--- description: Review of Primer Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Primer | Reviews, Pricing & Demos - SoftwareAdvice AU --- Breadcrumb: [Home](/) > [Art Gallery Software](/directory/4591/art-gallery/software) > [Primer](/software/239369/primer) # Primer Canonical: https://www.softwareadvice.com.au/software/239369/primer Page: 1 / 3\ Next: [Next page](https://www.softwareadvice.com.au/software/239369/primer?page=2) > Primer is a cloud-based solution that helps art galleries, artists, collectors, and non-profit organizations streamline processes related to sales, inventory tracking, transaction monitoring, and more on a centralized platform. It enables staff members to create product profiles with details, such as images, names, dimensions, authentication certifications, and other relevant notes. Primer allows team members to maintain a client database with information, such as phone, email, past offers, sales history, and other interactions. It lets supervisors manage and track transactions with billing addresses, shipping addresses, payment currency, tax, fees, and commissions, among other information. Additionally, it lets employees sort inventory data, delete logs, create new records, and track sales processes across multiple exhibitions from within a unified platform. Primer allows administrators to import data, store documents, convert file sizes, and schedule data back-ups. It is available on monthly subscriptions and support is extended via email, documentation, and other online measures. > > Verdict: Rated **5.0/5** by 33 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **5.0/5** | 33 Reviews | | Ease of Use | 4.9/5 | Based on overall reviews | | Customer Support | 5.0/5 | Based on overall reviews | | Value for Money | 5.0/5 | Based on overall reviews | | Features | 5.0/5 | Based on overall reviews | | Recommendation percentage | 100% | (10/10 Likelihood to recommend) | ## About the vendor - **Company**: Primer Archives - **Location**: Nashville, US - **Founded**: 2014 ## Commercial Context - **Starting Price**: USD 45.00 - **Pricing model**: Flat Rate (Free Trial) - **Target Audience**: Self Employed, 2–10, 11–50, 51–200 - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: English - **Available Countries**: Argentina, Australia, Brazil, Canada, Chile, Japan, New Zealand, Peru, United States, Uruguay ## Features - Billing & Invoicing - Catalog Creation - Catalog Management - Commission Management - Consignment Management - Contact Database - Contact Management - Customisable Branding - Customizable Fields - Customizable Reports - Data Import/Export - Data Storage Management - Document Management - Document Storage - Document Templates - Drag & Drop - Filtering - For Art Galleries - Image Library - Interaction Tracking ## Integrations (1 total) - Stripe ## Support Options - Email/Help Desk - Knowledge Base - Phone Support - Chat ## Category - [Art Gallery Software](https://www.softwareadvice.com.au/directory/4591/art-gallery/software) ## Alternatives 1. [ArtCloud](https://www.softwareadvice.com.au/software/243150/artcloud) — 4.8/5 (72 reviews) 2. [Artwork Archive](https://www.softwareadvice.com.au/software/231112/artwork-archive) — 4.9/5 (106 reviews) 3. [ITgallery](https://www.softwareadvice.com.au/software/261006/itgallery) — 4.9/5 (23 reviews) 4. [Art Galleria](https://www.softwareadvice.com.au/software/362258/art-galleria) — 4.7/5 (37 reviews) 5. [Artlogic](https://www.softwareadvice.com.au/software/102482/artlogic) — 4.8/5 (44 reviews) ## Reviews ### "Exceptional value and labor of love" — 5.0/5 > **Deb** | *24 January 2023* | Arts & Crafts | Recommendation rating: 10.0/10 > > **Pros**: Primer is a system that could only have been built by art world veterans who truly know and love the ins and outs of the business, from top to bottom and back again. Everything is designed for maximum efficiency and functionality in a way that allows me to feel like I am great at my job and provides my clients an exceptional level of service. It's very clear that the improvements are made continually in a way that works so well because they are using their own software and know exactly what the constantly shifting art landscape looks like because they are in it themselves. > > **Cons**: Honestly, I don't have any cons. They consistently make updates and tweaks so that at this point anything I had hoped to be improved when I first signed on has been taken care of beautifully, and many elements of the software I didn't feel needed changing have been made even more intuitive and functional. > > Primer has made it so much easier for me to effectively manage contacts and inventory in a way that rewards the time I put into it tenfold. Anytime I have had an issue--usually just with a feature I don't yet quite know how to use--they have been incredibly responsive and patient. Communication is clear, and updates are regular and always useful. The effectiveness of the software has also been essential for me as I have shifted my business in and out of brick and mortar, and allowed me to accommodate different forms of working--they have even worked with me on modifications I needed help with for the parts of my business that is outside the art world. This software has been a constant asset to my business over the last several years, and I feel very lucky to have found them. ----- ### "The most valuable investment an artist can make" — 5.0/5 > **Courtney** | *25 March 2022* | Arts & Crafts | Recommendation rating: 10.0/10 > > **Pros**: I've been using Primer for close to a year now, it has completely changed how I function as an artist and administrator. I no longer dread when someone asks me to send them a pdf of my work. In a matter of moments I can put together an online viewing room. Primer makes sales, inventory management, and contact management super easy. It can really be used by artists at every level. I have lots of experience with other inventory management systems and Primer is one of the only ones that makes keeping track of production costs, exhibitions, press and sales very simple. > > **Cons**: There are really no cons in my eyes. The software is so valuable to me. I could see how someone would be intimidated by the complexity of the database. But that's really not an issue because of their AMAZING support team. > > Primer was created by people that truly understand the needs of artists and galleries. This translates into a database that is functional, modifiable, and with a great use value. I recommend this to every artist I know. ----- ### "Amazing Software Has Revolutionized the Way I Run My Business" — 5.0/5 > **Claire** | *15 October 2020* | Arts & Crafts | Recommendation rating: 10.0/10 > > **Pros**: The ease and functionality of Primer is by far the most valuable asset to me. I am not particularly savvy in complicated database software and I find Primer to be efficient, detailed and intuitive. Additionally, given the circumstances we are facing today and that much of my work is now being done remotely, I am given great peace of mind knowing any and all information about my business, clients and inventory is a click away. > > **Cons**: I have absolutely nothing negative to say about this software- it has revolutionized my business and how I run it. It has enabled me to work smarter, not harder. > > The customer service has been exceptional. While I don’t have to get in touch too often given how straight forward their software is, whenever I have a question pop up, someone is always available to answer my question thoughtfully and thoroughly. ----- ### "Blair Clarke at Voltz Clarke Gallery" — 5.0/5 > **Blair** | *5 April 2023* | Fine Art | Recommendation rating: 10.0/10 > > **Pros**: \[sensitive content hidden\] is the most personable business owner. Always answers the phone or gets back immediately to help with a question. Our gallery has tried many databases over the years and never has enjoyed customer service until Primer. Primer is constantly updating their systems and improving ways to sell artwork efficiently. Couldn't recommend enough\! > > **Cons**: I don't have a problem with anything regarding the ease of use and the Database of Primer. ----- ### "Strongly recommend Primer" — 5.0/5 > **Serena** | *18 January 2024* | Fine Art | Recommendation rating: 10.0/10 > > **Pros**: Primer is excellent for maintaining inventory and document formation. It definitely saves us a ton of time when creating checklists, consignment agreements, invoices, artist statements, etc. > > **Cons**: It was a bit tricky to learn the interface at first but the customer support team is incredibly hands on and responsive. ----- Page: 1 / 3\ Next: [Next page](https://www.softwareadvice.com.au/software/239369/primer?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/239369/primer) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data