--- description: Review of Salesforce Marketing Cloud Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Salesforce Marketing Cloud | Reviews, Pricing & Demos - SoftwareAdvice AU --- Breadcrumb: [Home](/) > [Personalisation Software](/directory/4276/personalization/software) > [Salesforce Marketing Cloud](/software/22998/salesforce-socialcrm) # Salesforce Marketing Cloud Canonical: https://www.softwareadvice.com.au/software/22998/salesforce-socialcrm Page: 1 / 22\ Next: [Next page](https://www.softwareadvice.com.au/software/22998/salesforce-socialcrm?page=2) > Audience Studio is a data management platform (DMP) designed to help businesses deliver personalized marketing experiences by capturing and storing data signals from multiple sources. Advertisers can utilize machine learning technologies to define audience segments and a device graph to understand their footprints across channels. Audience Studio includes Salesforce's Einstein application, which allows administrators to gain insights into customer journeys and uncover new audiences based on events or actions. It also offers a consent management module, which lets businesses configure consent frameworks for multiple markets, request data deletion and modify rules to meet regulatory compliance across the organisation. Formerly known as Salesforce DMP, Audience Studio is sold as stand-alone and as a part of Marketing Cloud on monthly and annual subscriptions. Support is extended via phone, email, documentation and other online measures. > > Verdict: Rated **4.2/5** by 527 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.2/5** | 527 Reviews | | Ease of Use | 3.8/5 | Based on overall reviews | | Customer Support | 3.9/5 | Based on overall reviews | | Value for Money | 3.8/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Salesforce - **Location**: San Francisco, US - **Founded**: 2003 ## Commercial Context - **Starting Price**: USD 25.00 - **Pricing model**: Per User - **Pricing Details**: Starter Suite Marketing $25 user/month Marketing Cloud Personalization $100,000 org/year billed annually Marketing Cloud Engagement $1,250 org/month Marketing Cloud Account Engagement (formerly Pardot) $1,250 per month Data Cloud for Marketing $108,000 org/year Marketing Cloud Intelligence $3,000 org/month Loyalty Management $20,000 org/month - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Traditional Chinese - **Available Countries**: Australia, Austria, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, Norway and 14 more ## Features - A/B Testing - AI Copilot - AI/Machine Learning - API - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Ad Network Integration - Ad hoc Reporting - Alerts/Notifications - Analytics - Archiving & Retention - Asset Lifecycle Management - Audience Targeting - Audio File Management - Automated Publishing - Autoresponders - Behavior Tracking - Behavioral Analytics - Brand Management ## Integrations (7 total) - Adobe Workfront - LinkedIn for Business - Meta for Business - Salesforce Sales Cloud - Shopify - Twitter/X - Vidyard ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Personalisation Software](https://www.softwareadvice.com.au/directory/4276/personalization/software) ## Related Categories - [Personalisation Software](https://www.softwareadvice.com.au/directory/4276/personalization/software) - [Content Collaboration Platforms](https://www.softwareadvice.com.au/directory/4442/content-collaboration/software) - [AI Marketing Tools](https://www.softwareadvice.com.au/directory/4615/ai-marketing-tools/software) - [CRM for Startups Software](https://www.softwareadvice.com.au/directory/3235/startup/software) - [CRM Software](https://www.softwareadvice.com.au/directory/4153/crm/software) ## Alternatives 1. [HubSpot CRM](https://www.softwareadvice.com.au/software/1854/hubspot) — 4.5/5 (4455 reviews) 2. [Salesforce Sales Cloud](https://www.softwareadvice.com.au/software/2764/salesforce-sales-cloud) — 4.4/5 (18770 reviews) 3. [HubSpot Marketing Hub](https://www.softwareadvice.com.au/software/119437/hubspot-marketing-hub) — 4.5/5 (6221 reviews) 4. [Zoho CRM](https://www.softwareadvice.com.au/software/392464/zoho-crm) — 4.3/5 (6969 reviews) 5. [Bigin by Zoho CRM](https://www.softwareadvice.com.au/software/392397/bigin-by-zoho-crm) — 4.7/5 (727 reviews) ## Reviews ### "Salesforce Marketing Cloud - The best in the game\!" — 5.0/5 > **Iyer** | *19 September 2024* | Transportation/Trucking/Railroad | Recommendation rating: 10.0/10 > > **Pros**: The high level of personalizable customer engagement, along with access to AI tools, and campaign management, and robust analytics as well. The customer service is great also. > > **Cons**: Salesforce marketing cloud randomly has extremely long slow periods, and any updates do take a bit of a while. Not much outside of that > > Salesforce Marketing Cloud gave us insights to customer trends, and the best market segmentation help we could ask for. ----- ### "Powerful Software For Marketing" — 4.0/5 > **Sumit** | *23 January 2025* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: Salesforce Marketing Cloud invites users to share their positive experiences, focusing on its features and benefits in managing marketing efforts, such as email campaigns and customer data analysis. > > **Cons**: 1- The focus is on negative feedback. 2- Users are asked to share specific disadvantages. 3- Feedback aims to improve user experience. 4- Solicitations for critique suggest ongoing product development. > > \- Ease of Use: Was the software easy to navigate? - Features: Did it offer useful tools for marketing, like email campaigns or analytics? - Support: How helpful was customer service? - Results: Did it improve your marketing efforts? ----- ### "Pay for what you get well worth the price" — 4.0/5 > **Erik** | *19 September 2018* | Banking | Recommendation rating: 9.0/10 > > **Pros**: fully customized with our features and tweeks... The ability to connect with our five9 makes life easier as well > > **Cons**: can be a lag between menus/options however nothing big... No real big complaints on our end any issues are rep is there to meet our needs > > All in all the should be the industry standard ----- ### "A powerhouse for handling fashion campaigns at scale" — 4.0/5 > **Ilayda** | *28 April 2025* | Apparel & Fashion | Recommendation rating: 9.0/10 > > **Pros**: With Salesforce Marketing Cloud, we have a great amount of control over how we engage with our customers everything from personalized email journeys, to even SMS campaigns and social media ads. I especially love the robust segmentation tools we are able to customize promotions for our customers based on how they shop. > > **Cons**: It’s a solid platform, but it’s not easy to navigate. Automating and integrating it with our e-commerce system needed more help from IT and consultants, generating additional setup costs. > > It has enabled us to go beyond casual campaigns to truly personalized marketing, driving customer engagement and more than doubling our return rates on offers at our primary sales seasons. ----- ### "Salesforce equals success" — 5.0/5 > **John** | *27 December 2024* | Automotive | Recommendation rating: 9.0/10 > > **Pros**: What I liked most about Salesforce Marketing Cloud is the ability to manage email, social media, and text messaging from one platform. > > **Cons**: What I liked least about Salesforce Marketing Cloud is the complexity of implementation and the steep learning curve > > Our overall experience with Salesforce Marketing Cloud has been mixed. While implementation, cost, and learning curve were issues, once we knew what we were doing, we’ve been able to successfully market through multiple channels with one platform, which has been fantastic. ----- Page: 1 / 22\ Next: [Next page](https://www.softwareadvice.com.au/software/22998/salesforce-socialcrm?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/22998/salesforce-socialcrm) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data