--- description: Review of Lytics Customer Data Platform Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Lytics Customer Data Platform | Reviews, Pricing & Demos - SoftwareAdvice AU --- Breadcrumb: [Home](/) > [Customer Data Platform Software](/directory/4718/customer-data-platform/software) > [Lytics Customer Data Platform](/software/206914/lytics-customer-data-platform) # Lytics Customer Data Platform Canonical: https://www.softwareadvice.com.au/software/206914/lytics-customer-data-platform Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.com.au/software/206914/lytics-customer-data-platform?page=2) > Lytics is a cloud-based customer data platform, which helps businesses create targeted and personalized marketing campaigns by utilizing behavioral insights, machine learning and AI capabilities. Features include real-time content editing, reporting, performance metrics, scoring, messaging and promotion management. Lytics collects user identities from various channels and creates profiles for known and anonymous users based on their behavioral attributes. Marketers can segment audiences by interests, buying journey, first-time visitors or churn rate. It helps users tag content to track customer interactions and provide personalized product recommendations. The platform enables brands to curate recommended collections based on the date of publishing, author or URL. Lytics offers integration with various third-party applications including AdRoll, Campaign Monitor, Facebook, Google Tag Manager, Optimize, MailChimp, Mailgun, SAP and Shopify. Pricing is available on request and support is extended via documentation, phone and email. > > Verdict: Rated **4.4/5** by 9 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.4/5** | 9 Reviews | | Ease of Use | 4.1/5 | Based on overall reviews | | Customer Support | 4.4/5 | Based on overall reviews | | Value for Money | 4.2/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Lytics - **Location**: Portland, US - **Founded**: 2013 ## Commercial Context - **Pricing model**: Per Feature (Free Trial) - **Pricing Details**: Please contact Lytics for pricing details. - **Target Audience**: 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Canada, United States ## Features - API - Activity Dashboard - Activity Tracking - Behavior Tracking - Behavioral Analytics - Campaign Analytics - Campaign Management - Customer Profiles - Customer Segmentation - Data Integration - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Personalization - Predictive Modeling - Real-Time Data - Recommendations - Reporting & Statistics - Tagging - Third-Party Integrations ## Integrations (64 total) - AdRoll - Airship - Amplitude - Blueshift - Braze - Breeze - Brevo - Campaign Monitor by Marigold - Contentful - Cordial - Criteo - Dotdigital - Drift - FullContact - Google Ads ... and 49 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Customer Data Platform Software](https://www.softwareadvice.com.au/directory/4718/customer-data-platform/software) ## Alternatives 1. 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Maybe a lot of videos and training sessions with gamification items would be usefull to learn > > In general, I like the solution and use cases that we developed there. But unfortunatelly, people from other departments should invest more time to start to use deeply. I feel that sometimes they have a big dependenvy with the IT department. ----- ### "Lytics Review" — 4.0/5 > **Khayri** | *13 January 2021* | Marketing & Advertising | Recommendation rating: 7.0/10 > > **Pros**: I like the many features of this program. > > **Cons**: I feel like the upload and import time is very long. I will admit that Lytics has been improving on this and it has gotten better ----- ### "Data unification" — 3.0/5 > **Verified Reviewer** | *1 June 2023* | Computer Software | Recommendation rating: 6.0/10 > > **Pros**: Lytics allows you to consolidate customer data from various sources, such as website interactions, mobile apps, CRM systems, and marketing channels. > > **Cons**: Lytics, like any advanced data platform, may have a learning curve for users who are new to CDPs or data management. ----- ### "Lytics - Great CDP" — 5.0/5 > **stuart** | *13 August 2021* | Automotive | Recommendation rating: 10.0/10 > > **Pros**: WE love the customer segmentation and audience targeting. > > **Cons**: We currently don't have any issues with Lytics, One feature I would like is for a mole optimised version that can track a user leaving our site on mobile. > > We found it straight forward to intergrade and the customer service has been excellent ----- ### "Great CDP and accesible" — 5.0/5 > **Verified Reviewer** | *8 March 2022* | Consumer Goods | Recommendation rating: 10.0/10 > > **Pros**: Really easy to use segmentations to make new audiences > > **Cons**: Its easy to make integrations but there is a lot of information if you're not an IT profile ----- Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.com.au/software/206914/lytics-customer-data-platform?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/206914/lytics-customer-data-platform) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data