About Looker

Looker, now part of Google Cloud, is a cloud-based business intelligence (BI) platform designed to explore and analyze data. The solution helps businesses to capture and analyze data from multiple sources and make data-driven decisions. Looker provides business teams the ability to analyze supply chains, market digitally, quantify customer value, interpret customer behavior, and evaluate distribution processes. Users can also "view source" to understand how the data they are viewing is being manipulated. The dashboards allow presenting data and insights using customizable charts, graphs, and reports. All dashboards and queries can be drilled into, so users can discover information in multiple layers. With Looker's data modeling language, users can define data metrics and explore relationships between various data sets. The storytelling feature allows users to present data analysis to stakeholders through data-rich visualizations. Looker is used in many industry sectors across the US and Canada including e-commerce, construction, education, finance, healthcare, media, and technology.
Looker Software - Dashboard
Looker Software - Customizable charts, reports and graphs
Looker Software - Real-time data exploration and collaboration
Looker Software - Modeling language defines measures and dimensions
Looker Software - Looker mobile app
Looker video
Looker Software - Dashboard - thumbnail
Looker Software - Customizable charts, reports and graphs - thumbnail
Looker Software - Real-time data exploration and collaboration - thumbnail
Looker Software - Modeling language defines measures and dimensions - thumbnail
Looker Software - Looker mobile app - thumbnail

Looker pricing

Looker does not have a free version but does offer a free trial.

Starting Price:
Not provided by vendor
Pricing Details:
Contact Google directly for pricing information.
Free Version:
No
Free trial:
Yes

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Looker Reviews

Feature rating

Value for Money
4.2
Functionality
4.4
Ease of Use
4.2
Customer Support
4.7
5 reviews of 147 View all reviews
Nicholas P.
  • Industry: Internet
  • Company size: 51-200 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
3
Features
4
Ease of Use
5
Customer Support
5

5
Reviewed on 06/02/2020

The perfect solution for our stage business

I could not be happier with Looker. My one hesitation in recommending it is that other tools seemed to be able to provide 80% of the value at 20% of the cost, but I've only demoed those tools and not actually used them so I'm not sure if they could actually deliver.

Pros

Looker is incredibly easy to use for a casual user, which most of our users are. As soon as your email is activated, you have access to the product and new users need very little direction to start getting value out of it.

Cons

Relative to other BI tools, the advanced charting functionality is somewhat limited, but frankly that's not the main reason we bought Looker. Data scientists can use another tool of their choice, we have Looker for people who aren't data scientists.

Alternatives Considered

Chartio

Reasons for Choosing Looker

Tableau is an antiquated architecture (permanent license desktop app) and was going to be prohibitively expensive to roll out to the whole company. Having used it, I also had concerns about adoption since there's more of a learning curve.

Switched From

Tableau

Reasons for Switching to Looker

LookML gave Looker an advantage because it allowed us to pre-define a framework for our users to need. We didn't feel Chartio did this quite as well. Looker is also better funded and I felt more confident that they would continue to add features and fill in gaps in the product in the future.
Tara A.
  • Industry: Computer Software
  • Company size: 51-200 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
3
Features
3
Ease of Use
3
Customer Support
4

4
Reviewed on 13/06/2019

Looker Review

Pros

Easy to create dashboards without engineers needing to write code.

Cons

Still not very good yet for a multi-tenant embedded environment. Needs a lot of work to set up and the API is slow.

Tanya B.
  • Industry: Health, Wellness & Fitness
  • Company size: 11-50 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
4
Features
5
Ease of Use
4
Customer Support
5

5
Reviewed on 21/05/2022

Easy to democratise the use for BI to all departments

Positive! You can define your logic of measuring and if you have a BI Team any discrepancies are easy to track. Depends on how good the connection with your data warehouse is but for example with Snowflake it worked seamlessly.

Pros

Departments can access data in a consumable form without complexity.
Some SQL skills help achieve a lot more with the software, you can write your own queries and get more drilled down data.

Cons

Some visualisation options (like graphs & charts) were a bit more complex to achieve. Although, the default tables are simple and easy to understand.

Verified Reviewer
  • Industry: Computer Software
  • Company size: 501-1,000 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
1
Features
2
Ease of Use
3
Customer Support
2

3
Reviewed on 26/05/2022

Poor quality

Pros

Nice looking embedded dashboard, that is easy to understand

Cons

poor documentation, poor react visualization components

Carly N.
  • Industry: Computer Software
  • Company size: 1,001-5,000 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
0
Features
5
Ease of Use
5
Customer Support
0

5
Reviewed on 09/03/2022

Great to understand data from different platforms

Pros

I am able to pull in different data from multiple platforms to get a better scope and understanding of the work done and work yet to do. The team has more visibility to everything.

Cons

Sometimes it takes a while to load pages. Each cell loads individually, but it can still take a bit to see the data.

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