4.7
Overall rating
Reviews

4.7
Overall rating
Reviews

About Instagram

Instagram is a social media application that enables businesses to manage content, create and edit posts and monitor customer engagement. It lets users share photos and videos, comment on other users’ posts, send private messages and search posts using custom keywords. Instagram allows marketers to gain insights into followers’ behavior and track the performance of posts and stories. Users can utilize editing tools and apply a variety of filters such as adjustment of exposure, brightness, or contrast on photos or videos before posting. Additionally, content specialists can use the application to add texts and drawings to photos or videos, remove audio files and upload digital content in bulk. Instagram allows organizations to set up and run online campaigns, promote selected posts and target audiences based on locations, interests, demographics, and more. It is available to users for free and support is extended via various online measures.
Instagram Software - Instagram business posts
Instagram Software - Instagram view posts in mobile applications
Instagram Software - Instagram stories
Instagram Software - Instagram ads manager
Instagram Software - Instagram view insights
Instagram Software - Instagram business posts - thumbnail
Instagram Software - Instagram view posts in mobile applications - thumbnail
Instagram Software - Instagram stories - thumbnail
Instagram Software - Instagram ads manager - thumbnail
Instagram Software - Instagram view insights - thumbnail

Instagram pricing

Instagram has a free version and does not offer a free trial.

Starting Price:
Not provided by vendor
Free Version:
Yes
Free trial:
No

Alternatives to Instagram

Instagram Reviews

Feature rating

Value for Money
4.6
Functionality
4.6
Ease of Use
4.7
Customer Support
4.1
5 reviews of 4,976 View all reviews
Deepak
Deepak
  • Industry: Real Estate
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
4
Customer Support
3

5
Reviewed on 23/12/2024

Instagram Review

The overall experience of mine is good still lots of things can be improved when we talk about educating new users, creators etc.

Pros

The intuitive user experience of the app and algorithm of the reels section

Cons

Glitches of the app and low quality compression of reels

Verified Reviewer
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 19/12/2024

Instagram for brand engagement , social media and reach to releavant audience from business...

overall experience was better than tiktok and this is best for businessses to increase the brand reach and also i have connect with multiple people and acocunts over instagram for business needs and received multiple enquires for our business from social media ads and this is the best platform for growing organically as well with low budget.

Pros

Instagram reels are the best for the brand engagement and increase the brand awareness and get the relevant target audiences

Cons

All the transition effects are not available on the desktop version and Sometimes after putting lots of hastags and relevant content and audio but still instagram is not giving us the best traction for each post.

Elizabeth
Elizabeth
  • Industry: Automotive
  • Company size: 11–50 Employees
  • Used Monthly for 2+ years
  • Review Source
Value for Money
1
Functionality
5
Ease of Use
5
Customer Support
1

1
Reviewed on 01/02/2025

Sinking ship

Honestly id give it a 1.2. It started off amazing an just dive bombed over the past couple years.

Pros

I loved it at first for posting artwork, an fun times with friends and family.

Cons

It really depreciated in quality and value with instagram stories, an not having a tighter rein on innapropriate posts.

Ryan
  • Industry: Sports
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
2

5
Reviewed on 11/10/2024

Great for Content Sharing - Bad for Spam Accounts

Overall a great experience and reasonable way to reach a wide audience. We paired it with advertising to give our marketing a boost and target specific audiences. Not the easiest platform to grow but definitely worth having a presence to share content on.

Pros

Instagram was very easy to use and had some great sharing functionality. It suggested like minded people and businesses in my industry. I found it useful to make connections with other creators and bring the business reach to a much larger audience.

Cons

Was limiting at first by not allowing scheduling of posts. Lots of spam accounts private messaging offering fake promotions and promotions to buy followers. Other than that not much to complain about.

Alternatives Considered

Twitter/X

Reasons for Switching to Instagram

Was more user-friendly and had a wider audience. Also found many of our audience was on Instagram rather than the business based system of twitter/X
Verified Reviewer
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 24/01/2025

Best social media platform to create and post Reels and increase brand awareness

Overall i am using instagram for my brand social media marketing where i usually create trending reels with some trending audio songs and effects, which eventually helps me to go viral and increase the views on my reel to increase the brand reach. its best platform for any brand to grow organically and reachout to direct prospects by creating some really good reels.

Pros

instagram effects and filters while creating the reels are awesome, also they provide the options to save those effects for future reels.

Cons

It takes a lot of time to add the effects while creating the reels on low end mobile phones and sometime it gets hanged

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