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About Brandwatch
Brandwatch is a leading Consumer Intelligence and Social Media Management solution that empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Within its Social Media Management solution, Brandwatch (formerly Falcon.io) offers features including social media listening, engagement, publishing, measurement, influencer marketing and customer data management. With Brandwatch, marketers and companies can deliver more personalized brand experiences across touchpoints, based on enriched customer profiles. This solution features a highly intuitive and collaborative UI and is complemented by the best support team in the business.
Brandwatch pricing
Brandwatch does not have a free version and does not offer a free trial.
Starting Price:
Free Version:
No
Free trial:
No
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Brandwatch Reviews
Feature rating
5 reviews of 234
View all reviews
Michael
- Industry: Nonprofit Organization Management
- Company size: 201–500 Employees
- Used Daily for 6-12 months
-
Review Source
5
Reviewed on 16/01/2024
This tool has saved me unbelievable amounts of time!
This tool has been a game changer! I've used similar products like Sprout Social or Hootsuite but Brandwatch is my preferred. The tools included and the account levels made the most sense for our organization and their customer service is incredible!
Pros
This has all the best features of a social media management tool wrapped up into one easy to navigate tool that is sleek, clean, and works well.
Cons
The biggest issue I have is when I publish content natively through a social media site. Sometimes it does not appear in the general calendar on Brandwatch or the analytics available for the post are limited.
Reasons for Choosing Brandwatch
Cost and lack of desired features on Sprout Social.Switched From
Sprout SocialReasons for Switching to Brandwatch
Their team was helpful and had an answer to every issue we presented. They were the most affordable given our desired tools and worked with us to ensure we got the exact package that we needed.
Jeb
- Industry: Publishing
- Company size: 11–50 Employees
- Used Daily for 1-5 months
-
Review Source
5
Reviewed on 11/12/2024
Brandwatch is super powerful and well rounded.
Brandwatch was great to work with. Not too difficult to set up and a joy to use. The data we got from our testing was magnificent and info we didn't know before.
Pros
We love all the integration with the different platforms we use but especially WhatsApp.
Cons
There was nothing wrong with Brandwatch for us. It was just a little more then we needed. We are a small business and don't need so much power.
Antonia
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 1-5 months
-
Review Source
1
Reviewed on 11/11/2024
Frustrating Experience with Brandwatch: Great Features Overshadowed by Persistent Issues
The tool turned out to be largely unusable for our needs. We were locked into a 12-month contract, and despite numerous issues with the platform, we were unable to get proper support or fixes. We didn’t receive the features we were promised, and instead, we dealt with unresolved bugs and incomplete functionalities. The most frustrating part was being stuck in the contract, which has been a financial burden for our agency, especially since the software is essentially unusable for our workflow. Even simple issues like user interface errors and connection problems were not addressed adequately, leaving us feeling trapped and dissatisfied with Brandwatch as a whole.
Regards,
The Social Media Team from bundesweit.digital
Pros
The tool has great potential, especially with its features that could support social media management and analytics. The integration with various platforms is possible, and the data analysis capabilities offer useful insights, if they work. However, that’s where the positive experience ends.
Cons
The main frustration was the poor onboarding process, which was confusing and poorly communicated. It was difficult to understand how to use the platform effectively, and even after trying to resolve issues, many remained unresolved. The platform is riddled with bugs, such as:
•Inability to like posts and comments directly through Brandwatch, requiring users to do it manually via Instagram.
•Automation features like Assignment disappearing, but continuing to run.
•Continuous error messages when trying to connect Facebook accounts.
•Broken “Send” button in the message writing interface, hidden by the support chat button.
•Missing calendar overview for clients, with confusing links.
•Lack of simultaneous posting across Instagram and Facebook, requiring duplicate planning.
•Glitchy features like deleted comments reappearing immediately and scheduled posts not showing correctly in the calendar.
Alternatives Considered
AgorapulseReasons for Switching to Brandwatch
We chose agorapulse instead after our horrible experience with brandwatch
Srujana
- Industry: Information Technology & Services
- Company size: 1,001–5,000 Employees
- Used Daily for 2+ years
-
Review Source
4
Reviewed on 17/11/2024
Brandwatch another birth
Pros
Brandwatch is a piece of cake to set up reports and keep an eye on social media conversations.
Cons
Can be a bit of a pain in the neck to use and takes a while to get the hang of, especially for beginners.
Juan
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 2+ years
-
Review Source
5
Reviewed on 02/02/2024
Best tool in market
Pros
Brandwatch is the best Social Listening tool.
Cons
We can go and go deeper in and Analysis of Conversations.
