Klaviyo Reviews

Pros

It's very easy to setup an email campaign.

Cons

None really. It's an out-of-the-box app.

Pros

Klaviyo has been a game-changer for our eCommerce marketing. We especially like the advanced segmentation, powerful automation, and in-depth analytics that have helped us create personalized campaigns based on our customer’s behavior. With seamless integrations, customizable templates, and SMS marketing, Klaviyo is versatile tool that has scaled our business, driving higher engagement and conversion rates.

Cons

While Klaviyo offers powerful features, there are a few drawbacks to consider. The pricing can become steep as your subscriber list grows, which may be a challenge for smaller businesses. The platform also has a bit of a learning curve, with its extensive features potentially overwhelming beginners.

Alternatives Considered

Constant Contact

Reasons for Choosing Klaviyo

Switching from Mailchimp to Klaviyo has offered us several key advantages for our eCommerce business. Klaviyo provides better integration with Shopify, more advanced segmentation options, and deeper analytics, allowing for highly targeted and data-driven campaigns.

Switched From

Mailchimp

Reasons for Switching to Klaviyo

Klaviyo and Constant Contact serve different needs, Klaviyo is designed primarily for eCommerce which is what we were looking for. Constant Contact is more general, catering to small businesses and nonprofits with simpler tools for newsletters and basic campaigns. Additionally, Klaviyo integrates seamlessly with major eCommerce platforms like Shopify, while Constant Contact’s integrations are more limited.

Cons

BIG SCAM; they are stealing funds; The account was downgraded to a free plan and they kept charging my Creditcard. so then i have tried again to downgradec and on top i did close the account. still same issue. Klaviyo keeps deducting money from our creditcard

Pros

The ease of use and ease of implementation with Shopify. In addition to the excellent tools for attracting customers, such as registration forms, automated flows and email campaigns that you can segment in great detail so that each message reaches the right customers.

Cons

The only problem is that for the Latin market, messaging via WhatsApp is more important than SMS, as the app does. This is something that needs to evolve if it wants to improve in the Latin market.

Pros

Easy to use, PHENOMENAL customer support, key features, zero worry about reliability.

Cons

A bit pricy and tiers and auto upgrades take a while to get used to

Pros

Klaviyo's best features include: 1) creating targeted campaigns and automating email workflows 2) detailed insights into email performance to be able to measure ROI 3) integrates with many ecommerce platforms and tools.

Cons

The biggest con is that advanced features can be complex to navigate. But also the cost, as pricing plans can be expensive, especially for small businesses or anyone with limited email marketing budgets. And an important one for certian users is that while Klaviyo offers SMS marketing, its much more limited compared to dedicated SMS platforms.

Pros

The signup and setup is very easy and straightforward

Cons

Having multiple sites is a huge pain since you have separate logins for each of them. Deliverability wonders sometimes like a blind man in a knob factory.

Pros

Klaviyo is SO good! It's really intuitive and I've found it the best platform of all emailers.

Cons

The price scaling turns a bit too fast for my liking...

Pros

Klaviyo's integration with Shopify and ability to create complex segments and flows is critical to maximizing marketing efforts and something that is very easy and powerful with Klaviyo.

Cons

Sometimes the support was lacking. It could take a while for the support team to understand what I was asking for help with.

Pros

Everything you need for email and sms marketing in one place

Cons

Pricing. Klaviyo can get very expensive depending on your demands or for low budget ecommerces

Pros

Klaviyo provides a huge tech stack for e-com merchants underneath one umbrella - Email Campaigns, Flow Automations, Targeted Pop-ups, Customer Data Management and more. This reduces the need to duct-tape other tools together and helps deliver a more holistic experience for both the operator & consumers.

Cons

SMS is a huge brand opportunity for many clients and can drive a high ROI. However, credits for brands outside of the US are on average 2x more expensive which does erode the return. If Klaviyo could find a way to standardise/stablise credit costs between countries, more merchants outside of the US might uptake vs other competitor brands.

Alternatives Considered

Drip

Reasons for Switching to Klaviyo

Klaviyo seemed to have slightly better capability + an extensive library of partner integrations.

Pros

Klaviyo was super easy to use. Platform was straightforward and easy to navigate. Customer service was always very responsive and helpful on any and every issue that I had. Findining freelancers to work on Klaviyo was also very easy.

Cons

It starts to get really expensive quite quickly as your subscribers increase. I was paying $600 a month before I cancelled my account and that is why I cancelled my account. Bento is a much better option and a much better value, which is what I use now.

Alternatives Considered

Mailchimp

Reasons for Choosing Klaviyo

Bento is better, cheaper, and the customer support is superb.

Switched From

Bento

Reasons for Switching to Klaviyo

Klaviyo offered a much more robust set of solutions compared to mailchimp but that may have changed now. It seems like the playing field has leveled out in recent times.

Pros

Integration abilities with other tools, flows/automation is very easy to setup, the tool is intuitive, other email tools do not offer SMS as well, so it is really good for e-commerce stores.

Cons

Pricing, other ESPs are priced more economically, which is favourable for a startup that is trying to scale. At times it is hard to justify the monthly fixed cost if you've had a hard month.

Pros

Very easy-to-use platform, You can setup multiple types of automation campaigns specific to your type of retail. Abandoned Carts etc.

Cons

The pricing model is per store or site, We own about 6 different brands so not able to use sends between brands so have to be very selective of the plans required. Also, there was an auto plan where it automatically removes users that have unsubscribed and lowers the plan tiers.

Alternatives Considered

SendGrid

Reasons for Switching to Klaviyo

The automated email campaigns were a major reason for choosing Klaviyo vs other platforms, other platforms too have those features but Klaviyo seems way more refined and geared towards Internet Retail.

Pros

I find the email builder to be easy to use and the emails look good. The ability to choose different content based on desktop or mobile is HUGE for me.

Cons

My least favourite thing about Klaviyo is probably that you can only upload one image at a time. It's a small thing but it annoys me every time.Also, it bills based on profiles, and takes ALL profiles from your Woocommerce account whether they're signed up for email or not. When I made noises about this, they said I should reduce the number of profiles on woocommerce, but that would mean losing valuable customer data in an industry where customer relationships can last for decades.

Alternatives Considered

Emotive and Attentive

Reasons for Choosing Klaviyo

We were interested in trying SMS, and I liked that Klaviyo allowed me to use email and SMS while avoiding sending both to the same customer at once. Full disclosure: I did end up swapping to Attentive for SMS because their sign up form got way more traffic in the free test.

Switched From

Mailchimp

Reasons for Switching to Klaviyo

The ability to set campaigns and journeys to behave differently if the customer was subbed to SMS and/or email. Again, I did end up swapping to Attentive for SMS, but I really do like Klaviyo for email.

Pros

Klaviyo is a pillar of our marketing strategy now. It helped us optimize our turnover thanks to campaigns that are well received and automation that are easily customized.

Cons

Klaviyo is a little expensive compared to sendinblue that we used before.

Pros

You don't need coding or a dedicated IT team to use Klaviyo and still you get to build all your transactional comms and tailor the experience for your customers. The documentation in Klaviyo Academy is amazing, other platforms give you articles, Klaviyo give you videos. Integrations work great, event if it takes a couple of minutes to trigger the actions.

Cons

They have a small delay in user-triggered actions. You can integrate with many many tools, but be patient with the triggers. Sometimes you may think you automation is not working properly but it's just that Klaviyo is taking a couple of minutes to pull the information from the third-party tool.

Pros

I like the automations, triggers, and data. Love that it integrates with shopify.

Cons

The cost is starting to get out of control. Getting really expensive.

Pros

I like the efficiency and reliability of Klaviyo.
Klaviyo is so amazing.

Cons

I do not dislike Klaviyo at all.
Klaviyo meets our needs.

Pros

The marketing automation flexibility is the best part of Klaviyo.

Cons

You can't really utilize the meta data from metrics in segmentation.

Pros

Klaviyo really sets the standard for e-commerce email & sms marketing. I love the segments and a&b testing you can do.

Cons

It’s a little tedious to set up but not hard. Just time consuming setting up all of the workflows you need.

Pros

What I liked the most about this tool was that I was able to integrate it with Shopify and Leaflet to acquire email marketing, and it was really easy to use and I was able to create and automate email marketing campaigns efficiently. In addition, thanks to its advanced segmentation system, I was able to reach my target audience precisely, obtaining a higher opening and engagement rate. And another point that I found interesting is that it allowed me to use SMS marketing, despite the fact that this type of communication is not widely used today, I implemented it because it was a requirement of my homework at the university, but still I found it useful and interesting.

Cons

The only bad thing I found about this tool was that as the number of subscribers increased, the cost of Klaviyo also increased considerably, which can be a problem for people or companies with no income. In my case, my university paid for everything. I had no problem.

Pros

Their platform is robust, but their pricing plans are over the top, and it's no longer a good value.

Cons

The cost and the lack of human support are two of the biggest dislikes about Klaviyo.

Pros

Really transformed how we do our marketing campaigns. Especially during the tough times of retail trade we have found it very successful in assisting with our conversion and driving traffic into our stores with a couple of clicks.

Cons

Nothing, its been an overall positive journey using Klaviyo

Pros

I liked the ability to integrate designed emails from Figma. It results in some really high-quality looking marketing emails. The email flows are also very productive for us.

Cons

I wish we could integrate our SMS too. We had to use another service because of our industry (alcohol) and the integration of the two platforms has proved difficult.