--- description: Review of Google Analytics 360 Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Google Analytics 360 | Reviews, Pricing & Demos - SoftwareAdvice AU --- Breadcrumb: [Home](/) > [Manufacturing BI Software](/directory/3828/manufacturing/software) > [Google Analytics 360](/software/137155/google-analytics) # Google Analytics 360 Canonical: https://www.softwareadvice.com.au/software/137155/google-analytics Page: 1 / 325\ Next: [Next page](https://www.softwareadvice.com.au/software/137155/google-analytics?page=2) > Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform centralized dashboard displays simplified overviews and reports. The system connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors. Google Analytics 360 uses machine learning to discover customer trends and patterns in the data. It identifies users with high revenue potential and identifies content converting the most customers. Shareable reports are generated from intelligent data analyses, with options to produce synoptic overviews and complete details. The platform integrates with other Google advertising and publishing products to extend market reach. Available connections include Display \& Video 360, AdSense, AdMob, and AdWords. > > Verdict: Rated **4.7/5** by 8098 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 8098 Reviews | | Ease of Use | 4.2/5 | Based on overall reviews | | Customer Support | 4.2/5 | Based on overall reviews | | Value for Money | 4.7/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Google ## Commercial Context - **Pricing model**: (Free version available) - **Pricing Details**: Available from 1.3 million Yen per month. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile) - **Supported Languages**: Arabic, Brazilian Portuguese, Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antarctica, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus and 229 more ## Features - A/B Testing - API - Access Controls/Permissions - Activity Dashboard - Ad hoc Reporting - Alerts/Notifications - Analytics - Augmented Analytics - Behavior Tracking - Campaign Management - Campaign Tracking - Charting - Collaboration Tools - Conversion Tracking - Customer Database - Customer Journey Mapping - Customer Segmentation - Customisable Dashboard - Customizable Reports - Dashboard ## Integrations (5 total) - Google Ads - Google Search Console - Google Tag Manager 360 - Shopify - WordPress ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Chat ## Category - [Manufacturing BI Software](https://www.softwareadvice.com.au/directory/3828/manufacturing/software) ## Related Categories - [Manufacturing BI Software](https://www.softwareadvice.com.au/directory/3828/manufacturing/software) - [Dashboard Software](https://www.softwareadvice.com.au/directory/440/dashboard/software) - [Web Analytics Tools](https://www.softwareadvice.com.au/directory/4142/web-analytics/software) - [Data Management Software](https://www.softwareadvice.com.au/directory/4230/data-management/software) - [Reporting Tools](https://www.softwareadvice.com.au/directory/4284/reporting-tools/software) ## Alternatives 1. [Similarweb](https://www.softwareadvice.com.au/software/156898/similarweb-pro) — 4.6/5 (261 reviews) 2. [Semrush](https://www.softwareadvice.com.au/software/355847/semrush) — 4.6/5 (2323 reviews) 3. [Ahrefs](https://www.softwareadvice.com.au/software/64773/ahrefs) — 4.7/5 (585 reviews) 4. [Looker](https://www.softwareadvice.com.au/software/140986/looker) — 4.5/5 (282 reviews) 5. [Adobe Analytics](https://www.softwareadvice.com.au/software/353651/adobe-analytics) — 4.5/5 (237 reviews) ## Reviews ### "Comprehensive Analytics with Exceptional Integration Capabilities" — 4.0/5 > **Yunus Emre** | *3 July 2026* | Telecommunications | Recommendation rating: 9.0/10 > > **Pros**: Advanced reporting and analytics capabilities, seamless integration with the Google ecosystem, powerful audience insights, customizable dashboards, and enterprise-grade scalability make it an essential tool for data-driven decision making. > > **Cons**: The platform has a steep learning curve for new users. Advanced configurations, attribution models, and reporting often require specialized knowledge, and some reports can be complex for non-technical stakeholders. > > Overall, my experience with Google Analytics 360 has been very positive. The platform provides comprehensive insights into website and application performance, helping organizations make informed business decisions. Its integration capabilities, scalable reporting, and advanced analysis features make it one of the strongest enterprise analytics solutions available. While implementation and administration can be complex, the value of the insights gained is significant. ----- ### "Google analytics is industry standard" — 5.0/5 > **Isaac** | *23 July 2025* | Consumer Goods | Recommendation rating: 3.0/10 > > **Pros**: It’s gives us incredible insights of our Shopify store and our mobile app as well. It’s so industry standard I don’t know any business not using google analytics. > > **Cons**: It’s has a deceptively simply looking interface for being such a huge and complex technology. The learning curve is very steep. > > Having expert helps makes it a lot better, but even without the expert help Google has a lot of resources that are also useful. I highly recommend. ----- ### "Clunky and Hard to Use" — 3.0/5 > **Kelsey** | *29 June 2026* | Marketing & Advertising | Recommendation rating: 5.0/10 > > **Pros**: The overall reporting is streamlined and there are less tabs to click through, making it easier to get a quick glance at a report. > > **Cons**: This software has become harder and harder to find deeper analysis of your website's analytics. For example, it takes multiple clicks to make it to user attribution reports as well as finding which pages and screens a user viewed on your website. It takes a long time to do multiple deep analytical reports with the new Google 360 setup. > > I do not find Google Analytics 360 easy to use, I find it confusing and clunky. You have to really dig to find the reports you are looking for and the user face is not intuitive. ----- ### "Google Analytics 360 - great for beginners" — 4.0/5 > **Patrick** | *25 March 2026* | Consumer Goods | Recommendation rating: 6.0/10 > > **Pros**: Ability to have one platform for multiple websites. Ease of integration. Driving down on the data is good when looking at website traffic sources. And it's free. > > **Cons**: The plug-in for wordpress. I don't feel it is secure, and I pulled the system from my sites after being exposed to multiple hacks. I need to research this more. > > I appreciate how seamlessly it integrates with the rest of the Google Marketing Platform and "Your business on Google", which makes it much easier to connect analytics data with advertising and optimization efforts. But I don't trust the plug-in for wordpress. ----- ### "A Comprehensive Review of Google Analytics 360" — 5.0/5 > **Anne** | *30 January 2025* | Accounting | Recommendation rating: 10.0/10 > > **Pros**: Google Analytics 360 gives you access to advanced reporting capabilities that are essential for large-scale businesses > > **Cons**: Google Analytics 360 gives you access to a massive amount of data, but sometimes it can be overwhelming to sift through all the information. > > The ability to easily integrate with other Google Marketing Platform tools like Google Ads, for more advanced analysis is a major plus. ----- Page: 1 / 325\ Next: [Next page](https://www.softwareadvice.com.au/software/137155/google-analytics?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/137155/google-analytics) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data