About HubSpot CRM

HubSpot is an AI-enabled, cloud-based CRM software designed to support businesses of all sizes in their growth journey. It caters to a broad range of clients, both in the B2B and B2C sectors, and is versatile enough to suit various industries. The platform provides a wide array of functionalities, including marketing, sales automation, management of the sales pipeline, managing customer relationships, tracking emails, and organizing contacts and leads among others. HubSpot CRM includes a dynamic dashboard that offers a live overview of the sales process. This system streamlines the tracking of all customer interactions across emails, social media, live chats or phone calls, with each action automatically documented in a neatly arranged timeline for each lead. It incorporates marketing strategies to attract leads and features for automating email marketing, as well as sales tools for tracking deals and managing the sales workflow. Additionally, it connects all the business data and integrates with external applications, ensuring that marketing, sales and customer service teams have timely insights.  HubSpot CRM offers a contact and lead management system. Users can manage their contacts and leads, gaining valuable insights into their business performance through the reporting dashboard. The platform's pipeline management tools provide total visibility into the sales process, allowing teams to track deals, calls and emails. Additionally, the meeting scheduler feature streamlines the process of coordinating meetings with prospects and customers. HubSpot CRM's marketing capabilities include email marketing, form and landing page builders and ad management tools. These features enable businesses to create personalized customer experiences, nurture leads and manage their marketing campaigns. Additionally, the platform's help desk and ticketing system, shared inbox and live chat software enhance the customer support experience, enabling teams to enhance relationships with their clients. HubSpot CRM is accessible for free, with scalable options available to meet the evolving needs of businesses.
HubSpot CRM Software - HubSpot CRM sales pipeline
HubSpot CRM Software - HubSpot CRM track interactions
HubSpot CRM Software - HubSpot CRM email
HubSpot CRM Software - HubSpot CRM lead timeline
HubSpot CRM video
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HubSpot CRM Software - HubSpot CRM lead timeline - thumbnail

HubSpot CRM pricing

HubSpot CRM has a free version and offers a free trial. HubSpot CRM paid version starts at USD 20.00/month.

Starting Price:
USD 20.00/month
Free Version:
Yes
Free trial:
Yes

Alternatives to HubSpot CRM

HubSpot CRM Reviews

Feature rating

Value for Money
4.3
Functionality
4.4
Ease of Use
4.4
Customer Support
4.4
5 reviews of 4,311 View all reviews
Peter
Peter
  • Industry: Financial Services
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
4
Customer Support
5

5
Reviewed on 12/01/2025

Great all-in-one CRM, but setting up can take some work!

The experience has been good;. It's easy to use, but setting it up took a while. Once you have it set up how you want, it's fantastic.

Pros

Prospecting hub and deals. It easily syncs with prospecting tools, allows you to keep up with leads, and allows you to track deals, providing a single source of truth.

Cons

It takes some time to learn to use it, and it's not as intuitive as other, more modern CRMs, such as Attio.

Arshad
  • Industry: Hospitality
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
4

5
Reviewed on 27/01/2025

HubSpot in Review

Overall a great CRM & business automation & data integration tool. Definitely delivers huge value to a business. With the right planning regarding regarding package and users, ROI can be positive.

Pros

Feature available are extensive and is an all inclusive software that can manage most if not all required business requirements.

The interface is also amazing and highly intuitive

Cons

The pricing is quite high especially coming from a South African billing perspective.

Understanding the different packages and pricing options can be difficult.

Gareth
  • Industry: Package/Freight Delivery
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
1
Functionality
3
Ease of Use
4
Customer Support
1

1
Reviewed on 15/12/2024

Crappy company. Be careful...

At first we were excited.. but it turns out they are just another greedy company and don't do anything to help when they are wrong. Disappointing.

Pros

It is a solid CRM. Tracking interactions with potential customers is great.

Cons

You cannot automate emails to your customers unless you purchase the marketing add on (+$1k/mo).

Also, they removed features that we had been using since we started, without notice, and without a reduction in cost! Beware!

Chris
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 12/11/2024

The best CRM is the one you actually use.

It's easy to set up and use. The best CRM is the one you actually use, and HubSpot works well for me.

Pros

Robust and user-friendly CRM for organizations of all sizes. The problem with most CRM platforms is getting good data into the system. HubSpot makes it fast and easy to capture all relevant information, from emails to calls to meetings. I've used other CRMs in the past, and none have been as useful as HubSpot.

Cons

I have a small business, so the pricing works for me. However, for larger organizations that need multiple seats or higher levels of functionality, the subscription costs can get very expensive.

Alternatives Considered

Capsule and ActiveCampaign

Reasons for Choosing HubSpot CRM

HubSpot has a more modern and updated interface that I felt was easier to use.

Switched From

ActiveCampaign

Reasons for Switching to HubSpot CRM

Most features in a single platform. I use HubSpot for email marketing, calendar bookings, CRM, sales pipeline and more–rather than using 3 or 4 different platforms I can consolidate into a single software.
Priyanka
Priyanka
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
5
Customer Support
3

5
Reviewed on 22/12/2024

Powerful and Intuitive CRM for Marketing Success

Overall, HubSpot CRM has been excellent—intuitive, powerful, and perfect for enhancing CRM messaging and marketing alignment.

Pros

Its intuitive interface and automation tools. It makes audience segmentation and personalized messaging seamless, boosting ou strategy and ROI.

Cons

What I like least about HubSpot CRM is the pricing, which can become expensive as your contact list grows, and that some advanced features are only available in higher-tier plans.

Alternatives Considered

Salesmate, Zoho CRM and Close

Reasons for Switching to HubSpot CRM

Because its have major of features which we are looking for

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