About HubSpot CRM









HubSpot CRM pricing
HubSpot CRM has a free version and offers a free trial. HubSpot CRM paid version starts at USD 20.00/month.
Alternatives to HubSpot CRM
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All HubSpot CRM Reviews Apply filters

- Industry: Financial Services
- Company size: 51–200 Employees
- Used Daily for 1+ year
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Review Source
Great all-in-one CRM, but setting up can take some work!
The experience has been good;. It's easy to use, but setting it up took a while. Once you have it set up how you want, it's fantastic.
Pros
Prospecting hub and deals. It easily syncs with prospecting tools, allows you to keep up with leads, and allows you to track deals, providing a single source of truth.
Cons
It takes some time to learn to use it, and it's not as intuitive as other, more modern CRMs, such as Attio.
- Industry: Hospitality
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
HubSpot in Review
Overall a great CRM & business automation & data integration tool. Definitely delivers huge value to a business. With the right planning regarding regarding package and users, ROI can be positive.
Pros
Feature available are extensive and is an all inclusive software that can manage most if not all required business requirements.
The interface is also amazing and highly intuitive
Cons
The pricing is quite high especially coming from a South African billing perspective.
Understanding the different packages and pricing options can be difficult.
- Industry: Financial Services
- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
Powerful tool with a challenging UX
Overall, Hubspot gets the job done and has some very powerful functionality. However, for the pricepoint it would be really amazing if their interface was more usable.
Pros
Once Hubspot has been set up, you can complete most needed CRM functions from their platform. The email plug in is great!
Cons
The user interface for Hubspot is not very user friendly, and can be hard to navigate.
- Industry: Information Technology & Services
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
The best CRM is the one you actually use.
It's easy to set up and use. The best CRM is the one you actually use, and HubSpot works well for me.
Pros
Robust and user-friendly CRM for organizations of all sizes. The problem with most CRM platforms is getting good data into the system. HubSpot makes it fast and easy to capture all relevant information, from emails to calls to meetings. I've used other CRMs in the past, and none have been as useful as HubSpot.
Cons
I have a small business, so the pricing works for me. However, for larger organizations that need multiple seats or higher levels of functionality, the subscription costs can get very expensive.
Reasons for Choosing HubSpot CRM
HubSpot has a more modern and updated interface that I felt was easier to use.Switched From
ActiveCampaignReasons for Switching to HubSpot CRM
Most features in a single platform. I use HubSpot for email marketing, calendar bookings, CRM, sales pipeline and more–rather than using 3 or 4 different platforms I can consolidate into a single software.- Industry: Computer Software
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Amazing value and great free tiers across the product.
The free plan has more than enough to be a capable CRM
Pros
Hubspot has an amazing number of integrations and the apps it doesn't have native integrations for, it is very easy to automate using tools such a Zapier and Pabbly
Cons
Outside of the free tier the pricing gets very expensive
Reasons for Switching to HubSpot CRM
Hubspot is legendary; everyone knows of it, and it integrates with so many other Apps.- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Excellent CRM and Integrations
Excellent overall. I feel like they have taken care and pride in building the software to appeal to multiple skills.
Pros
Hubspot had great features even on a free plan. The more I upgraded, the more automated the software became. The ease of use with the CRM was great and I loved how HubSpot was able to integrate seamlessly with other software.
Cons
I was not a fan of the email marketing as it was extremely expensive for what it did.
- Industry: Computer & Network Security
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Full-Service CRM
It really provided me with everything I need. It's a very complex, but also flexible product.
Pros
It's a very complete CRM package with lots of opportunties.
Cons
It can be complex to set-up in a correct way. Building the right "Hubspot foundation" to work on for the next several years is very important.
- Industry: Entertainment
- Company size: 51–200 Employees
- Used Daily for 6-12 months
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Review Source
It's a great CRM so start your business
I started working with HubSpot CRM but finally we jumped to Salesforce
Pros
It is very easy to start using it and to integrate with the different social networks.
Cons
Confusing Module Packages and Additional Costs
Alternatives Considered
Salesforce Sales CloudReasons for Switching to HubSpot CRM
We finally jumped to salesforce due to some tools that we need and only exists in Salesforce Platform.- Industry: Retail
- Company size: 10,000+ Employees
- Used Daily for 2+ years
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Review Source
The interface is simple and intuitive
It’s easy to use, and it really helps teams stay organized and connected
Pros
I like how well it integrates with other HubSpot tools, making collaboration between sales, marketing, and service teams feel seamless
Cons
It takes some extra effort to customize everything for teams with more specific or complex needs.
- Industry: Computer Software
- Company size: 501–1,000 Employees
- Used Weekly for 1-5 months
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Review Source
About Hub Spot CRM
The user-friendly interface makes it easy to get started, even for beginners.
Pros
HubSpot CRM have good user friendly interface,excellent customer support.
Cons
in Hub Spot CRM have limited fratures in free plan
- Industry: Logistics & Supply Chain
- Company size: 51–200 Employees
- Used Daily for 1+ year
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Review Source
Provider of last mile solutions
I have been using HubSpot for about two years, and it has met most of our company's needs. The environment is logically structured and flexible, and the high-quality guides are helpful. I have consistently followed product innovations and tried to implement them in my work. It is also very useful and convenient to learn through HubSpot Academia.
Pros
What I appreciated most is that the software encompasses the entire customer journey, from lead generation to customer service, eliminating the need to switch between multiple applications.
Cons
Due to the specifics of our business, it is inconvenient to make Quotations in HubSpot because each of our offers is unique. This includes the prices of custom product layout (picture), product, software, follow-up service, and installation services, which differ by country.
Reasons for Choosing HubSpot CRM
Due to a lack of sequence management. We needed a better outbound management solution.Switched From
PipedriveReasons for Switching to HubSpot CRM
We chose HubSpot because our Sales Manager had a good experience with it previously, and we read many online reviews that praise it. The company's sustainability and multitude of integrations were also important to us.- Industry: Marketing & Advertising
- Company size: Self Employed
- Used Daily for 6-12 months
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Review Source
HubSpot is the go-to CRM for simplicity and for all the bells and whistles
HubSpot CRM is very quick to get set up and an essential toolkit for anyone managing clients, activity, pipelines, sales etc.
Pros
The biggest pro of HubSpot CRM for me is the record keeping of contact history in my contact records.
Cons
Sometimes all the advanced features can be a little complicated, but there is plenty of support to guide you through.
Alternatives Considered
ClickUpReasons for Choosing HubSpot CRM
A client used HubSpot and after being added to their account, I liked the more solid functionality of HubSpotSwitched From
ClickUpReasons for Switching to HubSpot CRM
A client used HubSpot and after being added to their account, I liked the more solid functionality of HubSpot- Industry: Venture Capital & Private Equity
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Best CRM lots of money can buy
Pros
HubSpot excels in many things, contact/company/deal creation and association, email marketing, and automation. HubSpot really shines once the "Workflow" features are activated. Users can create automation that are, quite literally, only limited by your imagination. For example, form submissions on your website can lead to automated emails, adding a contact to a list, a sales pipeline, or hundreds of other things!
Cons
Ease of use.
Employees require a decent amount of onboarding to use HubSpot, and as your database grows, can become quite overwhelming and confusing to new employees. There are so many features and details that if a company doesn't have proper documentation, new employees can make quite a few mistakes with their data quite easily.
- Industry: Computer Software
- Company size: 201–500 Employees
- Used Weekly for 2+ years
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Review Source
Hubspot is a tool that I rave to anyone that will listen, it has been a gamechanger to our...
Pros
I really like how easy to use it is, how to pull data and reports and create workflows and automations. Also, there customer support is top notch!
Cons
I honestly don't have any cons, other than it is pricier than some other CRM tools we looked at but we used it as our one stop shop for Sales, Marketing and Support.
- Industry: Recreational Facilities & Services
- Company size: 201–500 Employees
- Used Daily for 2+ years
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Review Source
Easy to use and setup
Overall HubSpot CRM is great for SMEs and easy to manage and implement.
Pros
Easy to setup and manage. Everything is configurable. Dashboard and reporting are easy to use and fetches from existing data sources within CRM
Cons
Certain limitation in using the properties and workflows. Such as having an age field (Not DOB calculation).
Reasons for Switching to HubSpot CRM
Suite of modules in one CRM. Easy of management- Industry: Logistics & Supply Chain
- Company size: 5,001–10,000 Employees
- Used Daily for 2+ years
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Review Source
HubSpot CRM is a powerhouse CRM tool that deliver greatness.
HubSpot CRM has become a pivotal addition to our working tools and has been helping us to keep up with our clients details and interactions. It has given us a very solid working experience interacting with our clients which has allowed us to create a very strong working relationship with all our clients.
Pros
HubSpot CRM allows us to keep our clients contacts and details well organized making it possible to give every one of them a personalized experience. It has excellent information sharing and conversation tools that help us communicate effectively with our clients during the entire period of doing business. HubSpot CRM reporting functions provide very resourceful reports that allows us to monitor the performance of our interactions with clients and the services we are offering them.
Cons
We needed access to the premium features but had some financial constraints. They should improve the features available to the low cost plans.
- Industry: Information Technology & Services
- Company size: 11–50 Employees
- Used Weekly for 2+ years
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Review Source
Very simple-to-use system and great user experience
Overall, my experience has been great. I found Hubspot very easy to pick up and was using it daily after only an hour of playing around with the system. The UX is very good and simple with Hubspot. There's no bells and whistles but from a sales standpoint, it is a great system.
Pros
I really love the email function within Hubspot CRM. It is extremely easy to email multiple contacts from your customers. Managing and completing tasks is also great with Hubspot. Keeping track of files that are relevant to clients is great and overall it is a great UX.
Cons
From a Customer Success standpoint, it is a little limited in terms of tracking health scores and managing client relationships. You are unable to tell when a client is 'unhealthy' and therefore, which clients need more attention. Tracking email threads can also be a little difficult as the same email will display multiple times, rather than just in the one thread.
- Industry: Computer Software
- Company size: 201–500 Employees
- Used Weekly for 2+ years
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Review Source
Best online CRM tool for any size organizations
the company really needed a CRM system, as before we had none and the sales-pipeline follow-up was not centralized and controlled.
We also gave access to our distributros to allow them to work on their customers and make their sales follow-up.
Pros
What I like most about HubSpot CRM is its simplicity combined with powerful features. It's easy to set up and start to use right away, which makes it accessible for colleagues with little to no technical background. The visual sales pipeline is intuitive, allowing you to manage deals, track progress, and get a clear overview of sales activities at a glance.
It si easy to book meeting,s end pre-set emails, create tasks for others. Very very useful.
And I love the contact creation via the phone app. It is so easy and intelligent.
Cons
Eventhough you can set up quote templates and allows to set up the deals, it is not possible to set up a multi-step Quotation process flow that allows to select language, then select product, then subscription levels, service budget etc etc and at the end to have a quote ready to go.
- Industry: Computer Software
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
The Premier Marketing CRM & Automation Platform
My overall experience with Hubspot CRM has been great. Their help center and customer service are unmatched.
Pros
Hubspot CRM is the premier marketing CRM and automation platform out there. It makes it so easy to store and organize contacts, segment your database into lists for targeted email marketing, and so much more.
Cons
The only thing I can honestly say I dislike is that they changed the navigation! I've been a Hubspot user for almost 10 years, and the nav changed really threw me off and is still taking some getting used to months later.
- Industry: E-Learning
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
HubSpot makes automated follow up and outreach easy for every member of your team
My experience with HubSpot has been wonderful. It's one of the best CRM tools that I've used before and really offers all the things you would need for your marketing team.
Pros
HubSpot has a very in depth tracking system for contacts, allowing me to score leads and enroll them in automated workflows that push over performance and activity to reports that we can present.
Cons
Some of the workflow functions can feel a but clunky if you have an incredibly personalized tracking system. Integration with other tools can also be a bit messy but HubSpot support is always there to be as helpful as they can be.
- Industry: Insurance
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
HubSpot CRM is a simple CRM tool but with impeccable ability.
Our clients relationships were given a huge improvement by HubSpot CRM by allowing us to have a simple interaction space. The overall experience with HubSpot CRM has really stood out and has matched so perfectly with all our clients engagements needs.
Pros
There are chatting and meeting features available in HubSpot CRM which makes our conversations with clients so efficient. HubSpot CRM reporting tool gives us access to metrics reports with accurate performance insights to help us measure and improve our clients relationships. It also has clear visual boards that gives us clear eyesight onto all our clients engagement activities.
Cons
HubSpot CRM has reigned so well and has met all our needs without a problem. No dislikes towards it.
- Industry: Computer Software
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
A great alternative to Salesforce
Overwhelmingly positive. It's much more straightforward than Salesforce and easier to customise to your needs.
Can be expensive though and on occasion difficult to find the exact function you need because of how much there is to the platform.
Pros
Easy of use in terms of the interface, high amount of customisation available. Easy reporting and filtering to ensure you get the right view for your needs.
Cons
Core fields that can't be removed. A lot of features can be paywalled if you arent on the top version and this isn't feasible for smaller businesses.
- Industry: Education Management
- Company size: 11–50 Employees
- Used Weekly for 1-5 months
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Review Source
Efficient CRM for Small to Mid-Sized Teams
HubSpot CRM is an excellent tool for small to medium-sized businesses, providing powerful features for sales and marketing alignment.
Pros
The user-friendly interface makes managing customer data and tracking interactions seamless.
Cons
Limited customization options for more complex workflows can be restrictive.
- Industry: Insurance
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Awesome CRM tool, Highly Recommend!
It was mind blowing when I first started using HubSpot. In the beginning, I felt overwhelmed because there are many buttons I have to explore but with the time, I am so grateful for getting benefits it provides.
Pros
Integration with Google email helps me keep emails with customers logged in the system and I don't have to manually drag and drop.
I also like its tasks to keep me organized my day-to-day work & follow-ups
Cons
Hubspot does not allow to have several phone numbers for one customer and only allow to have up to two email addresses for each customer. Some customers have multiple contact information and I wish there is a way integrate rather than multiple contact info for one customer.
- Industry: Marketing & Advertising
- Company size: Self Employed
- Used Daily for 2+ years
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Review Source
Great solution, slightly too glorified but still my go to CRM
I've used pretty much any module of Hubspot's Marketing Hub, from workflows to reports, and what I like is that the few times I'm in doubt how to do something, it's easy to figure it out.
Pros
Easy to set up, tons of integrations, and great knowledge base. I have used Hubspot at multiple companies (both in-house and with clients as a consultant) and it's a solid solution.
Cons
Support has been a hit or miss, when it comes to tracking issues they are usually not helpful (support is pretty good otherwise). Also it's annoying that somewhat standard features are not included in the already expensive Pro plan and require Enterprise.
- Industry: Transportation/Trucking/Railroad
- Company size: 201–500 Employees
- Used Daily for 1-5 months
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Review Source
Hubspot On the Spot
To date, the Hubspot team has been a great partner in review to implementation. They are supportive and willing to go the extra mile to help you get what you need to achieve your end goals.
Pros
Hubspot offered us a ton of options for customization/personalization that was already built in. Also we were not nickel and dimed like other CRM packages. While you do have to pick add-on modules for your needs past the free trial, that is to be expected. I see many reviews complaining about that. All of them do that.
Cons
I wish that Hubspot had their own onboarding team instead of having to look for a specialty company. It would feel more streamlined.
Reasons for Switching to HubSpot CRM
Price, function, customization, features, our integration software is not availble in the list, but we did integrate with a 3rd party software which a key decision maker for us as well- Industry: Oil & Energy
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
HubSpot CRM is mastery tool that help treat customers with utmost interactions that they...
HubSpot CRM has offered us a solid experience in interacting with our customers allowing us to build up our relationships with each and every one of them. It has also made it possible for us to personalize our customer interactions in order to meet their individual needs. HubSpot CRM has offered us a marvelous way to manage all customers data and contacts.
Pros
HubSpot CRM provides the most efficient customer engagement tools like live chats which help us interact freely with customers. Its reporting tool provide very useful performance insights that help us improve our customer engagements. HubSpot CRM has live dashboards that makes it easy to monitor how all our engagements are progressing in real time. Its chat automations help us to speed up our responses to customer requests.
Cons
We find nothing to dislike about HubSpot CRM. There has been no complaints since all features works flawlessly.

- Industry: Logistics & Supply Chain
- Company size: 11–50 Employees
- Used Weekly for 2+ years
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Review Source
User-Friendly CRM
Overall, my experience with HubSpot CRM has been positive. It offers a user-friendly interface, especially with its advanced dashboard, but there are a few limitations in sequence reporting and re-enrollment that could be improved for more efficiency.
Pros
What I liked most about HubSpot is its dashboard. The contact and company dashboards offer advanced filtering and are very easy to use.
Cons
HubSpot Sequences could be improved in terms of reporting, as it mainly provides a high-level overview of sequences and templates without detailed A/B testing reports unless you manually check each sequence. Additionally, if you need to update an email in a sequence, you have to start from scratch, and there is no option to automatically re-enroll previously enrolled contacts. You'll have to manually re-enroll them in the updated sequence.
- Industry: Consumer Goods
- Company size: 11–50 Employees
- Used Daily for 6-12 months
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Review Source
Great CRM for small business
This is a great CRM to use across a team. As a manager it is easy to track and see how the team is doing, KPI's can be tracked and recorded, but you can also see the small details of the effort of the team. The software is very intuitive, and easy for people to just make part of their daily routine. Helps to keep everyone on track and make sure that we are performing at our top capabilities.
Pros
HubSpot is really easy to implement and has the features that my team needs. We have been able to onboard multiple account managers, and make sure they get up to speed quickly. The CRM is very intuitive, and one account manager can leave information for another to make sure deals are always being closed.
Cons
It can be a little pricey on the monthly budget, but with the way it is used, it can be worth it.
- Industry: Hospitality
- Company size: 1,001–5,000 Employees
- Used Daily for 2+ years
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Review Source
A valuable asset for building strong relationship with customers.
Everything about our experience with Hubspot CRM has been amazing and more so, very productive. Hubspot CRM has given us an important platform to work on our customers interactions which has enabled us to create very strong relationships with each and everyone of them. It allows us to have a central point for organizing every detail there is about our customers.
Pros
Hubspot CRM offers comprehensive reporting tools that enable us to generate updated insights that help us improve our customer relationships. It provides efficient live visual boards that offers real-time view of all our sales and customer interaction activities. Hubspot CRM has a live chatting feature with auto-replying ability that help us to engage with our customers quickly using instant messages. It is very flexible and easy to customize to match with our ever changing CRM and sales management needs.
Cons
The ride with Hubspot CRM has been smooth. No hiccups encountered and nothing there that does not suit our needs.
- Industry: Accounting
- Company size: 51–200 Employees
- Used Daily for 1+ year
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Review Source
HubSpot CRM is a wonderful tool to utilize client information and data
Overall HubSpot CRM is so nice to be able to link phone calls, text, emails and also see proposal amounts, what type of client they are and their contact information all in one place and as well as your co workers are able to go in and look/listen to what has been discussed.
Pros
What I like about Hubspot is that is can hold several pieces of information about a client all in one spot. Having a place where you can look and see almost everything is great and it links different integrations.
Cons
There isn't really any cons other than if you are not using the free version to utilize all the tools then the price could add up quickly.
- Industry: Higher Education
- Company size: 201–500 Employees
- Used Daily for 2+ years
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Review Source
HubSpot CRM is an impressive communication tool that help streamline admissions.
HubSpot CRM has been providing impeccable services that has helped streamline our admissions. It makes it easy easy to communicate with our prospect students. HubSpot CRM also provide very important insights that allows us to improve our relationship with our prospect students.
Pros
HubSpot CRM has excellent communication tools like live chats and video calls that makes our communications with prospect students very smooth. Its analytics and reporting tools provide us with meaningful insights that help us improve our interactions with students to build strong relationships. It has personalized interactions tracking features that makes it easy to follow up on our engagements with prospect students. HubSpot CRM is very flexible and we had easy time customizing it to fit our needs.
Cons
We have not encountered anything less useful in HubSpot CRM. It has never given us any challenges and there has been no complaints.
- Industry: Environmental Services
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Cross Functional - A Company Necessity
I have utilized HubSpot within 2 different Organizations now, and have continued to learn how to better use the platform based on my needs, or position. With that to be said, I have worked in Sales, Marketing, and Customer Success departments and have continued to use the platform - its cross functional, and a needed tool.
Pros
The ability to integrate within other platforms utilized within an Organization. This is incredibly helpful to prevent from having to create extra spreadsheets, or use mannyy different platforms to communicate efforts and work. I also greatly appreciate the pipeline features. HubSpot Knowledge base is also an incredible "upskilling" tool to take advantage of.
Cons
I do not feel that when you select "monthly" in a quote, or pipeline total, that it calculates accurately with 4.3 weeks in a month, so often times, HubSpot may reflect a smaller pipeline by a few hundred or thousands in comparison with actual pricing expectations.
- Industry: Law Practice
- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
HubSpot CRM is our custom dream home - housing all of the essentials.
We are extremely satisfied with HubSpot. We are covered in so many ways with custom properties and features, automation, workflows, internal noting, task assignment and more!
Pros
Allows our firm to improve overall organization of our client details and associated business. It creates an efficient eco-system for all of the essentials!
Cons
Our team has appreciated so much of what the system offers. We have not encountered any items that we would particularly change, however only on a few accounts had we hoped to be able to speak with someone in support on call but it was not an option at the time.
Alternatives Considered
Salesforce Sales CloudReasons for Switching to HubSpot CRM
HubSpot met all of our objectives and was price aligned!- Industry: Aviation & Aerospace
- Company size: 11–50 Employees
- Used Weekly for 2+ years
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Review Source
Best CRM for Startups
Hubspot CRM, has probably been the best CRM solution I've used to date. Its easy to set up, and although there are some annoyances with teir pricing/addons, the system itself is great for companies big and small. Ive mainly used in a startup and it was one of the best investments we made.
Pros
The systemnis really easy to set up, with a plethora of customisation that can be done. Creating views purely for your viewing, and seeing last interactions is key.
Cons
The level of addons is a littlw annoying. You get to grips with thensystem, realise you can do a little more and control thibs better, then you realise you need to buy an addon. Its a teir business model, but can be annoying when youre first getting to grips with the system
Reasons for Switching to HubSpot CRM
The pricing structure, free levels and ease of set up and use were thjngs that clearly set this apart. As a startup, there wasnt much knowlege/experience with CRM solutions so finding something that could cope with swift and easy onboarding was key.- Industry: Real Estate
- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
Hubspot: Incredible Pipeline Management and Reporting
Overall it's a great CRM compared to many that I've used in the past. It's very intuitive and has many research and knowledge base articles for suggestions and their team has been great to work with. The integrations are simple to set up and we've created streamlined lead gen from our other systems.
Pros
Hubspot is much more streamlined and easier to navigate after some of the recent dashboard updates than it was in it's previous legacy view. Some of the best things about hubspot are it's tiled deal summary, it's customizable reports and dashboards, and the ability to easily assign tasks and tag other users in the interface and on contacts, tasks, deals, and leads.
Cons
The outbound prospecting sequences are not optimized for true sales professionals. You do not have a way to sort by opens, clicks, or emails on the sequences, and have no export feature to reenroll or tag these leads to dive down deeper. If I'm targeting 100+ contacts per sequence, I do not have the time to manually review who opened the email to call, or reenroll into a new campaign based on the success or failure of the last one. This would be an amazing feature once added to really make prospecting better integrated with Hubspot.
- Industry: Transportation/Trucking/Railroad
- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
Perfect for startups and small teams.
Overall, it is a great review, and we have been happy since switching from Salesforce. It has been a blessing to have something powerful in our pocket to allow us to grow as a smaller startup.
Pros
I like how everything within the platform can be viewed and is highly customizable. The ability to create unique fields that help your business find data to make better decisions is a great feature.
Cons
They are starting to expand to areas where they are not great and becoming just "good" in a lot of categories vs "great" in specific areas. Starting to see them expanding to much.
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
King of CTMs for a Reason
Overwhelmingly positive. Every client I have implemented HubSpot for has been very happy with the results and we’re able to see results as early as the first month of usage.
Pros
The data that you are able to get out of the system about a customer. When everything is connected correctly with all of your existing software systems and your website, you are able to provide your sales agents with extremely valuable information that they would only be able to get through a system like HubSpot. It increases the chance of closing a deal and converting a lead into a customer tenfold!
Cons
It would be the price. It’s a tough sale for an agency to recommend to a client who has never used a CRM before and does not understand the value of having a system like this.
- Industry: Information Technology & Services
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
A robust CRM system that has significantly enhanced our complex and highly technical...
HubSpot CRM has provided us with a significant edge. Investing in this CRM has not only streamlined our project management but also improved our customers communication and sales processes. Adopting HubSpot CRM has also enabled us to make more data driven decision and ultimately reformed our operational efficiency . Better client relations has led to the growth of our organisation. We will continue partnering with HubSpot CRM for our firm to continue succeeding in this digital era.
Pros
Integrating HubSpot CRM into our workspace systems and tools was a paramount resolution. We have reaped so many benefits since day one of deployment. The comprehensive project management tools incorporated in HubSpot enable us to navigate through the numerous stages of project execution. It enable us to track progress, seamlessly allocate resources and ensure that we complete our project tasks on time. Additionally, it has centralised all our data including cast project information, product design docs, contract and customer information making this information accessible to the entire team. We highly appreciate the powerful marketing automation tools. They enable us to create result oriented marketing campaigns and follow leads from these campaigns. It is also easy to now keep clients informed about new products. The sales cycle has therefore smoothened and become more efficient providing our sales team with accurate insights of prospects. The reports on sales performance and customer engagements enable us to strategically plan and address business issues. HubSpot CRM has enabled us to build on our creativity to our own advantages. We have fully polished and customized our dashboard to only display our metrics and KPIs. This provide us with a wide vie if our performance on realtime
Cons
HubSpot CRM stands out from the rest of systems. It seamlessly integrates with our design tools and project management tools enabling us to create a more unified workflow that has eliminated manual data entry. Also we have b en able to scale it and add features to operate our complex environment.
- Industry: Sports
- Company size: 2–10 Employees
- Used Weekly for 1+ year
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Review Source
Best CRM for all. Easy and FREE too.
Very successful and easy to use. Greatly increased sales and made it much easier to manage clients and stay ahead of the game with relevant notes and details about each job.
Pros
It's very intuitive and easy to use. Lots of free options too. I used to organise contacts and manage when I last contacted each person and their details or notes.
Cons
Sometimes it was tricky to setup. For example there is no entrepreneur option, they have to have the contact details for a person and then assign them to a company as opposed to just combining these into one with a entrepreur/sole trader option.
Alternatives Considered
monday CRMReasons for Switching to HubSpot CRM
Trusted by Mark Cuban and other big name characters. Youtube videos and support is plentiful. Seemed the obvious choice.- Industry: Education Management
- Company size: 2–10 Employees
- Used Daily for Free Trial
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Review Source
All-in-one toolbox for marketing, sales, and customer service
The free CRM is a great starting point, honestly, and it makes managing contacts and deals super easy. What I really like is how they've got everything connected; you can see how your marketing efforts are directly impacting sales, which is super helpful. Plus, their automation features are a lifesaver for repetitive tasks. But, and this is a big but, it can get pricey. Like, really pricey, especially as you need more advanced stuff. And sometimes, it feels like it's a bit too much if you're not using all the tools they offer. Also, some of the more complex workflows can get confusing if you're not super tech-savvy. Overall, it's powerful, but you've gotta make sure it fits your needs and budget.
Pros
its user-friendly interface, the availability of a free CRM, and its powerful automation capabilities that streamline various business processes. It's an all-in-one platform that allows for seamless integration of marketing, sales, and service efforts, providing a holistic view of customer interaction
Cons
certain advanced functionalities are limited, and if a company does not utilize the full suite of Hubspot tools, the cost of the system may out weigh the benefits. Also, there have been complaints about the complexity of some of the higher end work flows.
- Industry: Utilities
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
HubSpot CRM is a superstar for building strong relations with customers.
We have climbed the ladder of success in building strong relationships with our customers thanks to the good work by HubSpot CRM. It is very easy to customize which allowed us to achieve the right tool for the job that perfectly suits our needs. HubSpot CRM has helped take every possible opportunity we have to build up on our customer interactions.
Pros
HubSpot CRM incredible customer engagement functions like the chatting and meetings gives us an efficient way to interact with our customers. It gives us detailed reports that help us analyze our customer engagements and take actions to improve our customer relationships. It has great sales visual boards that allow us to monitor our sales activities in real time.
Cons
HubSpot CRM has nothing that does not amuse us. All functions are very useful and respond really well to our requests.
- Industry: Computer Software
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Hubspot is overall great!
My overall experience has been great. While I have been on the receiving end of some service disruptions, Hubspot makes sure to communicate that an issue is actively occurring.
Pros
I have like workflows the most within HubSpot. They have been lifesavers for our current customer support/success operations. Allowing us to easily have contacts enrolled into a workflow that does an action. It has allowed so much flexibility and Hubspot is constantly refining workflows, adding additional features.
Apart from the generic contact and company management and tracker side of Hubspot. Workflows has the been the most impactful. They do also have a great amount of integrations!
Cons
Despite the overall good communication of service disruptions mentioned in my overall experience, they do always end up causing road blocks in proceeding with work. I do believe that the reports could grow more. Unless I am missing something, it would be very nice to be able to factor office hours within the reports and myself and my colleagues have been unable to find out how to make that happen. Doing so would give us accurate reports across the board.
- Industry: Information Technology & Services
- Company size: 51–200 Employees
- Used Weekly for 2+ years
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Review Source
A Nightmare in SaaS: HubSpot's Sales Trap and Operational Chaos
Choosing HubSpot over Salesforce was one of the biggest, most damning decisions I've ever made for the growth of my company, Desygner, which boasts 40 million users. We initially moved to HubSpot due to a tempting 90% discount, but what seemed like a cost-saving choice turned into a nightmare that has plagued us for the past three years.
HubSpot's sales team is stellar at their job, perhaps the only good thing about them. Their ability to upsell and ensnare us into buying more and more was phenomenal. Unfortunately, that’s where the positives end. The product itself is a disaster.
Buggy is an understatement. Confusing is far too kind. I love software, but this product makes me want to rip my hair out every time I use it. It’s so problematic and unreliable that my sales team flat-out refuses to use it. Despite investing over $150,000, the real cost isn’t just financial—it’s the lost opportunities and the mess this bloated, dysfunctional system has brought to our operations.
HubSpot’s constant upsells are infuriating. To get anything reasonable done, you’re pressured into buying more features. The product is bloated, and I wouldn’t recommend it to any business, especially if you have more than a few employees. Even then, why bother?
After enduring this chaos for three years, it’s time to escape. HubSpot was supposed to help us grow, but instead, it’s been a massive hindrance. If you value your sanity and business growth, steer clear of this nightmare.
Pros
HubSpot's sales team is stellar at their job, perhaps the only good thing about them. Their ability to upsell and ensnare us into buying more and more was phenomenal. Unfortunately, that’s where the positives end. The product itself is a disaster.
Cons
Buggy and unreliable
Extremely confusing interface
Ineffective and unusable for sales teams
Constant upsells to access essential features
Bloated and dysfunctional system
Significant financial investment with minimal return
Lost opportunities due to operational inefficiencies
Buggy is an understatement. Confusing is far too kind. I love software, but this product makes me want to rip my hair out every time I use it. It’s so problematic and unreliable that my sales team flat-out refuses to use it. Despite investing over $150,000, the real cost isn’t just financial—it’s the lost opportunities and the mess this bloated, dysfunctional system has brought to our operations.
HubSpot’s constant upsells are infuriating. To get anything reasonable done, you’re pressured into buying more features. The product is bloated, and I wouldn’t recommend it to any business, especially if you have more than a few employees. Even then, why bother?
After enduring this chaos for three years, it’s time to escape. HubSpot was supposed to help us grow, but instead, it’s been a massive hindrance. If you value your sanity and business growth, steer clear of this nightmare.

- Industry: Computer Software
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Powerful and Intuitive CRM for Marketing Success
Overall, HubSpot CRM has been excellent—intuitive, powerful, and perfect for enhancing CRM messaging and marketing alignment.
Pros
Its intuitive interface and automation tools. It makes audience segmentation and personalized messaging seamless, boosting ou strategy and ROI.
Cons
What I like least about HubSpot CRM is the pricing, which can become expensive as your contact list grows, and that some advanced features are only available in higher-tier plans.
Reasons for Switching to HubSpot CRM
Because its have major of features which we are looking for- Industry: Graphic Design
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Excellent for Starting with a CRM
It has been positive. The platform is incredibly user-friendly, making it easy to get started even for those new to CRM systems. Its basic functionalities are perfect for small businesses. The ability to track email opens is particularly useful. It has greatly enhanced our efficiency in managing leads.
Pros
The CRM is very easy to use and is perfect for small businesses that require basic functionalities. You can see when someone opens your email, clicks on your link, and track other activities when integrated with your website. It also allows you to store a lot of information about your customers.
Cons
While the initial cost is free for small businesses, advanced features can become quite expensive. There is also a learning curve associated with mastering these advanced functionalities
- Industry: Management Consulting
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Hubspot for Small Businesses
Overall Hubspot does what it is supposed to do. The free version is good enough for small companies.
Pros
I really enjoy the knowledge base (Hubspot Academy).
Cons
I wouldn't say I like the way it looks nor do I like the costs.
Alternatives Considered
Zendesk Suite- Industry: Retail
- Company size: 1,001–5,000 Employees
- Used Daily for 2+ years
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Review Source
Hubspot CRM is a landmark for maintaining strong customer relationships.
We have excelled so well in customer engagement since Hubspot CRM. It has been a incredible journey working with Hubspot CRM which has helped us keep our customers relationship stronger at all times. With Hubspot CRM, managing our customers data, information and interactions has been so effortless and efficient.
Pros
Hubspot CRM has task automations so we no longer have to waste much of our time and energy attending to the repetitive and tedious tasks. It has outstanding communication tools which keep us connected with our customers easily. Hubspot CRM analysis and reporting tools provide us with truthful insights that help us measure and optimize our customer relationships.
Cons
It has been a smooth ride with Hubspot CRM and it has nothing to be disliked.
- Industry: Information Technology & Services
- Company size: 201–500 Employees
- Used Daily for 2+ years
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Review Source
Hubspot is a industry leading CRM and a must for fast scaling businesses
Absolutely fantastic and highly recommend. Hubspot has scaled from 4 of us to over 200 and they are constantly innovating.
Pros
We initially chose Hubspot because of it's user friendly UX/UI. We have now used Hubspot for over 6 years and it has been incredible constantly ensuring they added features that keep up with our growth. The CRM itself is still very intuitive. The reporting and dashboards feature is fantastic. There are so many pro's but it's hard to beat Hubspot for it's intuitive design and use.
Cons
The challenge we've had with Hubspot it the placement of critical features in different pricing categories. We are constantly finding that critical features are in different pricing tiers.
Alternatives Considered
Salesforce Sales Cloud- Industry: E-Learning
- Company size: 11–50 Employees
- Used Monthly for 6-12 months
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Review Source
Intuitive CRM with Great Features
Overall, HubSpot CRM has been a great tool for managing customer relationships and marketing efforts. The interface is clean, and it's easy to use. It’s effective for organizing contacts and nurturing leads.
Pros
The ease of use and automation features were standout. It simplifies lead management, tracks customer interactions, and automates follow-up tasks. The integration with email and marketing tools also saved time.
Cons
While it’s powerful, some advanced features are limited in the free version, and full functionality requires a paid plan. This might not be ideal for small businesses with budget constraints.