Marketo Engage

Pros

Unlike with competitors like Hubspot and Pardot, users are not limited in the ways they may approach program and campaign administration. Adobe continues to put resources into improving its add-ons and compatibilities. Marketo serves as our central center for all of our marketing efforts, and we're working to integrate Adobe and other natively linked products in the near future.

Cons

Marketo is harder to compete with because of all the moving parts it has. There is also a learning curve associated with making the most of Marketo. Marketo requires a dedicated staff member in order to function properly.

Pros

Marketo Engage serves as a robust asset in your email marketing arsenal, offering a wide array of versatile features.

Cons

Marketo Engage serves as a robust asset in your email marketing arsenal, offering a wide array of versatile features.

Alternatives Considered

Reasons for Choosing Marketo Engage

Switched From

Reasons for Switching to Marketo Engage

Pros

Powerful workflows, particularly when attached to lead nurturing email campaigns. If your team keeps a very clean Salesforce or CRM instance, there's an awful lot you can segment and action off of.

Cons

If something is broken in the product, you'd better have a PhD in Marketo in order to track down exactly what it is. The product's usability and assorted tooltips leave a lot to be desired. This is why 95% of Marketo customers have to hire a full-time administrator to wield it. You either know how to use it from deep years of experience, or you're going to have to spend a lot of time figuring it out.

Pros

Marketo Engage offers powerful email marketing and automation tools, allowing graphic designers to create and manage visually appealing email campaigns with ease. The platform’s seamless integration with design assets and its ability to track campaign performance makes it ideal for creating targeted, visually engaging content.

Cons

It can feel overwhelming for designers who are not focused on marketing, as it requires dealing with complex workflows, data, and integrations, which can detract from the creative process. Its interface can also be difficult to navigate, especially for those unfamiliar with its marketing-centric tools.

Pros

Marketo has some of the greatest email marketing tools I've used, including an intuitive email editor and the option to try out dynamic content. It also provides thorough information on your email's deliverability. In fact, consumers may be graded and scored so that they can be researched and analyzed by different departments, making it a great choice for customer management. The software has a straightforward layout and is comfortable to use. In particular, I'd like to call attention to the reports, as we are able to provide individualized information on the job that is being carried out, and how they may be supplemented by social networks for the purpose of running marketing campaigns with a calendar option and webinars.

Cons

Though I believe Marketo Engage to be the most comprehensive and best-suited solution for businesses today, I believe there is always potential for growth in features like connectivity with Salesforce, and I also believe that we need tutorials. The present learning curve is steep due to the complexity of the interface, which makes it difficult for those with less knowledge to use the program. The in-built reports are highly comprehensive, but they are difficult to analyze, thus we need more tools within the program.

Pros

Admin: ability to limit the number of emails received by a contact within a defined time period; subject line tests; flows can provide some flexibility but only limited; Frankly, we regret the move. Not what we expected from Adobe. Our experience with other products was much better.

Cons

Customer success doesn't use the platform, how they can ensure our success then? Outdated interface, inflexible platform, too complex to be useful when we are asked to do more with less resources. Integration with Salesforce cannot be tailored from the platform (how the data flows or which records to be updated) - competitors offer this for so many years.

Pros

It was straightforward to deploy and implement Marketo Engage.
It allows me to automate marketing strategies and improve the SEO of our brand.

Cons

There is no daunting aspect that I encounter when using Marketo Engage.

Pros

helps assist companies in understanding interactions with customers and growing marketing strategies.

Cons

The steep learning curve of Marketo Engage is one of its drawbacks. For new users, the platform's variety of features and possibilities may be overwhelming. It takes a lot of time and work to fully understand and make use of its advanced features.

Pros

The accuracy of Marketo Engage makes it a top marketing automation solution.
Marketo Engage has been so reliable.

Cons

Marketo Engage does not have flaws.
I do not dislike Marketo Engage at all.

Pros

Allowed us to create a really good visual of both are marketing and sales analytics and how they could align together in terms of numbers and expectations. It really brought some valuable insights to our team when we were using it.

Cons

If you don't have all your resources and all your data in an easy and accessible location to bring into the program it will be difficult to set up in the beginning.

Pros

I love the deep native integration with Salesforce that allows us to sync data and both company and contact records to communicate through marketing and sync up with our account based marketing campaigns and enabling sales to follow up at the exact right time based on lead scoring and actions take by prospect when consuming our content we deliver in the form of email opens, email clicks and % video views with the amazing integration with Wistia. The Strategies you can deploy are only limited by your creativity as a marketer and sales architect and revenue officer at your company and I absolutely love Marketo!!

Cons

The platform is very robust and takes learning and using it and clearly understand best practices through executional experience running campaigns and this takes an investment of time and it's absolutely worth it and the return on that time investment is the most important revenue driver in our company when combining the power of your sales reps and your sales enablement tool in your tech stack!!

Alternatives Considered

Reasons for Choosing Marketo Engage

Reasons for Switching to Marketo Engage

Pros

It is extremely powerful. But as Spider-Man says, with great power comes great responsibility. You definitely want someone who knows what they're doing managing this thing.

Cons

Relatively high cost of ownership. I'd suggest it's best for enterprises or marketing requirements that call for very sophisticated automation. It's not easy for end users to do much self-service, so you'll definitely need an admin with experience. And depending on your workload one or multiple ops specialists up to an entire team.

Alternatives Considered

Reasons for Choosing Marketo Engage

Switched From

Reasons for Switching to Marketo Engage

Pros

What can't Marketo do? Not much! It's the be-all-do-all tool. Tons of features and customization, integrations and functionality.

Cons

If you are looking for a "pretty" software, don't look here. The interface is dated and harder to navigate if you don't know what you are doing. I always tell people that "Marketo is UGLY, but it's POWERFUL."
What it trades for looks, it makes up for in functionality and customizations.

Pros

The integration between Marketo Engage and SFDC is crucial to our business when determining our campaign audience, as well as tracking their interactions to understand customer behaviour.

Cons

The platform is quite technical and not very intuitive. It is a steep learning curve.

Pros

It is a great tool for lead generation from our website

Cons

It is a little pricey and we couldn't exclude some modules we don't use

Pros

The easy-to-use interface and robust automation features make my marketing tasks a breeze.

Cons

I wish the reporting and analytics features were more advanced and customizable for in-depth insights.

Pros

It’s a great software, lots of features

Cons

It was extremely confusing to set up and learn

Pros

Marketo is a powerhouse when it comes to our email marketing campaigns. We exclusively use this tool to create smart lists and templates for our email campaigns. It's relatively easy to use.

Cons

Marketo Engage has a super outdated interface and a high learning curve for new users. I'd like to see the UI become a little more intuitive. Some of the features like "SEO" for example, are relatively limited in the data they provide.

Pros

Marketo is easy to use once implemented well. The set-up, filters, data management etc is very intuitive and caters well to automate customer journey mapping, email marketing, lifecycle management, lead scoring etc. It is easily integratable with most CRM, other analytics tools, social media platforms etc. which makes it easy to build a unified martech stack.

Cons

Marketo's analytics section has very limited customization. Unlike SFDC which is heavy on customization, the same is not possible on Marketo. If yo want to build dashboards etc. you need another tool which is also not very easy with all platforms. Additionally, while the helpdesk is responsive, customer service in general is not as great! They also don't come up with upgrades that often or atleast dont communicate it to customers. Its more self-help system here. Last but not the least, their trainings and certifications are super expensive.

Alternatives Considered

Reasons for Switching to Marketo Engage

Pros

Marketo Engage is a robust and easy-to-use digital marketing platform. It has a slew of automated and customizable features, as well as advanced lead generation and customer support. The system is simple to use and provides excellent feedback on marketing results.

Cons

The complexity of the user interface and the lack of customization options bothered me. Some features appeared to be hidden or difficult to find as well. Furthermore, I discovered that the amount of data and metrics available was limited when compared to other marketing automation tools.

Pros

Marketo Engage is your run of the mill advertisement automation service. Marketo Engage also implements AI and allows for extensive use of AI when marketing. This feature is rare in this genre of advertising and helps stand Marketo Engage from its competitors, as will it help your product be advertised in its own unique and memorable way. The AI also helps targets aspects of advertising it considers needs improving and is capable of learning as it goes along, spotting customer trends and clickthrough rate trends. The analytics Marketo can offer also mirror conventional analytics with clickthrough rate and overall views being shown in a clear and simple way for manual improvements to advertising.

Cons

Marketo Engage excels in its AI component. As a result, it is necessary to give the application time to acclimatise to your advertisement style and efficacy. The AI does work best after around 1-2 weeks and so you may not see many effects before then. In order to get the best efficiency, it is also recommended that you use a wide range of Adobe products which could require some business restructuring.

Pros

Among the many impressive features that Marketo has, its integrations stand out, which are an important factor in obtaining a complete service that fully satisfies the requirements of the company, has integrations with many different software and also has the ability to integrate with third parties to through Zapier making it a full integration tool. The user interface is very flexible and can be configured according to the data flow of the company or the portfolio of clients and potential clients. Through Marketo, much of the information that reaches the company can be automated, thus bringing the data to Salesforce in a clean way.

Cons

It has a somewhat long learning curve that makes it essential to have some help before being able to use the program to its full potential, so technical support plays a preponderant role in the software. In addition, the system must be configured through an API connection, which makes it quite a cumbersome process. Although the interface has great flexibility, it can be confusing when starting out due to its main focus, which is undoubtedly the database for the software, but once learned it is a fast path to success.

Pros

Marketo is a great marketing tool that allows automating repetitive marketing activities. I am using Marketo since 4 years.
We use it to improve our lead generation process and we integrated Marketo with Salesforce. We are using Marketo Forms embedded on our website to get the personal information, track the activities done by leads and notify the sales reps. We are able to track campaigns (members are synced to Salesforce campaigns) and lead sources to measure effectiveness of marketing activities. We created a series of program templates that can be replicated to manage events, webinars, newsletters or email blastings. Cloning the templates all our marketers can start a new program easily customizing just the details, without errors and saving time. I want to mention a powerful feature that I use daily - smart lists - they allows to target a specific audience and continuously been fed with new members that match the criteria.

Cons

- Integration with MS Dynamics: we started with MS dynamics CRM and the integration is not seamless as the integration with Salesforce. We had unresolved issues for 3 years until we decided to move our CRM to Salesforce.
- Consulting Services: we started our project with direct Marketo consulting services but our project manager was not responsive and we had the impression that each PM had too many customers to manage and do not have the time to dedicate the right effort to each project. For this reason, we moved our project to an external consultant firm and the results are much better.
- Support: the response time of the standard support is not quick and usually it takes some days to resolve it.
- Landing pages: it is missing a validation workflow on the thank you pages (to be sure that those who will access the thank you page have successfully filled-out the form included in the landing page)
- Reporting: the reports are very basics

Pros

Marketo is the "Porsche with a manual transmission" of marketing automation platforms. It's full of cool features and is incredibly powerful. The strengths: 1) Workflow flexibility that is unmatched by other platforms. Building complex data management, lead scoring, and organizational processes (such as lead routing) is very achievable in Marketo. They basically give you every function they can possibly code and let their customers piece them together as they like (more on this in #7). 2) The engagement programs, primarily meant for lead nurturing, are truly best-in-class. It's a little bit of an adjustment at first, but it really simplifies complex nurturing tracks and saves marketers from putting prospects into multiple tracks at once (which happens more than most admit) 3) The vision is impressive. Marketo has a clear, long-term vision that they continually deliver on. Examples being advances in personalization, ABM, ect. I'd bet on them to lead the way (or buy the way via Vista ) to whatever is next in marketing automation, such as AI or machine learning.

Cons

I love Marketo. But, there are some things I don't love. 1) The landing page builder has made improvements but still, leaves some to be desired. Unless a template available for import matches what you'd like to do, you pretty much have to hire a developer to build your templates. 2) The reporting is somewhat overhyped. They REALLY sell revenue cycle analytics, but in reality, it's tough to implement and even tougher to accurately maintain. Since data is essentially timestamped and not stored in an external record (i.e. like Salesforce has for a campaign member), if you mess it up, you're SOL. Marketo's advice to me was "don't mess up."

Pros

Easy to track different engagement programs at every stage across multiple steps.
Robust criteria for building lead nurturing.
Like their lead scoring feature - great way to segment leads based on how they interact with you.
Their real-time personalization feature is impressive. Great feature once it's configured correctly.

Cons

The email builder is pretty basic.
Leveraging the full capabilities requires a full-time internal resource.
Steep learning curve. We needed to invest in a Marketo specialist to help with integration.
Marketo is super expensive & that's before taking the extra cost of hiring a Marketo Specialist to help with implementation.

Pros

1. We didn't have to set up a single API connection to integrate Marketo with our marketing platforms. We were able to connect our tools with it very very quickly thanks to the native integrations.

2. The campaign monitoring works great and has a lot of customization options. We can easily navigate between campaign types and we were able to add a lot of additional metrics onto the reports that weren't available out of the box.

Cons

There's the odd issue with reports syncing late or not workng properly, but other than that, we haven't had anything that caused much trouble so far.

Pros

i like that the tool is scalable and has a load set of comprehensive features which helps us deal with email marketing and customer engagement.

Cons

The user interface is relatively not friendly and might be challenging for new users.

Pros

I like that Marketo Engage is easy to use and effective in reaching a wide audience in email marketing and tracking engagements.

Cons

The only downside is that customizing templates might require some level of expertise and experience.

Pros

I I like the flexibility that comes with the tool which helps us to scale our marketing activities

Cons

The tool works perfectly and we have not encountered any technicalities

Pros

I like that the tool provides a centralized and flexible solution to handle email marketing and lead generation

Cons

The learning curve is complex especially to people new to marketing.

Pros

I like the easy to use solution which ensures marketing automation is possible and its easy to track marketing analytics

Cons

The only issue is the delay in responsiveness from the customer support at times.

Pros

Good lead conversion rates are achieved in our company, thanks to Marketo Engage's powerful lead management features. Due to its numerous integrations, it offers us a unified marketing ecosystem while expediting data flow and team collaboration.

Cons

Optimizing marketing campaigns within Marketo Engage may require significant time,

Pros

It has robust personalization features that are instrumental in enabling us to produce content that is relevant to our customers leading to effective marketing campaigns. Thanks to this tool we are able to save important resources and valuable time through its marketing automation features of tasks.

Cons

Its advanced customisation features have a high learning curve and require ample training and vendor support to use them appropriately.

Pros

Market engage makes is very easy to send personalized emails targeting precision groups and with a specific time using AI. It has a variety of analytics tools available to generate meaningful reports and dashboards.

Cons

Non technical people will find it difficult to setup and manage the system as it's a little complex for people with no IT background. The cost is a little bit on the higher side as well.

Pros

Marketo Engage has effective capabilities.
I like the friendliness of Marketo Engage.

Cons

I do not dislike Marketo Engage at all.
Marketo Engage is super amazing.

Pros

Marketo's campaign analytics features are great. It can handle large volumes of campaign data without stuttering, and can easily chart tables with a dozen custom metrics

Cons

The interface is very fresh. It doesn't tak elong at all to get to grips with it. I was able to start using it confidently in less than two weeks

Pros

I've been using Marketo Engage and it's been helpful for our email campaigns. This platform offers a variety of tools to properly target our audience, create emails with visually attractive landing pages and analyze the results of the campaign, this gives us a better visualization of performance. The best part is that it is quite intuitive, making it accessible to both new and advanced users.

Cons

The cost can be high, which could be a concern for smaller businesses. Additionally, the wide range of features can be a bit daunting for newcomers as it takes some time to learn and get used to.

Pros

Dynamic segmentation and tailored communications enhance engagement.
Immediate performance metrics for optimizing campaigns on the fly.
Effective management of email campaigns and multi-channel integration.
Suitable for businesses of all sizes with extensive integration options.
Intuitive design with extensive training and support resources.

Cons

High price point with potential additional costs for advanced features.
Steep learning curve and time-consuming implementation.
Requires technical expertise and can present integration challenges.
Some limitations in template options and feature flexibility.
Variable quality and response times in customer support.

Pros

1. Easy to use and deploy
2. AI command is good
3. Mobile friendly
4. Safe to use keeping GDPR in mind

Cons

1. UX is average
2. Hard to integrate
3. Frequent updates required

Pros

The comprehensive lead tracking and scoring solution provided by Marketo's lead management capabilities is exceptional. Our campaigns can be customised based on the unique behaviours and preferences of each customer thanks to Marketo's personalisation features, which produce more relevant and engaging relationships.

Cons

Its campaign cloning options are not very flexible, particularly when duplicating more complex campaigns with different assets and setups.

Pros

It makes content management easy
Has amazing content delivery features

Cons

No issues as Marketo Engage has been amazing.

Pros

Salesforce sync is more robust and configurable than hubspot. Ability to assign period costs to marketing campaigns

Cons

The interface for a full featured product is very complicated. UI could be improved with quick wins streamlined ui

Pros

Basic email marketing and marketing automation tasks can be accomplished with minimal assistance from the technical team.

Cons

Pricing is by record in the DB, so you have to either pay for records that you are not doing anything with, or build a mechanism to move them in and out.Integrations with other systems are troublesome and rarely work as expected. For example, Microsoft Dynamics has a connector, but it only works if the record doesn't already exist in Marketo. Defining an audience in Dynamics for use in Marketo then has to be a hand-coded affair. Very annoying.

Pros

I like the advantages it gives in marketing activities automation such as email configuration, newsletter creation, leads generation and tracking

Cons

Integration of the tool in standard working environment could be easier, there are several most advanced tools with overlapping areas of functionality which could be used

Pros

It's fine but not as powerful as other tools in the space

Cons

It was a bit clunky to build from templates

Pros

Benn using this marketing tool for a while now and i know it would be a real hussle without it.

Cons

It is a little pricy but if you can afford it is worth.

Pros

I love how user-friendly Marketo Engage is. It has helped me to automate my marketing campaigns and effectively nurture leads.

Cons

The reporting features could be more robust. I would like to see more advanced analytics and reporting capabilities in the future.

Pros

The customization options and automation features are game-changers.

Cons

The learning curve is steep, and the interface can be overwhelming at first.

Pros

The software offers robust automation and personalization features, making it easier to nurture leads and drive conversions.

Cons

The reporting and analytics features could be more user-friendly, as navigating through data can be overwhelming at times.

Pros

You can manage multiple tasks/campaigns in one go

Cons

Over complicated. It took me a long time to be confident using the system