--- description: Review of MediaMath Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: MediaMath | Reviews, Pricing & Demos - SoftwareAdvice AU --- Breadcrumb: [Home](/) > [Data Management Software](/directory/4230/data-management/software) > [MediaMath](/software/146014/mediamath) # MediaMath Canonical: https://www.softwareadvice.com.au/software/146014/mediamath Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.com.au/software/146014/mediamath?page=2) > MediaMath is a cloud-based solution that helps businesses manage operations related to marketing, audience segmentation, digital advertising and more on a unified portal. The built-in terminalone platform enables organizations to create, launch and manage marketing campaigns and configure targeting, optimization, media and other aspects. MediaMath includes a consumer segmentation functionality, which allows marketing professionals to utilize data from various brands, partners and external applications to design personalized advertisements campaigns. It offers a host of features such as identity management, brand safety, multi-channel marketing, a self-service portal, and more. Additionally, marketers can use dynamic creative optimization (DCO) technology to run advertisements across CTV, mobile, Digital out-of-home (DOOH) and other devices. MediaMath lets managers import website interaction and customer behaviour metrics to optimize ads and marketing campaigns. Pricing details are available on request and support is extended via phone, email and other online measures. > > Verdict: Rated **4.6/5** by 11 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 11 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.7/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: MediaMath ## Commercial Context - **Pricing model**: Per Feature - **Pricing Details**: Please contact MediaMath directly for pricing information. - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: United States ## Features - A/B Testing - API - Ad Inventory Management - Ad Network Integration - Advertising Management - Audience Targeting - Bidding Strategies - CRM - Campaign Management - Customer Database - Customer Journey Mapping - Customer Segmentation - Data Analysis Tools - Data Capture and Transfer - Data Extraction - Data Import/Export - Data Mapping - Data Migration - Data Profiling - Data Storage Management ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support ## Category - [Data Management Software](https://www.softwareadvice.com.au/directory/4230/data-management/software) ## Related Categories - [Data Management Software](https://www.softwareadvice.com.au/directory/4230/data-management/software) - [Demand Side Platform (DSP) Software](https://www.softwareadvice.com.au/directory/4414/demand-side-platform/software) - [Predictive Analytics Software](https://www.softwareadvice.com.au/directory/481/predictive-analytics/software) - [Data Management Software](https://www.softwareadvice.com.au/directory/4650/data-management-platforms/software) ## Alternatives 1. [Apteco Orbit](https://www.softwareadvice.com.au/software/419150/apteco-orbit) — 4.7/5 (10 reviews) 2. [Salesforce Data Cloud](https://www.softwareadvice.com.au/software/425798/salesforce-data-cloud) — 4.1/5 (9 reviews) 3. [DigitalRoute](https://www.softwareadvice.com.au/software/370477/usage) — 4.8/5 (13 reviews) 4. [DESelect](https://www.softwareadvice.com.au/software/420041/deselect) — 4.6/5 (37 reviews) 5. [SAS Data Management](https://www.softwareadvice.com.au/software/434055/sas-data-management) — 4.5/5 (17 reviews) ## Reviews ### "Great DSP for agencies" — 4.0/5 > **Francis** | *12 February 2019* | Internet | Recommendation rating: 9.0/10 > > **Pros**: Mediamath is very easy to use. The product keeps evolving. They have great integrations with exchanges, SSPs and DMPs. Campaign management and workflow is really simple and the results are good, meaning their algorithm is pretty skilled at valuing how much to pay for each impression > > **Cons**: Creative integration is a pain. Should be easier. The reporting feature is not very good. Seems like to get real insights you need to download the data and analyze on Excel. Its not easy to do it directly from the platfrom. > > Mediamath has been great for us. Its a must have DSP because of their tremendous reach and the exclusive deals they have. However, I recommend complemeting the use of Mediamath with more DSPs as well. ----- ### "User-friendly DSP with a lot of great features" — 4.0/5 > **Verified Reviewer** | *11 February 2019* | Internet | Recommendation rating: 9.0/10 > > **Pros**: In comparison to other DSPs, MediaMath is especially user-friendly and makes it easy to navigate through for both new and experienced users. It makes it possible to scale business up easily and is especially interesting for companies working on a global scale as MediaMath has great international representation. If I had to decide to use 1 DSP moving forward, it would definitely be MediaMath as it combines very easy and efficient work flows with all features you need in a DSP. > > **Cons**: Integrating 3rd party data can be challenging, especially when coming for different data sources. Fixing this challenge would allow MediaMath to stand out even more compared to competitors. > > We use MediaMath to buy programmatic ad space in a smart, efficient, and cost-effective way. Instead of buying with publishers directly, we but through MediaMath in an automated way to increase our ROI and have more detailed targeting and therefore reach exactly the people we want to reach. It gives us the opportunity to eliminate wast impressions significantly and focus our RTB efforts to the right audiences. ----- ### "MediaMath Review" — 4.0/5 > **Johnna** | *13 August 2021* | Legal Services | Recommendation rating: 8.0/10 > > **Pros**: MediaMath has a lot of audience targeting capabilities and the billing/invoice process is seamless - this is actually why we switched from DV360 to MediaMath. > > **Cons**: Integrating third party data can be challenging and is the only callout i have against other DSP platforms > > I have had a positive experience with MediaMath and would recommend to others ----- ### "Hannah's Review" — 5.0/5 > **Hannah** | *16 September 2021* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: I like that this software has so many areas and items to watch analytics. > > **Cons**: It can be seen as a little confusing to new users. > > I like it and the training was useful. ----- ### "Incredible platform with great support and wonderful training tools" — 5.0/5 > **Kay** | *20 August 2021* | Legal Services | Recommendation rating: 10.0/10 > > **Pros**: the best thing about this platform is the customer support and the training materials provided for everyone on the team. > > **Cons**: nothing that we have noticed so far. 10/10 recommend. > > overall we used this awhile ago and then had to switch for self-management restrictions. this has since been fixed and we implemented immediately ----- Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.com.au/software/146014/mediamath?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/146014/mediamath) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data