---
description: Review of Omnia Retail Software: system overview, features, price and cost information. Get free demos and compare to similar programs.
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title: Omnia Retail | Reviews, Pricing & Demos - SoftwareAdvice AU
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# Omnia Retail

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> Omnia Retails is the Pricing Partner for Retailers \&amp; Brands. Streamline your pricing strategies and monitor competitor prices effortlessly with Omnia Pricing Software. Managing thousands of products and strategies can be overwhelming, but we make it easy.&#10;For over a decade, our platform and experts have helped customers automate pricing strategies, so you can focus on impactful decisions.&#10;Access up-to-date data from competitors, resellers, and key platforms like Amazon, eBay, and idealo and many more. Retrieve data anytime for full flexibility.&#10;Automate profit-driven pricing decisions with accurate data to respond quickly to market changes. Our Pricing Strategy Tree™ helps you refine or replicate successful strategies.&#10;Omnia's intuitive interface and advanced dashboards provide new insights, giving your team the autonomy and control to manage all pricing strategies effectively.&#10;&#10;&#10;Streamlined Onboarding Process&#10;Seamlessly sync your product information using GTIN, ASIN, or any preferred product identifier to efficiently track and monitor prices across the web in real-time.&#10;Leverage enterprise-level integrations through customizable data feeds or our own Omnia API.&#10;Easily integrate with platforms like Shopware, PlentyMarkets, and JTL for seamless scalability across millions of SKUs.&#10;&#10;Extensive Market Data&#10;&#10;&#10;With Omnia’s competitor price monitoring software, you’ll have instant access to your competitors' and resellers' pricing data.&#10;Get direct insights by scraping comparison shopping engines, marketplaces, and online stores.&#10;&#10;Automate your Price Monitoring&#10;Say goodbye to the hassle of manually researching market prices for your assortment.&#10;Easily monitor your competitors whenever you choose with our flexible price-tracking solution — no need to follow preset crawl schedules.&#10;Use intelligent filters like blacklisting and whitelisting to zero in on the competitor or reseller prices that matter most.&#10;&#10;From Comparison to Decision-making&#10;Elevate your pricing strategies with pricing data that captures market behavior, competition, volume, and other key factors.&#10;With Omnia's Pricing Strategy Tree™, you have the flexibility to set and adjust pricing rules at the product or category level with ease.&#10;&#10;High-Frequency Price Changes&#10;Whether you're an SMB or a global enterprise, we've crafted a system that adapts to your unique product range, no matter how niche or diverse.&#10;Want to adjust prices right after your competitors make a move? Done. Our flexible scheduling lets you set the pace, optimizing your impact and ROI. You're not just keeping up with the market – you're leading it.&#10;&#10;End-to-end Automation&#10;Forget about manual price updates. Our automation works like a pricing assistant that executes your strategy and makes changes instantly. You stay in control. Working with multiple colleagues on your pricing? With Single Sign-On (SSO), that's no problem.&#10;Set safeguards based on your business rules, like minimum and maximum prices, and let our automation work its magic. It's not about replacing your expertise; it's about freeing you to focus on growth.&#10;&#10;Flexibility: Your Superpower&#10;Meet your new best friend: our unique Pricing Strategy Tree™. It's the secret weapon that lets you set and adjust pricing rules with ease. Whether you're tweaking a single product or overhauling an entire category, you can do it in just a few clicks.&#10;As market conditions shift, your strategy can evolve just as quickly. With Omnia, you're not just reactive – you're proactive, turning market changes into opportunities faster than ever before.&#10;&#10;No Black Boxes&#10;We believe in transparency, not black boxes. That's why we've included our 'Price Explanation' button. Curious about a pricing decision? Just click, and we'll walk you through the logic via our Pricing Decision Tree.&#10;'Price Explanation' enables everyone to grasp and explain each nuance of your strategy. This shared understanding doesn't just clarify decisions, it drives your overall pricing maturity forward.
> 
> Verdict: Rated **4.6/5** by 24 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.6/5** | 24 Reviews |
| Ease of Use | 4.5/5 | Based on overall reviews |
| Customer Support | 4.9/5 | Based on overall reviews |
| Value for Money | 4.4/5 | Based on overall reviews |
| Features | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Omnia
- **Location**: Amsterdam, Netherlands
- **Founded**: 2012

## Commercial Context

- **Pricing model**: Other (Free Trial)
- **Pricing Details**: Our prices depend on a number of variables, including the size of your organization, size of your assortment, and which combination of our products you’re interested in. Because of the complexity, we would rather chat with you first, make sure we understand your needs, then give you an accurate estimate of your investment.
- **Target Audience**: 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Austria, Belgium, Denmark, Germany, Ireland, Netherlands, Norway, South Africa, Sweden, Switzerland, United Kingdom, United States

## Features

- API
- Activity Dashboard
- Competitive Analysis
- Competitor Monitoring
- Competitor Price Tracking
- Cost Analysis
- Custom Pricing Rules
- Dashboard
- Data Import/Export
- Data Visualization
- Dynamic Pricing
- Elasticity-based pricing
- Inventory Management
- Machine Learning
- Market Data Analysis
- Monitoring
- Multi-Store
- Performance Metrics
- Predictive Pricing Models
- Price Forecasting

## Integrations (1 total)

- Google Analytics 360

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Competitive Intelligence Software](https://www.softwareadvice.com.au/directory/4206/competitive-intelligence/software)

## Related Categories

- [Competitive Intelligence Software](https://www.softwareadvice.com.au/directory/4206/competitive-intelligence/software)
- [Competitor Price Monitoring](https://www.softwareadvice.com.au/directory/4621/competitor-price-monitoring/software)
- [Price Optimisation Software](https://www.softwareadvice.com.au/directory/4583/pricing-optimization/software)

## Alternatives

1. [Smartpricing](https://www.softwareadvice.com.au/software/484702/Smartpricing) — 4.6/5 (44 reviews)
2. [PriceShape](https://www.softwareadvice.com.au/software/240108/priceshape) — 4.7/5 (53 reviews)
3. [Multiply](https://www.softwareadvice.com.au/software/429301/multiply) — 4.9/5 (41 reviews)
4. [Pricing HUB](https://www.softwareadvice.com.au/software/306339/pricing-hub) — 4.2/5 (25 reviews)
5. [PriceLabs](https://www.softwareadvice.com.au/software/67389/pricelabs) — 4.9/5 (245 reviews)

## Reviews

### "Value for money and easy to use" — 4.0/5

> **Joris** | *2 January 2020* | Retail | Recommendation rating: 9.0/10
> 
> **Pros**: - User interface simplicity&#10;- Integration with all major Dutch comparison websites&#10;- Does exactly what it needs to do&#10;- Great and fast support
> 
> **Cons**: - No A/B testing possibilities available to proof value of dynamic pricing&#10;- Pricing of software when having significant volume of SKU's
> 
> Dynamic pricing is a necessary aspect in your online commerce strategy especially in a competitive and seasonal market with large volume SKU catalogues.

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### "One of the best tools out three" — 4.0/5

> **Sebastian** | *16 September 2021* | Furniture | Recommendation rating: 9.0/10
> 
> **Pros**: the SW is easy to implement and setup - allows great flexibility in the pricing strategy and generally works really well. Important to mention is the great and helpful customer support
> 
> **Cons**: on the con side we see some issues in scale - \&gt;50k Products are difficult to handle
> 
> generally we are really happy with the tool - and even though its not controlled jet - we feel that the increase in turnover and margin should easily pay for the price of the SW.

-----

### "Great solution for dynamic pricing" — 4.0/5

> **An** | *27 May 2020* | Health, Wellness & Fitness | Recommendation rating: 8.0/10
> 
> **Pros**: Great benchmark data, easy to adapt to new markets,
> 
> **Cons**: Not all benchmarks were in place and took some time to add.
> 
> Flexible to build business rules.

-----

### "Excellent customer orientation" — 5.0/5

> **Bruno** | *24 June 2020* | Consumer Goods | Recommendation rating: 10.0/10
> 
> **Pros**: Compatibility to many technologies makes  easy to integrate and maintain connections.&#10;Pricewatch never fail. Even if you crawl thousands of products daily you will always have your precious data timewise.
> 
> **Cons**: No cons. A few minor occurrences were resolved promptly.
> 
> Omnia have good combination of powerful softwares and customer orientation. They are able to solve any issues you may come across.

-----

### "Perfect way to boost your prift margin and sales in a very easy way" — 5.0/5

> **Michael** | *13 September 2021* | Sporting Goods | Recommendation rating: 10.0/10
> 
> **Pros**: The costumer support is extraordinary. Every problem and every special case can be solved fast and competently. The software works very well without any failure.
> 
> **Cons**: After a short time working with it I don\`t have any problems in using it. The software is very potent so it takes some time to learn. But this is not a negative point\!

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/85898/dynamic-pricing)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.softwareadvice.de/software/85898/dynamic-pricing> |
| en | <https://www.softwareadvice.com/product/85898-Omnia/> |
| en-AU | <https://www.softwareadvice.com.au/software/85898/dynamic-pricing> |
| en-GB | <https://www.softwareadvice.co.uk/software/85898/dynamic-pricing> |
| en-IE | <https://www.softwareadvice.ie/software/85898/dynamic-pricing> |
| en-NZ | <https://www.softwareadvice.co.nz/software/85898/dynamic-pricing> |
| fr | <https://www.softwareadvice.fr/software/85898/dynamic-pricing> |

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