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description: Review of Adobe Audience Manager Software: system overview, features, price and cost information. Get free demos and compare to similar programs.
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title: Adobe Audience Manager | Reviews, Pricing & Demos - SoftwareAdvice AU
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# Adobe Audience Manager

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> Adobe Audience Management is a cloud-based data analysis platform. It provides actionable insights on audience data. It presents all fragmented data from different channels in one place and converts data into meaningful audiences.


Adobe Audience Management provides benefits to businesses such as a data management platform, audience segmentation, audience insights and real-time action. It provides a complete customer profile by merging data from all sources and builds audience segments.


Adobe Audience Manager's data collection and centralization feature helps users start the data collection process. It includes a data explorer, data feed, data ingestion and a device graph. Its data management and segmentation feature helps in finding audiences using tools such as addressable audience, audience marketplace, identity management, target market segmentation and look-alike modeling. Its targeting and optimization features help in reaching customers using tools such as A/B test segmentation, audience analytics, data privacy control and real-time destination.
> 
> Verdict: Rated **4.4/5** by 31 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.4/5** | 31 Reviews |
| Ease of Use | 3.8/5 | Based on overall reviews |
| Customer Support | 4.2/5 | Based on overall reviews |
| Value for Money | 4.1/5 | Based on overall reviews |
| Features | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Adobe
- **Founded**: 1982

## Commercial Context

- **Pricing model**: Per Feature
- **Pricing Details**: Contact Adobe for pricing details.
- **Target Audience**: 2–10
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- API
- Ad Network Integration
- Audience Targeting
- Behavioral Analytics
- Campaign Management
- Customer Database
- Customer Journey Mapping
- Customer Segmentation
- Data Analysis Tools
- Data Capture and Transfer
- Data Integration
- Data Migration
- Data Quality Control
- Data Security
- Data Visualization
- Information Governance
- Master Data Management

## Category

- [Data Management Software](https://www.softwareadvice.com.au/directory/4230/data-management/software)

## Related Categories

- [Data Management Software](https://www.softwareadvice.com.au/directory/4230/data-management/software)
- [Manufacturing BI Software](https://www.softwareadvice.com.au/directory/3828/manufacturing/software)
- [Data Preparation Software](https://www.softwareadvice.com.au/directory/3959/data-preparation/software)
- [Data Management Software](https://www.softwareadvice.com.au/directory/4650/data-management-platforms/software)

## Alternatives

1. [Tableau](https://www.softwareadvice.com.au/software/1940/tableau) — 4.6/5 (2348 reviews)
2. [Domo](https://www.softwareadvice.com.au/software/5822/domo) — 4.3/5 (329 reviews)
3. [Alteryx Designer](https://www.softwareadvice.com.au/software/5663/alteryx) — 4.8/5 (101 reviews)
4. [Nexla](https://www.softwareadvice.com.au/software/62005/nexla) — 4.9/5 (9 reviews)
5. [Adverity](https://www.softwareadvice.com.au/software/60378/datatap) — 4.5/5 (26 reviews)

## Reviews

### "processing Is here" — 5.0/5

> **Osanda** | *5 November 2018* | Higher Education | Recommendation rating: 10.0/10
> 
> **Pros**: I have full package of adobe collection. this is a one of the best software from adobe collection.

using this I can create various reports easily and process the data quickly.
> 
> **Cons**: There is no problem for now. I love this software as other adobe software

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### "Very powerful and useful platform for building audience profiles" — 4.0/5

> **Ahsan** | *13 June 2022* | Health, Wellness & Fitness | Recommendation rating: 8.0/10
> 
> **Pros**: It is very useful for creating audience profiles/segments based on different activities and traits of the audiences. The UX and UI are superb, the integration is also great with all third-party software. It is fairly easy to learn and use as there is a lot of data available online to learn.
> 
> **Cons**: The reporting is not as best as compared to other competitors. It is very expensive too as compared to others.

-----

### "Manager of Operations" — 4.0/5

> **Sierramae** | *12 March 2021* | Consumer Services | Recommendation rating: 6.0/10
> 
> **Pros**: The set up is very intuitive as well as the menu.
> 
> **Cons**: UI is very laggy and it's very hard to troubleshoot.
> 
> Overall, I feel like this product is very promising though it could use some updates.

-----

### "Allows you to learn all about the potential customer" — 5.0/5

> **Alex** | *20 February 2018* | Recommendation rating: 10.0/10
> 
> **Pros**: We in the company use the advanced package of analytics from Adobe (Adobe Audience Manager we combine with Adobe Analytics and Adobe Social). The result is very satisfied. Such symbiosis allows for deep segmentation of consumers and online monitoring of more than 80 parameters. The ideal solution would be to combine the capabilities of these programs in one package.
> 
> **Cons**: For a really impressive result, you need to combine Adobe Audience Manager with other Adobe products that complement its functionality.

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### "Target who sees what\!" — 5.0/5

> **Michelle** | *18 September 2018* | Telecommunications | Recommendation rating: 10.0/10
> 
> **Pros**: Easy to use, comprehensive segmentation and implementation tools
> 
> **Cons**: The learning curve is steep. There is a lot to master.

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/175180/adobe-audience-manager)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/bi/adobe-audience-manager-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/175180/adobe-audience-manager> |
| en-GB | <https://www.softwareadvice.co.uk/software/175180/adobe-audience-manager> |
| en-IE | <https://www.softwareadvice.ie/software/175180/adobe-audience-manager> |
| en-NZ | <https://www.softwareadvice.co.nz/software/175180/adobe-audience-manager> |

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