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About Adobe Campaign
Adobe Campaign is a marketing automation platform used in email automation, delivery and reporting. It allows users to create, coordinate and deliver dynamic campaigns through emails, mobile platforms and offline channels.
Adobe Campaign’s key features include email management, cross-channel marketing, segmentation and targeting. Its segmentation and targeting feature provide Adobe Analytics integration, audience segmentation, customer profiles, data connectors and federated data access. The platform’s cross-channel marketing comes with campaign management, campaign reporting, direct mail, email reporting, offer management, preference centers, SMS and push notification tools.
Adobe Campaign also offers multilingual email support to adjust and translate email content based on preferences. The platform integrates with Adobe Analytics, Adobe Experience Cloud and Creative Cloud. Its Adobe Analytics’ integration allows users to conduct cross-channel reporting and understand post-click attribution.
Adobe Campaign pricing
Adobe Campaign does not have a free version but does offer a free trial.
Starting Price:
Not provided by vendor
Free Version:
No
Free trial:
Yes
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Adobe Campaign Reviews
Feature rating
5 reviews of 184
View all reviews
Pamela
- Industry: Financial Services
- Company size: 5,001–10,000 Employees
- Used Weekly for 1+ year
-
Review Source
4
Reviewed on 21/10/2024
Unleash Campaign Brilliance
Overall, I've found using Adobe Campaign has been positive. This has resulted in much higher open and engagement rates because you can now deeply personalize the content. The setup is daunting; however, the payoff in regard to set up makes it well worthwhile in terms of time.
Pros
By using Adobe Campaigns it's possible to have extremely personalized content for specific audience segments and increase the engagement rates. It has seamless CRM system integration that allows users to simply pull relevant customer data right in to their campaigns for easier targeted email list building.
Cons
The campaign setup can be somewhat complex and may not work for all users, as it takes some time to get its 100% features. It would be nice if templates could have a higher level of customization to be more flexible.
Antonio
- Industry: Translation & Localization
- Company size: 501–1,000 Employees
- Used Daily for 6-12 months
-
Review Source
4
Reviewed on 16/02/2024
A great choice indeed.
Pros
Some of the pros of Adobe Campaign are:
Multichannel marketing capabilities
Advanced personalisation
Automation and workflow management
Comprehensive analytics and reporting
Integration with Adobe Experience Cloud
Cons
The cons... Well, I find it complex for beginners, the cost for smaller businesses is no good, the limited customisation options are also a negative point, as well as the dependency on Adobe ecosystem. But, still, I truly recommend it.
SARAH
- Industry: Arts & Crafts
- Company size: 2–10 Employees
- Used Weekly for 1-5 months
-
Review Source
3
Reviewed on 24/11/2023
Adobe Campaign for Business
Pros
We have been on the hunt for a email marketing management service for a long time, trying several options. This software has the added benefit of Adobe integration making designing campaigns easy and flexible.
Cons
This is definitely more expensive than other programs so you will have to weigh the ROI
Sunny
- Industry: Information Technology & Services
- Company size: 10,000+ Employees
- Used Daily for 2+ years
-
Review Source
5
Reviewed on 14/09/2024
Adobe Compaign
My overall experience was good with adobe products as its part of my day to day routines.
Pros
It had helped many people to promote adobe through marketing and which is best way in this digital era of technology
Cons
The least I liked about this is, sometimes the adds are not accurate may b it needs improved machine learning.
Esther
- Industry: Financial Services
- Company size: 51–200 Employees
- Used Weekly for 2+ years
-
Review Source
5
Reviewed on 01/05/2024
Campaign & Lead Management Program
Email marketing is the main relish that I gain from Adobe Campaign.
Pros
Adobe Campaign automate marketing strategies which saves time and improve ROI.
Cons
I do not encounter challenges when utilizing Adobe Campaign.
