About MailerLite

MailerLite is a cloud-based email marketing solution. Key features include campaign reporting, email automation, subscriber list management and result tracking. The solution helps users to design email campaigns in the form of newsletters. A drag and drop editor enables users to design and create content by adding text, images, videos and social media links. Subscriber management features let users create and upload subscriber lists in CSV, TXT and Excel format. Users can store recipient contact information including email addresses, phone numbers, cities and countries. Users can track recipient activity, including the number of emails viewed and clicked, the number of unsubscribed recipients, spam complaints and bounce rates. MailerLite also helps users design workflows that can include custom email addresses, dates and times. The solution also helps users track workflow status on a periodic basis. Monthly and annual subscriptions are available. Support is offered via email and 24/7 live chat.
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MailerLite pricing

MailerLite has a free version and offers a free trial. MailerLite paid version starts at USD 10.00/month.

Starting Price:
USD 10.00/month
Free Version:
Yes
Free trial:
Yes

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MailerLite Reviews

Feature rating

Value for Money
4.7
Functionality
4.5
Ease of Use
4.6
Customer Support
4.8
5 reviews of 2,052 View all reviews
Michael
Michael
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for Free Trial
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 23/08/2021

Clean and Easy to Use UI, FREE tier options and features the **BEST** in the industry.

Excellent....no complaints whatsoever. Customer service was prompt and helpful

Pros

How easy it is to use. I logged in and setup a campaign with a subscription form on the landing page I had built in less than 10 minutes. Was able to verify my sending email domain quickly, and test everything with no deliverability options. None of the emails wen to spam, like other platforms I've tested, from my same domain I was using, emails went to spam, or took ages to arrive in the inbox in my test runds.

Cons

No library of images, for example other platforms are connected to pixabay or unsplash, but this is a small price to pay, as their basic pro plan starts at a low fee of $10 per month (or $84 per year) - for 5 landing pages and one website, THIS IS AN INCREDIBLE price.

Response from MailerLite

You review titles is making us blush, Michael! What a treat to read this. Thank you so much on behalf of our team to write this.

Glad you became part of our community.

Edit: Just realized I didn't add this little part in - we do have Unsplash integrated, so a little odd that you cannot see this from your end.

Here's a link that might help: https://www.mailerlite.com/video-tutorials/file-manager-store-and-organize-your-images

If this doesn't work, please get in touch with our support team as they will help you out with this.

Replied 26/08/2021
Verified Reviewer
  • Industry: Publishing
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
3
Features
4
Ease of Use
5
Customer Support
4

5
Reviewed on 27/03/2024

Well priced email automation for beginner email marketing

I'm happy with MailerLite experience. I had good support and they reply fast. I had some misunderstandings with them, but the communication about it was done with care.

Pros

At the moment of signing up the offer was better than competition, pricing is good too. There are all the basic to medium features someone would need to set up automated email campaigns with low cost entrance, that includes hosting and editor for landing pages.

Cons

Pricing has increased during my time of using it, and new competition appeared with better cost to features ratio, where you don't really pay monthly, but it depends on number of emails sent. So it depends on what type of pricing you need and how many emails you send.

Cassandra
  • Industry: Publishing
  • Company size: Self Employed
  • Used Weekly for 1+ year
  • Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
0

4
Reviewed on 08/07/2024

Great for starting out

I did like mailerlite but once it came time to upgrade when I reached 1,000 subscribers, I felt that others offered more for my money, even if they were slightly more expensive.

Pros

I loved that up to 1,000 subscribers, it was free to use with pretty much all of the features. It's easy to create opt in forms, subscriber lists and segments etc.

Cons

If you're on the free version, there's no customer support. There's not even a way to contact support without upgrading, you get sent to the knowledge base. It was a big problem for me as there was no answer to my issue on the knowledge base.

Alternatives Considered

ConvertKit , ActiveCampaign and Mailchimp

Reasons for Switching to MailerLite

The free tier had everything I needed. But I did sign up before they changed to their current offering. If I was deciding now, I would still start with them but wouldn't stay once I reached 1,000 subscribers unfortunately.
Darien
Darien
  • Industry: Design
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
1
Features
1
Ease of Use
3
Customer Support
1

2
Reviewed on 28/05/2022

The new version is not worth it

Pros

The old version was okay, it got the job done with a good price in comparison to a bloated MailChimp. Just simple email marketing and automation. I was excited for the new version to be released as it looked to be a step in the right direction for the user interface (as the old version was, very dated). However, after they released the new pricing structure, almost double just for a fresh coat of paint and a promise for 'new features' with none actually available on the launch, it seemed rushed with a lack of thought for their community. They asked before the release for feedback from the community who mainly focused on not heading in a MailChimp direction, price increases, continued live support, paywalls for simple features. Unfortunetly they didn't listen, the price increased, live support vanished unless you pay 3x more for a plan with only one new feature 'Facebook Audiences' which I can't comment on as I'm not forking out the money to test for it possibly not to work. The biggest downfall of all which really cemented that fact that they aren't listening or care for their original community base was zero migration tools being available at the launch of the new version. Your main customer, who are already supporting you and the most excited to test out your new platform, and they completly left them in the dark until an unspecified date stating the tools were going to be available within weeks, when they were later silently put up after month.

Cons

Cont. Which only moved subscribers and groups, something that could easily be done with a CSV file. They didn’t move your automations, pop-ups, embeds or previous campaigns and reports. Even though they had MailChimp migrations ready from the get-go! Which didn’t work mind you, the free trial only allows for 1,000 subscribers to be added (a new ‘feature’ compared the old version, which allowed more in the trial phase). So when migrating from Mail Chimp to the new MailerLite you were just hit with a stuck loading bar not knowing what is happening at all. As someone in development, the new platform was rushed to release. When creating a new account, you can no longer tether multiple accounts to one email unless you pay, which creates a massive barrier when creating accounts for clients, you have to do the whole ‘forward me the confirmation emails etc’ which just comes across as unprofessional. To dodge this you need to pay, which also means you have to ask them for payment details before you even have the account ready. The migration tools were a pinnacle in the whole new/old version fiasco because it really showed they didn’t care about the old customers. They even remove your affiliate link when migrating to the new version. When using their migration tools for the first time, after disappointment they didn’t really migrate more than a CSV file on information I started to create my automations from scratch, for the simple duplicating feature to fail getting prompted ‘A copy i

Tydie
  • Industry: E-Learning
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source
Value for Money
0
Features
5
Ease of Use
5
Customer Support
0

5
Reviewed on 01/04/2024

Easy to Use - Switched from MailChimp

Pros

Love how easy it is to set up email campaigns, track engaged users, and create landing pages. I was really able to customize everything to my business branding.

Cons

Very few cons. One is the pricing. I think it is very akin to other email management providers, just wish it was cheaper. I wish you could track the origin of clicks to a landing page - that would be fabulous. Instead, I used Milkshake for that.

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