--- description: Review of Instagram Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Instagram | Reviews, Pricing & Demos - SoftwareAdvice AU --- Breadcrumb: [Home](/) > [Social Networking Tools](/directory/4178/social-networking/software) > [Instagram](/software/115029/instagram) # Instagram Canonical: https://www.softwareadvice.com.au/software/115029/instagram Page: 1 / 209\ Next: [Next page](https://www.softwareadvice.com.au/software/115029/instagram?page=2) > Instagram is a social media application that enables businesses to manage content, create and edit posts and monitor customer engagement. It lets users share photos and videos, comment on other users’ posts, send private messages and search posts using custom keywords. Instagram allows marketers to gain insights into followers’ behavior and track the performance of posts and stories. Users can utilize editing tools and apply a variety of filters such as adjustment of exposure, brightness, or contrast on photos or videos before posting. Additionally, content specialists can use the application to add texts and drawings to photos or videos, remove audio files and upload digital content in bulk. Instagram allows organizations to set up and run online campaigns, promote selected posts and target audiences based on locations, interests, demographics, and more. It is available to users for free and support is extended via various online measures. > > Verdict: Rated **4.7/5** by 5189 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 5189 Reviews | | Ease of Use | 4.7/5 | Based on overall reviews | | Customer Support | 4.1/5 | Based on overall reviews | | Value for Money | 4.6/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Meta - **Founded**: 2018 ## Commercial Context - **Pricing model**: (Free version available) - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: English - **Available Countries**: United States ## Features - @mentions - Activity/News Feed - Alerts/Notifications - Automated Publishing - Automated Scheduling - Blogs - Brand Tracking - Campaign Analytics - Campaign Management - Chat/Messaging - Collaboration Tools - Commenting/Notes - Content Import/Export - Content Management - Content Sharing - Customer Engagement - Customisable Branding - Discussions/Forums - Drag & Drop - Email Marketing ## Integrations (9 total) - Canva - Facebook Apps and Tabs - Facebook Business Suite - Hootsuite - Meta for Business - TikTok - Twitter/X - WhatsApp - Workplace from Meta ## Support Options - FAQs/Forum - Knowledge Base ## Category - [Social Networking Tools](https://www.softwareadvice.com.au/directory/4178/social-networking/software) ## Related Categories - [Social Networking Tools](https://www.softwareadvice.com.au/directory/4178/social-networking/software) - [Social Media Marketing Tools](https://www.softwareadvice.com.au/directory/3905/social-media-marketing/software) - [Photo Editing Software](https://www.softwareadvice.com.au/directory/4418/photo-editing/software) - [Social Media Management Tools](https://www.softwareadvice.com.au/directory/1666/social-media/software) - [Community Software](https://www.softwareadvice.com.au/directory/4515/community/software) ## Alternatives 1. [Twitter/X](https://www.softwareadvice.com.au/software/255619/twitter) — 4.5/5 (1803 reviews) 2. [Meta for Business](https://www.softwareadvice.com.au/software/239876/facebook) — 4.4/5 (2374 reviews) 3. [Microsoft Viva Engage](https://www.softwareadvice.com.au/software/101171/yammer) — 4.2/5 (819 reviews) 4. [Hootsuite](https://www.softwareadvice.com.au/software/137620/hootsuite) — 4.4/5 (3799 reviews) 5. [Workplace from Meta](https://www.softwareadvice.com.au/software/165817/workplace) — 4.4/5 (1351 reviews) ## Reviews ### "My Updated Instagram Review." — 5.0/5 > **Adedotun** | *20 March 2026* | Writing & Editing | Recommendation rating: 8.0/10 > > **Pros**: Instagram has evolved into a tool of learning and entertainment. So, I personally use to learn tech trends, learn French, and also find products I want to buy. > > **Cons**: The algorithm determines too much of what you see, so one doesn't always get to seen the posts of friends and family. > > Overall, my experience on Instagram is more rounded. As mentioned earlier, it's now a one-stop app for fun, communication, learning, and shopping. ----- ### "One of the best social media platforms" — 5.0/5 > **Kim** | *17 May 2026* | Construction | Recommendation rating: 10.0/10 > > **Pros**: I like how simple it is to maintain relationships with friends, brands, and creators in one place. Sharing brief updates or amusing moments is made very easy by the stories and reels features. I also value the explore page,which is excellent for finding new content based on my interests. > > **Cons**: The algorithm may occasionally seem a little erratic. I receive recommendations for content that I'm not particularly interested in, and posts from people I follow don't always appear in my feed. Additionally, if you manage your time well,it may become somewhat addictive. > > I now use Instagram on a daily basis. I use it for networking, sharing pictures, and keeping up with trends in both my personal and professional life. It is among the most sophisticated social media sites available, and the frequent updates makes it seem new always. ----- ### "I sta could be less stressful" — 3.0/5 > **Nataliya** | *27 October 2025* | Arts & Crafts | Recommendation rating: 6.0/10 > > **Pros**: It has a lot of features and sometimes it’s fun to use, it has kind of native software and it’s suitable for every phone > > **Cons**: It bece not easy to use , it has a lot of features and if you are not paying it wouldn’t let you grow easily > > My overall experience is quite good, even if my profile doesn’t grow much so I’m pretty much annoyed about that ----- ### "Social Platform with loaded fun features" — 5.0/5 > **Swagat** | *17 April 2026* | Education Management | Recommendation rating: 10.0/10 > > **Pros**: From a creator and user perspective, I love everything about Instagram. Easy-to-use, loads fast, great user interface. Another thing I love about Instagram is the range of the Story templates they have. It makes sharing stories so fun. > > **Cons**: As a creator, I just wish Instagram had monetization feature like Tiktok and Facebook. That way it would motivate creators more on creating valuable content. > > Having been using Instagram since it was launched back in 2010. Absolutely in love with the app. No doubts\! ----- ### "Great for socials" — 5.0/5 > **Shane** | *9 June 2026* | Warehousing | Recommendation rating: 10.0/10 > > **Pros**: We love Instagram and have been using it for years to promote our business. I also use this for personal social media and it is great for marketing and engagement > > **Cons**: I cannot complain too much about Instagram overall. The only thing is that there are bots and spam, especially in the DM's. > > I have been using this for years and we have had great engagement with posts and stories for our business ----- Page: 1 / 209\ Next: [Next page](https://www.softwareadvice.com.au/software/115029/instagram?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/115029/instagram) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data