--- description: Review of XM for Strategy & Research Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: XM for Strategy & Research | Reviews, Pricing & Demos - SoftwareAdvice AU --- Breadcrumb: [Home](/) > [Brand Management Software](/directory/1871/brand-management/software) > [XM for Strategy & Research](/software/175273/strategy-and-research) # XM for Strategy & Research Canonical: https://www.softwareadvice.com.au/software/175273/strategy-and-research Page: 1 / 18\ Next: [Next page](https://www.softwareadvice.com.au/software/175273/strategy-and-research?page=2) > XM for Strategy \& Research is a cloud-based platform designed to help organizations generate sales insights and optimize product prices through analysis of customer experiences in real-time. Key features include feedback collection, concept testing, product prioritization, opportunity assessment and reporting. The solution helps businesses collect feedback via pre-configured surveys, analyze open text responses using Text iQ, and measure customer sentiments through scoring. It comes with a statistical analysis tool Stats iQ, which lets team members forecast sales and identify anomalies through data visualizations. Additionally, employees can use the solution to monitor surveys and receive suggestions regarding a broken question logic, mobile incompatibility, or compliance issues. XM for Strategy \& Research offers API-based integration, which lets users connect with various third-party applications such as Tableau, Salesforce, Adobe Analytics, Slack, Zendesk, Facebook Messenger, ServiceNow and more. Mobile applications compatible with iOS and Android. Pricing is available on request and support is provided via phone and documentation. > > Verdict: Rated **4.7/5** by 424 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 424 Reviews | | Ease of Use | 4.4/5 | Based on overall reviews | | Customer Support | 4.6/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Qualtrics - **Location**: Palo Alto, US - **Founded**: 2013 ## Commercial Context - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Chinese, Dutch, English, Finnish, French, German, Irish, Italian, Japanese, Korean, Spanish, Traditional Chinese - **Available Countries**: Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Costa Rica, France, Germany, India, Ireland, Italy, Japan, Mexico, Netherlands, Puerto Rico, Spain and 5 more ## Features - A/B Testing - API - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Ad hoc Analysis - Alerts/Notifications - Assessment Management - Audience Targeting - Behavior Tracking - Benchmarking - Brand Guidelines - Brand Tracking - Campaign Segmentation - Categorisation/Grouping - Change Management - Charting - Collaboration Tools - Competitive Analysis - Conditional Logic ## Integrations (41 total) - Adobe Analytics - Annex Cloud Loyalty Experience Platform - BHN Rewards - Chattermill - ClickTale - Contentsquare - DataGrail - Dynamics 365 Business Central - Freshdesk - Fuel Cycle - Fullstory - Genesys Cloud CX - Glassbox - Grade.us - HubSpot CRM ... and 26 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Brand Management Software](https://www.softwareadvice.com.au/directory/1871/brand-management/software) ## Related Categories - [Brand Management Software](https://www.softwareadvice.com.au/directory/1871/brand-management/software) - [Market Research Software](https://www.softwareadvice.com.au/directory/4222/market-research/software) - [Qualitative Data Analysis Software](https://www.softwareadvice.com.au/directory/4695/qualitative-data-analysis/software) - [Competitive Intelligence Software](https://www.softwareadvice.com.au/directory/4206/competitive-intelligence/software) - [UX Software](https://www.softwareadvice.com.au/directory/4258/ux/software) ## Alternatives 1. [SurveyMonkey](https://www.softwareadvice.com.au/software/157864/surveymonkey) — 4.6/5 (10427 reviews) 2. [Jotform](https://www.softwareadvice.com.au/software/433821/jotform) — 4.7/5 (2794 reviews) 3. [QuestionPro](https://www.softwareadvice.com.au/software/153082/questionpro) — 4.8/5 (522 reviews) 4. [Typeform](https://www.softwareadvice.com.au/software/324633/typeform) — 4.7/5 (945 reviews) 5. [SurveyLegend](https://www.softwareadvice.com.au/software/72231/surveylegend) — 4.6/5 (963 reviews) ## Reviews ### "Great Survey/Data Analysis Platform" — 5.0/5 > **Elena** | *3 December 2023* | Higher Education | Recommendation rating: 8.0/10 > > **Pros**: It's a secure way to create surveys that the institution I work at allows me to use. There's lots of ways to create surveys using templates, building from scratch and fully customizing to your needs. > > **Cons**: There's a huge learning curve to fully understand how to create surveys due to the complexity of options in creating them. ----- ### "Collaboration is a strength" — 4.0/5 > **Ashley** | *1 October 2024* | Research | Recommendation rating: 7.0/10 > > **Pros**: Easy to get feedback from friends and colleagues and to collaborate. > > **Cons**: It wasn’t user friendly. I did a lot of clicking around to find how to format the survey. > > Qualities was an adequate tool for research. I used it as a doctoral student through the university. It was not terribly friendly to do, but the collaboration component made feedback simpler. ----- ### "Using Qualtrics" — 5.0/5 > **Verified Reviewer** | *27 March 2019* | Higher Education | Recommendation rating: 9.0/10 > > **Pros**: We use Qualtrics for our survey research. I have done a number of surveys using Qualtrics. I have been able to create different types of surveys without a great deal of trouble. The only time I had an issue the technical person from Qualtrics was able to provide a good work around > > **Cons**: As with any software program, there are limitations. I have found a few, but as mentioned, was able to do a satisfactory work around. > > We have had great success with Qualtrics for what it is designed to do. ----- ### "XM- Qualtrics makes research easy" — 5.0/5 > **Victoria** | *25 November 2024* | Music | Recommendation rating: 10.0/10 > > **Pros**: This program makes it easy to distribute surveys for research. It has many different options in terms of skip logic that allow many possibilities. > > **Cons**: It is a little hard to figure out what the program can do at first. ----- ### "Perfect Survery Software" — 5.0/5 > **Verified Reviewer** | *2 June 2023* | Education Management | Recommendation rating: 10.0/10 > > **Pros**: Qualtrics is very easy to use, very customizable and produces a professional looking survey. > > **Cons**: Some of the features are confusing to use at first. > > Love it - will continue to use it ----- Page: 1 / 18\ Next: [Next page](https://www.softwareadvice.com.au/software/175273/strategy-and-research?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/175273/strategy-and-research) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data