User Reviews Overview
About ActiveCampaign
ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations...
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- Industry: Financial Services
- Company size: 2–10 Employees
- Used Daily for 6-12 months
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Review Source
Powerful Marketing Automation. A bit complex. Great Customer Service.
Generally very good. I like the product. It is one of the few good marketing automation platforms with a decent CRM.
Pros
Great customer service and marketing automation capability. Also, it integrates with almost anything.
Cons
I was using an industry-specific version of the platform, which was not a good fit for my needs. Learning how to get the most out of the marketing automation was rather complex.
Reasons for Choosing ActiveCampaign
I found an industry-specific version of Active Campaign. But that version was not a good fit for my needs. I switched back to Hubspot and may move to odoo.Switched From
HubSpot CRMReasons for Switching to ActiveCampaign
I found an industry-specific version of the platform. But it missed the mark meeting my industry-specific needs.- Industry: Information Technology & Services
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Incredible Marketing Automation and Competitive Pricing
ActiveCampaign is an excellent platform. I've implemented it for several of my agency's clients and find it very customizable and powerful.
Pros
ActiveCampaign is an incredibly powerful marketing automation platform. It offers a robust and flexible feature set at a competitive price. As an agency and website developer, I like that it's very customizable in terms of integrating with other platforms. ActiveCampaign also continually improves and updates to add new functionality.
Cons
The platform's visual design and user interface aren't quite as polished or modern as competitors like HubSpot.
Reasons for Switching to ActiveCampaign
Compared to the other platforms, ActiveCampaign was the most robust and customizable for our budget.- Industry: Information Technology & Services
- Company size: 11–50 Employees
- Used Monthly for 1+ year
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Review Source
Terrible Product - Wastes Time with Constant Re-doing of Work
If I could tear this system out and start with a new marketing automation, I would do it yesterday. Every time anyone on our team uses it, it never works properly and we lose information all the time (Customer Service was of no help in this area).
Additionally, we can't even use for data analysis because the information is not accurate. We will see clicks in the thousands for content in our emails (very unusual) - but Customer Service told us that some customers servers may do a "security check" when emails arrive in their system to check for malware. Fair enough - but as a result, we are not getting any kind of data to make future decisions.
Buy ANY other software, avoid this at all costs.
Pros
Absolutely nothing and I'm stuck using it because it was purchased before I started.
Cons
Everything takes TEN TIMES LONGER TO COMPLETE ANYTHING with Active Campaign than any other marketing automation/email system I have ever used in my 20 year career.
Non-intuitive, difficulty formatting, you are constantly searching for how to do things, and my favorite - just doesn't save what you are working on, meaning you have to re-do things ALL THE TIME. This is a constant battle.
Alternatives Considered
HubSpot Marketing HubReasons for Switching to ActiveCampaign
Price - but man are we paying for it in lack of efficiency.Top ActiveCampaign Alternatives
- Industry: Computer Software
- Company size: 51–200 Employees
- Used Monthly for 2+ years
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Review Source
Great for smaller businesses, not so great for enterprise
The app is almost too easy and too simple, which isn't what a more enterprise company would want. It's more of a small to medium business tool. The quality of support also isn't fully there when something goes wrong.
Pros
Super easy to use. Modern UI and very active support team. Clean documentation. Their development team were also quite supportive in helping us build an integration with them.
Cons
I find their automation and customization functionality is limiting. Because of that, we use another tool like Keap to send most of our emails. I don't think our developers find it as friendly to use as other tools available. Also, although they were supportive in helping us build an integration, once we had a problem - that's where the assistance stopped. If something goes wrong, they don't know or don't have the resources to fix it.
- Industry: Health, Wellness & Fitness
- Company size: Self Employed
- Used Weekly for 2+ years
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Review Source
Helped me a lot with my email marketing
Pros
It is very easy to understand and use; thats great
Cons
The fact that prices have risen so sharply in some cases
Alternatives Considered
KlickTippReasons for Switching to ActiveCampaign
Because it was a lot cheaper and had all the tools i needed- Industry: Online Media
- Company size: Self Employed
- Used Weekly for 2+ years
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Review Source
Easy to use for Non-Tech-People like me!
I am a very happy user since severeal years.
Pros
Very easy to handle for sending campaigns to my community.
Cons
Sometimes it is a little bit difficult to unterstand which plan I need.
- Industry: Computer Software
- Company size: 2–10 Employees
- Used Monthly for 1+ year
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Review Source
A comprehensive solution with a high degree of maturity
ActiveCampaign is a comprehensive tool that leaves nothing to be desired, from CRM to marketing automation. It can be easily integrated into other 3rd party tools.
Pros
The range of features and the coverage of different areas.
Cons
The user-friendliness could be better for areas of daily use like the CRM feature.
Alternatives Considered
MailchimpReasons for Switching to ActiveCampaign
Completness of product portfolio in the different areas.- Industry: Construction
- Company size: 11–50 Employees
- Used Weekly for 6-12 months
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Review Source
Ease of Use
Was easy to implement and integration through Wordpress was easy
Pros
I liked the fact I could download my campaigns as a pdf
Cons
There was limited support on the basic plan
- Industry: E-Learning
- Company size: 2–10 Employees
- Used Monthly for 6-12 months
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Review Source
Powerful email marketing and automation
Overall, ActiveCampaign is an effective platform for those looking to automate their email marketing and lead nurturing. Despite the initial learning curve, it’s rewarding once you get the hang of it, providing excellent functionality and flexibility.
Pros
The automation capabilities were the highlight. ActiveCampaign allows you to build highly customized workflows, automate follow-ups, and segment audiences easily, all with a visual drag-and-drop editor.
Cons
While robust, ActiveCampaign can feel complex, especially for beginners. Some of the advanced features come with a learning curve, and the higher-tier plans can be costly for small businesses.
- Industry: Education Management
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Automation engine that helps our business growth.
It has transformed our marketing efforts. We've automated repetitive tasks, personalized our customer journeys, and seen a significant increase in engagement and conversions.
Pros
ActiveCampaign goes beyond basic email marketing. It's a powerful automation platform that helps us nurture leads, build customer relationships, and drive sales. I love how easy it is to create targeted email sequences, personalize messages, and track engagement. The visual automation builder makes it simple to design complex workflows without any coding.
Cons
The sheer number of features can be a bit overwhelming at first. It takes some time to explore and master all the capabilities of ActiveCampaign.
- Industry: Information Technology & Services
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
ActiveCampaign: good solution for next level online marketing
a good decision for my company, in order to manage newsletters and mail marketing
Pros
powerful automation features, good API for own extensions, many plugins available, good online documentation and training material
Cons
price is a bit high, website is not always updating correctly
Alternatives Considered
BrevoReasons for Switching to ActiveCampaign
was initially using SendinBlue (now Brevo). I did not like the integration in Wordpress, so i switched.- Industry: Construction
- Company size: 201–500 Employees
- Used Daily for 2+ years
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Review Source
ActiveCampaign is an advanced omni-channel marketing tool that you can't miss out.
ActiveCampaign experience has been very smooth. It has allowed us to get our marketing campaigns up and running within a short period of time. With ActiveCampaign, our campaigns has gotten an impressively positive reception from our target audience. It has helped us to use personalized campaigns to supercharge our marketing which has helped us grow our business.
Pros
The marketing automations in ActiveCampaign has been the best features so far. They allows us to carry out marketing tasks quickly within a short time period. ActiveCampaign also has versatile marketing analytics and reporting features that are making it easy to track the performances and the returns we get from our marketing campaigns. Engaging with audiences during campaigns has been made easy by the available communication features.
Cons
No issues has been encountered while using ActiveCampaign. It works smoothly and gives nothing to dislike.
- Industry: Transportation/Trucking/Railroad
- Company size: 501–1,000 Employees
- Used Daily for 2+ years
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Review Source
Great things happens when we got the best marketing platform like ActiveCampaign.
ActiveCampaign has been powering our marketing campaigns helping us to achieve great results from them It allows us to personalize our campaigns which help us achieve strategized campaigns that are audience targeted. The experience we have had with ActiveCampaign has been so productive.
Pros
ActiveCampaign makes it easy to customize our marketing campaigns which help have the right content for specific target audience. It allows to give our customers a personalized experience by making it possible to have one on one interactions. ActiveCampaign task automations help us complete the tedious tasks quickly without wasting much of our time.
Cons
ActiveCampaign has really stood up for us in every possible way. There is honestly have nothing that i disliked about it.
- Industry: Retail
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
My Overall Overview of ActiveCampaign in Retail Industry
Creating, customizing and sending outbound marketing emails is what I relish a lot.
Pros
ActiveCampaign streamlines marketing strategies by automating workflow in real-time. Availability of a wide range of free email templates is among the things I 👑 ActiveCampaign for.
Cons
I have nothing which I dislike on ActiveCampaign at the moment.
- Industry: Retail
- Company size: 1,001–5,000 Employees
- Used Daily for 2+ years
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Review Source
ActiveCampaign makes our marketing more effective.
ActiveCampaign has helped us to improve the returns from our marketing campaigns which helps us to improve on our sales. The experience has been great and it assisted us to engage our leads in a more effective way.
Pros
ActiveCampaign helps us to facilitate more personalized marketing campaigns that allows us to target our customers more effectively. It helps to keep a smooth communication and interaction experience with our potential leads at the most important stages. With ActiveCampaign automations, we have been able to offer our customers and leads quick responses.
Cons
There is nothing to like least about ActiveCampaign. It has been so excellent and we have never experienced any major issues to complain about.
- Industry: Construction
- Company size: 201–500 Employees
- Used Daily for 2+ years
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Review Source
Nganga Views on ActiveCampaign
Pros
Ease if creating, customizing and sending high volume outbound marketing emails is what I like most.
Cons
At the moment I do not experience any drawback on AC.
- Industry: Furniture
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
ActiveCampaign is a top-notch tool for running automated market campaigns.
It has been a super good experience using ActiveCampaign and the results has been a great improvement on the number of successful leads we get after running our marketing campaigns.
Pros
ActiveCampaign allows us to achieve more personalized marketing strategies for our campaigns which help us attract more customers to purchase our furniture products. It allows smooth communication experience with customers during marketing phase and this translate to more successful sales deals. It is easy to use and uses automations to help facilitate better campaigns like use of automated replies to provide quick answers to customers about the products we offer and how to purchase them.
Cons
ActiveCampaign performance has been incredibly great and there is no bit that does not give us the best experience that we need.
- Industry: Financial Services
- Company size: 201–500 Employees
- Used Weekly for 1-5 months
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Review Source
E mail marketing
Overall experience is excellent I can give 3.5 stars to this tool
Pros
It's ability to streamline lead management automate process and provide personlized communication makes it powerful tool for business looking to enhance their marketing efforts and drive sales growth
Cons
It's powerful but may be not fit for everyone. It's limited landing page builder is the feature I liked least
- Industry: Professional Training & Coaching
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Modern marketing automations
We have been using ActiveCampaign for the last few years and have lots of automation and customization based on Active Campaign. We have integrated it with multiple systems, and ease of access is the key to this tool. It has all the modern marketing automation need for any company.
Pros
Ease of customization, reporting, access to data and automation
Cons
nothing specific I dislike about ActiveCampaign
- Industry: Real Estate
- Company size: 1,001–5,000 Employees
- Used Daily for 1+ year
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Review Source
ActiveCampaign Is Simple to Manage and Dependable
Pros
I love the consistency and reliability of ActiveCampaign.
ActiveCampaign is fast, dependable and accurate to use.
Cons
ActiveCampaign is so impressive.
No dislikes about ActiveCampaign.
- Industry: Printing
- Company size: 201–500 Employees
- Used Daily for 2+ years
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Review Source
Marketing with passion and purpose, ActiveCampaign is a deal-breaker.
Marketing is the heart of any business and achieving well performing marketing activities that are yielding results is something we can attribute to ActiveCampaign. It helps us have more yielding marketing activities which has seen us improve on our customers attraction and retention.
Pros
ActiveCampaign opens the door for rendering more dynamic and resilient marketing campaigns that are strategized to attract a d bring onboard more customers. It ease the communications during the marketing stage which is a crucial aspect for building trust with new customers. ActiveCampaign simplifies the time consuming marketing activities by offering automations to take care of the repetitive tasks which takes up a lot of time and energy.
Cons
Am yet to come across any aspect about ActiveCampaign that i can say does not please me or meet my expectations.
- Industry: Plastics
- Company size: 501–1,000 Employees
- Used Daily for 2+ years
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Review Source
ActiveCampaign is a resourceful tool for turning marketing ideas into reality.
ActiveCampaign has made our marketing practices yield more and better results by helping us understand and adopt new personalized marketing campaigns that allows to target customers based on their needs. This has by a greater margin seen us have a great attraction to new customers by turning potential leads to customers.
Pros
ActiveCampaign unifies marketing activities for us such that we are able to have a single centralized marketing platform and this allows us to have better control over our marketing. It opens the door to better and more enhanced marketing strategies like personalization and use of automations which see us have more successful marketing campaigns.
Cons
Based on how i have seen ActiveCampaign deliver when it comes to marketing, am confident that there is nothing that i can hate about it.
- Industry: Education Management
- Company size: 201–500 Employees
- Used Daily for 1+ year
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Review Source
Marketing automation and email management solution
Pros
I like the flexibility that comes with the tool allowing us to scale operations of email and automation of marketing.
Cons
The onboarding process is a bit difficult especially to users new to marketing.
- Industry: Computer Software
- Company size: 11–50 Employees
- Used Weekly for 1+ year
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Review Source
Great but requires experience
It’s super powerful if used by someone with a few years experience of building out complex email workflows and automations, but it was simply too powerful for what we needed, which was to simply send a basic drip-feed campaign to engaged prospects and send out a weekly newsletter to customers.
Pros
The email builder is incredibly easy to use and offers lots of decent templates. It’s possible to create complex campaigns with lots of automated paths, workflows and split-tests for large data sets. The analytics and alerts are great too.
Cons
It’s a little overkill for small businesses or marketing teams that just require a basic automated email tool.
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Weekly for 1-5 months
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Review Source
Superb Email Automation tool
Overall, it is an excellent platform for email marketing campaigns.
Pros
It is a great tool, it helps to automate emails and marketing campaigns.
Cons
It is expensive and slightly complex to set up initially.
