--- description: Review of Mailchimp Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Mailchimp | Reviews, Pricing & Demos - SoftwareAdvice AU --- Breadcrumb: [Home](/) > [Personalisation Software](/directory/4276/personalization/software) > [Mailchimp](/software/111921/mailchimp) # Mailchimp Canonical: https://www.softwareadvice.com.au/software/111921/mailchimp Page: 1 / 706\ Next: [Next page](https://www.softwareadvice.com.au/software/111921/mailchimp?page=2) > Mailchimp is a web-based marketing automation service with millions of users worldwide. The application allows users to share newsletters on various social networks and track customer engagements. The application provides tools to create targeted emails, run Facebook ad campaigns, automate follow-ups and monitor campaign progress, among others. With Mailchimp, users can collect and analyze their email responses. The application offers graphical representations of data and customer interactions in various formats. Mailchimp allows users to design, share and track email newsletters from any location. With interactive drag \& drop interface, users can create and share attractive email campaigns. The built-in analytics and reporting functionality allows marketers to monitor customer activities or generate ad hoc reports. Mailchimp also offers a mobile-based application for both Android and iOS devices. The application works as a shortcut to reach users' email marketing accounts, enabling users to receive campaign updates, add subscribers and remain informed about social media activity. The solution serves a wide range of businesses, from small e-commerce to big online retailers and is available on a monthly subscription basis. > > Verdict: Rated **4.5/5** by 17616 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 17616 Reviews | | Ease of Use | 4.4/5 | Based on overall reviews | | Customer Support | 4.2/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Intuit - **Founded**: 1983 ## Commercial Context - **Starting Price**: USD 13.00 - **Pricing model**: Flat Rate (Free version available) (Free Trial) - **Pricing Details**: Mailchimp offers multiple pricing plans for their Marketing Platform: Mailchimp Marketing Platform: - Free - $0/per month - Standard - $13.5/per month - Premium - $270.05/per month - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Brazilian Portuguese, English, French, German, Italian, Spanish - **Available Countries**: Australia, Brazil, Canada, France, Germany, India, Italy, Portugal, Singapore, Spain, United Kingdom, United States ## Features - A/B Testing - AI/Machine Learning - API - Abandoned Cart Saver - Activity Dashboard - Activity Tracking - Alerts/Notifications - Appointment Scheduling - Archiving & Retention - Audience Targeting - Automated Publishing - Automated Responses - Automated Scheduling - Autoresponders - Behavior Analytics - Behavioral Analytics - Behavioral Targeting - Brand Guidelines - CAN-SPAM Compliance - CRM ## Integrations (210 total) - 123FormBuilder - 40Nuggets - AWeber - Accelo - Accumulus - ActiveCampaign - Acuity Scheduling - AdRoll - Administrate Training Management - Adobe Commerce - Agile CRM - Aircall - Airtable - AlertBot - AllClients ... and 195 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Personalisation Software](https://www.softwareadvice.com.au/directory/4276/personalization/software) ## Related Categories - [Personalisation Software](https://www.softwareadvice.com.au/directory/4276/personalization/software) - [AI Marketing Tools](https://www.softwareadvice.com.au/directory/4615/ai-marketing-tools/software) - [SMS Marketing Software](https://www.softwareadvice.com.au/directory/4532/sms-marketing/software) - [Content Marketing Software](https://www.softwareadvice.com.au/directory/1839/content/software) - [Customer Journey Mapping Tools](https://www.softwareadvice.com.au/directory/4004/journey-mapping/software) ## Alternatives 1. [Brevo](https://www.softwareadvice.com.au/software/18887/brevo) — 4.6/5 (3463 reviews) 2. [ActiveCampaign](https://www.softwareadvice.com.au/software/5398/activecampaign) — 4.6/5 (2561 reviews) 3. [MailerLite](https://www.softwareadvice.com.au/software/100595/mailerlite) — 4.7/5 (2266 reviews) 4. [Constant Contact](https://www.softwareadvice.com.au/software/397812/constant-contact) — 4.3/5 (2924 reviews) 5. [Systeme.io](https://www.softwareadvice.com.au/software/334889/systemeio) — 4.8/5 (2127 reviews) ## Reviews ### "If they don't evolve, they will disappear from the software market." — 2.0/5 > **Anonymous User** | *7 May 2026* | Internet | Recommendation rating: 2.0/10 > > **Pros**: I don't like it as much anymore; if I can create my own tools using AI, that doesn't give it any advantage whatsoever. > > **Cons**: Now I can implement better, custom-tailored software. With AI, it’s simple: either you evolve, or you disappear. ----- ### "User-Friendly Email Marketing Platform With Great Automation Tools" — 5.0/5 > **Verified Reviewer** | *15 May 2026* | Public Relations & Communications | Recommendation rating: 8.0/10 > > **Pros**: What I liked most about Mailchimp was how easy it is to create and manage email marketing campaigns, even for beginners. The platform offers a user-friendly interface, customizable email templates, and helpful automation tools that make it simple to schedule campaigns and engage with audiences. I also appreciated the detailed analytics and reporting features, which made it easy to track performance and improve future marketing efforts. > > **Cons**: One thing I liked least about Mailchimp was that some advanced features can become expensive as your contact list grows. Certain automation and customization options are limited on lower-tier plans, and the platform can occasionally feel restrictive compared to other email marketing tools. I also found that navigating some settings and audience management features was not always as intuitive as expected > > Overall, my experience with Mailchimp has been positive. The platform is easy to use, offers strong email marketing and automation tools, and provides helpful analytics to track campaign performance. It’s a great option for businesses and individuals looking to manage marketing campaigns efficiently without needing advanced technical skills. While pricing can increase as your audience grows and some advanced features require higher-tier plans, the overall functionality and ease of use make it a reliable and effective marketing platform. ----- ### "Too big of a beast for us\!" — 2.0/5 > **Kate** | *21 April 2026* | Sports | Recommendation rating: 3.0/10 > > **Pros**: It's too big of a beast for what we need\! It's got lots of features and lots of reporting that I'm sure is very useful for the right businesses. > > **Cons**: It's too big of a beast for what we need\! It's much more suited to a larger business with a bigger budget > > Too much going on to be able to have a positive experience using it\! I wish there was a simpler more stripped back version. ----- ### "Chimp Does the Heavy Lifting" — 4.0/5 > **Patrick** | *2 March 2026* | Consumer Services | Recommendation rating: 9.0/10 > > **Pros**: The dashboard is really easy to use and the templates are pretty good. One of the big plusses is mailchimp canva integration. Pricing is reasonable for what you are getting. The mobile versions of the emails sometimes are different form on-screen. > > **Cons**: There are WP integration security issues that have come up by my hosting provider. While I keep all my software up-to-date, I have to keep scanning/repair software running in the background at all times. Sometimes verifying a website can be a process. An easier solution would be nice, ie: verifying website by email address only. > > Very positive overall. reliable, intuitive, and well-suited for what we do. So long as you don't create newsletters (as an example) that are overly long and have too much content, the ROI can be good. Drilling down on users is important to me to see who is clicking and reading what. ----- ### "Clean, reliable, and easy to get started with" — 5.0/5 > **Nitin** | *18 April 2026* | Computer Software | Recommendation rating: 10.0/10 > > **Pros**: Mailchimp genuinely made email marketing feel less intimidating. The templates are clean and professional — you don't need any design background to put together a decent-looking campaign. The drag-and-drop editor works smoothly, and setting up automations is way simpler than I expected. Even on the free plan, you get a solid set of features, which is great if you're just starting out. > > **Cons**: The interface takes a little getting used to at first, but once you spend some time with it, everything clicks pretty quickly. > > I used Mailchimp to manage my email campaigns and the whole experience was pretty smooth. Contact management is straightforward, the analytics clearly show what's working, and the spam filtering does its job well. For anyone getting into email marketing for the first time, Mailchimp is a genuinely solid pick. ----- Page: 1 / 706\ Next: [Next page](https://www.softwareadvice.com.au/software/111921/mailchimp?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/111921/mailchimp) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data