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Salesforce Marketing Cloud
4.2
Overall rating
Reviews
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About Salesforce Marketing Cloud
Audience Studio is a data management platform (DMP) designed to help businesses deliver personalized marketing experiences by capturing and storing data signals from multiple sources. Advertisers can utilize machine learning technologies to define audience segments and a device graph to understand their footprints across channels.
Audience Studio includes Salesforce's Einstein application, which allows administrators to gain insights into customer journeys and uncover new audiences based on events or actions. It also offers a consent management module, which lets businesses configure consent frameworks for multiple markets, request data deletion and modify rules to meet regulatory compliance across the organisation.
Formerly known as Salesforce DMP, Audience Studio is sold as stand-alone and as a part of Marketing Cloud on monthly and annual subscriptions. Support is extended via phone, email, documentation and other online measures.
Salesforce Marketing Cloud pricing
Salesforce Marketing Cloud does not have a free version and does not offer a free trial. Salesforce Marketing Cloud paid version starts at USD 25.00/month.
Starting Price:
USD 25.00/month
Free Version:
No
Free trial:
No
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Salesforce Marketing Cloud Reviews
Feature rating
5 reviews of 518
View all reviews
Rachid
- Industry: Banking
- Company size: 5,001–10,000 Employees
- Used Daily for 2+ years
-
Review Source
5
Reviewed on 11/12/2024
Salesforce marketing cloud
Salesforce marketing cloud is one of the best way to maintain such as a strong relationships with customers and grow your business.
Pros
The system provide many ways to grow the business you have.
Cons
Customisation of emails into customers helps to get a strong relationships reports.
Jayson
- Industry: Real Estate
- Company size: 2–10 Employees
- Used Weekly for 1+ year
-
Review Source
4
Reviewed on 08/06/2024
Marketing Cloud - The best for Sophisticated Email Marketers
I both love and hate it. I love most of the elements of this product but it can definitely stump me sometimes.
Pros
This product can do it all. If you have complex data, segmentation and campaign needs, this is likely the product for you. I love how many options it provides and how I can use Trailhead to learn.
Cons
It's not a drag and drop type of product. While Content Builder is useful for the less technically inclined and Journey Builder is relatively user friendly, in general, you need to know a decent amount of coding languages. SQL is particularly useful, as is Ampscript. It takes a while to really learn this product and its best to use a third party to set it up for you.
Britta
- Industry: Health, Wellness & Fitness
- Company size: 5,001–10,000 Employees
- Used Daily for 1+ year
-
Review Source
4
Reviewed on 06/12/2024
Easy to use, but not a great value
Pros
It is fairly easy to use and create content in
Cons
It is expensive, and they charge you ala carte for everything
Matt
- Industry: Information Technology & Services
- Company size: 51–200 Employees
- Used Daily for 2+ years
-
Review Source
3
Reviewed on 26/10/2024
Super expensive enterprise software but at least feels like abandoned by the dev team.
Literally everything felt ancient and abandoned. It was clunky like 2003 have just called and ask to return it back.
Pros
Being able to set up simple automation rules.
Cons
Engagement Programs. You weren't able to track replies, it didn't allow setting up an email that will be able to receive replies. The email creator was super old-fashioned comparing to way cheaper alternatives where you can easily build emails using drag-n-drop sections.
Kayla
- Industry: Higher Education
- Company size: 10,000+ Employees
- Used Daily for 2+ years
-
Review Source
5
Reviewed on 26/03/2024
Salesforce Marketing Cloud is Superior
Pros
I love using SFMC! It's actually the biggest reason I have kept my current job as long as I have, because we use this software. I write journeys to send content and use those journeys in complex ways to add folks to a campaign after they have gotten an email or to direct them down a path for a specific plan or program they may have for a more targeted email. Or I used dynamic content in content builder when building emails so folks can get more customized emails. I also can write the ampscript into the emails in content builder. I frequently write data extensions in email studio and put them on automations! I use salesforce marketing cloud hourly at my job and love it! So many capabilities!
Cons
Not one con, I love using it and train others how to use it!
