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description: Review of Hootsuite Software: system overview, features, price and cost information. Get free demos and compare to similar programs.
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title: Hootsuite | Reviews, Pricing & Demos - SoftwareAdvice AU
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# Hootsuite

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> Hootsuite is a social media management tool that brings scheduling, content creation, analytics, and social listening into one dashboard. The platform is designed to help businesses and organizations of all sizes manage their social media presence more efficiently. Hootsuite caters to a wide range of industries such as small businesses, financial services, government, healthcare, education, real estate, professional services, legal, agencies, and nonprofits.&#10;&#10;The key features of Hootsuite include the ability to schedule social media posts across multiple platforms, create content quickly with an AI caption writer and hashtag generator, and track social media performance with detailed analytics and reporting. The platform also offers a unified inbox for responding to messages and comments, as well as social listening capabilities to monitor brand mentions, keywords, and trending topics. Hootsuite integrates with over 100 other tools, allowing users to manage their social media efforts in one centralized dashboard.
> 
> Verdict: Rated **4.4/5** by 3799 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.4/5** | 3799 Reviews |
| Ease of Use | 4.3/5 | Based on overall reviews |
| Customer Support | 4.2/5 | Based on overall reviews |
| Value for Money | 4.1/5 | Based on overall reviews |
| Features | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Hootsuite Media
- **Location**: Vancouver, Canada
- **Founded**: 2008

## Commercial Context

- **Starting Price**: USD 249.00
- **Pricing model**: Per User (Free Trial)
- **Pricing Details**: Standard @ $99 per user/month - 10 social accounts&#10;Advanced @ $249 per user/month - unlimited social accounts&#10;Enterprise - Contact us for unlimited users \&amp; fully customized plan&#10;\*Prices displayed in USD, based on annual billing, but do not include applicable taxes.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: English, French, German, Italian, Portuguese, Spanish
- **Available Countries**: Australia, Brazil, Canada, China, Germany, India, Japan, Mexico, United Kingdom, United States

## Features

- @mentions
- A/B Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Activity/News Feed
- Advertising Management
- Alerts/Escalation
- Alerts/Notifications
- Approval Process Control
- Assignment Management
- Audience Targeting
- Automated Publishing
- Automated Scheduling
- Behavior Tracking
- Benchmarking
- Blogs
- Brand Tracking
- Calendar Management

## Integrations (117 total)

- 123FormBuilder
- Adobe Analytics
- Adobe Commerce
- Adobe Creative Cloud
- Adobe Experience Manager
- Airtable
- Aprimo Digital Asset Management
- Asana
- Audiense
- Basecamp
- Blogger
- Box
- BrandFort
- BrandMaxima
- Brandfolder

... and 102 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Collaboration Software](https://www.softwareadvice.com.au/directory/4138/collaboration/software)

## Related Categories

- [Collaboration Software](https://www.softwareadvice.com.au/directory/4138/collaboration/software)
- [Social Media Monitoring Software](https://www.softwareadvice.com.au/directory/4221/social-media-monitoring/software)
- [Social Selling Software](https://www.softwareadvice.com.au/directory/4400/social-selling/software)
- [Marketing Software](https://www.softwareadvice.com.au/directory/4630/marketing/software)
- [Customer Engagement Software](https://www.softwareadvice.com.au/directory/508/customer-engagement/software)

## Alternatives

1. [Publer](https://www.softwareadvice.com.au/software/70129/publer) — 4.8/5 (949 reviews)
2. [Instagram](https://www.softwareadvice.com.au/software/115029/instagram) — 4.7/5 (5189 reviews)
3. [Zoho Social](https://www.softwareadvice.com.au/software/392457/zoho-social) — 4.7/5 (3439 reviews)
4. [Buffer](https://www.softwareadvice.com.au/software/53505/buffer) — 4.5/5 (1491 reviews)
5. [Sprout Social](https://www.softwareadvice.com.au/software/423495/sprout-social) — 4.4/5 (607 reviews)

## Reviews

### "Still hooting for Hootsuite" — 5.0/5

> **Farrah** | *3 July 2026* | Education Management | Recommendation rating: 9.0/10
> 
> **Pros**: One obvious improvement over the years is the ability to schedule social media posts across multiple platforms. This has made a significant difference in efficiency for our team, especially when it comes to collaborative projects.
> 
> **Cons**: We've experienced some challenges with customer support. In one case, the account was locked due to one user's inadvertent actions and it took longer than expected to get customer service to assist us with getting back to full operation.
> 
> We are still enjoying Hootsuite and the various features available. We're able to afford the costs while we have extramural funding, but will need to consider continuing once our grant funding ends.

-----

### "A great tool for social media management but quite expensive" — 4.0/5

> **Dimitra** | *25 March 2025* | Nonprofit Organization Management | Recommendation rating: 7.0/10
> 
> **Pros**: I really liked how easy Hootsuite made it to manage multiple social media accounts in one place. Scheduling posts was simple, the automation saved time, and the analytics helped me track what was working.
> 
> **Cons**: The pricing was quite high, especially for a small business or a non-profit. The free plan had limited features, and some advanced tools were only available in the more expensive plans.
> 
> My overall experience with Hootsuite was positive. It made managing multiple social media accounts much easier with its scheduling, automation, and analytics tools. I found it especially useful for keeping track of posts and engagement in one place. However, I found the pricing quite high\!

-----

### "Use Hootsuite to Help Your Business Grow" — 5.0/5

> **Crystal** | *29 June 2026* | Writing & Editing | Recommendation rating: 10.0/10
> 
> **Pros**: I enjoy using it because it allows me to post on all of my social media at one time. This is helpful for me as a business owner.
> 
> **Cons**: I don’t like the monthly cost of the application, however I need it for work so I pay for it as needed.
> 
> I enjoy using it because it allows me to save time, especially when posting social media. It is a great application to use as a business owner.

-----

### "The best content strategist tool" — 5.0/5

> **Denise** | *1 April 2026* | Internet | Recommendation rating: 10.0/10
> 
> **Pros**: Hootsuite is simply the best social media scheduling tool on the web. The platform allows you to analyze SO many different metrics for your content strategy.
> 
> **Cons**: I am able to connect all my social media accounts and schedule posts in advance. This could be basics but it's all about Hootsuite doing more. I can track engagement, monitor mentions, run analytics reports and manage multiple accounts.
> 
> I really like everything about Hootsuite. They not giving free version anymore but the premium has so many features and insights. It's an incredible platform.

-----

### "2nd best social media management platform" — 4.0/5

> **Diana** | *3 February 2025* | Computer Software | Recommendation rating: 8.0/10
> 
> **Pros**: I think they're the second best social media management platform on the market outside of Buffer. You really just need a platform for scheduling, managing across multiple social accounts, and response management. They do great in all these factors.
> 
> **Cons**: They don't really offer any useful social listening capabilities. That being said using HootSuite + another tool like BuzzSumo will give you a way better results than just choosing an all-in-one like SproutSocial.
> 
> Pretty solid platform with good support. There's a reason they've been around for more than a decade.

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/137620/hootsuite)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.softwareadvice.de/software/137620/hootsuite> |
| en | <https://www.softwareadvice.com/collaboration/hootsuite-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/137620/hootsuite> |
| en-GB | <https://www.softwareadvice.co.uk/software/137620/hootsuite> |
| en-IE | <https://www.softwareadvice.ie/software/137620/hootsuite> |
| en-NZ | <https://www.softwareadvice.co.nz/software/137620/hootsuite> |
| fr | <https://www.softwareadvice.fr/software/137620/hootsuite> |

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