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About Brandwatch
Brandwatch is a leading Consumer Intelligence and Social Media Management solution that empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Within its Social Media Management solution, Brandwatch (formerly Falcon.io) offers features including social media listening, engagement, publishing, measurement, influencer marketing and customer data management. With Brandwatch, marketers and companies can deliver more personalized brand experiences across touchpoints, based on enriched customer profiles. This solution features a highly intuitive and collaborative UI and is complemented by the best support team in the business.
Brandwatch pricing
Brandwatch does not have a free version and does not offer a free trial.
Starting Price:
Free Version:
No
Free trial:
No
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Brandwatch Reviews
Feature rating
5 reviews of 231
View all reviews
Michael
- Industry: Nonprofit Organization Management
- Company size: 201–500 Employees
- Used Daily for 6-12 months
-
Review Source
Value for Money
5
Features
4
Ease of Use
4
Customer Support
5
5
Reviewed on 16/01/2024
This tool has saved me unbelievable amounts of time!
This tool has been a game changer! I've used similar products like Sprout Social or Hootsuite but Brandwatch is my preferred. The tools included and the account levels made the most sense for our organization and their customer service is incredible!
Pros
This has all the best features of a social media management tool wrapped up into one easy to navigate tool that is sleek, clean, and works well.
Cons
The biggest issue I have is when I publish content natively through a social media site. Sometimes it does not appear in the general calendar on Brandwatch or the analytics available for the post are limited.
Reasons for Choosing Brandwatch
Cost and lack of desired features on Sprout Social.Switched From
Sprout SocialReasons for Switching to Brandwatch
Their team was helpful and had an answer to every issue we presented. They were the most affordable given our desired tools and worked with us to ensure we got the exact package that we needed.
Roderick
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 6-12 months
-
Review Source
Value for Money
3
Features
4
Ease of Use
5
Customer Support
5
4
Reviewed on 23/03/2020
Great product with lots of features but be prepared to pay!
Overall my experience with Falcon has been very positive. Having used multiple SMM tools, I've been impressed with the efficiency of the software. More development on the accompanying Hub app will really benefit a seamless operation across both desktop and mobile.
Pros
Falcon is really easy to manage multiple social media channels, allowing you to easily post, interact and report. The UI is really easy to digest, meaning you can quickly pick up and get used to the software with minimal training. The customer support staff are always readily available should you need them, offering great advice and checking back to make sure the issue has been resolved. Regular webinars also give key insight into the changes going on in the social landscape, as well as demonstrating new product features.
Cons
Falcon is one of the pricier social media scheduler tools. The value is there with the quality and detail in the social listening/reporting, however it doesn't make the software too accessible for smaller businesses or individuals.
Switched From
BufferReasons for Switching to Brandwatch
Number of features and ability to have multiple team members/accounts with various levels of accessibility.
Verified Reviewer
- Industry: Real Estate
- Company size: 501–1,000 Employees
- Used Weekly for 6-12 months
-
Review Source
Value for Money
1
Features
1
Ease of Use
2
Customer Support
4
2
Reviewed on 02/09/2022
High on price, low on features, awful product.
Get yourself a 2-3 month trial before you buy. DO NOT SIGN AN ANNUAL CONTRACT as you'll spend a fortune on absolutely nothing.
There are many other similar softwares out there at a fraction of the price.
Pros
Allowed scheduling for LinkedIn before any other platform did. Customer support is very good, despite the product being absolutely terrible.
Cons
Every aspect of this software is terrible. From lack of Reel support to improper data reporting to extra line breaks and "<?>" boxes when you schedule posts, Falcon is an overpriced nightmare that you should avoid at all costs. The product we were promised and the product we wound up with were two completely different things.
Reasons for Choosing Brandwatch
Was seeking a singular platform to manage multiple business profiles in a simplified way. Falcon, unfortunately, was not that.Reasons for Switching to Brandwatch
Price, promised features, ease of use.
Rynie
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 1-5 months
-
Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
5
5
Reviewed on 13/03/2020
How Falcon made my day to day life easier
Overall experience is very positive. Like mentioned above, I really like the Publishing tool. Engaging with the audience is also much easier than before (I do however wish that Instagram DM's could pull through to Falcon as well because then all my engagement could be done from one platform). But yes, overall I'm very positive. The team is also always very ready and prepared to help.
Pros
The Publishing tool saves me so much time. Instead of designing a content plan on other software or programs, I can now create my content on Falcon's calendar. I also save time then on briefing our designers, because I send it directly to them for approval where they see exactly what I have in mind and design it accordingly.
Cons
I really dislike that I have to create my audience from scratch every time I set up my ads. I don't want to create an audience from the listening tool, which is the only way you can save an audience. I would like to create an audience from scratch once, save it for that specific channel, and have it ready the next time/month I create my ads.
Also, a recommendation - That you can edit published content as well (sometimes you want to change a small thing in the caption, but now you have to delete the whole post and add everything again).
Alternatives Considered
HubSpot Marketing HubReasons for Choosing Brandwatch
Sprout made engaging very difficult. The listening tool on Falcon is a BIG bonus. Another thing that Falcon offered that Sprout didn't was the approval option which makes it possible to do content planning directly on the platform.Switched From
Sprout SocialReasons for Switching to Brandwatch
- Listening
Sabina
- Industry: Nonprofit Organization Management
- Company size: 501–1,000 Employees
- Used Daily for 1+ year
-
Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5
4
Reviewed on 13/03/2020
Falcon review
User friendly, amazing support team and account managers!
Pros
For us the scheduling tool is most useful. Falcon is very user-friendly. Once implemented we we're able to roll it out to stakeholders with ease.
Cons
When we first started using Falcon we felt that we couldn't use it to the fullest due to API restrictions. Since raising our issues with Falcon their development team have now almost resolved all of the issues. I do feel that the listening tool could be better. We run yearly influencer rankings and need to pull historical data but Falcon only allows you to pull 30 days of historical data when setting up a new listening stream.
