About iContact

iContact is a Web-based email marketing tool designed for businesses of all sizes. This solution offers email design, list management, campaign management and social media publishing within a single solution. iContact features multiple customizable email templates that help users design content for their email campaigns. Users can also schedule message delivery by picking the right tags from their email lists. A key feature of this solution is SpamCheck, which reduces the chances of emails being labeled spam by checking the email subject, HTML email and text email against a set of rules thereby improving the email deliverability. In addition to its email marketing capabilities, iContact also offers social media integration with Facebook, Twitter and LinkedIn, allowing users to publish content on these websites from within the solution itself. With the help of customized reports and dashboards to monitor campaign performance, users can gain a complete view of all their email campaigns.
iContact Software - User settings
iContact Software - Reports
iContact Software - Social media integration
iContact Software - Social media posting
iContact Software - List settings
iContact Software - Login page
iContact Software - User settings - thumbnail
iContact Software - Reports - thumbnail
iContact Software - Social media integration - thumbnail
iContact Software - Social media posting - thumbnail
iContact Software - List settings - thumbnail
iContact Software - Login page - thumbnail

iContact pricing

iContact has a free version.

Free Version:
Yes
Free trial:
N/A

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iContact Reviews

Feature rating

Value for Money
4.5
Functionality
4
Ease of Use
4.5
Customer Support
4.5
5 reviews of 532 View all reviews
Trevor K.
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
4
Ease of Use
3
Customer Support
5

5
Reviewed on 20/12/2017

A Solid Email Platform

I get the ability to reach my customers and turn them into return customers week after week and year after year.

Pros

iContact is easy to use in most cases. There are tons of different templates and creating your own email template is a breeze. If you get one of the Pro plans they'll even help you make templates for future use, so that's great, too.

There are plenty of ways to upload data and keep track of that data. In fact I tend to use iContact to export my data for use on other platforms because it keeps everything so nicely. My point of sale doesn't even allow the breadth of exports and options that iContact does, so it's more than just an email platform to me.

Automation is visually very simple and means that I know I'm reaching my audience at the correct times. I no longer have to manually send each email, and with the automation there are tons of options to segment in addition. This means I'm not sending frivolous emails, so that keeps our open rate high.

Cons

I have three businesses that have to be kept separate and my only big complaint is that I can't copy automation plans or other things back and forth between them. So a lot of time is wasted redoing certain campaigns between the locations.

I also think the social connectivity needs to be updated. Twitter for one is outdated and the actual website allows much more text to be posted than in-app. They're several updates behind on Twitter.

Response from iContact

Hi Trevor! We are thrilled to hear that iContact¿s design services and automation tools make your job easier and your emails more impactful with your customers. At iContact we value being your one stop shop for your email marketing needs. We also appreciate your feedback about copying your automation plans from one platform to another. We¿ve noted this feature and completely understand how it would be helpful. Thank you and have a wonderful day!

Replied 19/03/2018
Karen C.
  • Industry: Information Technology & Services
  • Company size: 11-50 Employees
  • Used Monthly for 2+ years
  • Review Source
Value for Money
5
Features
4
Ease of Use
4
Customer Support
4

4
Reviewed on 12/02/2020

Works great for us

We've had to contact support a couple of times and they have been helpful. The level we purchased isn't a comprehensive marketing solution. But we came back to it after having trouble with ClickDimensions, it actually works better.

Pros

When I want to send out an email, I go into my list of prior emails, make changes, and send. It's very easy. It has all of the functionality we need for sending out bulk emails.

Cons

The editor is a bit clunky. It does take a bit of time to create a new email format. Sometimes it doesn't behave like it is supposed to. But once you save that new format you can use it over and over.

Response from iContact

Hello Karen,

Thank you for taking the time to leave this detailed feedback for us, we greatly appreciate it!

All the best,

Carlos, Customer Marketing Manager

Replied 19/11/2020
Verified Reviewer
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
3
Ease of Use
4
Customer Support
5

3
Reviewed on 05/04/2018

I've used iContact for the last five years.

Pros

iContact is a low cost solution for basic email marketing. You have access to a strategic advisor. My strategic advisor always provides thorough answers and/or solutions when requested. iContact offers automation with workflows that are easy and quick to build. The user interface is easy to understand.

Cons

The response time to fix API issues can be slow. iContact does not offer a post unsubscribe survey. I'm not able to download user profile information when exporting email send statistics - this is important for me when I want to do a quick analysis on my data.

Response from iContact

Thank you very much for being a long time iContact customer! We are happy to hear that you have been able to quickly and easily design automations with workflows using your iContact Pro account. We like this feature so much we plan to make it available to all iContact accounts. Thank you as well for your feedback, particularly about adding a post unsubscribe survey. This is being shared with our Product Management team so that it can be reviewed for possible updates in a future release.

Replied 14/05/2018
Robert M.
  • Industry: Graphic Design
  • Company size: Self Employed
  • Used Monthly for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
4

5
Reviewed on 03/06/2021

As Easy as using a DND Website Builder

iContact wasn't the best email campaign manager when I fist started using it several years ago, but it has since developed into a great program that is equal to its competitors in every feature that I utilize.

Pros

The new templates are super easy to use and make for very easy team collaboration, even when members of a team are very inexperienced with iContact.

Cons

iContact doesn't have the name recognition that Constant Contact has or even Wordpress to some extent. Thus, I do run into problems trying to convince others that iContact works just as well (and in some cases, better) than those others.

Alternatives Considered

WordPress and Constant Contact

Reasons for Choosing iContact

Cost

Switched From

Constant Contact

Reasons for Switching to iContact

Cost difference and software familiarity
Patrick C.
  • Industry: Financial Services
  • Company size: 11-50 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
3
Customer Support
5

4
Reviewed on 04/05/2018

iContact is the superior mass mailing service when it comes to functionality and customer...

iContact has been extremely helpful in getting our curated content out to the masses. The user interface makes it easy to create your own personal content to send out and the system provides a fairly comprehensive report of your mailer, which is crucial for anyone working in sales. It gives you an extra edge to know who opens what, how quickly and who is not interested so you can update your CRM accordingly. Great stuff from iContact.

Pros

Off the bat, we previously used a different mass mailing service whose customer support was non-existent so it was essential for us to find a provider that we could get in touch with whenever issues arose. The team at iContact has done a great working with us and helping us through the process of switching over from out other provider. The service works as intended and the user interface is easy enough to use and create content to mail out. Customer service is second to none.

Cons

I don't like that the service is not integrated into salesforce off the bat. We still haven't figured out how to get it done and truthfully, haven't had the motivation or necessity to reach out to customer service about it. When I consider that SalesForce has already endorsed its own proprietary mass mailer, I'm not surprised that there is difficulty with integration.

Response from iContact

Hi Patrick! Thank you so much for your great feedback about our customer service team. They truly are a knowledgeable, dedicated, and friendly group of people. It sounds like you are on our iContact Pro platform which offers Salesforce sync. Thank you for the feedback regarding difficulties with this. We are happy to take it into account as we continue to make iContact even better! In the meantime, please don't hesitate to reach out to our support team for further assistance in getting this set up.

Replied 24/05/2018

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