Sprout Social Reviews

4.4
Overall rating
Reviews

4.4
Overall rating
Reviews
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User Reviews Overview

About Sprout Social

Sprout Social is a cloud-based social media management solution that caters to businesses of all sizes and helps them to manage their audience interactions and marketing routines. Key features include automated publishing,...

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Feature ratings

Value for Money
3.9
Functionality
4.2
Ease of Use
4.4
Customer Support
4.3

Browse Sprout Social Reviews

593 of 593 reviews
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Tara
Tara
  • Industry: Nonprofit Organization Management
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 13/12/2023

My favorite social media management app for 8 years

Great experience with Sprout. Their customer service is quick to respond and resolve issues.

Pros

It's stood the test of time. Overall I like the smart inbox, reporting, and scheduling options.

Cons

The interactivity/messaging collaboration between teammates. I feel like it could improve.

Alternatives Considered

Hootsuite

Reasons for Switching to Sprout Social

At the time of decision, loved the UX and smart inbox of Sprout over Hootsuite.
Andy
  • Industry: Primary/Secondary Education
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Functionality
5
Ease of Use
5
Customer Support
5

4
Reviewed on 23/09/2024

Research the value against competitors

After trying multiple tools, Sprout has been a slight leader in the sector for us but you definitely pay for it.

Pros

The scheduling tools are very easy to use in the publishing area and the ability to use Groups is a nice touch.

Cons

Very expensive with other products on the market.

Moran
  • Industry: Consumer Services
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 31/12/2024

It provides perfect management of posts and interactions, creates detailed analytics

Pros

I love that Sprout Social allows us to keep track of our social media pages’ performance. It’s great that Sprout Social simplifies managing all our accounts from the same page, as we can easily allocate space to collect all interactions from a specific page under its own section. Scheduling posts is very easy, as is rescheduling or canceling posts.

Cons

In the case of individual subscriptions, logging into the same account from multiple devices becomes difficult, and may require a new verification or password change.

Top Sprout Social Alternatives

Khoros Marketing

Emplifi Social Marketing Cloud

  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
1
Functionality
2
Ease of Use
2
Customer Support
1

1
Reviewed on 24/10/2024

There’s no way any of these 5 star reviews are genuine

If you’re an agency that is looking to destroy your bottom line, pass on expensive unnecessary costs to your clients and be locked in to a service that cares about nothing except squeezing every dime out of your business, Sprout Social is definitely the social media management platform for you!

Pros

The pros? I suppose the posting workflow is good, as good as other platforms that are 10% of the cost. A lot of the “features” that I was promised when they locked me into a year contract with high pressure sales ended up being features that either don’t work very well or are actually kept behind massive pay walls. You’ll have to remortgage your house to get the full functionality out of Sprout.

Cons

Where do I even start. 1. To send approval requests to clients, you have to add them as an additional user… EVERY SINGLE additional user is a $499 PER MONTH. I was promised that external approved were free, so sending approval requests to clients would not cost extra, they never mentioned that you’re only allowed 3 external approved for THE ENTIRE ACCOUNT. They pressured me into signing a contract and sold me a bunch of lies.

I don’t even find the platform very intuitive. Not only that I find the features are lackluster, I have used other platforms that are a fraction of the cost with a more intuitive UI and pretty much the same features.

Alternatives Considered

Planable, Cloud Campaign and Hootsuite

Reasons for Choosing Sprout Social

Because a sales rep convinced me that Sprout was far superior and worth the massive extra cost in the long run. Worst decision I’ve made in a long time

Switched From

Planable

Reasons for Switching to Sprout Social

Because I fell for their marketing, false reviews and high pressure sales tactics
Bryan
  • Industry: Hospitality
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
3
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 13/09/2024

A high price tag but a high volume of features

This is one of the main tools we use on a daily basis

Pros

Robust features, easy to use, extensive reporting

Cons

Price is really getting high, especially when you don't use all of the features

London
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 1-5 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
4
Customer Support
4

5
Reviewed on 30/08/2024

New user demo to buyer

Pros

I love the ability to have unlimited # of accounts along with the competition reports and AI integration.

Cons

I don’t love the cost but find it semi reasonable for the features.

Alternatives Considered

monday.com and Hootsuite

Reasons for Choosing Sprout Social

Number of users to add to the account. This was really important that it had an unlimited number.

Switched From

monday.com and Hootsuite

Reasons for Switching to Sprout Social

Number of users to add to the account. This was really important that it had an unlimited number.
Kulinda
Kulinda
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 11/10/2023

Sprout social is the best Social media management tool out there.

It simplifies social media management, reduces the need to switch between multiple platforms, and offers a centralized hub for various tasks, including scheduling, analytics, engagement, and content management. This saves time and improve overall efficiency for our team and business.

Pros

Post Scheduling,Social media listening tools,Content management

Cons

Only issue I have with Sprout is the cost.

Alternatives Considered

Buffer and Hootsuite

Reasons for Switching to Sprout Social

Ability to provide comprehensive analytics and team management capabilities.
Terry
Terry
  • Industry: Retail
  • Company size: 10,000+ Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
5
Customer Support
5

4
Reviewed on 15/08/2023

Excellent platform for scheduling posts on social media.

Sprout Social has effectively facilitated the optimization of our publication workflows and the efficient management of follower engagements across many social media platforms, owing to its comprehensive array of features and tools.

Pros

I appreciate that the publication process varies depending on the platform, allowing me to better gauge whether or not an image is the wrong size or whether or not I am releasing at the best time of day. It's also great that I don't have to do any extra work to get the reports I pull ready to give to my team members. The Smart Inbox is fantastic since it saves me the trouble of signing into different services just to respond to comments and messages.

Cons

One thing i don't like about Sprout is that I have to create posts twice if I want them to look different on different platforms. I wish there was a dedicated space on the create screen where I could rework the text specifically for Twitter, condensing it while leaving the rest of the message intact.

Claudio
  • Industry: Telecommunications
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
4
Customer Support
5

4
Reviewed on 18/12/2024

Social media marketing made easy.

The software has enabled us to schedule post in advance across all social media channels hustle free.

Pros

Software efficacy in streamlining content publishing and availability of robust features that enhace strategic decisions making.

Cons

The product is very reliable compared to other social media marketing tools. No glitches experienced.

Joe
  • Industry: Hospitality
  • Company size: 11–50 Employees
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
0
Functionality
4
Ease of Use
5
Customer Support
0

5
Reviewed on 23/11/2024

Great tool for business who do a lot of social content

Pros

Loved this tool, very easy to use and great insights into our socials performance

Cons

The support wasn't as helpful, and the cost for more than one user was more expensive than you would htink

Verified Reviewer
  • Industry: E-Learning
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
0

5
Reviewed on 04/03/2021

Makes Social Media Management so Easy!

It's been a great experience so far. They also have a great support team that you can work with to ensure that you're utilizing all of the platform features as best as you can. For teams who struggle to plan and manage their social accounts, I highly recommend Sprout Social. The platform also can help you uncover trends for future planning too!

Pros

No one has the time to sit there and individually schedule out social posts so that's where Sprout Social comes into play! We purchased this software to help us plan and manage our organic social media calendar easily. They also can integrate with paid ads, but that's not something we use it for. I love that you can see a calendar of upcoming posts so I can see if there are any gaps in our calendar. Sprout Social also has very robust reporting for each platform and it has allowed me to have deeper insights into how our accounts and posts are doing. It's been a big lifesaver. Prior to this, I would always forget to post so this has made it easier to make a plan!

Cons

The platform is kind of pricey, especially as you add on more licenses. You can't create any custom reports. However, they have a lot of robust reports so I imagine you don't need to. We haven't needed to yet.

Alternatives Considered

Hootsuite

Reasons for Switching to Sprout Social

When I trialed HootSuite, the platform seemed more complex than Sprout Social and had less reporting capabilities at the time. I believe HootSuite might be a bit cheaper though
Danielle
  • Industry: Higher Education
  • Company size: 501–1,000 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
5
Customer Support
5

5
Reviewed on 02/03/2021

Easily allows for teamwork

Overall, this is an easy-to-use tool that makes my daily work so much more manageable, and makes teamwork seamless.

Pros

One of the best features on Sprout is the ability to have multiple users create, review, and publish content. This has saved us a tremendous amount of time on our team. The user interface is really nice and accessible, and the features are all the essentials you would want in a scheduling tool plus some bonus features that I don't use often but are nice to have. Most of all, the reporting tool saves me a tremendous amount of time. It's customizable so you can quickly pull a report for a certain channel and window of time when needed.

Cons

When drafting content, sometimes it's difficult for tags to load or come through at all, especially with regards to Facebook. I also wish that you could customize the metadata on links in Sprout, with the same functionality of something like Yoast, so that your social person could swap out thumbnails quickly. I do have issues from time to time with what attachments are generated as well; depending on the order in which you insert links into the draft, it will pull different attachments. Sometimes you have to delete and re-insert links in the draft to get the right attachment. It would be better if Sprout added a section to choose the link you want to attach.

Alternatives Considered

Meltwater and Hootsuite

Reasons for Choosing Sprout Social

Hootsuite wasn't serving our team and we were without a tool for a while. When I came into the role, I suggested Sprout for its reporting and drafting capabilities.

Switched From

Hootsuite

Reasons for Switching to Sprout Social

Sprout has the best user interface and the most features. Reporting is also really nice and digestable.
Sarah
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
0

5
Reviewed on 02/10/2019

The Best Social Media Scheduling Platform Hands Down

We love Sprout Social and highly recommend it to others. We've used other scheduling platforms, and nothing has come close to being able to handle our needs the way Sprout Social can.

Pros

Our team has used a variety of social media scheduling platforms, including Buffer, Hootsuite, Sprout Social, and others, and Sprout Social is by far our favorite for many reasons.

• As an agency with hundreds of profiles, Sprout Social makes multiple account management a breeze.
• The scheduling browser is very easy to use.
• It offers ideal posting times to help you optimize reach and engagement.
• It offers a birdseye view of the month. (One of our pain points with Hootsuite was that this was not an option.)

There are also many features that those who work with social media every day can appreciate that the average user might not, such as:

• The option to schedule and create a new post without having to click into a new window each time.
• The ability to download reports by platform and specific date easily and quickly.
• The option to view data which allows you to see which content is performing the best.

Cons

I won't beat around the bush. It's pricey. Very pricey. If you're a freelancer or not using social media daily, it may not be worth the investment. If you're an agency working with multiple clients or if social media is part of your daily routine, a scheduling software that offers everything Sprout Social offers is well worth it.

Alternatives Considered

Hootsuite

Reasons for Choosing Sprout Social

Sprout Social is more user friendly.

Switched From

Buffer

Reasons for Switching to Sprout Social

Hootsuite does not offer the ability to see posts by month to effectively plan campaigns and upcoming posts.
Lior
  • Industry: Nonprofit Organization Management
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
3
Functionality
4
Ease of Use
4
Customer Support
5

4
Reviewed on 23/09/2023

Easy to use, and you're going to pay for it...

Pros

The system is friendly and easy to use. Integrations are great and support if fast and efficient.

Cons

You cannot monitor all comments across some platforms. Plus, the pricing is tough for small business and nonprofits.

Jordan
  • Industry: Hospital & Health Care
  • Company size: 5,001–10,000 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 07/08/2023

Great product that has made my role more efficient

Pros

It's a great tool for organising, scheduling, and publishing social content - and the social listening tool has been invaluable when protecting our brand. It's made my role more efficient and accurate, especially when reporting social results back in a way that's easy to understand.

Cons

It's quite expensive for the features you get.

Liam
  • Industry: Retail
  • Company size: 11–50 Employees
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
3
Functionality
4
Ease of Use
3
Customer Support
2

4
Reviewed on 27/10/2023

Sprout the tool to bring your social analytics together

Pros

Bring all my social platforms together so I can report on easy.

Cons

No demonstration or support beyond documents to read

Vitoria
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
0
Functionality
5
Ease of Use
4
Customer Support
4

5
Reviewed on 26/01/2023

Great product!

Pros

I believe this product changed our Social Media Management for the better.

Cons

I don't have anything negative, a great tool to add to your tech stack.

Verified Reviewer
  • Industry: Facilities Services
  • Company size: Self Employed
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 07/02/2023

Bom

Pros

It is a very good and practical software, I carry out my marketing very easily

Cons

Some bugs really get in the way o procedimento

Brandi
  • Industry: Hospitality
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
0
Functionality
5
Ease of Use
5
Customer Support
0

5
Reviewed on 17/02/2023

Sprout

Pros

I like the multi client and multi channel monitoring and posting.

Cons

There were times when the auto publisher does not work.

Deyna
Deyna
  • Industry: Information Technology & Services
  • Company size: 5,001–10,000 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
4
Customer Support
4

5
Reviewed on 14/01/2023

Manages the main social networks

Helps professionals to be able to fulfill their functions on the market in general in the different social platforms

Pros

It is an excellent tool for managing social networks, allowing you to quickly visualize the growth and reception of the actions and articles displayed on the networks, it is a good solution for marketing professionals in general because it is easy to implement and has many functions easy to understand

Cons

I have no criticism of this marketing tool, it has been a good business solution focused on social networks

Rebekah
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
4

5
Reviewed on 04/10/2021

Best Social Media Campaign Management Tool

By now, Sprout is just a part of my daily life. Once a week I will input all the post information that we designed in our development meeting, and schedule them to run throughout the next week across all the channels we use. Every other day I pop in to check on analytics and check notifications/engagement. Then, once a month, I use the easy reporting system to send reports on analytics to the clients whose social I run. Every now and then there will be some error that stops me from posting, and customer service might not fix it speedily, but that's a small percentage of my daily interaction. Usually it flows smoothly.

Pros

After bouncing between a number of free trials for similar software, Sprout easily won my heart. It's well-designed, easy to use, and intuitively includes plenty of great features like reporting and cross-posting.

Cons

While not a bad price for an agency, the cost is unfortunately prohibitive for most freelancers. Were a cheaper tier offered, I guarantee they would see a lot of interest. I've also had poor experiences with support chat, with tickets taking days before completion even when they impact currently-running campaigns.

Gloria
Gloria
  • Industry: E-Learning
  • Company size: 501–1,000 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
0
Functionality
5
Ease of Use
5
Customer Support
0

5
Reviewed on 30/08/2022

Great tool for various Social media managements

Pros

It offers simple navigation which helps a new user to use the platform with ease.And also it helps to manage multiple social media accounts in a single platform so that time consumption is less and high productivity.

Cons

According to me ,social media management tool is inevitable in my work so I chose tools with chrome extension .This tool ofcourse offers extension but it has little glitch.There is a room of improvement else it is wonderful tool for social media marketers .

Jamila
  • Industry: Real Estate
  • Company size: 201–500 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 14/01/2023

All-In-One Social Media Management Solution

Pros

Sprout Social is a robust platform for managing all aspects of your social media presence. It offers a wide range of features including scheduling and monitoring of posts, audience engagement tools, and detailed analytics. With Sprout Social, businesses can streamline their social media management process and effectively plan and execute their social media strategy.

Cons

This tool is an absolute game-changer, with no drawbacks whatsoever.

Verified Reviewer
  • Industry: Hospital & Health Care
  • Company size: Self Employed
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
0
Functionality
4
Ease of Use
4
Customer Support
0

4
Reviewed on 29/12/2022

SproutSocial is great for visual planners and easy to create messaging-per-channel on the fly

It's straightforward and easy to start using quickly.

Pros

The guidance the platform offers for each channel, helping to select the right time, word length, keywords, etc. to ensure your post is best suited for each channel. The calendar is crucial and the color coding and ease to drag things around makes it simple to maintain.

Cons

It would be nice if one "post" could be tailored to each channel and scheduled for each channel without having to duplicate and update for each channel.

Danielle
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 06/05/2022

Effortless pre-publishing and superb social media analytics

Since subscribing to Sprout in the past 3-4 years, I have been able to grow my business due to the ease of reporting to clients. A big thank you from me as a small business owner.

Pros

I am not a data person so need to see analytics in an easy to read and understand format. Sprout does this superbly in a a visual way.

Cons

None to be honest. I am happy with the functionality of the software and what it does for my small business.

593 reviews