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description: Review of Normative Software: system overview, features, price and cost information. Get free demos and compare to similar programs.
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title: Normative | Reviews, Pricing & Demos - SoftwareAdvice AU
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# Normative

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> Normative empowers businesses to calculate, report, and understand their full carbon emissions across scopes 1, 2, and 3. The Normative carbon accounting engine draws on millions of data points to give businesses clear, actionable emissions insights throughout their operations and value chain. Climate Strategy Advisors from Normative help businesses understand their results, set targets, and identify reduction opportunities. &#10;&#10;By leveraging vast data and providing ongoing emissions insights, it enables companies to enhance resilience, foster innovation, minimize material and energy consumption, develop trustworthy marketing strategies, and engage employees. This approach ensures businesses can effectively address sustainability challenges.&#10;&#10;Stay compliant with reporting legislation – which is vital for addressing the "E" in "EHS." Aligned with the Green House Gas Protocol, Normative’s calculations are transparent and audit-ready. Businesses can export carbon data for standard frameworks like GRI, CDP, Nasdaq ESG, TCFD, SASB, and SECR.
> 
> Verdict: Rated **4.8/5** by 9 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.8/5** | 9 Reviews |
| Ease of Use | 4.8/5 | Based on overall reviews |
| Customer Support | 5.0/5 | Based on overall reviews |
| Value for Money | 4.4/5 | Based on overall reviews |
| Features | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Normative

## Commercial Context

- **Pricing model**: Per User (Free Trial)
- **Pricing Details**: Contact Normative for pricing information
- **Target Audience**: 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Afghanistan, Algeria, American Samoa, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belgium, Belize, Benin, Bermuda, Bhutan and 170 more

## Features

- Activity Dashboard
- Activity Tracking
- Ad hoc Reporting
- Air Emissions Management
- Audit Management
- Benchmarking
- Carbon Emissions Calculations
- Change Management
- Data Import/Export
- Data Visualization
- Emission Reduction Planning
- Emissions Monitoring
- Energy Management
- Environmental Compliance
- Goal Setting/Tracking
- Greenhouse Gas Tracking
- KPI Monitoring
- Multi-Location
- Multiple Data Sources
- Performance Metrics

## Support Options

- Email/Help Desk
- Knowledge Base

## Category

- [Environmental Software](https://www.softwareadvice.com.au/directory/4173/environmental/software)

## Related Categories

- [Environmental Software](https://www.softwareadvice.com.au/directory/4173/environmental/software)
- [Sustainability Software](https://www.softwareadvice.com.au/directory/3385/sustainability/software)
- [Emissions Management Software](https://www.softwareadvice.com.au/directory/4203/emissions-management/software)

## Alternatives

1. [Greenly](https://www.softwareadvice.com.au/software/242040/greenly-climate-dashboard) — 4.8/5 (102 reviews)
2. [Carbon+Alt+Delete](https://www.softwareadvice.com.au/software/408296/carbonaltdelete) — 4.6/5 (29 reviews)
3. [KEY ESG](https://www.softwareadvice.com.au/software/420213/key-esg) — 4.9/5 (27 reviews)
4. [StepChange](https://www.softwareadvice.com.au/software/521166/StepChange) — 4.6/5 (13 reviews)
5. [Futureproof](https://www.softwareadvice.com.au/software/418255/futureproof) — 5.0/5 (21 reviews)

## Reviews

### "Recommended" — 5.0/5

> **Verified Reviewer** | *29 March 2022* | Retail | Recommendation rating: 10.0/10
> 
> **Pros**: Easy to get started, and that our business and normative evolved together
> 
> **Cons**: I actually found it easy to use and have no strong dislikes
> 
> Very positive - easy to work with

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### "Smart platform and fantastic advisors" — 5.0/5

> **Rhea** | *12 February 2026* | Telecommunications | Recommendation rating: 10.0/10
> 
> **Pros**: The platform itself is very user friendly and well designed - we can use the graphs and charts straight out of the platform for presentations and reports. The templates for data entry are easy to use and understand, we've had no issues getting the neccessaary data in for our global business and the upload process has been seemless. I also like the AI features which give an immediate vkew of emissions before the data goes to QA so we can draw some insight straight away. We used Normative's SBTi service to support us in successfully validating out net-zero targets. This was incredibly helpful and I really believe would not have been possible without the sypport from Normative and our analyst.
> 
> **Cons**: The platforms listens to feedback and makes a lot of improvements for an easier experience, but the updates can get a bit confusing if dashboards change or the location of items changes.
> 
> We've been using Normative for over a year now and are just in the middle of collecting a third year of carbon data. As a company, we have a big mix of data sources and platforms so I've found the Normative templates have made the process far smoother in getting data in from across the regions. I really like the way the platform is laid out and the snapshot dashboard views, which I can simply filter to the categories I am interested in and send screenshots of the impact to regional leadership teams and office managers to highlight what work needs to be done. I also cant talk highly enough of the analysts I have worked with who have advised me on the best data sources to look into and where I could make improvements. The SBTi process was also brilliant and i am so grateful to have had their support.

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### "User-friendly carbon accounting platform" — 4.0/5

> **Christina** | *4 September 2024* | Automotive | Recommendation rating: 8.0/10
> 
> **Pros**: Easy-to-navigate platform and good communication with the team behind Normative
> 
> **Cons**: It was a bit more manual work than expected to enter data into the platform via their templates.
> 
> Normative has a strong focus on providing a software solution for the carbon accounting or in CSRD speech the E1 part of ESG. It is not a one-in-all solution like many other solution providers, but that is what we wanted. They continuously work on great new product features helping their customers.

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### "Solid tool for tracking our climate data" — 4.0/5

> **Maria** | *16 December 2025* | Hospital & Health Care | Recommendation rating: 9.0/10
> 
> **Pros**: The platform is intuitive and easy to navigate, which lowers the threshold for working with our climate data. I appreciate that the tool is continuously updated with new and better features. It also helps us automate the carbon calculations that would otherwise be manual, and feeling reassured that the calculations have a scientific basis.
> 
> **Cons**: The reporting features are good, but I would appreciate even more flexibility to customize reports for different internal needs without having to export data.
> 
> My overall experience is very positive. Normative provides a structured way to handle our carbon accounting, giving valuable insights into our emissions, particularly within the complex Scope 3. It is a reliable tool that keeps developing and making reporting and insights better over time. I also want to highlight the support from Normative's Climate Strategy Advisors, which adds significant value and has been a great asset in our work.

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### "A Trusted Partner Driving ESG Success" — 5.0/5

> **Caroline** | *16 December 2025* | Consumer Goods | Recommendation rating: 10.0/10
> 
> **Pros**: What I appreciate most about Normative is the close collaboration and support we’ve received. Their team is highly knowledgeable and always willing to share insights on ESG practices, which has been invaluable for us. I’ve had the opportunity to work closely with them to provide feedback on the platform, resolve minor issues, and participate in tailored workshops. The support function is excellent, allowing us to discuss challenges and find solutions quickly. I truly trust that Normative is committed to helping us succeed in our ESG work. They always take the time to respond, no matter the complexity of the issue. I’ve exchanged countless emails with their team on various challenges, and we always manage to find a solution together.
> 
> **Cons**: Normative is continuously evolving and launching new features, which is fantastic for progress. However, this can sometimes feel overwhelming for colleagues who don’t use the platform regularly, as it requires time to get familiar with the updates. For daily users like me, the platform is intuitive and user-friendly, but for occasional users, the learning curve can be a challenge.
> 
> My overall experience with Normative has been very positive. Over the past year, we’ve developed a strong partnership built on trust and collaboration. Their platform is easy to use for frequent users, and the continuous improvements allow us to dive deeper into data and work smarter. The combination of technical support, strategic advice, and tailored workshops has made Normative an essential partner in our ESG journey. Their willingness to engage and solve problems quickly has made our partnership even stronger.

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/120436/normative)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.softwareadvice.de/software/120436/normative> |
| en | <https://www.softwareadvice.com/emissions-management/normative-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/120436/normative> |
| en-GB | <https://www.softwareadvice.co.uk/software/120436/normative> |
| en-IE | <https://www.softwareadvice.ie/software/120436/normative> |
| en-NZ | <https://www.softwareadvice.co.nz/software/120436/normative> |
| fr | <https://www.softwareadvice.fr/software/120436/normative> |

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