--- description: Review of Looker Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Looker | Reviews, Pricing & Demos - SoftwareAdvice AU --- Breadcrumb: [Home](/) > [Data Collection Software](/directory/4339/data-collection/software) > [Looker](/software/140986/looker) # Looker Canonical: https://www.softwareadvice.com.au/software/140986/looker Page: 1 / 13\ Next: [Next page](https://www.softwareadvice.com.au/software/140986/looker?page=2) > Looker is a cloud-based business intelligence (BI) platform designed to explore and analyze data. The solution helps businesses to capture and analyze data from multiple sources and make data-driven decisions. Looker provides business teams the ability to analyze supply chains, market digitally, quantify customer value, interpret customer behavior and evaluate distribution processes. Users can also "view source" to understand how the data they are viewing is being manipulated. The dashboards allow presenting data and insights using customizable charts, graphs and reports. All dashboards and queries can be drilled into, so users can discover information in multiple layers. With Looker's data modeling language, users can define data metrics and explore relationships between various data sets. The storytelling feature allows users to present data analysis to stakeholders through data-rich visualizations. Looker is used in many industry sectors across the US and Canada including e-commerce, construction, education, finance, healthcare, media and technology. > > Verdict: Rated **4.5/5** by 282 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 282 Reviews | | Ease of Use | 4.3/5 | Based on overall reviews | | Customer Support | 4.5/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Google ## Commercial Context - **Starting Price**: USD 2,000.00 - **Pricing model**: (Free Trial) - **Pricing Details**: Contact Google directly for pricing information. - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile) - **Supported Languages**: Brazilian Portuguese, English - **Available Countries**: Australia, Brazil, Canada, United Kingdom, United States ## Features - A/B Testing - AI/Machine Learning - API - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Ad hoc Analysis - Ad hoc Query - Ad hoc Reporting - Alerts/Escalation - Alerts/Notifications - Annotations - Application Development - Attribution Modeling - Audience Targeting - Behavioral Analytics - Benchmarking - Budgeting/Forecasting - Campaign Management - Campaign Tracking ## Integrations (19 total) - Google Ads - Google Analytics 360 - Google Sheets - Google Workspace - HubSpot CRM - HubSpot Marketing Hub - LinkedIn for Business - Mailchimp - Marketo Engage - Meta for Business - Microsoft Excel - QuickBooks Online - QuickBooks Online Advanced - Salesforce Sales Cloud - Slack ... and 4 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Chat ## Category - [Data Collection Software](https://www.softwareadvice.com.au/directory/4339/data-collection/software) ## Related Categories - [Data Collection Software](https://www.softwareadvice.com.au/directory/4339/data-collection/software) - [Business Intelligence (BI) Tools](https://www.softwareadvice.com.au/directory/4336/bi/software) - [Key Performance Indicator (KPI) Software](https://www.softwareadvice.com.au/directory/1738/kpi/software) - [Embedded Analytics Software](https://www.softwareadvice.com.au/directory/4332/embedded-analytics/software) - [Heatmap Software](https://www.softwareadvice.com.au/directory/4234/heatmap/software) ## Alternatives 1. [Microsoft Power BI](https://www.softwareadvice.com.au/software/23530/microsoft-power-bi) — 4.6/5 (1886 reviews) 2. [Tableau](https://www.softwareadvice.com.au/software/1940/tableau) — 4.6/5 (2356 reviews) 3. [Google Analytics 360](https://www.softwareadvice.com.au/software/137155/google-analytics) — 4.7/5 (8098 reviews) 4. [MATLAB](https://www.softwareadvice.com.au/software/264043/matlab) — 4.6/5 (2095 reviews) 5. [Google Charts](https://www.softwareadvice.com.au/software/180388/google-charts) — 4.6/5 (740 reviews) ## Reviews ### "Google Looker, ideal both for experienced and new users" — 5.0/5 > **Dimitris** | *16 October 2023* | Media Production | Recommendation rating: 9.0/10 > > **Pros**: Social Media reporting is the primary reason for using Looker (ex-Data Studio). The numerous connections with the social media platforms and the ability to create reports in a fast, efficient \& scalable way are the most important benefits of the platform. > > **Cons**: Although our experienced team members are able to create Looker reports from scratch, the newest members need numerous training sessions to understand how the platform works and how they can use it to create custom reports. Also, the fact that data connectors often fail, creates an additional burden for everyone involved, from team members to end clients. > > Overall, we are very happy with Looker and we will keep using it. However, improvements on speed \& connectors are crucial in order to make the product even more useful. ----- ### "Looker - best data visualization platform" — 5.0/5 > **Carly** | *25 March 2025* | Automotive | Recommendation rating: 10.0/10 > > **Pros**: The fact that I can connect more data sources, is saves me a lot of time as data is imported automatically. Also the ability to share the reports with a simple link is another useful feature. > > **Cons**: At the beginning it seems that is very difficult to setup all the charts needed. > > Overall Looker is the best visualization platform for all kind of info. Is easy to use after you spend some time to learn it and has a nice user interface. ----- ### "A great tool for exploring data" — 5.0/5 > **Verified Reviewer** | *21 September 2019* | Internet | Recommendation rating: 10.0/10 > > **Pros**: It's really easy to create dashboards and reports. Even though we need to code some things it allows to be really flexible in the way you create and display data. > > **Cons**: I had to learn more technical information, the code, and how to work with development and live versions of the models. > > I user Looker every day​ to create dashboards that I share within the company. At the same time I use Looker to analyze​ data on ad hoc requests ----- ### "Powerful tool that empowers data ownership" — 5.0/5 > **Erika** | *9 August 2025* | Information Technology & Services | Recommendation rating: 9.0/10 > > **Pros**: It has blended data feature which allows to create a single table from different data sources like Google Analytics and Google Search Console. > > **Cons**: Some data does not refresh automatically so you need to connect again using data connectors and reload. ----- ### "A Rich Tool Sometimes Overlooked Compared to Competition" — 4.0/5 > **James** | *4 August 2025* | Information Technology & Services | Recommendation rating: 8.0/10 > > **Pros**: Looker is a rich and easy to use platform. It supports a lot of great connections and building visualizations or modifying them is intuitive. > > **Cons**: Google Organizations and Google Groups on occasion can be confusing as you manage the organization of or cleanse access to Looker dashboards. ----- Page: 1 / 13\ Next: [Next page](https://www.softwareadvice.com.au/software/140986/looker?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/140986/looker) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data