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description: Review of SugarCRM Software: system overview, features, price and cost information. Get free demos and compare to similar programs.
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title: SugarCRM | Reviews, Pricing & Demos - SoftwareAdvice AU
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# SugarCRM

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> SugarCRM is a Customer Relationship Management (CRM) platform, expertly crafted to enhance interactions with prospects and customers while accelerating sales success. Renowned for its cost-effectiveness, this potent solution enables users to reduce the total cost of ownership by up to 32% according to Nucleus Research\*, all the while providing contemporary features that align with evolving needs.&#10;&#10;The platform offers intuitive dashboards, comprehensive reports, self-guided selling best practices, AI-powered insights, and an easy-to-use mobile CRM app, among others. It also boasts a high level of customisation and integration capabilities, thanks to its bidirectional API, which allows for seamless data synchronisation between SugarCRM and other business-critical systems.&#10;&#10;With its user-friendly interface coupled with its renowned superior customer support, SugarCRM aids in improving user adoption and increasing win rates, customer satisfaction, and engagement.&#10;&#10;SugarCRM is an optimal choice for all customer-facing roles, from marketing, sales, and customer success teams of medium and large enterprises. It's not just a standalone CRM solution; it's a CRM platform that can be fully integrated into your business ecosystem, providing a highly customised and efficient solution for managing customer relationships, optimising every interaction across the customer journey.&#10;&#10;Differentiators: SugarCRM investment includes:&#10;&#10;- Core Support - EU, NA, APAC&#10;- Dedicated Customer Success Manager&#10;- Unlimited modules / fields&#10;- Unlimited API calls&#10;- Unlimited workflows&#10;- Product enhancements / upgrades x 4 per year&#10;- Product support 12/5&#10;- Embedded AI&#10;- Database Backups&#10;- Mobile Access&#10;- 2 x Sandboxes&#10;- 60GB data storage + 1GB per user&#10;- NO HIDDEN COSTS = PREDICTABLE TOTAL COST OF OWNERSHIP (TCO)&#10;- SugarCloud leverages the power of AWS in different parts of the world. Customers have the liberty to select their preferred region for data storage, ensuring that the data remains confined to that specific region. The options include:&#10;Australia - Sydney&#10;Canada - Montreal&#10;Germany - Frankfurt&#10;Singapore&#10;United Kingdom - London&#10;United States - Portland, Oregon&#10;&#10;For additional information, visit: https://www.sugarcrm.com/why-sugar/trust/security/&#10;&#10;&#10;&#10;&#10;&#10;\*Nucleus Report: In examining the experiences of Sugar users, Nucleus Research found that compared to other CRM solutions, Sugar users can lower total cost of ownership by up to 32% whilst delivering similar functionality. https://www.sugarcrm.com/resources/nucleus-research-anatomy-of-a-decision-sugarcrm-vs-salesforce/
> 
> Verdict: Rated **3.8/5** by 413 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **3.8/5** | 413 Reviews |
| Ease of Use | 3.7/5 | Based on overall reviews |
| Customer Support | 3.7/5 | Based on overall reviews |
| Value for Money | 3.8/5 | Based on overall reviews |
| Features | 3.8/5 | Based on overall reviews |
| Recommendation percentage | 70% | (7/10 Likelihood to recommend) |

## About the vendor

- **Company**: SugarCRM
- **Location**: Cupertino, US
- **Founded**: 2004

## Commercial Context

- **Starting Price**: USD 59.00
- **Pricing model**: Per User (Free Trial)
- **Pricing Details**: Sugar Sell: $49 per user per month&#10;Sugar Serve: $80 per user per month&#10;Sugar Market: $1,000 for 10K users per month (billed annually)&#10;Sugar Enterprise: $85 per user per month
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: English, French, German, Italian, Japanese, Spanish, Traditional Chinese
- **Available Countries**: Australia, Austria, Belgium, Canada, China, Finland, France, Germany, India, Ireland, Isle of Man, Italy, Liechtenstein, Luxembourg, Netherlands, New Zealand, Norway, Qatar, Romania, Saudi Arabia and 8 more

## Features

- A/B Testing
- AI/Machine Learning
- API
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Audience Targeting
- Batch Processing
- Brand Tracking
- CRM
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Campaign Analytics
- Campaign Management
- Channel Management
- Collaboration Tools
- Commission Management
- Communication Management
- Configurable Workflow

## Integrations (49 total)

- 8x8 Cloud Communication Platform
- Acuity Scheduling
- Aircall
- AmazingMail
- Brevo
- CData Arc
- Campaign Monitor by Marigold
- ChatGPT
- CloudAgent
- Constant Contact
- DealHub
- Docusign
- Drift
- Dropbox Business
- Google Maps

... and 34 more integrations

## Support Options

- Email/Help Desk
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Online CRM Software](https://www.softwareadvice.com.au/directory/387/online-crm/software)

## Related Categories

- [Online CRM Software](https://www.softwareadvice.com.au/directory/387/online-crm/software)
- [CRM Apps](https://www.softwareadvice.com.au/directory/1491/mobile-crm/software)
- [iPad CRM Software](https://www.softwareadvice.com.au/directory/433/ipad/software)
- [Contact Management Software](https://www.softwareadvice.com.au/directory/434/contact-management/software)
- [Sales Force Automation Software](https://www.softwareadvice.com.au/directory/254/sales-force-automation/software)

## Alternatives

1. [Salesforce Sales Cloud](https://www.softwareadvice.com.au/software/2764/salesforce-sales-cloud) — 4.4/5 (18783 reviews)
2. [HubSpot CRM](https://www.softwareadvice.com.au/software/1854/hubspot) — 4.5/5 (4458 reviews)
3. [Zoho CRM](https://www.softwareadvice.com.au/software/392464/zoho-crm) — 4.3/5 (6974 reviews)
4. [HubSpot Sales Hub](https://www.softwareadvice.com.au/software/21946/hubspot-sales-hub) — 4.5/5 (499 reviews)
5. [Bigin by Zoho CRM](https://www.softwareadvice.com.au/software/392397/bigin-by-zoho-crm) — 4.7/5 (731 reviews)

## Reviews

### "Good CRM Overall" — 4.0/5

> **Paris** | *27 April 2026* | Consumer Services | Recommendation rating: 9.0/10
> 
> **Pros**: What I like most about SugarCRM is that it keeps customer information organized in one place. Since we’re in a service-based industry, it’s helpful that we can track things like service details, check-in times, photos, before-and-after pictures, and key contacts. I also like that we can pull different reports and use the mapping feature to see where customer locations are.
> 
> **Cons**: The main downside is that some updates or changes have to go through an outside design team, so things can take longer than expected. Also, when updates happen, certain features may not work quite right at first and need some troubleshooting.
> 
> Overall, my experience with SugarCRM has been good. It helps us manage customer information and service details pretty well, and I’d recommend it to other companies looking for a solid CRM.

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### "Best crm ever" — 5.0/5

> **Chiara** | *28 April 2025* | Industrial Automation | Recommendation rating: 10.0/10
> 
> **Pros**: I loved the high level of customizability
> 
> **Cons**: The way my company used it without customizing it

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### "Vote is out on this software" — 3.0/5

> **Diane** | *17 November 2020* | Hospitality | Recommendation rating: 6.0/10
> 
> **Pros**: I got the software because it was free.  That's always a good thing.  At first glance, it seemed like it would be easy to use and an inexpensive fix to a client tracking problem in a new division.
> 
> **Cons**: Difficult to navigate and figure out how it worked.  There was no customer service to call on and google searches for fixes proved fruitless.  (this may be because we had the free version but if you want to sell me on a product and get me to upgrade, I need to be able to use it)
> 
> We tried using this for months to track a specific product line and to manage our leads and contact information.  That product line went away and so did the regular use of this product.  We have it as a "back up" for our next test product line, but I'm not sure this is the best choice for us.

-----

### "Sugar CRM is SWEET\!" — 5.0/5

> **Marvin** | *11 October 2024* | Design | Recommendation rating: 10.0/10
> 
> **Pros**: easy to use had a low cost open source version loved it loaded with crm features
> 
> **Cons**: open source could be buggy this is the old drupal days lmao\!
> 
> Positive - its a robust crm platform loaded with features

-----

### "Robust Platform to have wide customer relationship" — 4.0/5

> **sanjay** | *4 March 2023* | Electrical/Electronic Manufacturing | Recommendation rating: 9.0/10
> 
> **Pros**: SugarCRM's lead management capabilities can also help to streamline sales processes. By providing a platform for managing leads, assigning them to sales reps, and tracking their progress through the sales pipeline, SugarCRM enables sales teams to work more efficiently and effectively. This can help to reduce duplication of effort, improve collaboration between different teams, and ultimately drive higher revenues and profits.
> 
> **Cons**: SugarCRM's contact management capabilities also provide powerful analytics and reporting tools that can help businesses to gain deeper insights into their customer interactions. By leveraging this data, businesses can identify trends and patterns in customer behavior, adjust their marketing and sales strategies, and ultimately achieve better results. This is a least like about my softwares where i can get the same feature in the other platform like salesforce.
> 
> SugarCRM is a robust and feature-rich platform that can help businesses of all sizes improve their customer relationships and streamline their operations. It has a large and active user community, with regular updates and new features being added to the platform to ensure that it remains relevant and competitive in the market.

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/21128/sugarcrm)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.softwareadvice.de/software/21128/sugarcrm> |
| en | <https://www.softwareadvice.com/crm/sugarcrm-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/21128/sugarcrm> |
| en-GB | <https://www.softwareadvice.co.uk/software/21128/sugarcrm> |
| en-IE | <https://www.softwareadvice.ie/software/21128/sugarcrm> |
| en-NZ | <https://www.softwareadvice.co.nz/software/21128/sugarcrm> |
| fr | <https://www.softwareadvice.fr/software/21128/sugarcrm> |

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