About Ongage

Ongage is a next-gen email management solution that enables email marketing teams to run advanced, high-volume campaigns and deliver personalized experiences with robust marketing automation. Ongage utilizes advanced segmentation and personalization tools to gain insights into customer behavior, segment users into target categories, and design highly tailored emails and SMS messages to engage audiences. Ongage's segmentation capabilities can segment contact behavior up to 100 behavioral, psychographic, geographic, and demographic data points to target the right audience. High-end personalization functionality enables users to create personalized experiences for any target audience using dynamic content feeds, if-else blocks, time-zone automation, and an integrated preference center. Ongage provides a drag-and-drop WYSIWYG editor that allows users to customize any element of emails and messages and create slick email marketing templates. Users can also set up real-time A/B testing via integrated A/B tools to test template design, subject line messaging, and other marketing elements. With built-in email automation and workflow tools, Ongage can automatically send messages/emails, create drip campaigns, or update data fields across third-party CRM systems when an event or action is triggered. Ongage also includes a full analytical suite, advanced data processing, and management via Hotmark and plug-and-play SMTP relay management,
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Ongage pricing

Ongage does not have a free version but does offer a free trial. Ongage paid version starts at USD 399.00/month.

Starting Price:
USD 399.00/month See pricing details
Free Version:
No
Free trial:
Yes

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Ongage Reviews

Feature rating

Value for Money
4.6
Functionality
4.7
Ease of Use
4.5
Customer Support
4.9
5 reviews of 37 View all reviews
Anton
  • Industry: Gambling & Casinos
  • Company size: 51-200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 27/04/2021

Great ESP to manage multiple SMTP providers

We have 5 online casino brands and use Ongage for acquisition email campaigns. The main duty is to maintain high deliverability among a number of SMTP providers and manage very high volumes among hundreds of drip email campaigns across the world.

Pros

The greates thing in Ongage is the feature to manage multiple SMTP providers for email marketing. I didn't see any comparable software in the market with such feature.

This is a must for several markets where email marketing is more about deliverability than marketing. You can easily setup dozens of drip campaigns to be sent with two, three SMTP providers each for the specific ISP, for example, Gmail with SMTP #1, Hotmail with SMTP #2, etc for every single drip campaign.

Ongage also has many useful features in database segmentation, drip campaigns management, analytics, and reports. All of that makes complex things much easier to manage.

Cons

I am very waiting for the moment when Ongage will allow to group ISPs with different domains but the same company, e.g. Hotmail.de + Hotmail.com + Outlook or Yahoo + AOL, etc.

Cynthia
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 06/05/2021

Essential to Our Business

We were able to optimize our newsletter with this product more so than with our previous ESP. Customer support has been amazing. Our CSM [SENSITIVE CONTENT HIDDEN] is the best and [SENSITIVE CONTENT HIDDEN] has been such a great resource to every team member.

Pros

This is exactly the product we needed to grow our email program. The functionality of A/B testing and WYSIWYG edit to create dynamic templates was not only easy to use, but absolutely crucial. Having built-in analytics is also something we use every day to help optimize our programs. Customer support is also attentive, reliable and quick. I know when I submit a ticket, I'm going to get a thoughtful response that will get me where I need to go.

Cons

Integration was pretty easy but there are a couple things we'd like to see:
segment growth over time so we can monitor in the platform how are segments are growing/decreasing
a summary of a/b tests showing the results of the winner and loser so we can see the difference . we can see this in realtime but would like to be able to get this information for tests run early in the morning when we don't have eyes on it

Alternatives Considered

Iterable

Reasons for Choosing Ongage

The previous ESP was expensive and did not have enough features for us to grow and optimize our program

Reasons for Switching to Ongage

Price was a big factor especially since we saw some functionalities were comparable.
Ben
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 29/06/2022

A powerful masterpiece

We have been using Ongage for over 3 years now, it is an incredible piece of software and the customer service and support is second to none which is critical in our industry. We use it daily and have the confidence that it is running seamlessly in the background 24/7 when the office is unattended

Pros

Easy setup and integration with multiple vendors. The database management is fantastic and robust analytics allow us to dive deep into campaign metrics and optimize everything we can for our clients. Tech support is extremely efficient and helpful and are always willing to listen to ideas for any new features.

Cons

Slight learning curve to get started but the support documentation and ticket system are incredible

eyal
  • Industry: Gambling & Casinos
  • Company size: 11-50 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
3
Features
4
Ease of Use
3
Customer Support
4

4
Reviewed on 24/04/2021

eyal's review

Good and usful software, but it could be much better.

Pros

I created a new review, because i wrote the wrong email before.
the software is very usful, and offering a lot of options.

Cons

There are a lot of options, but sometimes its hard to learn new stuff on it, sometimes the software get to complicated and un friendly and even if there are a lot of options, its hard to find them.
also - the info button should more friendly too.

Ed
  • Industry: E-Learning
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 25/04/2021

A powerful and effective solution for email marketing.

Our overall experience has been very positive.

Not many services can handle our complex segment logic w/o providing access to a raw SQL-like interface, but Ongage is the exception. For some of our providers we have to manage this through a database and hard-flag records for mailing within the ESP! Ongage's solution is versatile and effective.

Ongage's ability to "stagger" our sends, deliver across a period of hours rather than all at once, has been very helpful in mitigating deliverability challenges. This is a huge help for maintaining high delivery rates across larger campaigns.

Since Ongage works in tandem with email service providers, you can easily move to a new service without having to re-upload your list or fret about losing data. Switching from one SMTP service to another is so much easier with Ongage and helps companies stay nimble.

Pros

This software provides a "hub" for your email marketing list and can connect to multiple different email service providers. Managing sends through multiple service providers is easy in Ongage. Their platform supports complex list segmentation, incremental campaign deployment, and split-testing.

Their support is top-notch, responding quickly to issues, comprehensive resolutions, and provides easy-to-understand descriptions of challenges. We've used multiple vendors over the years but Ongage is the only one where we've seen requested changes implemented directly into the product. Ranging from minor, cosmetic, changes to gigantic "export all send/open/click contact activity as a CSV from the web interface". It's nice to partner with a company who listens to their customers.

Their API is robust and we've never had trouble getting the information we need out of their system.

Cons

The cost can be prohibitive for smaller companies and the combination of Ongage plus sending service can be an increase to the cost-per-send when compared to an "out of the box" email service provider.

Their segmentation tool is complex. This is great for flexibility but can be difficult for new users to grasp (especially with multiple nested groups of logic).

Reasons for Switching to Ongage

Ongage was able to meet our needs where some of the dedicated ESPs fell-short. Having access to an overlay allowed us to broaden our list of vendors to include SMTP services to get better sending rates without having to make concessions on features. The ability to manage multiple services in a single place is also helpful from an administrative perspective: we only have to train someone to use one interface, maintain documentation for one vendor, we don't have to keep track of each providers idiosyncrasies, etc.

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