About Keap







Keap pricing
Keap does not have a free version but does offer a free trial. Keap paid version starts at USD 299.00/month.
Alternatives to Keap
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- Industry: Hospital & Health Care
- Company size: 10,000+ Employees
- Used Daily for 1+ year
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Review Source
The best CRM for email marketing in all sectors
Built-in support for email marketing was a big assist. The automation released me from the mental burden of keeping track of where people were in the pipeline and what they needed to do next based on the results of customer-facing tasks.
Pros
The level of automation is unparalleled. A common feature of CRMS is the lack of a "if/then" configuration option. If I tell Keap yes or no to a task, the program reacts differently depending on my answer. If you require robust automation that can do a wide variety of actions based on results, look no further. It's yours, Keap.
Cons
There was a lack of functionality in the mobile app. So that I could access Keap from my mobile device, I bookmarked the website. This method was effective, although it lacked caller ID.
Response from Keap
Hello Jennifer,
We appreciate you for taking the time to leave us a review. We're happy to hear that you find our level of automation unparalleled and that Keap makes it simple to automation processes. Thank you for your feedback regarding the mobile app.
- Industry: Education Management
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Great software that just needs some work on mobile stability
In general my experience with Keap has been positive and I've absolutely loved their core functionality and features. I'd hope to see them focus more on stability for existing functionality rather than rushing to roll-out new features.
Pros
Keap has a multi-pronged approach to client management that makes tracking and maintaining client communication easy. From automated pipelines, to texting, to an easy tagging system that keeps email lists clean and organized, they give you everything you need run a small to mid-sized business. Their customer service has also been strong, especially if you join their online support platform.
Cons
Mobile app stability, especially on Android, is low. I often have to reinstall the app to fix issues with it crashing. This is a significant issue if I need to use my business line urgently. The app freezes up and then takes a 10-15mins to uninstall and reinstall.
Reasons for Switching to Keap
Keap was superior in pricing and automation options compared to Twilio and Salesforce, while offering more client communication options/automation than MailChimp.Response from Keap
Hi Karyn
Thank you for your feedback! We're glad you love Keap’s features and automation tools. We’re actively working on improvements to ensure a smoother experience, and appreciate your patience. Feel free to reach out to support if you need help—we’re here for you!
- Industry: Publishing
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
Full of function!
Keap has been a very functional and helpful addition to the business I work for. Everything from prospect information capturing to automated email campaigns to saving information about forms and payments makes it simple to locate what I need and keep it organized. Email scheduling and various saved email lists make it easy to create content in advance to send out and to send at the best time of day to ensure best engagement with your audience! Features like spam detect help to make sure your emails don't accidentally contain something that could cause them to get lost or not delivered as you desire. Keap is a great system with a lot of ability to individualize based on your needs!
Pros
It has all the functionality and automation I need to help in business! I was able to create many automated email campaigns to send to prospects and clients without every worrying about it. The email templates make it simple to save and create content for future or recurring use. Finding information for contacts is simple with forms and orders and checking on payments is convenient.
Cons
Creating the email campaigns initially was confusing and required several calls with support team members. They were helpful and I was able to make it work, but sometimes connecting different email triggers together or using other software in connection with it isn't as intuitive as it could be.
Response from Keap
Hello Jeremy,
Thank you for your thoughtful review! We're thrilled to hear that Keap’s automation and functionality have been a valuable addition to your business. It’s great to know that the email templates and scheduling features are helping you streamline your outreach and engagement.
We appreciate your feedback on the initial learning curve with campaign creation. While we're glad our support team was able to assist, we’re always looking for ways to make the process more intuitive. If you have any suggestions or need further guidance, we’re here to help!
Thanks again for sharing your experience! We love seeing how Keap supports businesses like yours!
- Industry: Construction
- Company size: 11–50 Employees
- Used Daily for 1-5 months
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Review Source
Good idea, but needs work.
Over all it is easy to use. I appreciate the comms and sales categories most. The reports and automations are terrible. I also do not like using Stripe for credit card payments as they have swiped clients’ cards without approval due to a glitch on the back end.
Pros
It has a lot of areas a company may need help with in one app.
Cons
There are often glitches and the reports are useless.
Response from Keap
Hello Jessica,
We're glad you find Keap useful for communications and sales. We know reliable reports and automation are important, and our team is always working on further improvements.
Thank you for raising your concerns about Stripe. We would love to look into any issues—our support team is here to help.
Your input helps us improve, and we appreciate you being part of the Keap community!
- Industry: Professional Training & Coaching
- Company size: 51–200 Employees
- Used Daily for 1+ year
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Review Source
Does what it promises
Keap is a mess, but is MY mess and I don't really feel comfortable getting away from it to use other CRM's that are incredibly complicated and take hundreds of hours to learn to use and even discover functions.
Pros
We have used and abused this CRM in our company with a lot of integrations. It's safe to say that it behaves as expected and offers multiple functions for our particular needs. The layout of the overall information is not annoying to read and you can find what you're looking for rather quickly and easy
Cons
It's not perfect, sadly. The main issues are automating emails for clients and not being able to remove them from suppression lists when they bounce without contacting Keap's agents, who most of the time answer incredibly slowly or don't understand requests. The quick search gets broken constantly and I don't know if it's a general thing, but it is also super slow to advance and process simple commands.
Response from Keap
Hello Cynthia,
We appreciate you taking the time to share your experience with Keap! We're glad to hear that you have been able to use the system to your company's benefit.
We appreciate the frank feedback as well. Support should be able to help further investigate the cons mentioned. It is worth noting that it's important to contact support as the slowness is occurring so they can take a look at the backend.
We're sorry to hear removing contacts from the suppression list has been difficult. If you ever have a less-than-stellar interaction with support, please let our team know. We are always working to improve our processes so users can get the help they need quickly.
- Industry: Recreational Facilities & Services
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
Great Tool for Small Business Growth, But With a Learning Curve
My experience with Keap has been mostly positive. It's a solid tool for businesses aiming to automate their processes and centralize their customer interactions. After getting over the initial learning curve, I found it invaluable for managing customer relationships, automating marketing, and tracking leads.
Pros
Keap offers powerful automation tools that can streamline workflows, automate follow-ups, and enhance customer engagement. It’s a game-changer for small businesses looking to grow without needing to hire additional staff.
Cons
Keap’s interface can be challenging for beginners. Some features feel complex, and it may take a while to get comfortable using the platform, especially if you aren’t familiar with CRM software.
Alternatives Considered
ClickUpReasons for Switching to Keap
Keap’s automation features are tailored to nurture leads, engage customers, and manage follow-ups, helping to streamline the entire customer journey. This automation is key for businesses looking to build relationships and improve conversions, whereas ClickUp is primarily focused on task and project tracking rather than customer engagement.Response from Keap
Hello Ruel,
Thank you for your thoughtful review! We're so glad to hear that Keap has been a valuable tool for streamlining and automating your business. We’re always working to make the platform as user-friendly as possible. If you ever need support or resources, our team is here to help. We appreciate you choosing Keap and sharing your experience!
- Industry: Capital Markets
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
Robust with many features, but too complex and too expensive for small businesses
When we first were looking for a system 14 years ago, the were the best, less expensive than Sales Force and were really geared for online sales and digital marketing... Creating a product, having an optin landing page, and an email marketing system. Unfortunately from the start, we over did it because we got very little guidance on the best practices for setting up for our business so we turned on every bell and whistle and created an operational night mare. We got better at turning things off, but then over time as they changed features our grandfathered in ways of doing things got messed up and no longer supported. And the price kept going up. For a while they honored our original price as a legacy customer but no more. Over $300 a month, not based on numbers in the database or emails sent. I held on to it for the longest time because I had nearly 20K contacts accumulated over that period of time, and could look up someone by industry and or where I met them or what area of the country they were in because I was traveling there. But then they started to limit my ability to send emails to my current prospects because of all the 'old' emails I had in my system. I had no choice but export and delete 15K contacts. And as my business changed the complex forms that had been such a golden ticket to my business, weren't necessary. Their wordpress plugin used to work great, even though you could not modify the visual effect of the optin box without programming, at least it connected into the database, until it did not. final straw was when I showed I had over 100K people visit the form yet none completed the name / email simple form... couln't figure it out... it was because it wasn't connected correctly and there was no way to get support from Keap. And the developer of the plugin responded to me... use another tool. They used to be called Confusion-Soft by the users. Always wondered if they changed their company name just to get out from under the negative nick name. I have enjoyed using their campaign management tool and their AI tools, and am not looking forward to learning a new system but with their latest increase in price, limits on how I can use their contact management system, and lack of ability to integrate with my website, I have no choice but to switch to Hubspot or HighLevel.
Pros
Their support is top notch. They are easy to get access too and usually not much of a wait.
Great training library and easy to find videos for how to.
Visualization for how a campaign will lay out and connecting the sequences.
Their integration of ai tools to help with sales letters and landing pages and offers
Large database of tools and partners, but not monitored to see if they actually work or are still supported and support staff can't help even when the tool is recommended by keap -- like to add your optin box and contact form to wordpress.
Cons
The COST. The minimum system if for 5 users and is pretty pricy.
They have a great set of tools that can really work well for a digital products company and managing the sales funnel process, but it isn't suited for straight customer AND relationship management because if you maintain contacts for relationship purchases and historic reference, you can't just make them inactive. So the system acts like the minority report and in case you might accidently send emails to old contacts it stops your ability to send current prospects emails until you delete old records. and old records to them are 4 months... if they haven't received an email in 4 months, opened one in 6 months they are OLD and limit your deliverablity. Only option is to delete or manually go in and remove every email in the primary so it is empty, even if you have coded as not.marketable.
Response from Keap
Hi Karen,
Thank you for sharing your experience and feedback. We’re glad to hear that you’ve appreciated our support, training library, and campaign visualization tools.
We’ll take your comments into consideration as we work on improving our offerings. We appreciate your long-term support and wish you the best.
- Industry: Management Consulting
- Company size: Self Employed
- Used Daily for 6-12 months
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Review Source
Keap - Stellar in All Ways
Great! I especially like their workflow automations and how easy it is to create one. I also appreciate Keap's sincere desire to keep things simple while providing incredible functionality.
Pros
It's very intuitive for me and easy to use. I love the full functionality that does everything I need in a CRM. Their focus on customer satisfaction is unparalleled.
Cons
The dashboard is a little bit busy, though not a big concern.
Reasons for Switching to Keap
Keap offered the most functionality combined with the greatest ease of use and the platform can be added to/upgraded if needed.Response from Keap
Hello Michele,
Thank you for your wonderful review! We're thrilled to hear that you find Keap intuitive and packed with the functionality you need. We’re always working to strike the right balance between simplicity and power, and your feedback inspires us to keep improving. Let us know if there’s anything else we can do to support you!
- Industry: Information Technology & Services
- Company size: 10,000+ Employees
- Used Daily for 2+ years
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Review Source
Manage all your work in one place,Keap is the best.
Keep helps us to catch problems early and fix them early with Keap. It is fully created to satisfy it's users needs.
Pros
Focuses on inbound marketing and sales. Use templates to create professional looking emails and documents very quickly and easily. Keep track of your customers interactions including emails and meeting. It promotes collaboration between teams and helps us in keeping leads,deals and customers. A very secure and reliable software you don't to miss.
Cons
Keep is the true definition of amazing,no cons.
Response from Keap
Hello Anil,
We appreciate you taking the time to leave a review! Thank you for being a customer of ours for over 2 years. We hope to continue to serve and delight you for many more.
- Industry: Public Relations & Communications
- Company size: 5,001–10,000 Employees
- Used Daily for 2+ years
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Review Source
Exemplary customization with far-reaching implications
Easy to use. Streamlining service delivery, marketing and sales processes all in one.
Pros
Customization gives this tool the capability to adapt and integrate with existing software. It incorporates desktop productivity tools. Sales forecasting and automation saves us time and energy on repetitive tasks. Keap has raised our metric for success by matching our efforts with digital forecasting. Brings great Sales analytics skills. Reporting and dashboard have helped us view statistics in a highly visual and engaging perspective.
Cons
On top of being a little expensive, the support team is quite slow. Something should be done on the cost and reliability of the customer support team.
Response from Keap
Hello Millicent,
Thank you for your review! We're thrilled to hear that Keap positively impacted your workflow and that you find our sales forecasting, reporting, and dashboard tools helpful.
Thanks again for choosing Keap!

- Industry: Information Technology & Services
- Company size: 10,000+ Employees
- Used Daily for 1+ year
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Review Source
It's great that KEAP can keep track of my clients' information
Keap is our primary customer relationship management tool, and it stores not only marketing and sales data but also details on our customers' accounts, such as their plans, employees, invoices, subscriptions, and more.
Pros
The most profitable methods of reporting can be extensively tailored with the entirety of custom fields, saved, and reused over and over again. Some reports may long for additional features common to all reports, but overall the feature set is quite enough.
Cons
It might be difficult to keep track of the background of changes made to corporate paperwork, client paperwork, subscription paperwork, etc. While this is not unprecedented, there are situations when knowing who changed a subscription or configuration is essential but cannot be identified in Keap.
Response from Keap
Hello Rachel,
We appreciate you taking the time to share your experience with Keap! We're glad to hear that using Keap has helped reduce the amount of time and effort spent on follow-up.
Thank you for the feedback regarding being able to see more User actions. We went ahead and submitted that as feedback on your behalf.
- Industry: Arts & Crafts
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Real hit or miss
Great software but really lacking on the customer support end. Towards the end when the bills increased and began to add up, we were told by customer service that we could be put on a special payment plan. This was great news, but unfortunately the sales team did not communicate with the tech team, who permanently deleted our data off their systems before the financial arrangement could be setup. Fortunately we backed up most of our data, but that lack of communication could have been disastrous for any other business.
Pros
They were able to customize the software so that it met our needs as a database for managing subscribers. There was virtually no downtime in the years we were with this company. Once users were trained on certain tasks, it was very easy for employees to pick up the software and become comfortable with it.
Cons
The pricing structure charges by the amount of contacts you have. We logged every sale into this database from even one-time customers, which added up over the years to a point where we were paying hundreds each month for a database of users who were not active. The underlying system also seems to be geared towards companies who are interested in cold calls and commission-type sales jobs. While they did customize their software to fit our needs we were still warned that we were required to send communications through their specialized tracking system in order to measure engagement and leads. Our regular email blasts were not considered good enough.
Response from Keap
Hello,
Thank you for taking the time to leave us a review. We're glad to hear that once trained, your employees easily picked up Keap and became comfortable with their assigned tasks.
We're sorry to hear that you didn't leave on good terms. If you'd like to reach out to our team, we're happy to look further into your payment plan situation.
- Industry: Information Services
- Company size: 501–1,000 Employees
- Used Daily for 1+ year
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Review Source
For the newbies this is what you need, accelerate your growth with Keap.
We've had an unforgettable experience with Keap Our sales have doubled since we started using it.It helps the beginners to be experts.
Pros
It's a simple and straight software where you can save .Get new leads which will make your business grow with this software.With Keap you can really grow your revenue and reach your targeted audience.Keap helps us get new leads and simply your workflows through the sales process.You can easily communicate with your audience through messages or email and watch the results roll in.
Cons
I no cons for keap instead I would highly recommend it to anyone who wants to scale into new heights of success.
Response from Keap
Hello Gabriel!
We appreciate the review. We love hearing that your sales have doubled! Congratulations.
- Industry: Retail
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Top- notch support and CRM program
Keap is always our primary customers r/p management tool and stores all sales data and marketing data.
Pros
The automation tool helps me to grow,Run and scale our business and also not forgetting the capabilities to create systems as an owner not leaving behind the availability to able to import my client list.
Cons
It’s very hard to observe the past record of transformations in company contacts list, documentation and subscriptions.
Response from Keap
Hello Nikita,
We appreciate you taking the time to leave us a review! We love hearing that automation is helping you grow, run, and scale your business!
- Industry: Information Technology & Services
- Company size: Self Employed
- Used Daily for 2+ years
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Review Source
Keap max classic. Some pluses, some minuses
Excellent. For a decade I've used it and there's always been a way to do what I needed to (sometimes with integrations but it's big enough that most integrate with it).
Pros
It's campaign builder is flexible and can accomplish most marketing and work flow automations a company could think of.
Cons
Max Classic is complicated comparatively and has a high learning curve.
Reasons for Switching to Keap
Campaign builderResponse from Keap
Hello John!
Thank you for being a customer of ours for a decade! We appreciate you sharing your experience and are happy to hear that you find Keap excellent!

- Industry: Apparel & Fashion
- Company size: 2–10 Employees
- Used Daily for Free Trial
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Review Source
Keap İnceleme
Pros
The feature I liked most in the Keap application was e-mail management, campaign arrangements, and sales tracking.
Cons
I didn't like the data analysis very much, it could be improved a bit.
Response from Keap
Hello Muhammed,
We're glad to hear you're happy with Keap! We hope you decide to stay on board with us.
- Industry: Health, Wellness & Fitness
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
A great all in one marketing and client relations system.
Overall it has been a good experience. Keap does so much and it can feel overwhelming at times to stay up to date with all of the features.
Pros
I like that you have a business phone number that you can call and text from. This is what we use Keap most for. It allows all of my employees to use one phone number.
Cons
I wish that I wasn't constantly being logged out of the app. I do wish that round-robin booking was available for scheduling links.
Response from Keap
Hello David,
Thank you for taking the time to leave us a review! We're happy to hear that you enjoy using the Keap Business Line, it truly is a game-changer for small businesses.
We appreciate the feedback regarding round robins and being logged out. Regarding being logged out, we recommend not leaving multiple tabs of Keap open so one doesn't end up timing out.
On the topic of staying up to date, we recommend checking out our Keap Academy. They have courses and events that can help you and your team feel confident in all parts of Keap.
https://academy.keap.com/

- Industry: Professional Training & Coaching
- Company size: Self Employed
- Used Weekly for 1+ year
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Review Source
Worth the money
If you can afford it, GET IT. Period. You will not regret it.
Pros
Literally almost everything! I won a year subscription from participating in a conference and it was literally everything I needed in one place. The customer support team was SOOOOO helpful. I mean literally you can get someone on the phone to talk to EASILY! As you can imaging this is very important when you are new to using such a large and robust platform!
Cons
The only thing was the price. Now, do not get me wrong it was totally worth it. But at the time I was just starting my business and could not afford to continue.
Response from Keap
Hello Tiffany,
Thank you for taking the time to leave us a review. We're glad to hear that you enjoyed your time with Keap. We wish you and your business the best!
- Industry: Health, Wellness & Fitness
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
CRM for beginners
Pros
It has a lot of features at a cost effective basis. It is definitely a beginner CRM. The coaching sessions were helpful
Cons
It could offer a better way to organize information and format it.
Response from Keap
Hi Erica,
We're glad to hear that our coaching sessions were helpful! Thank you for the feedback on information organization and formatting. We actually have some exciting updates coming out this year pertaining to that!

- Industry: Hospitality
- Company size: 2–10 Employees
- Used Daily for 1-5 months
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Review Source
Avis keap
Pros
I like its speed and simplicity, allowed me to follow my sales more closely, customer service management
Cons
the beginning of using this software was difficult for me but after perseverance I got through it
Response from Keap
Thank you for leaving us a review! We're glad to hear you're in a good place with Keap and that you enjoy it's speed and simplicity.

- Industry: Financial Services
- Company size: 5,001–10,000 Employees
- Used Daily for 2+ years
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Review Source
E-commerce manager with unique functions
It is a solution that in the long or short term only brings benefits to companies, allowing much more complete commercial projects to be managed.
Pros
What I consider most remarkable and that is why I like it is that it gathers all the customer information in one place. This tool also helps sales processes so that companies grow financially. Its functions allow you to connect by mail with your customer database and maintain more direct contacts and thus establish or concreatr even more sales
Cons
There is nothing wrong i want to expose, this tool has helped me to complete commercial projects successfully
Response from Keap
Hello Hideki,
We appreciate you taking the time to leave us a review. We're glad you enjoy having all your customer information in one place. Thank you for mentioning that Keap can help companies grow financially by improving sales processes.
- Industry: Law Practice
- Company size: 2–10 Employees
- Used Weekly for 6-12 months
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Review Source
Amazing product
Pros
Use them for email marketing and crm. It’s easy to use and has helped me organized
Cons
Pricing could be more affordable for access by more
Response from Keap
Hello Parham,
Thank you for calling out that Keap is an amazing product! We appreciate the review.
- Industry: Real Estate
- Company size: Self Employed
- Used Daily for 1-5 months
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Review Source
Keap would be ok if you have programming experience
It took me more time to work ON keap than work on my business.
Pros
Hand on training to get set up was appealing. Customizable functionality.
Cons
Keap did not really integrate with anything, so all of the contacts had to be manually added. If you wanted it to do anything you had to build out the automation and I had no experience with programming. When I told them it was not working they kept all my money and would not even give me a partial refund. DO NOT sign up for a year until you KNOW it is going to work for you. I was told I could use my cell phone for the text and calling function and then when I went to set it up I was advised not to. After paying for one on one training I had gotten no where after 3 of my sessions. They were going to try to figure out how to do a few thing in between our appointments and then when we would meet again they would not have done it and acted like I should devise a work around.
Response from Keap
Hello Karly,
We're sorry to hear that you weren't better supported during your set up period. We'd like to look into your experience further. Can you please email [email protected] with your information so that we can look up your account?

- Industry: Farming
- Company size: 11–50 Employees
- Used Weekly for 1-5 months
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Review Source
its ok
Pros
great for a start up business and very affordable
Cons
its marketing around it is lackluster i only know about it because my classmate mom uses it for her food company
Response from Keap
Hello Antonello!
Thank you for acknowledging that we are great for start-ups! We're glad to hear that you find us to be affordable. We appreciate the feedback on our marketing. We will pass that along to our team.
- Industry: Consumer Electronics
- Company size: 2–10 Employees
- Used Weekly for 1-5 months
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Review Source
Amazing CRM solution
Pros
It’s a good all-in-one solution, especially for small business. It also offers comprehensive features, such as lead capture, appointment scheduling, invoicing, and customer management. In this way, it’s easy to keep track of everything.
Cons
It can be overwhelming for new users with enough knowledge in CRM software. In addition, it can be a bit expensive for small businesses.
Response from Keap
Hi Aurora,
We appreciate you taking the time to leave us a review. We are glad to hear that you've enjoyed Keap!
We are working to further extend out our resources and events to make it easier for new users.
- Industry: Cosmetics
- Company size: 2–10 Employees
- Used Daily for Free Trial
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Review Source
Honest review
Overall, I’d rate my experience with Keap a solid 6. The platform has powerful automation and CRM features that can really streamline my workflow, but it comes with a high price tag that’s tough for small businesses. The learning curve is steep, which can be overwhelming at first, and I sometimes wish for more customization options. While the support team is helpful, I’ve encountered longer wait times than I’d like. The mobile app could also use improvement, as it doesn’t offer all the desktop features. Overall, it’s a good tool with great potential but has some areas that need work.
Pros
Keap has been a game-changer for me with its easy-to-use automation and CRM features. I love how I can customize workflows, track everything in one place, and get great insights to grow my business.
Cons
Keap can be quite pricey, which might be a stretch for smaller businesses like mine. The learning curve is also a bit steep; it took me time to navigate all the features fully. I sometimes wish for more customization options in reporting, and the mobile app doesn’t have all the desktop features, which can be frustrating when I'm on the go. Lastly, while customer support is helpful, I've experienced longer wait times when I really needed assistance.
Response from Keap
Hello Toshia,
Thank you for taking the time to share your experience. We love to hear that Keap has been a game changer for you.
We also appreciate your thoughtful feedback. We are working to release updates that will make learning Keap easier than ever.

- Industry: Food & Beverages
- Company size: 51–200 Employees
- Used Daily for 1+ year
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Review Source
Automations that facilitate processes
The scheduling of appointments with clients makes it possible to have the follow-up of each client from the beginning, giving a good service and building good sales
Pros
Keap has been a guaranteed ally to automate activities that make potential clients have a perfect follow-up and value them more without leaving other clients behind, it helps to market products in a more professional way with marketing management that increases income and decreases workflows
Cons
The free trial they gave me did not have all the functions activated, they should enable everything to be able to manage all their tools from the beginning
Response from Keap
Hello Dylan,
Thank you for sharing your experience with Keap!
We appreciate your feedback on the free trial. We understand the importance of exploring features, and your input will be helpful as we continue to refine our trial experience.
Thank you for your thoughtful review and for choosing Keap to support your business success!

- Industry: Consumer Goods
- Company size: 1,001–5,000 Employees
- Used Daily for 1+ year
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Review Source
an excellent tool
It gives me a less stressful job where I can have everything in order and perfect email tracking, and where my biggest help is having happy clients.
Pros
The tool that I use the most and that is useful to me is sales tracking because I can have a better focus in this area without losing track, I also use a lot of tracking that can be given more personalized to potential clients so that they receive the correct emails. with the information. It makes it easier for me to have a more fluid electronic commerce with new and old customers to continue providing good service.
Cons
In my case everything has worked wonderfully for me, there is nothing that has made me upset in the past
Response from Keap
Hello Caroline,
Thank you for sharing that you've found Keap to be an excellent tool! We love hearing that everything has worked wonderfully for you.

- Industry: Health, Wellness & Fitness
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Effective Tool For Task Automation
I was able to effortlessly monitor each client from start to finish. The system consolidates contact information, client interactions, emails, texts, and tasks into a single platform, allowing you to quickly understand a customer's status when they call. Client actions can automatically trigger various tasks, advancing each client through the sales funnel, with all relevant information easily accessible in one place. This really eliminates the need to juggle multiple programs, providing a much more organized workflow. Some cons include the need for a larger selection of templates and confusion with certain automated tasks. However, these limitations should not deter you from using this program.
Pros
My favorite feature was the ability to organize and access information seamlessly. It really made tracking each individual clients' progress easier and much more straightforward.
Cons
I believe that some of the automated tasks were confusing, and there should have been a larger selection of templates.
Response from Keap
Hello Ashlee,
Thank you for taking the time to leave us a review!
We're happy to hear that Keap has helped eliminate the need to juggle multiple programs.
We appreciate your feedback regarding the confusion surrounding automated tasks. We have some exciting updates coming up that will make automating easier than ever.
- Industry: Public Relations & Communications
- Company size: Self Employed
- Used Daily for 2+ years
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Review Source
Used it for more than 10 years!
Overall, I really liked Keap. I have been using it for my business for over 10 years and it allowed me to launch and scale my business over that time. I really liked a lot of their features, including how easy it was to clean out my list, to send emails and to collect payments.
Pros
All the features that were available, including their CRM system, email features, tagging features and how easy it was to clean out duplicate contacts and clean my list.
Cons
Their order form and sales page templates were lacking
Response from Keap
Thank you for being a customer of ours for over 10 years! We appreciate you and wish your business the best.
- Industry: Information Technology & Services
- Company size: 2–10 Employees
- Used Weekly for 6-12 months
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Review Source
Not great for marketing, not great for sales
In general, I'm never a fan of these all in one platforms because they don't do anything nicely. It is really lacking for marketing, it doens't even add UTMs automatically in email blasts and it is very hard to keep track of opt ins. Cannot recommend for emailing marketing. Sales isn't impressed with it.
Pros
I guess their support is fast to answer. But that is about it
Cons
Missing basic features for marketing like:
- automatic UTMs on emails
- being able to organize opt ins easily
- just overall clunky
- some support people give wrong information and then argue with you about it
Response from Keap
Hi Hilary,
Thank you for sharing your feedback. We’re sorry to hear that your experience hasn’t met your expectations. Our goal is to provide a platform that helps businesses grow, and we appreciate your insights on where we can improve.
We understand how important marketing and sales features are, and we’re always working on enhancements based on customer feedback. If you’re open to it, we’d love to learn more about your specific needs and challenges. Our team is happy to explore solutions or discuss potential workarounds that might help.
- Industry: Transportation/Trucking/Railroad
- Company size: 2–10 Employees
- Used Daily for 6-12 months
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Review Source
Keap Falls Well Short of Expectations
Pros
I had high hopes for Keap, considering its promising concept, but my experience with the software has been far from satisfactory. The numerous bugs plaguing the system make it a frustrating and unreliable tool for managing contacts and communication.
The most glaring issue lies in the phone and text features, which seem to have a mind of their own. More often than not, they simply don't work at all, leaving me in the dark when it comes to crucial communications. This inconsistency is not only inconvenient but also undermines the very purpose of the software.
To add insult to injury, the mobile app performance is even worse than the desktop version, making on-the-go management a nightmare. It's disheartening to see such a lack of attention to the mobile user experience, especially in an era where mobile functionality is essential.
Cons
Customer service is another major letdown. My attempts to seek help have been met with abysmal response times, and when I do finally hear back, the quality of support leaves much to be desired. I've resorted to contacting my assigned representative, [sensitive content hidden], and his manager, [sensitive content hidden], but their responsiveness has been shockingly slow. Waiting weeks for a reply is simply unacceptable, and when I do get a response, it's clear that the customer service team is still grappling with the basics.
In conclusion, while Keap may have a promising concept, the execution falls flat due to persistent bugs, unreliable communication features, a poorly designed mobile app, and a customer service experience that can only be described as abysmal. I would strongly caution anyone considering this software to explore alternative options with a more reliable track record and a commitment to customer satisfaction.
Response from Keap
Hello Todd,
Your feedback is immensely appreciated. We sincerely apologize for the challenges you've faced with Keap. Your experience does not reflect the standards we strive to maintain.
Your input is invaluable in our journey toward providing a seamless and satisfying experience for all our users. Please accept our apologies for the inconvenience caused. If you are open to it, please reach out to [email protected] so that we can look into your concerns further. Thank you.
- Industry: Marketing & Advertising
- Company size: Self Employed
- Used Daily for 2+ years
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Review Source
Keap Is Vital to My Business!
Overall my experience with Keap has been great. The company has a great vision and purpose and the entire community associated with Keap from users to partners has always been encouraging, supportive and inspirational. As a software, it has been instrumental to my business' continued growth.
Pros
Keap has become a vital part of my business. As a small business owner I did not have the money to hire a full time assistant to help me and Keap has helped fill that space. Being able to set up automations that not only help collect new leads for my business, but also help get those potential clients scheduled in my calendar without me needing to do a thing saves me so much time and energy. I have been able to create marketing campaigns that run like clockwork generating new leads and sales. I honestly could not run my business without it.
Cons
Keap can have a bit of a learning curve to it. As with any software it can take some time to get things set up and running the way you need them to.
Response from Keap
Hello Heather,
We're happy to hear that Keap was able to fill the space of an assistant to help you and your business. We love hearing that you find the Keap ecosystem of partners and users to be encouraging, supportive, and inspirational. Thank you for leaving us a review, we wish you the best!
- Industry: Education Management
- Company size: 201–500 Employees
- Used Daily for 1+ year
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Review Source
Scalable marketing solution
Pros
I like the scalability that comes with the tool which makes it possible to automate marketing campaigns.
Cons
The tool is a bit costly compared to other tools with the same capability
Response from Keap
Hello Nzole,
Thank you for taking the time to leave a review. We love to hear that you find Keap to be scaleable and are using it to automate marketing campaigns.
We appreciate your feedback on cost. Our team is always working to add more value to the software.

- Industry: Construction
- Company size: 2–10 Employees
- Used Weekly for 1+ year
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Review Source
Do not buy into the Hype, poor software and many flaws in fuctionality!
Would only recommend it to my competition/enemy!
Pros
The idea that I could have everything in one software!
Cons
Reality was that they were not good at making any of the many functions work well and seamlessly. Be prepared to spend hours with their support team and get to eventually no-where.
Response from Keap
Hello Mehran,
We're sorry to hear that Keap wasn't a good fit for you. We wish you the best going forward.
- Industry: Hospitality
- Company size: 51–200 Employees
- Used Weekly for 2+ years
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Review Source
Great for emails and newsletter creation!
We use this consistently to manage our email marketing and newsletters.
Pros
Has a lot of extra functions, making it more than just a simple email platform
Cons
The pricing is getting to be on the higher side, compared to similar services
Reasons for Switching to Keap
Lower cost originally but now price is increasingResponse from Keap
Hello Bryan,
Thank you for taking the time to leave a review! We're happy to hear that you've discovered keap to be more than just a simple email platform. We appreciate the feedback surrounding price, our team is always working to add more value into our product and education offerings.
- Industry: Health, Wellness & Fitness
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Keap: A difficult app with lots of potential
We have used it for over ten years now and stay because it does work however, there are a lot of features that are missing or are just dated. Luckily, we have found work around for most but it is discouraging that they haven't updated these.
Pros
The campaign management element of Keap is absolutely fantastic and one of the main reasons we have kept it over the years. It also integrates with A LOT which is really useful for us.
Cons
They don't update very frequently and don't give features that their customers want. Their order forms and internal web forms are beyond dated and the landing page builder they sourced out to another company is one of the worst builders I have ever used. Their customer service is also a joke.
Reasons for Choosing Keap
DIdn't have all of the features we were needing to use at that time.Switched From
MailchimpReasons for Switching to Keap
Seemed like a better value with more potential featuresResponse from Keap
Hello Amanda,
Thank your for taking the time to leave us a review! We're happy to hear that you find the campaign management tool to be fantastic! It's one of our favorite features as well.
Regarding updates to the products, we do have some exciting new things coming out very soon. Here's a link to our product update page to keep an eye out: https://keap.com/product-updates
We're sorry to hear that you've had some poor experiences with our support team. If you ever have a bad experience with support, we do send out customer surveys after each case. If you'd like to discuss a past bad experience, please feel free to reach out. We're happy to look into things further on your behalf.

- Industry: Electrical/Electronic Manufacturing
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Much more professional workers
It allows you to send personalized emails to the correct customers. It is a solution designed for those who maintain newsletters for loyal customers, simplifying their work.
Pros
I like it because it is a solution capable of collecting customer information in a fast and even automated way. In areas of digital marketing, controlling and monitoring customers is extremely necessary and this solution only ensures that it is visible and understandable. You can access these data without problems, and its interface is quite intuitive and secure.
Cons
I don't have bad references, it is accessible even for small or medium-sized companies, it is a solution for CRM processes to keep your system updated, from advertising to customer service
Response from Keap
Hello Koji,
Thank you for being a customer of ours for over two years! We appreciate you. We're happy to hear that you're using Keap in many different areas of your business. Taking advantage of automation is truly a game changer.
- Industry: Information Technology & Services
- Company size: 2–10 Employees
- Used Daily for 6-12 months
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Review Source
My Keap Review: from a manager that runs multiple departments
overall my experience with Keap has been pleasant and it's easy to use
Pros
how affordable it is for a small business
Cons
the free trial is only 14 days, would prefer a longer trial
Response from Keap
Thank you for taking the time to leave a review! We're glad you're a fan of keap and will pass along the feedback regarding the free trial length.

- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Keap on keaping on!
Superb, does everything I need to and more and helps me keep things ticking over for all of our clients.
Pros
It can do as much or as little as you like. That means that for ourselves AND for our clients, we can craft regular communications, complex automations, campaigns and a variety of content that's selling, nurturing or doing whatever we want it to do.
Keap's the vehicle but the destination is in our control.
Cons
It can at times be convoluted to evaluate data but with experience and time you can craft simple ways to manage it.
Response from Keap
Hello Calum,
We love your quote, " Keap's the vehicle but the destination is in our control." It is so true that you can use Keap to do as much or as little as you want. It's always exciting to hear from people who use Keap to it's full advantage and then some. Thank you for leaving us a review!
- Industry: E-Learning
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Keap Max Classic: Painfully powerful
Keap Max Classic: It does the job supporting our business. But none of us like using it. We have too many integrations and automations set up that it would just be too arduous to switch.
Pros
Keap Max Classic: It has a lot of features to support businesses that need the room to scale up. It is pretty powerful in what it can do.
Cons
Keap Max Classic: It is convoluted, complex, and confusing. We had to make custom forms and interfaces for our staff because everyone was too confused working directly within Keap. It is also SLOW. Most functions are not snappy. Creating and maintaining campaigns get really confusing really quickly once you graduate from the simplest of campaigns.
Response from Keap
Hello Lloyd,
Thank you for sharing your thoughts on Keap Max Classic! We appreciate your feedback on both the pros and cons.
It's great to hear that you find the software to be powerful and that it has a lot of features to support businesses as they scale up.
Our team is working to update Max Classic further to add more powerful features and improve ease of use across the board. We also offer free courses from our Keap Academy team, which may prove useful to your team members if they need extra knowledge on the software to make their day to day easier.
We encourage you to reach out to support so that we can get you in touch with your account manager. They should be able to get you some help and resources.
Thank you again for the feedback!

- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
They used to be the only game in town
For years, it was a great platform but they just kept making decisions that really were not in the interest of their users and year after year of promises to make things better it felt like an abusive relationship.
Pros
Because they were the first real CRM/email system of its kind, I was an early user and advocate.They set the stage for a lot of platforms you see out there now and for the longest time it was the backbone of my business.
Cons
Thier support team has been almost useless. I've been a power user for years, and most of the time trying to get help if there was an issue was like dealing with a toddler.Sorry to be rough, but it's true. It got really frustrating, and I just couldn't take it anymore.I've been a user since 2007 and it was a hard day when I finally just couldn't put up with them anymore.
Response from Keap
Thank you for taking the time to share your thoughts. It's wonderful to hear that you were an early adopter and advocate of Keap.
We're sorry to hear about your frustrations with our support team. We're continuously working to improve our services and user experience. We understand how important it is to have an effective support team.
If you ever decide to give Keap another try, we hope you'll notice the positive changes we've made. Your long-time support has been greatly appreciated, and we'd love the opportunity to win back your trust. If you have any further comments or suggestions, please feel free to share them with us. We wish you the best in your business endeavors.
- Industry: Construction
- Company size: 2–10 Employees
- Used Daily for 6-12 months
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Review Source
Using Keap for almost a year for our Landscaping Company
It has worked well with our small landscaping company, giving us better management of marketing, automations we didn't have before, and better lead capturing and appointment managing.Keap has been pretty good with customer service as well, and that's obviously critical.
Pros
We really like the ability to have contact and lead management, group texting, email marketing, and automations all housed under one software roof for an affordable price point. Many other softwares have a really strong service offering, but competely lack other services.Oftentimes they try to accomodate that by stacking softwares, which can work, but creates a silo effect that can be time-consuming to setup and maintain, as well as being pricier than expected.Keap does a pretty good job of covering a lot of bases with one in-house software system. They do have some weaknesses, but overall they've got a good system that could easily be built out even further.
Cons
Our least favorite things about Keap would be the lack of a menu option for the business phone line. It does not work well if you have more than one person answering or making calls, and sending messages. We would also like to see more flexibility in terms of Zapier integrations. Zapier integration works pretty well, but there are fields such as contact status, removing a deal from the pipeline, and other fields/operations we would like to see available to Zapier.Lastly, their method of labeling phone numbers needs updated. Currently the "work" type is the option you want to choose for text marketing.
Response from Keap
Hi Jeremy,
Thank you for taking the time to share your experience. Wen understand the importance of having and all-in-one solution and are happy to hear that Keap has covered a lot of your bases.
Your feedback on the Keap Business Line and Zapier has been duly noted and will be communicated to our team.
- Industry: Information Technology & Services
- Company size: 51–200 Employees
- Used Daily for 1+ year
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Review Source
Probably the best CRM and marketing automation tool you'll find
Keap is an exceptional tool that we have greatly benefited from. It allows us to do many things that make our daily work within the organization easier; it allows us to very easily and accurately store our customer information, have efficient handling of email marketing and automations, create landing pages and funnels that help us attract leads and guide them on their journey from first interaction to conversion, and more. It has helped us automate our business and is excellent value for money for us.
Pros
In my organization, we have been using Keap as our main CRM for tracking our sales pipeline efficiently, but it has also been extremely useful for active engagement and tracking of all our marketing. It is a very versatile tool that allows us a great variety of actions; it allows any activity related to audience segmentation, communication control, and marketing automation, among others, to be done with ease thanks to all the features and functions it integrates. The marketing automation it provides has been one of the strongest points of this tool. It has saved us a lot of time and money.
Cons
There is a learning curve when starting to use the product, which is normal for a tool so rich in CRM and marketing functionalities. In terms of analytics, there is room for improvement. Finally, it could be more flexible to integrate with third-party tools, but that is more limited.
Response from Keap
Hello Steve,
We're glad to hear that Keap has saved you time and money! We love hearing about businesses that take advantage of a wide variety of our features.
We appreciate your feedback on the learning curve and potential improvements in analytics and third-party integrations.
Overall, we're thrilled that Keap has proven to be an exceptional tool, streamlining your daily operations and providing excellent value for your organization.
- Industry: Hospital & Health Care
- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
Improved Marketing With Keap
Pros
With Keap, managing campaigns and handling our CRM needs has been smooth
Cons
Keap has been an all round solution and no hurdles.
Response from Keap
Hello Mirko,
We appreciate the review and are happy to hear that Keap has been a smooth solution for you and your business.
- Industry: Health, Wellness & Fitness
- Company size: 51–200 Employees
- Used Daily for 6-12 months
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Review Source
I'm keaping this CRM
I recommend Keap to anyone looking for a CRM. It has the right combination of all those critical components. Our previous CRM was a problem in and of itself, but Keap actually helps us solve problems. We couldn't be happier.
Pros
I like Keaps automation the most. I'm no longer swamped with repetitive mind numbing tasks. I only need to set the automation once and it continues to perform the way I need it to. Keap is user friendly and has readily available customer support. Using any CRM can be tedious but Keap is just so easy to use and customize.It has wonderful contact management, lead capture, and tracking tools.It's also very flexible. Keap can help with a landing page and forms to go with it.
Cons
I'd like the calendar management to be more thorough, but other than that I don't have anything bad to say about Keap.
Alternatives Considered
HubSpot CRMReasons for Choosing Keap
Problems on top of problems with that product.Switched From
Zoho CRMReasons for Switching to Keap
Keap looked like it was better for us all around and more flexibleResponse from Keap
Thank you for taking the time to leave us a review and recommending us to others! We're happy to hear that you're "Keaping this CRM"!
- Industry: Hospital & Health Care
- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
Effective Marketing With Keap
Pros
Handling email marketing with Keap is easy and it comes with lots of customization features.
Cons
No major issues whatsoever with Keap. It is amazing.
Response from Keap
Hello Ilenia,
Thank you for taking the time to leave us a review. We're happy to hear you find Keap to be amazing.
- Industry: Pharmaceuticals
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
You are in good hands with Keap. Its Impact is instant.
Keap free up my space by taking over simple but repetitive tasks daily. I now have more time to concentrate on other personal roles.
Pros
In my journey dealing with Sales, challenges has been there especially handling new environments. With all the variables on my shoulder, it is my job to keep keep things running smoothly. Keap helps me stay organized and neat on job. It organizes my daily work in one place as well as managing customer information. It saves me time and energy on simple repetitive tasks.
Cons
No no no. Keap is clean. Everything about it is for the goodness of you job. I enjoy using it and I have no complaints so far.
Response from Keap
Hello Disco,
We appreciate you taking the time to leave us a review. We're happy to hear that you have no complaints. Thank you for being with us for more than 2 years. We wish you the best!
- Industry: Cosmetics
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Keap review
I love Keap and I use it all day everyday. It makes my retention efforts seamless, and the capability to build out robust campaigns sets my practice apart in the industry.
Pros
I like how easy it is to pull client listings from keap for targeted marketing efforts, along with the ability to manage day to day follow up for clients that need to be contacted more than once.
Cons
Keap is difficult to train new hires on for the little that they use it (searching contact records, applying tags, managing day to day tasks on their dashboard. The feature that I dislike the most is the inability to reverse an action if a mistake is made.
Response from Keap
Hello Taylor,
Thank you for taking the time to leave us a review. We're glad you enjoy how easy it is to pull client listings and manage day to day follow up!
As for training, we recommend checking out our Keap Academy. They offer free courses that can help you train new hires to feel more confident in Keap. https://academy.keap.com/
- Industry: Warehousing
- Company size: 51–200 Employees
- Used Daily for 1-5 months
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Review Source
PRICEY BUT WORTH IT
Pros
I LIKE THE MODERN INTERFACE AND THE PAYMENT MANAGEMENT FUNCTION
Cons
I DID NOT LIKE THE PRICE OF THIS PRODUCT
Response from Keap
Hello Michael,
Thank you for taking the time to leave a review! We're glad to hear you find Keap to be worth the price.