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About AppsFlyer
AppsFlyer is a cloud-based attribution platform that provides businesses across all industries with the tools to analyze and enhance marketing efforts using real-time data. The platform offers a range of modules for attribution, marketing performance analysis, cost aggregation, fraud protection, audience segmentation and much more. With AppsFlyer, businesses can attribute every user touchpoint throughout their journey and adapt their marketing efforts to engage users where it matters most.
AppsFlyer’s attribution tools allow marketers to analyze mobile attribution, people-based attribution, TV attribution and uninstall attribution. The platform provides visual insights into the user journey across various channels, platforms and devices and helps businesses to identify areas for improvement. AppsFlyer provides reports on key metrics including ad spend, installs, customer retention, engagement, impressions, ROI and much more. AppsFlyer pricing scales based on the size of the businesses and features needed and support is extended via email.
AppsFlyer pricing
AppsFlyer has a free version and offers a free trial.
Starting Price:
Not provided by vendor
Free Version:
Yes
Free trial:
Yes
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AppsFlyer Reviews
Feature rating
5 reviews of 137
View all reviews
Milorad
- Industry: Publishing
- Company size: 51–200 Employees
- Used Daily for 2+ years
-
Review Source
5
Reviewed on 06/08/2024
Appsflyer - our GPS on the UA rocky road :)
I have been using Appflyer for 5+ years now and it was a bit overwhelming initially, but we became best friends since.
An awesome user experience and a powerful data hub and source of information that leads our way to making informative and much more valid decisions
Without Appsflyer for me as UA Lead - it would be as if we were driving a car blindfolded.
Pros
It has a very intuitive UI, technically works almost perfectly, has vast dimensions and metrics on disposal, custom dimensions, awesome direct support (Alyona needs to be mentioned here), and tech support.
Creative tool, especially AI feature.
Data clean room was also cool, even though we could not particularly utilize it (due to reasons on our end) but it shows good potential.
Cons
You need to log in every 24 hours (when logging in with a Google account)
Lack of possibility to create custom metrics (IPM, Ad profit, etc)
Cannot copy stuff directly from the custom dashboards (eg campaign name etc)
A lag in retrieving Ad revenue data from Ad Networks via API.
Rehmath
- Industry: Marketing & Advertising
- Company size: 51–200 Employees
- Used Daily for 2+ years
-
Review Source
4
Reviewed on 06/08/2024
My AF Experience
AppsFlyer excels in measurement and supports all app marketing activities. As an agency, we recommend our clients use AppsFlyer over any other mobile measurement partner (MMP) due to its user-friendly interface. Additionally, it simplifies the process for supply-side partners to incorporate new inventories into marketing budgets.
Pros
Data Visualization is the best on AppsFlyer
Cons
Raw data exports are only available for 90 days
Angélica
- Industry: Financial Services
- Company size: 1,001–5,000 Employees
- Used Daily for 2+ years
-
Review Source
3
Reviewed on 05/08/2024
comfort platform
is very easy. to used and it have the data in one uniform platform is very good for me because i need a only SDK in my app
Pros
i like the platform beacause for me is very easy follow the events.
Cons
sometines the package of conversions is very limit and expensive
Sachit
- Industry: Financial Services
- Company size: 501–1,000 Employees
- Used Daily for 2+ years
-
Review Source
4
Reviewed on 30/07/2024
AppsFlyer as an Attribution Tool
We are very satisfied with the features that AppsFlyer provides and feel that the tool adds real value to our marketing stack.
Pros
AppsFlyer has strong functionalities when it comes to attribution and analytics. It also provides rich feature such as fraud detection and data locker.
Cons
AppsFlyer is costly and demands a premium over it's rivals.
Reasons for Switching to AppsFlyer
We chose AppsFlyer for its ease of implementation and use.Response from AppsFlyer
Thank you for the candid review, Sachit!
We hear you on the price issue and appreciate you still choosing to work with us.
Replied 06/08/2024
Verified Reviewer
- Industry: Information Technology & Services
- Company size: 1,001–5,000 Employees
- Used Weekly for 6-12 months
-
Review Source
4
Reviewed on 05/08/2024
Volkan Yurtoz - Appsflyer Review
I've been using Appsflyer for over 6 months and my initial impression is its complexity and difficulty of use. It might feel this way because I haven't used it extensively but I struggle with its dark theme and the extensive use of tabs. Compared to other MMP tools its additional features set it apart. However I believe the reporting section needs improvement. I can't always retrieve the data I want dynamically and simply.
Pros
I like most about Appsflyer’s OneLink. It optimizes mobile marketing by directing users to the right content on any platform, enhancing user experience, easing integration and management and boosting campaign performance. I
Cons
Appsflyer’s complexity and lack of a dark theme make it less user-friendly, posing challenges in navigation and causing eye strain during extended use.
