---
description: Review of Cision Software: system overview, features, price and cost information. Get free demos and compare to similar programs.
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title: Cision | Reviews, Pricing & Demos - SoftwareAdvice AU
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# Cision

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> Cision is a comprehensive communications platform enabling more than 100,000 public relations and marketing professionals around the world to understand, influence and amplify their stories. As the market leader, Cision enables the next generation of communication professionals to strategically operate in the modern media landscape where company success is directly impacted by public opinion. Cision has offices in 24 countries through the Americas, EMEA and APAC, and offers a suite of best-in-class solutions, including PR Newswire, MultiVu, Brandwatch, Cision Communications Cloud®and Cision Insights. To learn more, visit www.cision.com and follow @Cision on Twitter.
> 
> Verdict: Rated **3.8/5** by 89 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **3.8/5** | 89 Reviews |
| Ease of Use | 3.8/5 | Based on overall reviews |
| Customer Support | 3.7/5 | Based on overall reviews |
| Value for Money | 3.5/5 | Based on overall reviews |
| Features | 3.9/5 | Based on overall reviews |
| Recommendation percentage | 70% | (7/10 Likelihood to recommend) |

## About the vendor

- **Company**: Cision
- **Founded**: 1867

## Commercial Context

- **Starting Price**: USD 1.00
- **Pricing model**: Other
- **Pricing Details**: Cision pricing is available upon request
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Australia, Canada, Germany, Ireland, New Zealand, United Kingdom, United States

## Features

- A/B Testing
- API
- Activity Dashboard
- Activity Tracking
- Ad hoc Reporting
- Alerts/Notifications
- Article Author Database
- Audience Analytics
- Audience Engagement
- Auto Update
- Brand Tracking
- CRM
- Campaign Analytics
- Campaign Planning
- Campaign Tracking
- Clippings Management
- Communication Management
- Competitive Analysis
- Competitor Monitoring
- Contact Database

## Support Options

- Email/Help Desk
- Knowledge Base
- Phone Support
- Chat

## Category

- [Public Relations Software](https://www.softwareadvice.com.au/directory/4186/public-relations/software)

## Related Categories

- [Public Relations Software](https://www.softwareadvice.com.au/directory/4186/public-relations/software)
- [Social Media Monitoring Software](https://www.softwareadvice.com.au/directory/4221/social-media-monitoring/software)
- [Campaign Management Software](https://www.softwareadvice.com.au/directory/2878/campaign-management/software)
- [Marketing Analytics Software](https://www.softwareadvice.com.au/directory/1702/analytics-tools/software)
- [Social Listening Tools](https://www.softwareadvice.com.au/directory/4477/social-listening-tools/software)

## Alternatives

1. [Google Analytics 360](https://www.softwareadvice.com.au/software/137155/google-analytics) — 4.7/5 (8089 reviews)
2. [HubSpot Marketing Hub](https://www.softwareadvice.com.au/software/119437/hubspot-marketing-hub) — 4.5/5 (6220 reviews)
3. [Jungle Scout](https://www.softwareadvice.com.au/software/113367/jungle-scout) — 4.7/5 (280 reviews)
4. [Reportei](https://www.softwareadvice.com.au/software/381303/reportei) — 4.7/5 (241 reviews)
5. [AppsFlyer](https://www.softwareadvice.com.au/software/196837/appsflyer) — 4.5/5 (138 reviews)

## Reviews

### "Cision does the work for you" — 5.0/5

> **Joshua** | *4 May 2019* | Internet | Recommendation rating: 9.0/10
> 
> **Pros**: The ability to reach out and find people for link ops or for content ops is amazing. The reach and database they have built for this is impressive. We've done several "expert pieces" for clients and the fact we can use this to curate the content we have has sped up our process. Cision's quality of reporters is also nice to trust. We know they don't let just anyone in their database and it allows us to pick and chose who we want to work with.
> 
> **Cons**: It's pricey, but you pay for the high quality of resources which benefits you and your clients in the long run.
> 
> We did a lot of manual grind searching in Google and Bing for opportunities, Cision has helped us quicken that process without worrying if we had a good resource to reach out to or not.

-----

### "Still the Industry Leader" — 5.0/5

> **Verified Reviewer** | *29 November 2018* | Marketing & Advertising | Recommendation rating: 9.0/10
> 
> **Pros**: While many will say that the platform is a bit dated, Cision remains the gold standard in its field. The reliability, usability, and overall data quality makes me an extremely satisfied customer. Cision certainly excels at obtaining contact information and list building.
> 
> **Cons**: Cision's data analysis could be better. I often find myself using a service like Netbase to get deeper data concerning "what" people are saying exactly.
> 
> Again, Cision still rules the field. Having had experience with several other similar platforms I can say that it remains the most reliable product out there to get the job done.

-----

### "Necessary evil of the PR industry" — 3.0/5

> **Verified Reviewer** | *26 March 2019* | Marketing & Advertising | Recommendation rating: 4.0/10
> 
> **Pros**: Once you have figured out how to navigate Cision to get the information you need, it is relatively straightforward to use. Can be a good starting point when building lists, etc.
> 
> **Cons**: Missing critical reporter contact information across all types of publications, not very "smart" in terms of search and pulling only the truly relevant results from keywords.

-----

### "Quick, easy to use, impactful" — 4.0/5

> **Verified Reviewer** | *30 April 2018*
> 
> **Pros**: As a PR professional, Cision is vital to me. I use it everyday and it can be a huge help in identifying targets across the globe. They are always updating the platform and making it easy to save and search lists.
> 
> **Cons**: I don't like how when you use the quick search, having the right spacing of the publication name is important to finding the publication. Additionally, cision will sometimes kick you out of the platform while you are working on lists and those lists wont get saved and you have to start all over. The look and feel of the platform is a little outdated and could use a refresh.

-----

### "A solid tool" — 5.0/5

> **Verified Reviewer** | *13 October 2019* | Public Relations & Communications | Recommendation rating: 8.0/10
> 
> **Pros**: I use Cision at least on a weekly basis to search for media coverage for a multitude of clients. What a lifesaver. It does an amazing job to find media coverage worldwide and some stuff on social media.
> 
> **Cons**: It takes a while to set up for each client. Thank god that Cision support helps with this. Sometimes connecting with your Cision rep is difficult and takes time. Their social media coverage needs some work but they have made strides.
> 
> Would recommend Cision for capturing media coverage.

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/128782/cision)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.softwareadvice.de/software/128782/cision> |
| en | <https://www.softwareadvice.com/marketing/cision-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/128782/cision> |
| en-GB | <https://www.softwareadvice.co.uk/software/128782/cision> |
| en-IE | <https://www.softwareadvice.ie/software/128782/cision> |
| en-NZ | <https://www.softwareadvice.co.nz/software/128782/cision> |
| fr | <https://www.softwareadvice.fr/software/128782/cision> |

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