User Reviews Overview
About Nutshell
Nutshell is an all-in-one CRM and email marketing platform that helps B2B organizations work together to win more deals. Simple enough for any user and sophisticated enough for any business, Nutshell is built for teams who are...
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- Industry: E-Learning
- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
Perfect CRM for service companies for B2B
Easy to implement, with loads of tailor-made features for Small or medium-sized businesses. The connection to Outlook is good!
Pros
The list of functionality is impressive and very easy to learn, customize and implement. Customize list, merge contacts or companies, and the reporting features were all great ones for software at this price
Cons
Some of the reporting is limited, but it is still better than most we have tried, Also, the interface is not the sexiest around, but it does the job.
Reasons for Switching to Nutshell
The price versus quality was much better with Nushell. And the B2B sales features that allowed us to serve individual customers were also solid.- Industry: Computer Software
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
I used to sell CRM and Nutshell is a fantastic value with great features
Our team is extremely happy with Nutshell. I sold CRM for 6 years before coming to this company and right before using Nutshell. I have been pleasantly surprised by the platform. I have used Sales Force and many other CRMS that can be overkill in features and size for a small team. We are 60 employee company with only a handful of users in Nutshell. For a small team, this tool has been perfect for us.
Pros
I love the ease of use. Intuitive UI. They launch new features and improve existing ones.
Cons
It has been really difficult to manage duplicates. Lots of dups are created instead of updated. Dups are also suggested when they are no where close to being the same.

- Industry: Mining & Metals
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
leads don't allow you to easily sell services, only products. After sale service is hindered.
We get a cost effective CRM that frees up cash flow for use elsewhere in our business.
Pros
Nutshell offers a unique ability to tag people in activities and run reports on calling activities for my sales reps.
Cons
Every lead typically has a company or contact. But if you don't save the activity in the lead, and instead under the company or individual contact, you can't see it when your client calls in regarding the sale they want service for, so your customer service is hindered and your sales people look like they don't know the history of the account. It's embarrassing to use this software because Nutshell says they are only helping to land the sale, not support it, but this mindset about how they build their software results in a horrible disconnect with regards to how we are forced to serve our customers, and thus we are using a CRM that doesn't support the full life cycle of a sale. We keep hoping Nutshell will fix this and improve because their customer service is great, and their people mean well, but after several years of patiently waiting, we are concerned that we may never see this problem fixed. The mobile app also has so many glitches with the UX that it can't even compare the experience to how you can use leads in a web browser. Further, when we have a customer call in to ask about their account, the recent leads puts the oldest first in the list, which means we have to scroll through several hundred orders just to open the last order we did for that client. If you are trying to sell to a major corporate account with multiple facilities / departments, forget it with Nutshell; linking subcompanies / vendors / partners / other locations is a nightmare in Nutshell.
Top Nutshell Alternatives
- Industry: Leisure, Travel & Tourism
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
A value for money product but be warned it is very buggy!
Generally speaking, the software is easy to use and also easy to setup however it is frustrating that there are bugs in some of the basic software components
Pros
Nutshell is a cost-effective product. Most other similar products are a lot more expensive. One of the unique things about Nutshell is its custom email templates which engage placeholder settings. This means you can customise an email template but include elements or placeholders that need to be customised on a per-email basis so the software will not let you send the email unless the placeholder is attended to.
Cons
Sadly Nutshell is very buggy and the CS and developer teams seem completely uninterested in resolving my complaints about the software. These are basic features mainly within the templating software which I have told Nutshell about countless times, yet they seem uninterested in resolving them. Sadly the bugs can make for a frustrating experience on some occasions. What is even more annoying is that they continue to turn out useless features that are half-baked rather than spending some time fixing the issues at the centre of their core product.
Alternatives Considered
Salesforce EssentialsReasons for Switching to Nutshell
Nutshell felt a lot easier to setup and use and the sales team were a lot more attentive and helpful!- Industry: Hospital & Health Care
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
One of the best CRM platforms! User friendly and very engaging for our agency!
Overall I am extremely please with Nutshell! I like how the platform is laid out. The tools used to help are incredible and the agents that work for Nutshell are easily available to chat with 24/7. They have prompt response time and can almost always solve the issue!
Pros
I like how the platform is laid out. The tools used to help are incredible and the agents that work for Nutshell are easily available to chat with 24/7. They have prompt response time and can almost always solve the issue!
Cons
The base platform doesn't have as many perks as Nutshell Pro, but it has to work for your company. Being in home care industry the Nutshell pro made sense for us!
- Industry: Education Management
- Company size: 2–10 Employees
- Used Daily for 6-12 months
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Review Source
For any non-profits out there looking to optimize their processes and fortify their outreach
Pros
User-Friendly Interface: Even for our team members who aren't tech-savvy, navigating through Nutshell is intuitive and easy.Customization Options: Allows us to tailor the system to our specific needs, ensuring we aren't stuck with a one-size-fits-all solution.Streamlined Outreach: Efficiently tracks donor relations, making it easier for us to engage with our community.Enhanced Communication: With Nutshell's tools, we've fostered deeper, more meaningful connections with our supporters.Growth-Oriented: The system is adaptable, allowing us to evolve our strategies without needing to switch platforms.
Cons
Would be nice if it integrated natively with more systems so we could skip using Zapier
- Industry: Information Technology & Services
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
Nutshell for Small Business
Having worked through other CRM's, Nutshell gives us exaclty what we need as a small tech company. I have no complaints.
Pros
Affordability for what we need as a company, Nutshell offers a lot of tools that you need without having to shell out a ton of money like with competitors.
Cons
Some functionalities while operable can use some work. Engagement tracking is huge for me and at times it can be difficult to find out who did what without going into their profile to find that information.
- Industry: Machinery
- Company size: 51–200 Employees
- Used Daily for 1+ year
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Review Source
Nutshell
Pros
easy to use mostly. Alot of reports that can be made to individual specifications.
Cons
Some areas it is too comber sum. The end time doesn't always change when start time is made on scheduling. When you save a document, you can't save it in Nutshell, you have to upload it into it.
- Industry: Translation & Localization
- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
Great Value for Money
Very positive. When I joined the company, Nutshell was the easiest thing to adapt to. So easy to learn and use.
Pros
Feature-rich option for small companies.
Cons
So flexible and customizable that it can get unruly .
- Industry: Food & Beverages
- Company size: 51–200 Employees
- Used Monthly for 2+ years
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Review Source
USUAL CRM
Good and easy to organize your customers portfolio.
Pros
So much because the CRM file is ususeful.
Cons
I liked it and it is simple to use day-by- day.
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 1-5 months
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Review Source
An Elegant Yet Powerful CRM
We are now better organized with our sales process and are more collaborative. This allows us to keep our important information in one place that is easy to use and work as a team to get things done!
Pros
I love the filtering ability with our companies and people lists. It allows us to really drill down and get the exact metrics we want. We are better able to see a lot of information at a glance in a dynamic way.
Cons
I would love more options when emailing groups of people in the system. Currently, I need to only use templates when emailing groups and I would like to be able to type out the email in one shot instead.
Alternatives Considered
Pipedrive, Nimble, monday.com, Copper, Really Simple Systems CRM and HubSpot CRMReasons for Choosing Nutshell
We realized we did not need a ticketing software but something more like a CRM, in looking over a lot of options this was the best price point and the best fit for what we needed.Switched From
FreshdeskReasons for Switching to Nutshell
A lot of the other systems seemed overly complicated to use, we had a relatively short onboarding period to get our people trained quickly. The price point for the number of features was the best and most sustainable for our company. And we feel like we can grow with Nutshell.- Industry: Electrical/Electronic Manufacturing
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Good starter CRM
Consolidated location for prospects and communication history.
Pros
We explored a number of CRM solutions and initially selected Insightly after trying to get Tiger CRM working. Insightly functionality was too limiting and consequently was not being used. Our second round of trials lead us to Nutshell, which we have been using for about two years.
We found Nutshell to be reasonably robust and easy to use. We have been using it for about two years now. We have about 30,000 contacts and 11,000 companies.
Cons
We are now running into some functional issues which we have to address with addons, including Mailjet for email campaigns and Zapier for data transfer. The lack of a quoting interface, manual address entry into Quickbooks, lack of phone integration, and incomplete email integration. With the exception of QB integration, the other functions can be addressed with more addons. By the time we get done adding on the functional holes, the price becomes quite high.
The reliance on addons also means that the system becomes unwieldy; a different system, management interface, and subscription for each function.
At this time, I don't think there is a good solution for QB integration at all. This may not be significant since QB for Manufacturing is below our needs anyway. Our next step may be to use PostBooks, Xtuple, or some other MRP system that includes CRM. But, those also carry their own management burdens and costs.
Nutshell does have a reasonable email interface to send correspondence through our IMAP server, but the markup tags are cumbersome, are error prone, has no CC or BCC field, and the reply emails don't populate under the Nutshell customer(s). Consequently, only half of the conversation is visible. Of all of the above, this is the most significant limitation at this point.
- Industry: Telecommunications
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Works well for mobile lead tracking
The application is very easy to learn for new employees and retrieves data quickly on the desktop and mobile version.
Pros
The desktop reporting functions are very fast and help us to generate ad-hoc insight into our sales. Competing products tend to take several minutes to generate reports.
Cons
The mobile Sales Analytics generates reports on a 30-day window as opposed to a month-to-date view. This means that we have to use the desktop reporting to get accurate numbers.
- Industry: Financial Services
- Company size: 2–10 Employees
- Used Daily for 6-12 months
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Review Source
Simple and functional
Pros
Tasks per stage is something most CRM’s missed, but Nutshell did well at.
Cons
Somehow they missed a very important aspects of customized fields that exists, the ability to create a field that searches the people in database.
Reasons for Choosing Nutshell
Tasks per stageSwitched From
Pipedrive- Industry: Fund-Raising
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Nutshell's CRM: A Small Business Lifeline
I didn't have a business process until I started working with Nutshell. I had a pile of handwritten notes on my desk calendar and loads of sticky notes on the perimeter of my monitor. Learning my way around a CRM for the first time was intimidating, yet I was able to talk with actual humans when I got stuck, and watch tutorial videos that explained what I wanted to learn. I now put everything I need to know about a client into Nutshell, trusting the process and grateful for the customization and flexibility as my company grows.
Pros
It's designed for super easy customization for what I do, and I lean hard on this feature! I also love how the Dashboard feature is set up, allowing me to see at a glance which activities should be tackled each day, and when I've scheduled future to-dos. Nutshell's approach feels like 'the little guy' was thoughtfully considered--and that's me!
Cons
I have a tough time with my leads fields frequently reverting back to the default setting that shows all fields, not just the 4 custom ones I've created. This is more of a tech issue, not really a dislike of Nutshell in general.
- Industry: Management Consulting
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Pleased with Nutshell
The support team is knowledgeable, responsive, cares about your issues and has proactive training available for users.
Pros
visually organized and logical data entry screen. Functionality is there to build as robust or simple as the company needs/wants.
Cons
It is very easy to self-build an inefficient architecture. Data uploads can be catastrophic if not done correctly. I think more training on set up, warnings issued at set up and common pitfalls at set up would avoid harmful bulk uploads making irreversible upload mistakes.

- Industry: Management Consulting
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Great Feature-set Without Complexity
I run a global consulting practice with hundreds of corporate clients and thousands of individual relationships that I manage. Nutshell lets me manage it all. It's my dashboard for everything in my company. It's entry-level rate is worth every penny.
Pros
I've used Nutshell for three separate businesses that I've run or owned. Each one considered a small to medium-sized business. Nutshell is perfectly suited to us because it's lightweight and easy to learn. It doesn't require an in-house expert on the app (like SalesForce). It's basic feature-set is all I've ever needed, and the support is terrific. Real people at the end of the phone, with fast responses. And, it's made in Michigan! It has a lot of simple customizations that I use; workflow, custom fields, leads, etc.
Cons
Integrations are somewhat limited, but still, plenty to work with. I'd like an integration to RingCentral's app. Also, it doesn't' handle subsidiary company relationships well. I've had to create a workaround with tags to help connect them.
- Industry: Facilities Services
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
The best CRM I have ever used!
It allows me to easily keep track of everything. What sales I am working on. What customers I need to contact. And everything is conveniently located to work with ease.
In the two months of implimentation already seen a growth in sales and productivity. Including our first ever RFQ from our website.
Pros
Ease of use, backed up by powerful tools. Tracks your calls and even can be set to remind you to contact customers that you haven't talked to in a while. Favorite part is the Keep in touch. It plans my day and my call backs flawlessly.
Cons
I would like to see a visual overlay of all my customers on a map. That way when I am planning a trip I don't miss any customers that are off the main roads. Will give me a visual to help plan. Or some way to plan a road trip and Nutshell will show me all the customers I should contact on the way and plan route. Which can be transferred over to gps software like enroute.
Response from Nutshell
Hey Trevor!
Thanks for the positive feedback. The best part is the growth in sales and productivity you've seen since your implementation. Congratulations!
Amanda
- Industry: Sports
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Great service... very helpful and nice staff
Seeing activities of sales people and success of campaigns
Pros
Lead tracking and value of leads. Notification of wins. The reporting oand tracking of activities. I like to set activities up as different campaign. It is great for tracking the success of different sales campaign.
Cons
The App!!! Can't move a lead along the stages using Android. And you need to schedule an activity instead of logging an activity. The idea of logging is an activity is log what you just did. It is great on the desk top version. But on the App, the user finishes a cold call ..hops into their car and needs to schedule the activity the log it! I have complained about this for years. Nutshell team does not seem to understand how on road sales reps work. Very frustrating!
Response from Nutshell
Hey Jason!
Thanks for taking the time to provide some feedback. We are making enhancements to the app and hope to release these in the near term which should reduce your frustration.
Thank for being part of the Nutshell community.
Amanda
- Industry: Marketing & Advertising
- Company size: 501–1,000 Employees
- Used Daily for 2+ years
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Review Source
User friendly, modern features, good integration with 3rd party apps
Full control of Sales activities and revenue pipeline in the whole company. For the Sales Manager's they can easy follow their team and individuals performance with just a click on a button really.
Pros
The main "pro" is the price. Not only it is cheaper compared to 20+ other CRMs I compared before deciding, it is also flexible to go either for Monthly or Annual payment. I can easily add and delete users without any paperwork.
Cons
Forecast tool (not flexible for setting up team, currencies, product, week/month split). This has made me totally avoid the forecast and budget (KPIs) feature, which is a shame as the new Sales Report is a step in the right direction. Hopefully the Forecast settings can be more flexible as well, then Nutshell will become a 5 star CRM Software.
Response from Nutshell
Hi Frederik,
We appreciate your feedback and are very happy you are pleased with the pricing options. I have added your forecast flexibility feedback to my list and will discuss internally with our team to see how best to address.
Amanda
- Industry: Consumer Goods
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Great product for my team!
Pros
Setting up and importing our current customer information was easy. Once you wrap your head around the Nutshell way of doing things, you can easily manage a large database of customers.
Cons
Nutshell does not integrate easily with WooCommerce which leads to using third-party plugins that are limited due to NutShell API.
Reasons for Switching to Nutshell
Ease of use- Used Daily for 2+ years
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Review Source
I have found the recent Nutshell reporting update to be really poor.
Pros
Nutshell has a reasonably simple interface to use. There has been enough ability to customise the platform to get it to show some of the data/reporting information I needed.
Cons
The new reporting format is a really poor user experience, putting irrelevant information front and center and making it harder to access the custom set-ups I need to make Nutshell work for me. I had high hopes that Nutshell would continue to improve from its base, however, I haven't seen any signs of a good update to the platform in the last 6-12 months. We are now in the process of evaluating other platforms to move away from Nutshell. Missing major functionality to make it useful.
Response from Nutshell
Hi Stephen,
Thank you for your feedback. It's disappointing that you don't find the reports useful. A customer support representative will contact you so we can clearly understand what we can do to help you.
Amanda
- Industry: Machinery
- Company size: 51–200 Employees
- Used Daily for 1+ year
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Review Source
Great CRM tool
Simple to use, easy to navigate, effective
Pros
Our company lives in Nutshell daily. We do majority of our reporting from this platform and it is very simple to use and onboard new employees. These are the most common tools that we are using it for. Pipeline management, activity reporting, bookings/sales tracking, trip planning/mapping, scheduling follow-ups, and email campaigns. Once we realized all the capabilities it had to offer, it became the staple of our business.
Cons
I wish that we could incorporate it with some of the other tools that we use. We recently started using a platform called "Sales OS" and it allows you to connect your CRM to it but Nutshell isn't a compatible option.
- Industry: Internet
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
On par with the rest
CRM...
Pros
Interface is fairly clean. Price is reasonable. Kind staff. Good Midwestern folk are a nice break from Silicon Valley types. Attempt to be progressive is appreciated.
Cons
Missing obvious reports like a weighted pipeline. Customization with reports is limited.
Integration with Google and Mailchimp in particular feels lighter than what would be ideal. Built-in mail campaigns lack quality formatting options and attachments. Support is very slow to respond. I've watched the service get worse over time.
Response from Nutshell
Hi Stephen,
We appreciate you taking the time to provide us feedback. We are working on the items you mention below. I am responsible for integrations and will tackle getting more Mailchimp functionality embedded into Nutshell. Attachments are on the way and we will continue to work on making Nutshell more robust. Thank you for being part of the Nutshell community.
- Industry: Real Estate
- Company size: 201–500 Employees
- Used Daily for 2+ years
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Review Source
Advantages of Using Nutshell CRM
It has been a game changer. To be able to pull up past communications, my customers are always impressed with my personal touch and memory!!!!
Pros
Nutshell allows you to centralize and organize your customer and prospect data, making it easy to access important information about your contacts, such as their communication history, interactions, and preferences.
Cons
Data input - the at one time you were able to automatically input Realtor addresses after initial input of their office address.