--- description: Review of Zapier Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Zapier | Reviews, Pricing & Demos - SoftwareAdvice AU --- Breadcrumb: [Home](/) > [No Code Platform Software](/directory/4404/no-code-platform/software) > [Zapier](/software/163639/zapier) # Zapier Canonical: https://www.softwareadvice.com.au/software/163639/zapier Page: 1 / 124\ Next: [Next page](https://www.softwareadvice.com.au/software/163639/zapier?page=2) > Zapier is an AI orchestration platform designed to automate workflows, agents, and apps across a wide range of applications. It supports businesses of various sizes, assisting teams in areas such as marketing, sales, IT, HR, and customer support to enhance their operations through automation. The platform includes AI automation tools such as AI Workflows, which integrate artificial intelligence with everyday apps. AI Agents allow for the creation of custom assistants that operate across different technology stacks. AI Chatbots provide instant responses to customer inquiries. Other features include Tables for centralized data management, Interfaces for building custom frontend experiences without coding, and Canvas for designing multi-step workflows with logic branches and AI processing. Zapier ensures enterprise-grade security with compliance to SOC 2 and SOC 3 standards, GDPR and CCPA regulations, and high execution reliability. It offers role-based permissions that align with organizational structures, visibility into automation activities, and single sign-on capabilities with SAML-based authentication. Users can oversee and manage AI usage within their organization while maintaining control over all AI interactions. > > Verdict: Rated **4.7/5** by 3057 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 3057 Reviews | | Ease of Use | 4.3/5 | Based on overall reviews | | Customer Support | 4.3/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Zapier - **Location**: San Francisco, US - **Founded**: 2011 ## Commercial Context - **Starting Price**: USD 29.99 - **Pricing model**: Usage Based (Free version available) (Free Trial) - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Australia, Canada, United Kingdom, United States ## Features - API - Access Controls/Permissions - Accounting - Accounting Integration - Activity Dashboard - Application Management - Business Process Automation - CRM - Collaboration Tools - Compliance Management - Configurable Workflow - Dashboard - Data Import/Export - Data Integration - Data Management - Data Security - Database Support - Deployment Management - Drag & Drop - ERP integration ## Integrations (127 total) - 123FormBuilder - AWeber - ActiveCampaign - Acuity Scheduling - Adobe Commerce - Airtable - Alchemer - Asana - Basecamp - BigCommerce - Bitbucket - Box - Brevo - Buffer - Calendly ... and 112 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Chat ## Category - [No Code Platform Software](https://www.softwareadvice.com.au/directory/4404/no-code-platform/software) ## Related Categories - [No Code Platform Software](https://www.softwareadvice.com.au/directory/4404/no-code-platform/software) - [Low Code Development Platform Software](https://www.softwareadvice.com.au/directory/4382/low-code-development/software) - [Cloud Management Software](https://www.softwareadvice.com.au/directory/4676/cloud-management/software) - [Workflow Management Software](https://www.softwareadvice.com.au/directory/4272/workflow/software) - [Business Process Management Software](https://www.softwareadvice.com.au/directory/4351/bpm/software) ## Alternatives 1. [viaSocket](https://www.softwareadvice.com.au/software/520083/viaSocket) — 4.8/5 (648 reviews) 2. [monday.com AI Work Platform](https://www.softwareadvice.com.au/software/131008/monday-com) — 4.6/5 (6072 reviews) 3. [Jira](https://www.softwareadvice.com.au/software/4315/jira) — 4.4/5 (15417 reviews) 4. [Asana](https://www.softwareadvice.com.au/software/5576/asana) — 4.5/5 (13604 reviews) 5. [Trello](https://www.softwareadvice.com.au/software/430585/trello) — 4.5/5 (23558 reviews) ## Reviews ### "Extremely powerful integration tool now with AI" — 5.0/5 > **Riccardo** | *2 July 2026* | Machinery | Recommendation rating: 9.0/10 > > **Pros**: Best automation software out there, now with powerful AI integration. There is wide range of third-parties integration too. > > **Cons**: Free plan is not complete. If you want to use it for business purposes you should upgrade to paid plans. ----- ### "Zapier - A good beginner-friendly automation platform" — 4.0/5 > **Cristian** | *13 April 2026* | Environmental Services | Recommendation rating: 8.0/10 > > **Pros**: Zapier is one of the more cost-effective automation platforms out there. It is easy to use with a drag and drop interface, and has plenty of documentation to help you automate whatever use case you can imagine (to some extent, of course). Customer support has gotten a lot better over the years and I would like to say is pretty quick in getting issues resolved. I love all the notifications we get with zapier run errors and the ability to see where exactly the hangup is, what it is, and the ability to in-line edit the data and re-run the errored steps to avoid interruptions. I love that I can have a folder structure as complex as I want to store and organize all of our company's zaps. > > **Cons**: Zapier likes to change their interface a lot. Since 2022 when I first started using Zapier here at the company, I cannot tell you the number of times the UI/UX has changed. Sometimes for the better, but other times with changes that I don't like at all. They also do this without notice and with no guided workflow tool to guide you through the updated interface to find what you need. It is sometimes like learning a new software all over again... Not the best. There are also limitations when it comes to decision paths on how many paths you can have and sub-paths. If you have complex use cases, you have to have zaps within zaps (called sub-zaps), which is not ideal and creates additional overhead from an IT perspective. > > Overall, Zapier is a really great platform and has helped us bring most of our ideas to life. If you want a no-hassle drag and drop interface, and have some technical knowledge or know how to map out conditional logic (if this, then that), then this is the platform for you. If you have really complex logic and do not want to have to code and test python and create sub-automations, then look for something like n8n. ----- ### "Zapier is the technology of the future" — 5.0/5 > **Melissa** | *17 June 2026* | Apparel & Fashion | Recommendation rating: 10.0/10 > > **Pros**: I love that I can integrate so many different software‘s and automate so many different processes in my day to day > > **Cons**: Sometimes setting up the automated processes can be time-consuming or difficult, but in the end, it makes my life easier > > I feel so technologically advanced when I use software like zapier to automate processes that I used to do my hand. It make me feel like I’m living in the future ----- ### "Great for My Workflow, Tough for My Clients" — 4.0/5 > **Michelle** | *21 November 2025* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: Zapier connects all my software seamlessly, and once a zap is set up, it runs reliably without much attention from me. I find the platform easy to use, and it saves a ton of time by keeping everything automated in the background. I also appreciate that they’re always adding new integrations, which keeps the tool flexible and useful as my tech stack grows. > > **Cons**: The biggest challenge is that most of my clients struggle with it. Even simple automations feel overwhelming to them, and the interface isn’t very beginner-friendly. When workflows get more advanced, the learning curve becomes even steeper, which means I often have to build or troubleshoot things for them, especially when they become disconnected or need updated. > > I genuinely love using Zapier. It’s the tool I reach for first because it’s reliable, predictable, and doesn’t bury me in unnecessary AI layers. I’ve tried Make and a handful of the newer automation platforms, but Zapier still feels like the most practical option for the way I work. It does exactly what I need without turning every simple workflow into a science project, and that’s why it stays my go-to. ----- ### "In-depth automations at the tip of your finger" — 5.0/5 > **Victor** | *22 September 2025* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: It mostly definitely has to be the massive amount of integrations available. Any SaaS you can name is available: CRMs, etc. I am yet to come across a platform we needed to integrate with Zapier that wasn't available, which is amazing\! > > **Cons**: Although it offers a massive array of available platforms as I mentioned earlier, some platforms surely lack certain triggers and options for certain platforms, even a few big ones, such as Google Sheets, doesn't offer a massive gamma of triggers. Also, data manipulation and API solutions can be complex, even though they are relatively straightforward for simple 2 - 3 step automation, they can become cumbersome once you have multiple steps and several data flows within a single Zap. > > Overall, I couldn't be happier. I personally have tested most of the competitors, and I am yet to find one that offers as much platform coverage as Zapier does: easy to implement (to a point), easy to deploy, and most importantly, a very reliable and safe platform. ----- Page: 1 / 124\ Next: [Next page](https://www.softwareadvice.com.au/software/163639/zapier?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/163639/zapier) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data