--- description: Review of Iterable Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Iterable | Reviews, Pricing & Demos - SoftwareAdvice AU --- Breadcrumb: [Home](/) > [AI Marketing Tools](/directory/4615/ai-marketing-tools/software) > [Iterable](/software/138634/iterable) # Iterable Canonical: https://www.softwareadvice.com.au/software/138634/iterable Page: 1 / 4\ Next: [Next page](https://www.softwareadvice.com.au/software/138634/iterable?page=2) > Iterable is a marketing automation platform that provides multi-channel user engagement campaign management features based on dynamic workflows. It allows users to create segments based on criteria or activity and convert segments into static lists or real-time dynamic lists that can update automatically. Users can also automate touch points and test strategies without engineering support. Iterable allows users to send targeted, blast or triggered email campaigns, mobile push notifications and SMS based on a website, app or past campaign customer behavior. Additionally, users can preview marketing messages on various email clients and devices or as a specific user. The Workflow Designer lets users build workflows without code. These workflows can be used to introduce actions and delays, run filters, trigger other workflows and conduct experiments and A/B tests. Iterable offers users access to a dedicated account manager who specializes in growth marketing and provides support via chat, phone or email. > > Verdict: Rated **4.3/5** by 63 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.3/5** | 63 Reviews | | Ease of Use | 4.3/5 | Based on overall reviews | | Customer Support | 4.4/5 | Based on overall reviews | | Value for Money | 4.2/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Iterable - **Location**: San Francisco, US - **Founded**: 2013 ## Commercial Context - **Pricing model**: Flat Rate - **Pricing Details**: Please contact Iterable for pricing details. - **Target Audience**: 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Albania, Andorra, Australia, Austria, Belarus, Belgium, Bosnia and Herzegovina, Bulgaria, Canada, Croatia, Cyprus, Czechia, Denmark, Estonia, Faroe Islands, Finland, France, Germany, Gibraltar, Greece and 36 more ## Features - A/B Testing - API - Autoresponders - CAN-SPAM Compliance - CRM - Campaign Analytics - Campaign Management - Campaign Segmentation - Channel Management - Communication Management - Contact Database - Contact Management - Contextual Targeting - Coupons - Customer Segmentation - Customisable CTAs - Customizable Templates - Data Import/Export - Drip Campaigns - Dynamic Content ## Integrations (3 total) - Adobe Commerce - Mixpanel - Segment ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - 24/7 (Live rep) - Chat ## Category - [AI Marketing Tools](https://www.softwareadvice.com.au/directory/4615/ai-marketing-tools/software) ## Related Categories - [AI Marketing Tools](https://www.softwareadvice.com.au/directory/4615/ai-marketing-tools/software) - [Marketing Automation Software](https://www.softwareadvice.com.au/directory/1686/automation/software) - [Campaign Management Software](https://www.softwareadvice.com.au/directory/2878/campaign-management/software) - [Marketing Software](https://www.softwareadvice.com.au/directory/4630/marketing/software) - [Customer Engagement Software](https://www.softwareadvice.com.au/directory/508/customer-engagement/software) ## Alternatives 1. [Brevo](https://www.softwareadvice.com.au/software/18887/brevo) — 4.6/5 (3408 reviews) 2. [Mailchimp](https://www.softwareadvice.com.au/software/111921/mailchimp) — 4.5/5 (17572 reviews) 3. [MailerLite](https://www.softwareadvice.com.au/software/100595/mailerlite) — 4.7/5 (2256 reviews) 4. [ActiveCampaign](https://www.softwareadvice.com.au/software/5398/activecampaign) — 4.6/5 (2561 reviews) 5. [EmailOctopus](https://www.softwareadvice.com.au/software/132424/emailoctopus) — 4.8/5 (654 reviews) ## Reviews ### "State of the art email campaign tool" — 5.0/5 > **Paul** | *29 June 2021* | Automotive | Recommendation rating: 10.0/10 > > **Pros**: Iterable is a beautiful tool that I've been using for a couple of years for email marketing. The list management, template design, and custom workflows features are easy to use and powerful. > > **Cons**: I feel the reporting is the one weak point, there can be much improvement here. ----- ### "Great innovative, growing product and highly recommended." — 5.0/5 > **Raja** | *1 May 2018* | Internet | Recommendation rating: 10.0/10 > > **Pros**: What I like is since I started using Iterable, the product has been evolving and getting more innovative. I enjoy the workflow section on the UI. I enjoy when my team needs product enhancements, they are willing to hear our needs out and work on improving. I like the great customer success team and always helping us. Finally, the upper management and when in need being available to get in discussion with any further needs we might have. > > **Cons**: I would really like the segmentation piece to be improved. I would like to work with Iterable on needs here as I have found many flaws that I have iterated, but yet not gotten solved. Like searching for a number of campaigns that are similar all at once instead of doing OR's with tons of campaign ids. To be able to query a full workflow. > > This product helps us daily with our email marketing needs. ----- ### "Training academy" — 3.0/5 > **Nanita Rica Winniewski** | *9 March 2025* | Market Research | Recommendation rating: 9.0/10 > > **Pros**: I like it because it has academy for training and certifying users. > > **Cons**: Iterable is expensive to purchase and it has to improve on price ----- ### "Impressed with the breadth of functionality" — 5.0/5 > **Anita** | *8 May 2018* | Internet > > **Pros**: We chose Iterable based on the strength of its API and its ability to handle a multi-million list size. As a marketer, Iterable has a number of powerful advanced features that make it easy for me to perform segmentation, write workflows and run multivariate tests. The support team is beyond amazing; they are knowledgeable and go out of their way to ensure their customers succeed. > > **Cons**: Our engineers get a bit frustrated about some of the technical limitations. For example, certain types of API calls are currently centered around the individual user vs. a particular list (meaning that Iterable is designed to ping your server X million times for each user on a list vs. 1 X for the list itself). That said, the Iterable product team is very responsive to customer feedback, and this shortcoming is on the short-term roadmap to be fixed. ----- ### "Powerful tool, worth the hike up the learning curve" — 5.0/5 > **Molly** | *13 September 2018* | E-Learning | Recommendation rating: 10.0/10 > > **Pros**: Once you understand Iterable, it's life changing. Being new to the email marketing game and moving over from a clunky and buggy predecessor, Iterable is devastatingly powerful. The User Segmentation feature is a quick and efficient way to find the exact audience you're looking for. Workflows simplify life in ways I didn't know I needed. > > **Cons**: Iterable does have a very steep learning curve, the first few weeks of using it were rough. Occasionally the HTML editor's interface annoys me with too many scroll bars and way too much to scroll through, but that's just a matter of getting used to making sure your mouse is in the correct position. ----- Page: 1 / 4\ Next: [Next page](https://www.softwareadvice.com.au/software/138634/iterable?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/138634/iterable) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data