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description: Review of Hootsuite Software: system overview, features, price and cost information. Get free demos and compare to similar programs.
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title: Hootsuite | Reviews, Pricing & Demos - SoftwareAdvice AU
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# Hootsuite

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> Hootsuite is a social media management tool that brings scheduling, content creation, analytics, and social listening into one dashboard. The platform is designed to help businesses and organizations of all sizes manage their social media presence more efficiently. Hootsuite caters to a wide range of industries such as small businesses, financial services, government, healthcare, education, real estate, professional services, legal, agencies, and nonprofits.&#10;&#10;The key features of Hootsuite include the ability to schedule social media posts across multiple platforms, create content quickly with an AI caption writer and hashtag generator, and track social media performance with detailed analytics and reporting. The platform also offers a unified inbox for responding to messages and comments, as well as social listening capabilities to monitor brand mentions, keywords, and trending topics. Hootsuite integrates with over 100 other tools, allowing users to manage their social media efforts in one centralized dashboard.
> 
> Verdict: Rated **4.4/5** by 3796 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.4/5** | 3796 Reviews |
| Ease of Use | 4.3/5 | Based on overall reviews |
| Customer Support | 4.2/5 | Based on overall reviews |
| Value for Money | 4.1/5 | Based on overall reviews |
| Features | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Hootsuite Media
- **Location**: Vancouver, Canada
- **Founded**: 2008

## Commercial Context

- **Starting Price**: USD 249.00
- **Pricing model**: Per User (Free Trial)
- **Pricing Details**: Standard @ $99 per user/month - 10 social accounts&#10;Advanced @ $249 per user/month - unlimited social accounts&#10;Enterprise - Contact us for unlimited users \&amp; fully customized plan&#10;\*Prices displayed in USD, based on annual billing, but do not include applicable taxes.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: English, French, German, Italian, Portuguese, Spanish
- **Available Countries**: Australia, Brazil, Canada, China, Germany, India, Japan, Mexico, United Kingdom, United States

## Features

- @mentions
- A/B Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Activity/News Feed
- Advertising Management
- Alerts/Escalation
- Alerts/Notifications
- Approval Process Control
- Assignment Management
- Audience Targeting
- Automated Publishing
- Automated Scheduling
- Behavior Tracking
- Benchmarking
- Blogs
- Brand Tracking
- Calendar Management

## Integrations (117 total)

- 123FormBuilder
- Adobe Analytics
- Adobe Commerce
- Adobe Creative Cloud
- Adobe Experience Manager
- Airtable
- Aprimo Digital Asset Management
- Asana
- Audiense
- Basecamp
- Blogger
- Box
- BrandFort
- BrandMaxima
- Brandfolder

... and 102 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Collaboration Software](https://www.softwareadvice.com.au/directory/4138/collaboration/software)

## Related Categories

- [Collaboration Software](https://www.softwareadvice.com.au/directory/4138/collaboration/software)
- [Social Media Monitoring Software](https://www.softwareadvice.com.au/directory/4221/social-media-monitoring/software)
- [Social Selling Software](https://www.softwareadvice.com.au/directory/4400/social-selling/software)
- [Marketing Software](https://www.softwareadvice.com.au/directory/4630/marketing/software)
- [Customer Engagement Software](https://www.softwareadvice.com.au/directory/508/customer-engagement/software)

## Alternatives

1. [Publer](https://www.softwareadvice.com.au/software/70129/publer) — 4.8/5 (917 reviews)
2. [Instagram](https://www.softwareadvice.com.au/software/115029/instagram) — 4.7/5 (5169 reviews)
3. [Zoho Social](https://www.softwareadvice.com.au/software/392457/zoho-social) — 4.7/5 (3420 reviews)
4. [Buffer](https://www.softwareadvice.com.au/software/53505/buffer) — 4.5/5 (1491 reviews)
5. [Sprout Social](https://www.softwareadvice.com.au/software/423495/sprout-social) — 4.4/5 (606 reviews)

## Reviews

### "Great app for social media" — 5.0/5

> **Jesus** | *23 March 2026* | Information Technology & Services | Recommendation rating: 10.0/10
> 
> **Pros**: I continue using this for social management and publish any company advertisement, it is a great way to reach all the target customers
> 
> **Cons**: no cons, it is great that you have access to AI tools since the standard license, which helps a lot on manage ideas
> 
> it has been great to use it, the experience, the innovation, the number of tools they provide us as users is great

-----

### "A great tool for social media management but quite expensive" — 4.0/5

> **Dimitra** | *25 March 2025* | Nonprofit Organization Management | Recommendation rating: 7.0/10
> 
> **Pros**: I really liked how easy Hootsuite made it to manage multiple social media accounts in one place. Scheduling posts was simple, the automation saved time, and the analytics helped me track what was working.
> 
> **Cons**: The pricing was quite high, especially for a small business or a non-profit. The free plan had limited features, and some advanced tools were only available in the more expensive plans.
> 
> My overall experience with Hootsuite was positive. It made managing multiple social media accounts much easier with its scheduling, automation, and analytics tools. I found it especially useful for keeping track of posts and engagement in one place. However, I found the pricing quite high\!

-----

### "Social Media Dashboard made easy" — 4.0/5

> **George** | *26 December 2025* | Broadcast Media | Recommendation rating: 8.0/10
> 
> **Pros**: Great for specific social media management tasks. Can be a real problem solver for social media teams looking for easy to use dashboards.
> 
> **Cons**: Offer 30-day trial, plans can be expensive for full package offering. Would love to have a more tailor made offering for smaller agencies

-----

### "Scheduling our social media retail campaign." — 4.0/5

> **Amir** | *8 March 2026* | Retail | Recommendation rating: 9.0/10
> 
> **Pros**: The convenience in terms of planning our marketing materials is amazing as we can conveniently make promotional video posts on all our retail social networks at once.
> 
> **Cons**: The platform is not a good value when our team is expanding because it is essentially a waste of money, and the customer support is virtually worthless when it comes to annoying lockouts in account management or the necessity to have some advanced customization features.
> 
> Being an E-Commerce Manager, it is important to have a stable social presence. I take this to plan our daily retail campaigns. It is very effective in postings but the cost is high to a medium sized business.

-----

### "2nd best social media management platform" — 4.0/5

> **Diana** | *3 February 2025* | Computer Software | Recommendation rating: 8.0/10
> 
> **Pros**: I think they're the second best social media management platform on the market outside of Buffer. You really just need a platform for scheduling, managing across multiple social accounts, and response management. They do great in all these factors.
> 
> **Cons**: They don't really offer any useful social listening capabilities. That being said using HootSuite + another tool like BuzzSumo will give you a way better results than just choosing an all-in-one like SproutSocial.
> 
> Pretty solid platform with good support. There's a reason they've been around for more than a decade.

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/137620/hootsuite)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.softwareadvice.de/software/137620/hootsuite> |
| en | <https://www.softwareadvice.com/collaboration/hootsuite-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/137620/hootsuite> |
| en-GB | <https://www.softwareadvice.co.uk/software/137620/hootsuite> |
| en-IE | <https://www.softwareadvice.ie/software/137620/hootsuite> |
| en-NZ | <https://www.softwareadvice.co.nz/software/137620/hootsuite> |
| fr | <https://www.softwareadvice.fr/software/137620/hootsuite> |

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