--- description: Review of Salesforce Marketing Cloud Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Salesforce Marketing Cloud | Reviews, Pricing & Demos - SoftwareAdvice AU --- Breadcrumb: [Home](/) > [Personalisation Software](/directory/4276/personalization/software) > [Salesforce Marketing Cloud](/software/22998/salesforce-socialcrm) # Salesforce Marketing Cloud Canonical: https://www.softwareadvice.com.au/software/22998/salesforce-socialcrm Page: 1 / 23\ Next: [Next page](https://www.softwareadvice.com.au/software/22998/salesforce-socialcrm?page=2) > Audience Studio is a data management platform (DMP) designed to help businesses deliver personalized marketing experiences by capturing and storing data signals from multiple sources. Advertisers can utilize machine learning technologies to define audience segments and a device graph to understand their footprints across channels. Audience Studio includes Salesforce's Einstein application, which allows administrators to gain insights into customer journeys and uncover new audiences based on events or actions. It also offers a consent management module, which lets businesses configure consent frameworks for multiple markets, request data deletion and modify rules to meet regulatory compliance across the organisation. Formerly known as Salesforce DMP, Audience Studio is sold as stand-alone and as a part of Marketing Cloud on monthly and annual subscriptions. Support is extended via phone, email, documentation and other online measures. > > Verdict: Rated **4.2/5** by 532 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.2/5** | 532 Reviews | | Ease of Use | 3.8/5 | Based on overall reviews | | Customer Support | 3.9/5 | Based on overall reviews | | Value for Money | 3.8/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Salesforce - **Location**: San Francisco, US - **Founded**: 2003 ## Commercial Context - **Starting Price**: USD 25.00 - **Pricing model**: Per User - **Pricing Details**: Starter Suite Marketing $25 user/month Marketing Cloud Personalization $100,000 org/year billed annually Marketing Cloud Engagement $1,250 org/month Marketing Cloud Account Engagement (formerly Pardot) $1,250 per month Data Cloud for Marketing $108,000 org/year Marketing Cloud Intelligence $3,000 org/month Loyalty Management $20,000 org/month - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Traditional Chinese - **Available Countries**: Australia, Austria, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, Norway and 14 more ## Features - A/B Testing - AI Copilot - AI/Machine Learning - API - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Ad Network Integration - Ad hoc Reporting - Alerts/Notifications - Analytics - Archiving & Retention - Asset Lifecycle Management - Audience Targeting - Audio File Management - Automated Publishing - Autoresponders - Behavior Tracking - Behavioral Analytics - Brand Management ## Integrations (7 total) - Adobe Workfront - LinkedIn for Business - Meta for Business - Salesforce Sales Cloud - Shopify - Twitter/X - Vidyard ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Personalisation Software](https://www.softwareadvice.com.au/directory/4276/personalization/software) ## Related Categories - [Personalisation Software](https://www.softwareadvice.com.au/directory/4276/personalization/software) - [Content Collaboration Platforms](https://www.softwareadvice.com.au/directory/4442/content-collaboration/software) - [AI Marketing Tools](https://www.softwareadvice.com.au/directory/4615/ai-marketing-tools/software) - [CRM for Startups Software](https://www.softwareadvice.com.au/directory/3235/startup/software) - [CRM Software](https://www.softwareadvice.com.au/directory/4153/crm/software) ## Alternatives 1. [Brevo](https://www.softwareadvice.com.au/software/18887/brevo) — 4.6/5 (3523 reviews) 2. [HubSpot Marketing Hub](https://www.softwareadvice.com.au/software/119437/hubspot-marketing-hub) — 4.5/5 (6258 reviews) 3. [MailerLite](https://www.softwareadvice.com.au/software/100595/mailerlite) — 4.7/5 (2324 reviews) 4. [ActiveCampaign](https://www.softwareadvice.com.au/software/5398/activecampaign) — 4.6/5 (2571 reviews) 5. [Constant Contact](https://www.softwareadvice.com.au/software/397812/constant-contact) — 4.3/5 (2953 reviews) ## Reviews ### "Incredibly Powerful Cloud-Based Marketing Automation Platform" — 5.0/5 > **Jana** | *7 August 2023* | Computer Software | Recommendation rating: 9.0/10 > > **Pros**: It is an extremely adaptable and comprehensive application that provides everything you need to efficiently manage your connections with customers. I liked that I could find out a lot of stuff, like what they were doing online, about the people I was trying to sell to. It gave me a comprehensive understanding of their habits, tastes, and contacts with my company, allowing me to make smarter choices and give superior service. In conclusion, if you're wanting to simplify your sales and marketing operations in a strong and user-friendly method, this CRM system is what you need. > > **Cons**: It is always frustrating how long it takes for an email activity to load in Journey Builder. Sometimes the platform will indicate that you have been idle even if you have been working on it continuously. > > Using Marketing Cloud, we can simply keep tabs on all of our social media profiles, Facebook updates, and email automation tools. Even if this platform is already a part of our website, it integrates with the services of other companies and applications with relative ease. Despite the fact that Marketing Cloud has an email solution, we continue to rely on Mailchimp to assist with channel management. ----- ### "SFMC is a great tool\!" — 5.0/5 > **Verified Reviewer** | *16 October 2023* | Financial Services | Recommendation rating: 8.0/10 > > **Pros**: The best features of SFMC is the integration with SFDC and the flexibility in creating audiences. It allows us to use SQL to build audiences in a very data driven manner vs a drag and drop (which SFMC does have) feature to create lists. > > **Cons**: The speed for SFMC can sometimes be questionable. Some days it moves faster than others. The other feature that tends to be frustrating is the speed or actions when having multiple splits in their journey builder. > > Overall the experience is great. Support is great and quick and it works great for more complex campaigns. ----- ### "Pay for what you get well worth the price" — 4.0/5 > **Erik** | *19 September 2018* | Banking | Recommendation rating: 9.0/10 > > **Pros**: fully customized with our features and tweeks... The ability to connect with our five9 makes life easier as well > > **Cons**: can be a lag between menus/options however nothing big... No real big complaints on our end any issues are rep is there to meet our needs > > All in all the should be the industry standard ----- ### "For sales and marketing operations, this is a highly valuable tool." — 4.0/5 > **Manuel** | *30 June 2022* | Entertainment | Recommendation rating: 9.0/10 > > **Pros**: Since it allows you to manage all sales data and customer data, and it is compatible with other collaborative tools, it gets a five for its ease of use. Responsibilities and data in sales and marketing have become easier to handle. In other words, productivity has increased while work procedures have decreased. In the future, I'd like to continue using it. Appropriate for CRM software. Other utilities can be accessed via links. The interface that is easy to utilize. A little forethought will save you from many headaches. > > **Cons**: Needs a good deal of technical expertise. Has a long learning curve Aspects of operation, a little foresight will save you a lot of headaches. > > Very powerful MA software with a large variety of features However, to master it, you'll need employees who possess the essential technical skills. As a result of CRM measures, it will be able to target specific consumers, which is impossible with mass advertising. A connection to other databases made it possible to use the data internally. Each customer category's LTV has increased. Additionally, we were able to boost email open rates as a result of this and conduct successful marketing. ----- ### "Top Sales Management Software" — 4.0/5 > **Jennifer** | *24 August 2023* | Hospital & Health Care | Recommendation rating: 9.0/10 > > **Pros**: The effectiveness and manageability. You may control automated email sending and collecting contact information for hot leads. Its talents help the company expand by a factor of two. Bringing down the lead time for security matters. Separation of live and dead wires. Automating routine tasks saves time and effort. Boosts the company's growth and revenue. > > **Cons**: More automated components for plug-and-play building of user journeys would be preferable, as much of Automation Studio as possible must be implemented in SQL, which can get complicated. > > Through the use of granular criteria and personalization, we have increased user engagement across all modes of communication, including Email, SMS, WhatsApp, and Push Notifications. ----- Page: 1 / 23\ Next: [Next page](https://www.softwareadvice.com.au/software/22998/salesforce-socialcrm?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/22998/salesforce-socialcrm) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data