---
description: Review of Dealer.com Software: system overview, features, price and cost information. Get free demos and compare to similar programs.
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title: Dealer.com | Reviews, Pricing & Demos - SoftwareAdvice AU
---

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# Dealer.com

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> Dealer.com is the industry’s leading AI-powered marketing platform, built to help automotive dealerships attract more qualified shoppers, increase conversions, and improve overall marketing performance. The platform combines personalized websites, data-driven advertising, and expert-managed services to support the full digital marketing lifecycle.&#10;&#10;Powered by Cox Automotive’s first-party data and insights, Dealer.com enables dealerships to deliver more relevant, personalized experiences based on real shopper behavior and intent. Teams can execute and optimize cross-channel campaigns across search, display, video, and social media to reach in-market buyers more effectively. &#10;&#10;Dealer.com also provides integrated analytics and reporting to help businesses measure results, refine strategies, and improve ROI over time. By connecting marketing, data, and digital retailing, the platform helps dealerships turn online engagement into measurable leads, conversions, and sales.&#10;&#10;The solution integrates with a wide range of automotive technologies and is supported by expert services and customer support. Pricing is available upon request.
> 
> Verdict: Rated **4.3/5** by 35 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.3/5** | 35 Reviews |
| Ease of Use | 4.2/5 | Based on overall reviews |
| Customer Support | 4.3/5 | Based on overall reviews |
| Value for Money | 4.2/5 | Based on overall reviews |
| Features | 4.1/5 | Based on overall reviews |
| Recommendation percentage | 70% | (7/10 Likelihood to recommend) |

## About the vendor

- **Company**: Dealertrack
- **Founded**: 2006

## Commercial Context

- **Pricing model**:  (Free Trial)
- **Pricing Details**: Contact us to learn more.
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- A/B Testing
- AI Copilot
- API
- Activity Dashboard
- Activity Tracking
- Automated Scheduling
- Behavior Analytics
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Content Management
- Conversion Rate Optimisation
- Conversion Tracking
- Customer Journey Mapping
- Customer Segmentation
- Customisable Branding
- Customisable Forms
- Customizable Reports

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [All-in-One Marketing Tools](https://www.softwareadvice.com.au/directory/4065/all-in-one/software)

## Related Categories

- [All-in-One Marketing Tools](https://www.softwareadvice.com.au/directory/4065/all-in-one/software)
- [Car Dealer Software](https://www.softwareadvice.com.au/directory/4154/auto-dealer/software)
- [iPad CRM Software](https://www.softwareadvice.com.au/directory/433/ipad/software)
- [CRM Apps](https://www.softwareadvice.com.au/directory/1491/mobile-crm/software)
- [Auto Dealership CRM Software](https://www.softwareadvice.com.au/directory/3171/dealership/software)

## Alternatives

1. [Bitrix24](https://www.softwareadvice.com.au/software/128326/bitrix24) — 4.2/5 (993 reviews)
2. [monday.com](https://www.softwareadvice.com.au/software/131008/monday-com) — 4.6/5 (6051 reviews)
3. [Thryv](https://www.softwareadvice.com.au/software/66581/thryv) — 4.2/5 (526 reviews)
4. [Wishpond](https://www.softwareadvice.com.au/software/21890/wishpond) — 4.1/5 (154 reviews)
5. [Creatio CRM](https://www.softwareadvice.com.au/software/5948/marketingcreatio-international) — 4.7/5 (137 reviews)

## Reviews

### "Ease of use" — 5.0/5

> **Lindsey** | *23 February 2021* | Automotive | Recommendation rating: 10.0/10
> 
> **Pros**: This site is easy to use and navigate. It offers many tools and is user friendly. It is multi functional and handles many of my needs for the dealership.
> 
> **Cons**: I wish I could use this program for all of my internet management needs. I wish it were more compatible with other programs.
> 
> I have used this for over three years and am always happy with the updates and ease of use\!

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### "May be trying to keep up with competitors" — 4.0/5

> **Marina** | *23 March 2022* | Automotive | Recommendation rating: 4.0/10
> 
> **Pros**: The backend tool allows me to build my own pages, add creative, etc. I like how I can get in and see inventory, change things as needed. Updates are pretty quick. We currently have unlimited exports (of our inventory feed) that is important to us.
> 
> **Cons**: It seems that Dealer.com likes to concentrate on little details and hails them as huge improvements, but front end customer use/look details are left behind. I now hear my management say more and more that they like the design and operation of other dealer's websites that are not Dealer.com. Of course, it is hard to say how backend and operations are for those sites, but Dealer.com needs to get into the game for things that multitudes see.
> 
> Dealer.com is an approved vendor for all our manufacturers (5 brands). They can easily share information with each other and this is why we've been with them for so long. Hard to turn such a huge ship at this point. They get the job done, though through my 5-6 years working with them - seems like they are just mixed in with the competitors, instead of standing out.

-----

### "Needs updating" — 3.0/5

> **Mitchell** | *8 April 2021* | Automotive | Recommendation rating: 5.0/10
> 
> **Pros**: The website editor is easy to use and you do not need to know HTML. Templates when creating new pages, too. But...
> 
> **Cons**: Had lots of bugs and issues in our time. Support was slow in many cases. The website design is cookie-cutter boring. Looks old. Hard to make your website standout with their old designs. We had multiple blackouts, too.
> 
> Incredibly neutral. Simply, the design of the websites looks completely last decade.

-----

### "Great People over at Dealer.com" — 5.0/5

> **Silvia** | *20 January 2022* | Automotive | Recommendation rating: 9.0/10
> 
> **Pros**: What good is a product or a service if you do not have a reliable person to turn to when you need assistance? That is what makes dealer.com so nice. When we have a problem, I know I can reach out to our account manager and the issue will be resolved.
> 
> **Cons**: I do wish Dealer.com gave dealers more flexibility in regards to the creative aspect of their website. Sometimes, I feel like the pages generated look very bland and are repetitive since they are distributed to each dealer (within the same manufacture).
> 
> I do enjoy using Dealer.com as the web provider for our dealerships.

-----

### "Dealer.com is a superior website provider" — 4.0/5

> **Dan** | *1 April 2022* | Automotive | Recommendation rating: 7.0/10
> 
> **Pros**: The eye-catching designs of Dealer.com websites are superior to other website providers in the automotive space. The ease of adding or managing content is user friendly. The customer support is above average.
> 
> **Cons**: The mobile versus desktop experience is different from other providers with a responsive design. Would prefer more mobile responsive solution.
> 
> After having used other website providers in the automotive space, I've used Dealer.com for roughly 8 years and this is my favorite website provider to date.

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/116058/dealer-com)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/crm/dealer-com-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/116058/dealer-com> |
| en-GB | <https://www.softwareadvice.co.uk/software/116058/dealer-com> |
| en-IE | <https://www.softwareadvice.ie/software/116058/dealer-com> |
| en-NZ | <https://www.softwareadvice.co.nz/software/116058/dealer-com> |

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