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description: Review of Zapier Software: system overview, features, price and cost information. Get free demos and compare to similar programs.
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title: Zapier | Reviews, Pricing & Demos - SoftwareAdvice AU
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# Zapier

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> Zapier is an AI orchestration platform designed to automate workflows, agents, and apps across a wide range of applications. It supports businesses of various sizes, assisting teams in areas such as marketing, sales, IT, HR, and customer support to enhance their operations through automation.&#10;&#10;The platform includes AI automation tools such as AI Workflows, which integrate artificial intelligence with everyday apps. AI Agents allow for the creation of custom assistants that operate across different technology stacks. AI Chatbots provide instant responses to customer inquiries. Other features include Tables for centralized data management, Interfaces for building custom frontend experiences without coding, and Canvas for designing multi-step workflows with logic branches and AI processing.&#10;&#10;Zapier ensures enterprise-grade security with compliance to SOC 2 and SOC 3 standards, GDPR and CCPA regulations, and high execution reliability. It offers role-based permissions that align with organizational structures, visibility into automation activities, and single sign-on capabilities with SAML-based authentication. Users can oversee and manage AI usage within their organization while maintaining control over all AI interactions.
> 
> Verdict: Rated **4.7/5** by 3043 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.7/5** | 3043 Reviews |
| Ease of Use | 4.3/5 | Based on overall reviews |
| Customer Support | 4.3/5 | Based on overall reviews |
| Value for Money | 4.3/5 | Based on overall reviews |
| Features | 4.6/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Zapier
- **Location**: San Francisco, US
- **Founded**: 2011

## Commercial Context

- **Starting Price**: USD 29.99
- **Pricing model**: Usage Based (Free version available) (Free Trial)
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Australia, Canada, United Kingdom, United States

## Features

- API
- Access Controls/Permissions
- Accounting
- Accounting Integration
- Activity Dashboard
- Application Management
- Business Process Automation
- CRM
- Collaboration Tools
- Compliance Management
- Configurable Workflow
- Dashboard
- Data Import/Export
- Data Integration
- Data Management
- Data Security
- Database Support
- Deployment Management
- Drag & Drop
- ERP integration

## Integrations (126 total)

- 123FormBuilder
- AWeber
- ActiveCampaign
- Acuity Scheduling
- Adobe Commerce
- Airtable
- Alchemer
- Asana
- Basecamp
- BigCommerce
- Bitbucket
- Box
- Brevo
- Buffer
- Calendly

... and 111 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Chat

## Category

- [No Code Platform Software](https://www.softwareadvice.com.au/directory/4404/no-code-platform/software)

## Related Categories

- [No Code Platform Software](https://www.softwareadvice.com.au/directory/4404/no-code-platform/software)
- [Low Code Development Platform Software](https://www.softwareadvice.com.au/directory/4382/low-code-development/software)
- [Cloud Management Software](https://www.softwareadvice.com.au/directory/4676/cloud-management/software)
- [Workflow Management Software](https://www.softwareadvice.com.au/directory/4272/workflow/software)
- [Business Process Management Software](https://www.softwareadvice.com.au/directory/4351/bpm/software)

## Alternatives

1. [viaSocket](https://www.softwareadvice.com.au/software/520083/viaSocket) — 4.8/5 (640 reviews)
2. [Jira](https://www.softwareadvice.com.au/software/4315/jira) — 4.4/5 (15312 reviews)
3. [monday.com](https://www.softwareadvice.com.au/software/131008/monday-com) — 4.6/5 (5726 reviews)
4. [Asana](https://www.softwareadvice.com.au/software/5576/asana) — 4.5/5 (13547 reviews)
5. [Trello](https://www.softwareadvice.com.au/software/430585/trello) — 4.5/5 (23487 reviews)

## Reviews

### "The Zap has Fizzled" — 3.0/5

> **Alexa** | *30 March 2026* | Entertainment | Recommendation rating: 5.0/10
> 
> **Pros**: I love the way I can make software work with each other when it doesn’t integrate directly. It saves so much time and energy.
> 
> **Cons**: I dislike the heavy reliance on AI for the user experience. And it’s still missing many of the services I use regularly.
> 
> Overall, I’m no longer enamoured with it. I often pop in to find a zap I need only to find it’s not there. Three years on, it’s still missing so many services. I only use it for one thing now, and that’s occasionally.

-----

### "Great alternative to repetitive workflows" — 4.0/5

> **Britany** | *13 March 2025* | Construction | Recommendation rating: 10.0/10
> 
> **Pros**: Many functions are very easy to use,  and it includes an enormous number of apps that are available to connect.
> 
> **Cons**: When zapier does updates it can sometimes get you turned around in their program until you get used to the new interface. Also some apps have very limited types of connections available
> 
> I was successfully able to automate many processes and connect multiple apps together using zapier including Gmail, Quickbase, Google Calendar, and QuickBooks

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### "Dinosaur still standing\!" — 4.0/5

> **Magdalena** | *19 March 2026* | Health, Wellness & Fitness | Recommendation rating: 7.0/10
> 
> **Pros**: ease of use, reliability and great design. also wide availability of tools and simplicity of integration
> 
> **Cons**: price tag, it is a nifty little thing, but it costs too much, AI is taking over slowly, but surely.. also it breaks every know and then
> 
> good expierience, but i have gone towards ai nowadays, as it's easier to control and allow ai to repair broken links easier

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### "Great functionality, but difficult to justify the cost for light usage" — 4.0/5

> **Ali** | *17 December 2025* | Health, Wellness & Fitness | Recommendation rating: 7.0/10
> 
> **Pros**: Zapier does exactly what it promises: it connects tools that otherwise wouldn’t integrate easily. We use it mainly for syncing leads and client data between platforms like MINDBODY, Meta, TikTok, and Google Sheets, and once the automations are set up, they run reliably without much maintenance.&#10;&#10;The setup is flexible, integrations are extensive, and for critical workflows it can be a real time saver. For small teams, having these automations in place removes a lot of repetitive manual work.
> 
> **Cons**: The biggest downside for us was pricing. Even with very light usage and only a few automations, we had to move to a paid plan that felt expensive for what we actually used. There isn’t a well-priced tier for businesses that need Zapier’s premium features but don’t run high volumes of tasks.&#10;&#10;Also, when something goes wrong, error messages can be unclear, which makes troubleshooting more difficult than it should be for non-technical users.
> 
> Zapier worked well for our needs and helped keep our systems connected, but the value equation was mixed. From a functionality standpoint, it delivered. From a cost perspective, it felt hard to justify paying a higher monthly fee for only a handful of low-volume but necessary automations.&#10;&#10;We found it useful, but it would be much more appealing if there were better pricing options for small businesses with modest automation needs.

-----

### "Zapier in construction" — 5.0/5

> **jesse** | *24 September 2025* | Construction | Recommendation rating: 2.0/10
> 
> **Pros**: Zapier is a reliable automation tool to keep our workflows connected. &#10; We use multiple integrations and are content with the service.
> 
> **Cons**: Zapier can be development heavy and need someone technical to assist on onboarding and use cases. There’s more to explore
> 
> Zapier is one of our main. Tools to get things done here in our construction firm. &#10;We are happy to continue to use Zapier

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/163639/zapier)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.softwareadvice.de/software/163639/zapier> |
| en | <https://www.softwareadvice.com/cloud-management/zapier-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/163639/zapier> |
| en-GB | <https://www.softwareadvice.co.uk/software/163639/zapier> |
| en-IE | <https://www.softwareadvice.ie/software/163639/zapier> |
| en-NZ | <https://www.softwareadvice.co.nz/software/163639/zapier> |

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