About Mailchimp

Mailchimp is a web-based marketing automation service with millions of users worldwide. The application allows users to share newsletters on various social networks and track customer engagements. The application provides tools to create targeted emails, run Facebook ad campaigns, automate follow-ups and monitor campaign progress, among others. With Mailchimp, users can collect and analyze their email responses. The application offers graphical representations of data and customer interactions in various formats. Mailchimp allows users to design, share and track email newsletters from any location. With interactive drag & drop interface, users can create and share attractive email campaigns. The built-in analytics and reporting functionality allows marketers to monitor customer activities or generate ad hoc reports. Mailchimp also offers a mobile-based application for both Android and iOS devices. The application works as a shortcut to reach users' email marketing accounts, enabling users to receive campaign updates, add subscribers and remain informed about social media activity. The solution serves a wide range of businesses, from small e-commerce to big online retailers and is available on a monthly subscription basis.
Mailchimp Software - MailChimp dashboard
Mailchimp Software - MailChimp reports
Mailchimp Software - MailChimp customer profile
Mailchimp Software - MailChimp mobile app
Mailchimp Software - MailChimp campaign analysis
Mailchimp Software - MailChimp create newsletters
Mailchimp video
Mailchimp Software - MailChimp dashboard - thumbnail
Mailchimp Software - MailChimp reports - thumbnail
Mailchimp Software - MailChimp customer profile - thumbnail
Mailchimp Software - MailChimp mobile app - thumbnail
Mailchimp Software - MailChimp campaign analysis - thumbnail

Mailchimp pricing

Mailchimp has a free version and offers a free trial. Mailchimp paid version starts at USD 13.00/month.

Starting Price:
USD 13.00/month
Free Version:
Yes
Free trial:
Yes

Alternatives to Mailchimp

Mailchimp Reviews

Feature rating

Value for Money
4.4
Functionality
4.4
Ease of Use
4.4
Customer Support
4.2
5 reviews of 17,210 View all reviews
Pedro
Pedro
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
5
Features
4
Ease of Use
4
Customer Support
5

5
Reviewed on 06/08/2021

Automation of emails necessary for companies and for those who are starting to market

Overall experience with the tool is very good, it was helpful in all aspects I needed.

Of course, a free plan always has limitations, but the paid plan also presented some points that in my work model were essential.

But it is still an extraordinary and well-recognized tool.

I know a lot of people who use it and don't give up.

I still recommend it to many entrepreneurs who are starting out in online sales.

Mailchimp is worth it. If you need, make a quote and call the service and you will be very well attended.

Pros

MailChimp appeared to me by chance,

And I chose to use it for my work.

A great option for those just starting out or for small, medium or large companies that need to automate contact with their customers.

Pluses: It's totally intuitive and has a top-notch layout.

It caught my attention when I created some Landing Pages and came across several models. Totally free.

Totally accurate and timely email sequence.

Another positive point is the number of users that we can store in the free plan, up to 2ooo contacts, this for those starting out is even too much.

The tools are multi-channel, essential for any service.

In other words, a complete and articulated tool to meet any and all online ventures, whether affiliated companies or e-commerce.

Whether consulting a plan or making a budget, support and service are accurate and attentive.

intuitive tool;

excellent usability;

great cost / benefit;

very good delivery rate;

lots of free features (A/B testing, email automation and integrations)

good educational content.

Cons

It really is great marketing software though, even
there is automation,

The features are basic;

tool all in English and
it is not possible to create landing pages optimized for a higher return.

You don't have the ability to manage a sales funnel, just trigger a broadcast if you need to send an offer.

However, it is still useful for any service or company.

Avash
  • Industry: Health, Wellness & Fitness
  • Company size: 10,000+ Employees
  • Used Monthly for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
0

5
Reviewed on 22/09/2024

The OG of Email Marketing

Mailchimp is the name that comes to mind when we think about bulk emails and email marketing. A lot of my colleagues know how to use it; and thus it was very easy for me to go along with it. I create campaigns and ask my colleagues to send them to relevant contacts and then keep track of analytics. It is very smooth.

Pros

I like how there are so many features available. There's bulk email - the main thing I use and we have all those templates for landing page creation, flexible import/export of data, integrations with advertisements, and more. Mailchimp is loaded with features and what we can achieve with it depends on how much we can use because there is so many.

Cons

I wish there was an easier user interface and more tutorials on the product. There are tutorials but I wish there were tutorials about tricks and tips that we can apply to achieve certain output.

Allison
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Weekly for 1+ year
  • Review Source
Value for Money
5
Features
3
Ease of Use
4
Customer Support
5

3
Reviewed on 10/10/2024

Great starter option for simple needs

Overall, it's a good starter option at a reasonable price. I recommend this for people who are starting out and don't need to do complex segmenting or complex sequences.

Pros

I like that the pricing is reasonable. The email campaign setup tool is pretty intuitive and uses standard WYSIWYG features.

Cons

I don't like the layout limitations. The size of the columns is limited. Control over how backgrounds and images size and display is limited. I also don't like that you can't save content blocks in the basic paid versions.

Alternatives Considered

Constant Contact, Klaviyo and AWeber

Reasons for Switching to Mailchimp

I chose Mailchimp for the price and value.
Verified Reviewer
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source
Value for Money
4
Features
5
Ease of Use
5
Customer Support
4

5
Reviewed on 26/08/2024

Mailchimp: A Great Starting Point for Email Marketing

Overall, Mailchimp has been an excellent choice for my email marketing needs. It's a great option to start with, especially due to its free plan. If the cost becomes prohibitive as your email list grows, you can always export your contacts and switch to a different platform. Email is a powerful marketing tool, and Mailchimp provides everything you need to create visually appealing emails, automate drip campaigns, and capture leads with forms.

Pros

I love Mailchimp! As a small business owner, it's been great. Starting out with its free plan was a huge plus, and I've been able to grow my email marketing efforts thanks to its easy-to-use features. I especially appreciate the ability to create automated drip campaigns, design beautiful emails, and capture leads with custom forms.

Cons

While Mailchimp has been great for me, there are a few drawbacks. Once you surpass the free plan's limits, the cost can quickly escalate. Additionally, designing emails on a mobile device or tablet can be a bit cumbersome, and I've occasionally encountered glitches when sending longer emails on desktop.

Alternatives Considered

Constant Contact and Zoho Mail

Reasons for Switching to Mailchimp

Since my number of contacts was below their limit, I was able to join for free.
Margaret
  • Industry: E-Learning
  • Company size: 2–10 Employees
  • Used Monthly for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 26/09/2024

The Best Email Tool

I have been able to grow my website which serves two types of clients. However, I can create different campaigns for each, and keep both separate and organized. I'm able to send quality newsletters for each with guidance to ensure they do not go to spam and get opened. I can even see if I received sales.

Pros

I have been using Mailchimp for over 8 years because it continues to enhance and upgrade the software to meet the competitive needs of the Internet for my two brands. With the ability to integrate it with my membership site and other software, I'm able to get more relevant subscribers. It is also free to use for the first 2,000 subscribers.

Cons

When new to Mailchimp I had a difficult time navigating through the software for the first week of using it. However, this was many years ago, so perhaps new members may find it easier.

Related categories