About Smartlook

Smartlook is a cloud- and mobile-based quantitative analytics solution that helps businesses of all sizes with user behavior and insights. Smartlook answers the ‘what’ and ‘why’ behind every user action. Primary features of the software include visitor recordings, event tracking, funnels and heatmaps. Smartlook provides the option of replaying video sessions to identify customers, see Javascript errors and share recordings within the team. It also features a visitor journey module, which helps users with app integration and recordings segmentation with right filters. Automated event tracking enables businesses to know how visitors perform certain tasks, and conversion funnels provide reports on leads. Primarily used by industries including digital agencies, travel, gaming, health care, education and media, Smartlook provides support via documentation and email. It integrates with many platforms and tools including Google Analytics, Zendesk, Instapage, Intercom, Shopify, Gambio, Blogger, Magento and Google Tag Manager.
Smartlook Software - Session Replay
Smartlook Software - Heatmaps
Smartlook Software - Funnels
Smartlook Software - Events
Smartlook Software - Dashboards
Smartlook Software - Session Replay - thumbnail
Smartlook Software - Heatmaps - thumbnail
Smartlook Software - Funnels - thumbnail
Smartlook Software - Events - thumbnail
Smartlook Software - Dashboards - thumbnail

Smartlook pricing

Smartlook has a free version and offers a free trial. Smartlook paid version starts at USD 55.00/month.

Starting Price:
USD 55.00/month
Free Version:
Yes
Free trial:
Yes

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Browse Smartlook Reviews

136 of 136 reviews
Sort by:
Sagar
Sagar
  • Industry: Mental Health Care
  • Company size: 2–10 Employees
  • Used Daily for Free Trial
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
4
Customer Support
4

4
Reviewed on 08/03/2021

First tool to use if you're creating a mobile app

Great app to do qualitative analytics in user's natural environment helping faster product development. This enables better prioritisation decisions.

Pros

Ability to view each session and understand UX issues without having to wait for user feedback

Cons

Inability to create custom tags for users for easier identification in case where we want to view the recordings anonymously.

Alternatives Considered

Hotjar and UXCam

Reasons for Switching to Smartlook

Better focus on Mobile apps with good pricing
Tarnika
  • Industry: Automotive
  • Company size: 1,001–5,000 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

4
Reviewed on 14/11/2024

A tool you didnt know you needed

great, couldnt expect more. grat integrations available as well

Pros

easeof use, amazing UI, very cost efficient tool

Cons

the dasboard metrics are not entirely customizable

Alternatives Considered

Hotjar and Pendo

Reasons for Choosing Smartlook

gdpr compliance issue and data centre migration

Switched From

Google Analytics 360

Reasons for Switching to Smartlook

cheaper and better integrations with our current stack
Faheem
Faheem
  • Used Daily for 6-12 months
  • Review Source
Value for Money
1
Functionality
2
Ease of Use
3
Customer Support
1

2
Reviewed on 18/05/2018

Encountered issues often

Found some issues in our application that our visitors were facing.

Pros

The idea is good to view your customer actions in a live way. The platform is easy to deploy without changing your code.

Cons

Will pay more than you get. Data will disappear any day, Application filters don't work. Check alternatives as well.

Response from Cisco

Hi Faheem,

thank you for your review!
Lukas

CMO at Smartlook

Replied 05/01/2021
Atour
  • Industry: Research
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 02/11/2022

I was able to update my website without requesting criticism, which saved me a lot of time.

I watch a few records at random and can tell what the user wants from our website.

Pros

The basis of Smartlook's conversion rate optimization mechanism is qualitative data. It enables me to gather, record, observe, and analyze visitor behavior on our website.Owners of interactive websites that want to employ qualitative analytics to enhance the performance of their platform can use Smartlook. Numerous third-party applications, including Wordpress, Google Analytics, and Shopify, are integrated by Smartlook. It includes a mobile app, is accessible for free, and offers premium customers access to additional tools and functions, which is really helpful to me.

Cons

I want to have the choice of viewing the recordings in a pop-up window or a panel on the same screen.I don't have the possibility to organize the recordings into folders or tag them.

Alternatives Considered

Hotjar

Reasons for Choosing Smartlook

By tracking mouse movements and clicks, it made navigating the website simpler.

Switched From

Howuku
Verified Reviewer
  • Industry: Packaging & Containers
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 11/06/2022

Good option to analyse your customer behavior

We used this tool for 2 years, it was very useful for use to record our customers interactions.

Pros

-Heatmaps.
- Bugs tracker.
- Funnel optimization

Cons

- The price is higher compared with similar tools

Alternatives Considered

Mouseflow

Reasons for Choosing Smartlook

The price was lower with similar funcionalities

Switched From

Hotjar

Reasons for Switching to Smartlook

We chose Smartlook thanks to its gread support team
Ray
  • Industry: Education Management
  • Company size: 1,001–5,000 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
0
Functionality
5
Ease of Use
5
Customer Support
0

5
Reviewed on 02/01/2022

Excellent for improving the user experience.

Pros

The features it provides, particularly when beginning off as a free customer. The user interface is straightforward, with automatic recording of critical events that may be used to create a pipeline, a fast advance option, and emphasized portions that can be reviewed, among other features.

Cons

We do not use the Heatmap capability, and therefore feel it may be improved. We use a different service for it.

Chryso
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 13/11/2020

Great for UX optimisation

We are generally loving so far the functionalities it offers to our team to be able to understand the digital behaviour of our users with our beta tool

Pros

The functionalities it offers, especially when starting as a freemium user. The UX is simple, automatically tracking important events that can be used to set up a funnel, the fast forward option and the highlighted elements you can review, etc.

Cons

We are not using the Heatmap functionality, and we believe there can be an improvement on that feature. We are using a separate provider for that.

Alternatives Considered

Hotjar

Reasons for Switching to Smartlook

It had better options as a freemium user and also better UX for the video tracking element

Response from Cisco

Thank you for your feedback and nice words! I will share it with our development team. - Tomas

Replied 19/11/2020
Prokop
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Weekly for Free Trial
  • Review Source
Value for Money
2
Functionality
5
Ease of Use
5
Customer Support
0

3
Reviewed on 11/05/2021

DX Heroes review

Smartlook has a clean UI and it's easy to set up. I wouldn't say I like the blocking page after the trial ended because I wanted to show SmartLook to my colleague first before we decide if it has enough value for our business.

Pros

It's better than HotJar and I want to support Czech startups instead of foreign startups. :) The UI is much better than in HotJar.

Cons

I am still not sure if the first plan has suitable value for the money. I really appreciate the extended trial period.

Reasons for Choosing Smartlook

Support Czech startup; better UI

Reasons for Switching to Smartlook

Czech company, friendly UI/UX and good value for the product (but not yet for us).
Cynthia
Cynthia
  • Industry: Information Services
  • Company size: 10,000+ Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
0
Functionality
5
Ease of Use
5
Customer Support
0

5
Reviewed on 14/04/2019

Smartlooked for awhile now

Smartlook has given time management a new definition. It allows us to save tremendous time and work more efficiently.

Pros

So we've been using Smartlook for some time now and I always thought it was a decent program. Having just gone through an entire tax season with almost every call utilizing this tool, it deserves a second view so to speak. Smartlook allows tech support or agents (in my company) to share screens with their customers. We can see their mouse movements, help them to navigate through the various options and features and troubleshoot errors by literally putting our eyes on it. It works by having the customer provide a code given on the website and this code allows access to their screen through Smartlook. Agents and customers alike have come to rely heavily on Smartlook to help get the support they need and get it in a timely manner. It makes a world of difference when you can see the screen, identify the issue and solve it all at once rather than take precious minutes and hours trying to describe what is going on and another hour trying to describe how to fix it.

Cons

The only thing I can say I least like about this software is that you can only screenshare within the website. Unlike another competition, you cannot screen the customers complete computer screen. If a customer wants to minimize a screen so you can see a document on their computer, for instance, you can't. In my line of work its not a deal breaker at all because the majority of the workflow is within the website.

Response from Cisco

Thanks for your review!
This review is not related to Smartlook but more to Turbotax.
Please change this,
Lukas

Replied 26/04/2019
Melih
Melih
  • Industry: Entertainment
  • Company size: 11–50 Employees
  • Used Daily for Free Trial
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 13/01/2022

I hope our competitors won't discover this tool before we take the advantage!

We decreased our churn rates by 20% in tutorial sequence. I believe this product can increase many of the mobile game's retention by 5% to 10% easily. I am writing this comment because developers are friendly, and they deserve success. However, I still hope my competitors don't discover this tool.

Pros

We love all the data and funnels but when it comes to looking at what players are doing in the game is something different. We can now watch what players are doing. This is magical! With Smartlook we can now learn what they like how they interact with the game, and we can design the game accordingly.

Cons

I think the monetization of the product is still premature however price is still great for this quality product. I believe if the product encourages companies to use it for every app & game they have, this product can increase it's revenue more than limiting funnel and events. Smartlook is a secret weapon for any mobile game studio, and if this product wants to tap into that market, its monetization needs to be adjusted. I hope our competitors will not discover this product before we take full advantage!

Kajetan
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
5
Customer Support
5

5
Reviewed on 09/09/2021

Smartlook user

Pros

I appreciate the simplicity and ease of working with the tool. It is very easy to teach even a potential client how to use the smarlook in the future and learn from it

Cons

I miss setting a session limit for a given project and events for incorrect input filling.

Moh
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
0
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 07/02/2022

Best For Website Tracking

Overall I am good to use smart look I am rating is 9 out of 10 on capterra.

Pros

Smartlook help me to increase my website traffic by around 15-20% each month. Why? It is a very good tool to find and view real-time visitors what they are doing on your website and where they are dropping off so that you can fix the point.
Also, smart look is very efficient to create a funnel and segregate traffic by the type of device, country,etc

Cons

There is one problem I have faced while using smart look, sometimes i see for real-time visitors it shows a little late like around 5min late.

Verified Reviewer
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
5
Customer Support
5

4
Reviewed on 26/07/2018

Want to Increase your Website productivity? - If Yes then 1000% Smartlook Help You :)

- User Insights in terms of Interest, Thoughts and Where to convert

- Remove unwanted things by adding user interest things.

Pros

First of all, I like the way to install and configure - Very Easy Step by Using GTM or Code. Just A Single Code and Get it Done.

Second is Each and Every Second, Review, Insights Interest Showcase in Video Format. Heatmaps is also a great feature.

I am new for now - reviewing in just after 10 min of signup at Smartlook - but I feel I should share my experience as a new user and ofcourse i am exploring it more and will look into it details.

And Yes - It helps me to give a clear understanding about what user looking, searching and react more. So I can get my platform more better in terms of design and options.

Cons

For Now - I am a newbee here. But Ofcourse if there I finf something issue or something i dislike - then i will share to support to make it easier or fruitful for users.

Response from Cisco

Hi,

thank you for your review.
Lukas
CMO at SMartlook

Replied 27/07/2018
Thileepan
  • Used Daily for 6-12 months
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
3
Customer Support
5

5
Reviewed on 31/05/2018

giving good experience to our online customers

Pros

Smartlook really help for our online business, we can find perfect analysis for our website with SmartLook, when we use SmartLook, we discover our website traffic source and bugs so we can give best experience to our online customers.

Cons

SmartLook have many features, we offer many product with our website so we need discover each product, sales, traffic, bugs, but SmartLook made easy to work with product analysis. we analysis about each product, so we update and give best to our customers.

Response from Cisco

Hi Thileepan,
thanks for your nice feedback.

If you miss something, reach out to us.
Lukas
CMO at Smartlook

Replied 05/06/2018
John
  • Industry: Consumer Goods
  • Company size: Self Employed
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 30/08/2017

Brilliant software by Smartlook and a real game changer its like looking over the customer...

It is so easy to use and is like watching a video of someone using your website. I have no idea how they get such fantastic video quality (or seem video quality) and not slow down the website. This is fantastic software and a real game changer, I have already started spotting little tweaks that need implementing from watching over the customer's shoulder.

Pros

A fast easy implementation does not slow down the website, you can see what the customer gets up to. You will not believe the quality and once you have tried it no more need to study analytics charts to try and figure out what is going on. You won't believe it but it is FREE.

Response from Cisco

Hi John,
thank you very much for your review.
Lukas Mehnert, CMO at Smartlook

Replied 30/08/2017
Cristian
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 05/09/2017

It is the best tool ever

Pros

There are a tons of tools to track visitors, but watch what they are really doing is amazing. Those insights can change everything and help you to create the best customer experience.

Cons

nothing!! everything is cool. Maybe it would be great if you can gather together all sesion that are similar, so you don't have to spend time looking similar sesion that doesn't help you.

Response from Cisco

Hi Cristian,
thank you very much for your review.
Lukas Mehnert, CMO at Smartlook

Replied 06/09/2017
Quang Tri
  • Industry: Entertainment
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 29/08/2017

The Best

increase your own visitors per pages

Pros

I love the Heatmaps section, especially to view DESKTOP and SMARTPHONE maps.
I advice to use this software to understand the section of your website useless.

Cons

Enlarge total storage limit for free account at all websites. It is better araound 1,000 per website.

Response from Cisco

Hi Quang Tri,
thank you very much for your review.
Lukas Mehnert, CMO at Smartlook

Replied 30/08/2017
Verified Reviewer
  • Industry: Internet
  • Company size: 201–500 Employees
  • Used for 1-5 months
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
4
Customer Support
0

5
Reviewed on 05/02/2021

Solid tool with good insights

Really good tool to use that gives good insights - does what it does well

Pros

Great session recordings feature- allows for segmentation and rage clicks. In addition it allows UID to be passed to the Smartlook app and gives total number of events and pages. VERY good segmentation and ability to isolate recordings and share recordings. Easy to set up funnel tracking with custom events/URL's etc - good visualisation and linking to falloff recordings etc.

Cons

Really missing AB test and Form Analysis functionality. Will be a great tool when that is added. Heatmaps also does not show % clicks on map, so missing some crucial analytical data

Enver
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
0
Functionality
5
Ease of Use
5
Customer Support
0

5
Reviewed on 30/08/2017

Essential Online Marketing and Customer Experience tool.

User Experience Optimization

Pros

It is a great tool to monitor incoming traffic (with sources), and to track their movements on the website in order to improve the user experience on the website. It is a great feedback tool.

Response from Cisco

Hi Enver,
thank you very much for your review.
Lukas Mehnert, CMO at Smartlook

Replied 30/08/2017
Arthur
  • Industry: Information Technology & Services
  • Company size: Self Employed
  • Used Daily for 6-12 months
  • Review Source
Value for Money
3
Functionality
4
Ease of Use
5
Customer Support
5

4
Reviewed on 29/08/2017

An amazing tecnology!

Because it can be free and help people about their website usage.

Pros

That I can see what customers are viewing and clicking when using my website. It´s perfect to see even if your website is loading faster for the user and what appears in the first byte.

Cons

Sometimes videos are short but I think it´s because the user got off the website. I can´t figure out anything else.

Response from Cisco

Hi Arthur,
thank you very much for your review.
Lukas Mehnert, CMO at Smartlook

Replied 30/08/2017
Tariq
  • Industry: Education Management
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
0
Functionality
5
Ease of Use
5
Customer Support
0

5
Reviewed on 09/09/2022

Good tool to check real-time visitors

Pros

Smartlook is great that shows in real-time what's exactly user is doing and also it shows the typing data of user in the forms. It also easy to create funnel and track overall process in smartlook.

Cons

The least things about smartlook is that it doesn't show accurate data of cities.

Luis Eduardo
  • Industry: Veterinary
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 29/08/2017

Smartlook has help us to detect bugs and non returning customers in our process of purchase

The perspective of our customers are invaluable to us

Pros

The quality of the recordings and the ease of installation and use. But above all the insides that give us to improve the quality of our processes

Cons

The number of recordings in the free mode, i think that 2000 instead of 1000 could make a big difference for us

Response from Cisco

Hi Luis,
thank you very much for your review.
Lukas Mehnert, CMO at Smartlook

Replied 30/08/2017
Bruno
  • Industry: Business Supplies & Equipment
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 25/07/2017

Simply excellent!

I can identify the usability issues of my site and fix them.
To this day, we can only say good things about Smartlook.
We have to congratulate the team by the excellent tool.

Pros

The customer support for free version was excellent.
They helped me even in the free plan.
Great professionals!

Response from Cisco

Hi Bruno,

thank you very much for your review.

Lukas Mehnert
CMO at Smartlook

Replied 26/07/2017
Alvin
  • Industry: Renewables & Environment
  • Company size: 11–50 Employees
  • Used Daily for Free Trial
  • Review Source
Value for Money
0
Functionality
5
Ease of Use
4
Customer Support
0

5
Reviewed on 17/02/2021

Trial User for Heatmaps

Pros

Our main focus was on heatmaps, it was the reason why we implemented it. It give us great insight into our customers behavior and it is nicely visualized in Smartlook.

Cons

It would be nice if there will be some opportunity to download done heatmaps

Alternatives Considered

Hotjar
Marlon
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
5
Customer Support
5

5
Reviewed on 30/08/2017

Undoubtedly it is the best option for analysis of behavior in websites.

They allowed me to see how people use my sites and make improvements for a fair price and a friendly tool.

Pros

Simple and efficient tools, they deliver what they promise.

The administrative panel is easy and intuitive allowing you to quickly access your clients' accounts.

The price is the best and the free account is excellent with few limitations. Would certainly recommend!

Cons

Maybe they could include feedback resources like polls and surveys. Also have a tool for receiving visual feedback, allowing visitors to select areas or elements of the site / app and write comments.

Response from Cisco

Hi Marlon,
thank you very much for your review.
Lukas Mehnert, CMO at Smartlook

Replied 30/08/2017
Verified Reviewer
  • Industry: Sports
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Functionality
3
Ease of Use
5
Customer Support
3

4
Reviewed on 07/11/2022

Agile and easy to use

Pros

Compared with other Big tools like Hubspot, Smartlook it's much more agile and easy to use. In particular, I really appreciate the real-time chat that allows to improve the conversion rate for those users who are not sure to get registered on your website. great results with little effort

Cons

Not indicated for complex business that needs to go deeper into the users behavior through the funnel analysis

Aliya
Aliya
  • Industry: Consumer Goods
  • Company size: 10,000+ Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
4
Customer Support
5

4
Reviewed on 16/10/2021

Great way of deriving customer insights

Overall I am having an amazing experience of using this tool. This software has provided ways to the users like never before in terms of user behavior. This is a software that just feeds and records all of the users surfing over websites and in mobile apps which is a great thing because this innovative feature allows users to inculcate and derive information by filtering out millions of recordings in absolutely no time.

Pros

Moving on to the pros of this platform, this software is a great solution due to so many things. First of all, the heatmaps within the software are so useful. Moreover, this software is always showing important information like IP addresses and even country data on the user interface so that it gets easier for the users. Also, this platform provides an easy way of recording all of the user sessions which I find very useful and insightful which can help me in the later stages when it would come to explore consumer insight.

Cons

The mobile applications need more improvement in the sense that new updates are required which work well with phones as this can facilitate the overall experience a lot and can take the user experience a few notches higher. Moreover, the dashboard needs to be improved as well so that the user interface feels more convenient and easy too.

Verified Reviewer
  • Industry: Apparel & Fashion
  • Company size: 10,000+ Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
0
Functionality
3
Ease of Use
4
Customer Support
0

4
Reviewed on 30/04/2022

Using this tool is a breeze, and it provides helpful suggestions

To learn more about how our customers use our websites, we employ Smartlook. We can track visitors' actions with the help of Smartlook in a way that we can't achieve with other analytics solutions. In other words, we now know how to improve the user experience. Smartlook helped us discover what issues our customers were having as they completed the checkout process. As a result, we saw an increase in our website's conversion rate.

Pros

When you're trying to get a better understanding of a new feature, recordings come in handy. Using Smartlook's many filtering options, we can quickly locate what we're looking for. It's also critical for future development to keep an eye on how customers go through funnels.

Cons

Some features of Smartlook irritate me, such as the inability to compare A/B test heatmaps and recordings on the same map or video. Having the ability to filter recordings and heatmaps through Google Optimize would be quite beneficial.

Verified Reviewer
  • Industry: Internet
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 09/05/2019

Discover how your users browse your website.

I activate Smartlook on my website once a week to collect hundreds of videos and review them during the week. In this way I discover possible failures or improvements and apply them.

Pros

Smartlook is a great tool that helps to know how users use your web page.

Smartlook records videos of how users navigate, giving you basic information such as what browser you use, the country of origin, the device ...

Thanks to these recordings you can discover possible improvements or failures in your web page. You can understand better because users can not complete a process and work to give them a better experience.

In addition to the recordings, in Smartlook you can create heatmaps and funnels to have a better control of objectives.

Cons

In the SPA web pages the heatmaps do not work correctly. In addition, by default the CSS cache is activated and if you make changes to your web page it takes time to update them, because of this, you may be watching recordings that apparently have errors but in reality it is the fault of the cache.

Response from Cisco

Hi,

thank you for your review!
Lukas

CMO at Smartlook

Replied 05/01/2021
Kevin
Kevin
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
4
Customer Support
1

4
Reviewed on 05/09/2018

Clever software shame about the after sales service

I found it very disappointing that I was only offered a credit and not a refund of the VAT that should not have been charged to a UK based business. After several emails to their support team they no longer even reply. BEWARE!

Pros

The insight to offers to client on boarding is invaluable.

Cons

If you are a European customer and don't want to be charged VAT that you cannot recover the sign up flow is very misleading. Although the VAT is offered as a credit note they refused a refund.

Response from Cisco

Hi Kevin,

we are sorry for misunderstanding in communication with our customer care team.

After checking ticket where you discussed the issue with VAT, we came to a conclusion that this problem was caused by not filling VAT ID in your order and thus VAT 20% was automatically included.

In case our customers forget to add VAT ID and later on ask for a refund, it has an impact on our accounting and thus we try to agree on credit settlement.

However, when a customer doesn't agree with credit, we refund the VAT back to the credit card.

In your case, we have already sent you credit (we cannot undo this operation), but we understand this was not accepted by you and thus we just sent a refund on your credit card too.

Thank you for your understanding.

Dalibor Houfek,
COO at Smartlook

Replied 13/09/2018
Laura
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 26/06/2019

Perfect blend of qualitative & quantitative analysis for our measuring our product

Pros

Smartlook is the perfect blend of qualitative & quantitative analysis for our product team. It's given us a new perspective on how users are experiencing our product — from how quickly users can achieve key goals, to what our product looks like on all kinds of weird and wonderful resolutions. The true power of Smartlook comes from how it captures every event that occurs, and then allows you to search seamlessly across all past events. You can also use these events in funnels and analyse where your users are dropping out of key workflows.

Since the events are all automatically tracked, we can ask "I wonder how many users have used this feature since it launched?" and get instant answers by searching the pre-recorded events. It's truly mind-blowing!

And last but not least, the support team at Smartlook was AMAZING! Our product uses a few layout attributes that the Smartlook recorder wasn't capturing correctly at first. The Smartlook team worked with us over 2 days to quickly resolve the issue to support our use case and now it's all working perfectly.

Cons

There's nothing I'm disliking about Smartlook, although I'm looking forward to more flexibility with pinning stacked event charts (where I'm comparing multiple events) as a single dashboard tile. This would make tracking our key metrics really slick. Mostly I'm just excited to see where they take the product!

Response from Cisco

Hi Laura,

thank you for your review!
Lukas

CMO at Smartlook

Replied 05/01/2021
Michal
Michal
  • Industry: Internet
  • Company size: 51–200 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 28/05/2019

Great qualitative analytics tool

Smartlook is a great addition to Google Analytics. It provides answers that you can't get from your quantitative data. A must-have for marketing analysts and UX designers.

Pros

Smartlook doesn't sample their recordings in comparison with most competitors. Their support and account management is top notch, wouldn't even consider a change because of them.

Cons

There are some bugs now and then but nothing too annoying. And I always get answers whenever I report them, it doesn't get unnoticed and they work on fixing them.

User management is a bit clumsy at the moment but it should get better in the future.

Response from Cisco

Hi Michal,

really thank you for your review.
Actually we are working on a new user management , to make it more clear.

Thanks for your review,
Lukas

CMo at Smartlook

Replied 04/06/2019
Verified Reviewer
  • Industry: Apparel & Fashion
  • Company size: 11–50 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
0
Functionality
5
Ease of Use
5
Customer Support
2

5
Reviewed on 09/05/2019

Big brother helps you sell better

Overall very very recommended especially if you are in a debugging or Beta stage.

Pros

I LOVE this software as it has really helped us track down user issues that get reported. In the past when a customer reported a bug we would test and try and wouldn't always find the issue as it can't always be replicated. Could be the customer had an issue because of some Server load or because some process was running, we were never really sure. With Smartlook we know! We can find the customers session and find where they had trouble and watch the user experience. We can check if there were JS errors that don't normally occur for them or if there were glitches for a specific browser, all with ease.

Cons

The geolocator doesn't always match the geolocator we have on the site which means that it isn't always easy to find someones session.

Response from Cisco

Thank you for your review,
Lukas

CMO at Smartlook

Replied 13/05/2019
Kapil
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
4
Customer Support
5

5
Reviewed on 27/02/2023

The best User Experience Tracking Software

it helps in understanding website user behavior, tracking the analytics and supporting in Improving the content on the website.

Pros

The Integration is super easy, we can get new information about user behavior every time when we check the tool, it is a good software to analyze, improve and implement the content and services on a Platform (web or app)

Cons

not much, it is good and keep on updating

Alternatives Considered

Lucky Orange

Reasons for Switching to Smartlook

It is's Better UI and fuctionality.
Firoz
  • Industry: Leisure, Travel & Tourism
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
0
Functionality
5
Ease of Use
5
Customer Support
0

5
Reviewed on 06/11/2021

Best Tool to Understand Customer Journey!

Pros

Smartlook is very easy to integrate in multiple ways and Easy to use.

Cons

I wish Smartlook bring Micro Survey as a new feature which can be a good mix in order to understand customer pain points.

Alternatives Considered

Hotjar and Mouseflow
Shawn
Shawn
  • Industry: Retail
  • Company size: Self Employed
  • Used Daily for 6-12 months
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
0

5
Reviewed on 21/09/2019

Great asset!

I got Smartlook to help build my conversion rate. I wanted to see what customers are clicking on and what they are not so I could improve my website to increase sales.

Pros

I loved how you can see heat maps on what visitors click on the most and what they avoid. I like that it literally records the visitors session to show you how to make improvements. I also like the fact if you pay for the entire year you get 2 months for free.

Cons

The only thing that can be changed is a lower price, maybe a smaller package. I have a small
Business and it can get costly.

Response from Cisco

Hi Shawn,
thanks for your reviw.
Lukas
CMo at Smartlook

Replied 24/09/2019
Márton
  • Used Daily for 6-12 months
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
5
Customer Support
5

4
Reviewed on 30/08/2017

The idea to look how our customers use our websites is brilliant. I'm always very excited to...

Pros

I have spotted out several typos and failures on my site just by looking what my visitors had seen. It provides the best insight as well regarding the customers behaviour, it is not comparable to anything else I was using (google analytics, path recording). I ve discovered a new world with Smartview and can't help spending hours playing back then recordings, and checking what and hiw the visitors were doing.

Cons

On a smartphone the right panel (offering other other recordings if the same visitor ) takes up a considerable amount of space, and it takes too much clicks and precise zoom to hide it. Itwould be better to be able to switch it off from the profile settings, (or simply deactive it for the free package)
Its also a big painpont, that there is no option to filter out the recording from direct (not facebook, google etc), as this info is also not visible on the smartphone listing

Response from Cisco

Hi Márton,
thank you very much for your review.

We will change Smartlook in future and it will be much more mobile friendly.
You can filter the visitor recordings in the advanced filters. Under Visitor behaviour is the option referer.
Enjoy Smartlook
Lukas Mehnert,
CMO at Smartlook

Replied 30/08/2017
Grisell
Grisell
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
4
Customer Support
4

5
Reviewed on 09/03/2018

Getting analytics from the visitant view is a great tool nowadays.

Pros

With this type of solutions we can know if our visitors have problems when making a purchase, or find a button, for example, as well as verify the most common actions within a specific page. Record even the visits made from phones and tablets, always leaving the videos saved for 3 days in the app (you can extend the number of days by inviting friends to use the solution) and for three months in the cloud (videos that we consider more tools).
In addition to the video we will also see the visitor's IP address, location, browser, traffic source and time spent on the page, so it is a perfect complement to analize.

Cons

The limit is too short, but it's enough if your website don't have millars of visits.
Lately the tool has not recorded several sessions.
Now blocks checkout page on free version.
A world map of all the users connections, would be usefull.

Response from Cisco

Thank you very much

Replied 12/03/2018
Verified Reviewer
  • Industry: Real Estate
  • Company size: 51–200 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 04/12/2018

Good price great results

I'm impressed with the platform especially all th features you get for the price. I have tried other platforms that have a portion of this feature and for the mid in beta while Smartlook has really thought out the different metrics and filters.

Pros

Its easy to use with a ton a filters to filter users by location, page details, and other website activity. Y our even able to not only filter out your companies IP address but star valued users to continuously look at hate website behavior. It's easy to share the videos and view them to notice trends or issues amongst users.

Cons

It doesn't archive the videos past a certain time frame it also isn't super easy to sort by date

Response from Cisco

Hi,
thank you very much for your review and feedback.
We will add it to our Trello feedback borad.
Lukas

CMO at Smartlook

Replied 11/12/2018
James
James
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 04/09/2017

Flat out love SmartLook

CRO that improved ROI by a minimum of 36%

Pros

Quick and easy setup. Get to know what you're customers are doing on your website. Track IP/location of site visitors. Tech info i.e. desktop vs mobile.

Cons

There's a minimum API support online. Would like to see better API documentation and flexibility. Also integration with other platforms such as MAS and CRMs. Would love to integrate SmartLook with Marketo, Salesforce, HubSpot, InfusionSoft and the likes.

Response from Cisco

Hi James,
thank you very much for your review.
Lukas Mehnert, CMO at Smartlook

Replied 05/09/2017
Verified Reviewer
  • Industry: Photography
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 01/08/2018

Learned so much about my online website

Learning more about my website visitors, what they like, what needs to be optimized, added to, or changed on the website in order to create the best experience for the visitors

Pros

I love that I am able to go through every visitor on my website and see exactly what he or she did. This allows me not only to learn more about what the visitors like the most, but also the things which I need to fix or add. Seeing what costumers do on my website is like viewing my business from their point of view. It is amazing how much I can get out with this software

Cons

The only thing which I disliked was switching from viewing visitors to going back to the list. I feel that the process could be made a little easier if I was able to watch the visitor while also seeing the list of visitors somewhere and be able to switch between them from one same page. However, this is just a minor difficulty for me and I got pretty used to using the platform the way it is.

Response from Cisco

Thank you for your awesome review!
Lukas Mehnert
CMO at Smartlook

Replied 17/08/2018
Michael
Michael
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
4
Customer Support
5

5
Reviewed on 03/09/2018

Great tool for viewing visitor actions

The main goal is to improve the conversion rate. Easy to set up and use. Learning curve on understanding the data. Think it will be a great tool.

Pros

The recordings are a great way to see how a visitor interacts with your site. You can view new or returning visitors. Shows referral source, path through site, device used and even browser. Also location.

Cons

Trying to parse and understand all the data is a bit challenging. Would be nice if there was some kind of automated summaries. Lot of data to digest and interpret.

Response from Cisco

Hi Michael,

We are actively working on some automation ;-)

Thank you very much for your nice review.

Lukas
CMO at Smartlook

Replied 04/09/2018
Philip
  • Industry: Health, Wellness & Fitness
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 21/08/2018

Smartlook helps me look smart

Seriously this is a tool you should be using so you know how your website works for your customers, it's all about finding what works and where you may be going wrong. It's cheaper than a consultant and this online consultant works 27/7

Pros

Smartlook is easy to use it helps me see how people interact with my website so I can improve user experience. I have also been able to make contact with customers who have had difficulty placing an order so this software has helped me in more ways than one.. It can also be used a a good anti fraud deterrent also.

Cons

Price I think the price could be lowered to help the smaller business ,you know the one man band who works from home.

Response from Cisco

Thank you for your review!

Replied 22/08/2018
Azad
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 26/07/2018

Really really easy to use and perfect to know how visitors use our store.

Watching how i can make my site better for my visitors

Pros

That it has a free version of the product. I wouldnt have tried it if it was paid at first. I was one of the first to try this product when it launched.

Cons

That the play button is 0.5x speed. Also that alot of the elements on my site not loading on the recorder. I have cleared cache multiple times and made my friends go on my site, and they always load every file, but for some reason it wont load in the recorder. Most of the time its the image thats not loaded but other images are.

Response from Cisco

Hi Azad,

thank you for your review!
Lukas

CMO at Smartlook

Replied 05/01/2021
Marcel
Marcel
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Monthly for 6-12 months
  • Review Source
Value for Money
2
Functionality
3
Ease of Use
3
Customer Support
1

3
Reviewed on 29/03/2021

Not impressed

I must say I am disappointed.

Pros

Solid app for website traffic recording and easy to implement but there are cons with it...

Cons

There are better apps for monitoring website traffic than this one. If you want to end a trial or a month subscription, just be careful to write them that you wish so in advance otherwise they will charge you even if you have removed your payment card in the account settings. It´s a scam and ridiculous - they do NOT have unsubscribe button in account settings. They don´t even bother sending notifications about ending period. Also, if you want to stick to free trial, you should know that with a decent traffic on your website your recording will end very very fast. Futhermore, this app has a good review because they offer you a free 14 days or even a month free in exchange for a great customer review on review sites.

Roman
Roman
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 16/11/2019

Good tool to record videos of customer's visits

SMartlook is a good and reliable solution to record how users interact with your website. You can try the trial version to check how this product is working and fits your needs. Usable function to set up your own goals and filter visits using them.

Pros

- Can record videos with users behavior on your website
- Tracking clicks and interaction with the website's elements
- You can filter visits by geolocation, platforms, devices, etc.
- Dashboard with main metrics on main screen
- Have trial version and free version with 1000 recordings per month
- You can set up your own goals and filter visits with them

Cons

- Limit of 1000 visits in free version
- It's not a cheap solution
- Supports integration with CRM systems, but you don't have ready ones and you need to write your own

Response from Cisco

Hi Roman,
thank you for your review!
Lukas

CMo at Smartlook

Replied 26/11/2019
Verified Reviewer
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used for 1+ year
  • Review Source
Value for Money
0
Functionality
4
Ease of Use
4
Customer Support
0

4
Reviewed on 14/08/2018

Watch your websites visitors' activities as a video.

By watching our website users behaviors we really gain valuable insight for our website. Because it is very obvious and easy to understand.

Pros

It is really amazing to see how your website visitor behaving while viewing your webpages.

Cons

The only negative point is the very limited use for the free version but it worths to pay.

Response from Cisco

Thanks for your review!
Lukas

Replied 17/08/2018
Madalin
  • Industry: E-Learning
  • Company size: Self Employed
  • Used Daily for 6-12 months
  • Review Source
Value for Money
4
Functionality
3
Ease of Use
5
Customer Support
5

5
Reviewed on 29/08/2017

I am freelance developer. I am using Smartlook to follow the projects for which I am bidding.

Reliable clients and cost-effective projects.
I am freelance developer. I am using Smartlook to follow the projects for which I am bidding.
It is very simple to guess what the customer is looking at and how adapted is the interface to customer requirements and experience. This way I get to focus on important projects and push the right price.

Pros

It is very simple to guess what the customer is looking at and how adapted is the interface to customer requirements and experience. This way I get to focus on important projects and push the right price.

Cons

I often use canvas and iframes. I know it's a security rule but I need a minimum information about that content.

Response from Cisco

Hi Madalin,
thank you very much for your review.
Lukas Mehnert, CMO at Smartlook

Replied 30/08/2017
Abdur
Abdur
  • Industry: Apparel & Fashion
  • Company size: 11–50 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 26/08/2019

Manage your website easily

We can see what our visitor is doing on our website and improve it by seeing their action on it.

Pros

Smart look is brilliant to see what your visitor is doing on your site it really helps us in improving our website and making it user freindly.

Cons

The smart look is fine but they give very little space option for free users kindly improve that so free user can also experince the real touch of it.

Response from Cisco

Hi Abdur,
thanks for your review.

Lukas
CMO at Smartlook

Replied 27/08/2019
Verified Reviewer
  • Used Daily for Free Trial
  • Review Source
Value for Money
3
Functionality
4
Ease of Use
4
Customer Support
4

4
Reviewed on 26/07/2018

useful tool with good number of functions

See moments when customer get some bug on our page.

Pros

Easy set up of targets and events on page.
Create data based on history.
Easy UX and design.
Fast answers on our questions.

Cons

Heatmap created without our CSSs :( Another point with heatmap - generated long long time after creation - we have a lot of sessions but heatmap didn't work by few days.

Response from Cisco

Hi,

thank you for your review!
Lukas

CMO at Smartlook

Replied 05/01/2021
136 reviews

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