--- description: Review of Salesforce Marketing Cloud Account Engagement Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Salesforce Marketing Cloud Account Engagement | Reviews, Pricing & Demos - SoftwareAdvice AU --- Breadcrumb: [Home](/) > [Marketing Software](/directory/4630/marketing/software) > [Salesforce Marketing Cloud Account Engagement](/software/145021/pardot) # Salesforce Marketing Cloud Account Engagement Canonical: https://www.softwareadvice.com.au/software/145021/pardot Page: 1 / 27\ Next: [Next page](https://www.softwareadvice.com.au/software/145021/pardot?page=2) > Pardot, a Salesforce company, is designed for organizations that primarily focus on business-to-business (B2B) sales and marketing automation. This email marketing system offers automated support for the longer timespan and multi-step decisions associated with B2B sales. The Pardot suite includes products with functionality that includes lead management, batch email marketing, a landing page builder, automated drip marketing and real-time sales alerts. The Enterprise edition offers more advanced capabilities such as custom security controls, increased storage space and a dedicated IP address. When combined with Salesforce Engage, reps can connect in real time to deliver campaigns, receive alerts, report on trends, track Gmail emails and more, all via mobile. Pardot's Software-as-a-Service (SaaS) model is built on the Salesforce.com platform and integrates with Salesforce as well as Microsoft CRM, SugarCRM and Netsuite. > > Verdict: Rated **4.1/5** by 650 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.1/5** | 650 Reviews | | Ease of Use | 3.8/5 | Based on overall reviews | | Customer Support | 3.8/5 | Based on overall reviews | | Value for Money | 3.8/5 | Based on overall reviews | | Features | 4.0/5 | Based on overall reviews | | Recommendation percentage | 70% | (7/10 Likelihood to recommend) | ## About the vendor - **Company**: Salesforce - **Location**: San Francisco, US - **Founded**: 2003 ## Commercial Context - **Starting Price**: USD 1,250.00 - **Pricing model**: Flat Rate (Free Trial) - **Pricing Details**: GROWTH Standard marketing automation $1,250/month/up to 10,000 contacts PLUS Advanced marketing automation $2,500/month/up to 10,000 contacts ADVANCED Customizable marketing automation $4,000/month/up to 10,000 records ENTERPRISE $15,000/month/upto 75,000 contacts All plans are billed annually. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Android (Mobile) - **Supported Languages**: English - **Available Countries**: Australia, Canada, China, India, Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand, United Kingdom, United States, Vietnam ## Features - A/B Testing - API - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Alerts/Notifications - Archiving & Retention - Autoresponders - Business Card/Badge Scanning - CAN-SPAM Compliance - CRM - Calendar Management - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Scheduling - Campaign Segmentation - Campaign Tracking - Channel Management - Chat/Messaging ## Integrations (20 total) - Eventbrite - FullContact - Gmail - GoTo Webinar - GoodData.AI - Google Ads - Google Analytics 360 - LinkedIn for Business - Meta for Business - Microsoft Outlook - Olark - Salesforce Marketing Cloud - Salesforce Platform - Salesforce Sales Cloud - SugarCRM ... and 5 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Marketing Software](https://www.softwareadvice.com.au/directory/4630/marketing/software) ## Related Categories - [Marketing Software](https://www.softwareadvice.com.au/directory/4630/marketing/software) - [Campaign Management Software](https://www.softwareadvice.com.au/directory/2878/campaign-management/software) - [Marketing Analytics Software](https://www.softwareadvice.com.au/directory/1702/analytics-tools/software) - [Marketing Automation Software](https://www.softwareadvice.com.au/directory/1686/automation/software) - [Sales Force Automation Software](https://www.softwareadvice.com.au/directory/254/sales-force-automation/software) ## Alternatives 1. [HubSpot CRM](https://www.softwareadvice.com.au/software/1854/hubspot) — 4.5/5 (4470 reviews) 2. [Kylas Sales CRM](https://www.softwareadvice.com.au/software/216694/kylas) — 4.8/5 (607 reviews) 3. [Salesforce Sales Cloud](https://www.softwareadvice.com.au/software/2764/salesforce-sales-cloud) — 4.4/5 (18790 reviews) 4. [Meritto](https://www.softwareadvice.com.au/software/340562/comprehensive-admission-suite) — 4.6/5 (619 reviews) 5. [noCRM](https://www.softwareadvice.com.au/software/29741/you-dont-need-a-crm) — 4.6/5 (492 reviews) ## Reviews ### "All-In-One Enterprise-Level Marketing Platform" — 4.0/5 > **Kelly Michael** | *11 November 2020* | Telecommunications | Recommendation rating: 8.0/10 > > **Pros**: Pardot is the most integration-friendly marketing software to use with Salesforce's Sales Cloud. We are able to use custom objects in our segmentation. > > **Cons**: Pardot doesn't have advanced automation like process builder or flow in Sales Cloud. Other than engagement programs, automation is not a key aspect of the software. > > We have enjoyed a centralized and more integration-friendly marketing automation platform. ----- ### "A Marketing Must\!" — 5.0/5 > **Luke** | *6 November 2024* | Sports | Recommendation rating: 9.0/10 > > **Pros**: Salesforce Marketing Cloud Account Engagement is a clean, enterprise level product that does a great job\! > > **Cons**: The price can seem a little high based on some of the industry competitors. > > I really enjoy working in Salesforce Marketing Cloud Account Engagement. This is something that I've used consistently now for over a year and absolutely love it\! ----- ### "Helpful for sales but not for marketers" — 3.0/5 > **Verified Reviewer** | *19 August 2019* | Computer Software | Recommendation rating: 5.0/10 > > **Pros**: Wonderful tracking for leads and creation of drip campaigns. Any company who’s expanding their lead generation efforts and looking to hasten the velocity of closing prospects will definitely find this useful, especially since it is connected to Salesforce. > > **Cons**: Interface and usability needs a lot of improvement. Functionalities for creatives and marketers can become too time-consuming and limiting, especially in terms of customisation of drip emails. ----- ### "Only for big companies" — 4.0/5 > **Verified Reviewer** | *26 March 2024* | Financial Services | Recommendation rating: 4.0/10 > > **Pros**: You can build everything you dream of in Salesforce Marketing Cloud. The Journey module is amazing and Automation Studio is very powerful. Rest assure, you will be able to build any user story. > > **Cons**: Ver expensive. It's not just the tool, but the launch, implementation, and Salesforce partner (or an in-house team of 4-5 experts) to get the most of the tool. Not for new or small companies that can't afford a learning curve of 4-6 months to launch and keep the Salesforce partner or dedicated in-house team to implementation and maintenance. ----- ### "Salesforce Marketing Cloud Account Engagement - Review" — 4.0/5 > **Liam** | *13 November 2023* | Electrical/Electronic Manufacturing | Recommendation rating: 7.0/10 > > **Pros**: It allows us to gather, segment and target leads all in one place. > > **Cons**: Onboarding was lengthy and some staff found it difficult to grasp to begin with. > > It is an essential tool that, although costly, is necessary to grow and scale. ----- Page: 1 / 27\ Next: [Next page](https://www.softwareadvice.com.au/software/145021/pardot?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/145021/pardot) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data