosmetics
  • Company size: Self Employed
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
4

5
Reviewed on 18/06/2021

Everyone Loves My Page!

Overall, Square has been a bigger help than I anticipated. I love that it's not hard to find any answer to any question I have. I plan to use those platform long term.

Pros

Square makes starting an online business seem easy! They keep track of the inventory, allow you to make customer profiles, and be as creative as you like. The best features in my opinion are: the free stock photos, low cost domains, and checkout links.

Cons

Now that I've been using Square for a year now, I realize I would love the option to have my customers control their account and see past orders. I get asked that question a lot. Apparently it's not user-friendly as of right now

275 reviews