About Aha!

Aha! is the world's #1 product development software. We help more than 1 million product builders bring their strategy to life. Our suite of tools includes Aha! Roadmaps, Aha! Ideas, Aha! Whiteboards, Aha! Knowledge, and Aha! Develop. Product teams rely on our expertise, guided templates, and training programs via Aha! Academy to be their best. We are proud to be a very different type of high-growth SaaS company. The business is self-funded, profitable, and 100% remote. Learn more at www.aha.io. Get everything your product team needs to achieve your best and be happy doing it. Aha! Roadmaps Aha! Roadmaps is the complete product management solution — set strategy, prioritize features, and share visual plans. Aha! Ideas Aha! Ideas is the comprehensive idea management solution — crowdsource feedback, engage your community, and prioritize what drives revenue. Aha! Whiteboards Aha! Whiteboards is the visual space for product innovation — define user flows, create mockups, and collaborate on roadmaps. Aha! Knowledge Aha! Knowledge is the AI-powered product information hub — share all of your documents in a central place. Aha! Develop Aha! Develop is the agile tool that links strategy to delivery — ensure product and engineering seamlessly work together. Aha! Academy Aha! Academy is the best way to learn about product management and Aha! software. Get certified and be recognized as an expert.
Aha! Software - Set goals
Aha! Software - Capture ideas
Aha! Software - Prioritize features in a collaborative whiteboard
Aha! Software - Plan product launches
Aha! Software - Manage releases with phases and milestones
Aha! Software - Report on progress in an interactive dashboard
Aha! video
Aha! Software - Set goals - thumbnail
Aha! Software - Capture ideas - thumbnail
Aha! Software - Prioritize features in a collaborative whiteboard - thumbnail
Aha! Software - Plan product launches - thumbnail
Aha! Software - Manage releases with phases and milestones - thumbnail

Aha! pricing

Aha! does not have a free version but does offer a free trial. Aha! paid version starts at USD 59.00/month.

Starting Price:
USD 59.00/month
Free Version:
No
Free trial:
Yes

Alternatives to Aha!

Aha! Reviews

Feature rating

Value for Money
4.6
Functionality
4.7
Ease of Use
4.4
Customer Support
4.8
5 reviews of 528 View all reviews
Geoff
Geoff
  • Industry: Computer Software
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
4
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 06/01/2020

A Great Tool to Drive Product Management with Coherent and Focused Product Strategy

We use Aha! to manage and optimize our product management for development of Enterprise software.

Pros

I first used Aha! four or five years ago - and it was good then, but has come a long way.

I really like how Aha! brings together the why of product strategy with the how of product management. It enables our team to collaborate, stay informed, share, and stay on track in these areas in ways that are very difficult to do with JIRA alone, or some combination of product specifications and JIRA.

It's intuitive and the support is very responsive, knowledgeable and friendly. There is a lot of customization possible, although I have not dipped into that much yet. But it is clear that as the size and scope of our development organization and product line grow that Aha! has everything needed to manage, prioritize & focus our efforts.

Integration with Atlassian JIRA is also strong and a good option. We looked at only using Aha! - including for managing our development tickets & sprints - but that is not a fit at this point. Keeping the clutter & detail of all the workstream & ticket management for development separate is a better solution.

I definitely recommend Aha as best in class for product management.

Cons

The one major improvement that I see is the need for some type of Knowledge Base / Documentation tool set similar to Confluence. Write now, I find that I have to keep meeting notes in separate documents, as these will tend to cover multiple tickets, and have other work to assign tasks and so on. With Confluence + JIRA, you can both document meetings and develop specifications in one place, and then link this to all of the tickets that are related.

Alternatives Considered

Todoist, Jira, Confluence, Wrike and Twist

Reasons for Switching to Aha!

Better combination of features and focus on specific needs of software product management.
Brandon
Brandon
  • Industry: Hospital & Health Care
  • Company size: 5,001–10,000 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Features
4
Ease of Use
5
Customer Support
4

4
Reviewed on 21/08/2023

Aha! is an excellent product management system

A very user-friendly and straightforward interface. It's fantastic that a single platform can be used to oversee everything from product to service management to strategic planning to operational reporting.

Pros

A fantastic tool for project managers to use as a roadmap organizer. The ideas are fantastic, and the integration with Jira at the tactical level of engineering is functioning smoothly. Additional sophisticated features, such as various business modules, aid in the strategic direction of PM.

Cons

It's odd that there aren't any external roadmap samples or case studies available from the makers of one of the greatest roadmap products in the world to aid with the design of your personal external roadmap.

Response from Aha! Labs

Hi Brandon,
Thanks for taking the time to write such a great review. It is wonderful to hear how Aha! is helping your organization achieve success across so many different teams and departments. I would encourage you to check out our guides which have great examples and best practices when it comes to roadmaps. Here is one you may find useful: https://www.aha.io/roadmapping/guide/product-roadmap/roadmap-examples. Otherwise our customer success team are all former product managers and would be happy to help! You can reach out to us at [email protected].

Replied 01/09/2023
Vivek
  • Industry: Food Production
  • Company size: 1,001–5,000 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
0
Features
3
Ease of Use
3
Customer Support
0

3
Reviewed on 09/02/2021

Great tool for project management with a steep learning curve

After getting used to it gives you ton of features to create stunning visualizations and project tracking on a very nice way

Pros

Tons of features giving you the ability to follow up on biggest to most minute details of projects which makes it very malleable to various needs.

Cons

The learning curve is steep compared to You track.
Schedules epics activities development tasks todos and several other features can be hard to distinguish and somewhat confusing.

Alternatives Considered

YouTrack

Reasons for Switching to Aha!

Leadership decided
Nate
  • Industry: Airlines/Aviation
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
5

5
Reviewed on 12/02/2024

Product Management Choice

Pros

Aha is a powerful tool that gives you ability to customize the core product around how your team does its job. The easy integrations with engineering development tools like Azure DevOps or Jira make it an accurate status reporting tool for product teams while allowing engineering functions to do their execution work elsewhere. The dashboards and reports in Aha are super powerful and it's the only way we report on roadmaps and status. And finally the Ideas portal with Ideas advanced allows us to be in touch with our customers in a meaningful way and let's us communicate internally and externally about what's coming next for our products.

Cons

The cost of a license is not cheap, and it took my business a long time to convince senior executives to allow us to get the Ideas Advanced licensing. It would have been really helpful if Ideas Advanced could have been enabled for a subset of users or a product line within a corporate tenant account.

Greg
Greg
  • Industry: Sports
  • Company size: Self Employed
  • Used Daily for Free Trial
  • Review Source
Value for Money
4
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 28/05/2022

So glad to have finally found and settled on Aha! Quite aptly named!

This is one of the slickest, most beautiful, well-thought-out, powerful, and extensible tools I've ever seen. It took a while to get all settled into exactly how it fits in with my needs, but the documentation AND customer support were second-to-none during the trial to help me get there. Once I did...wow, it's slick and powerful.

Pros

I loved so many things about Aha!, but probably the most important thing was my ability to manage and prioritize a LOT of my product's features that can also be tied to Epics, Storys, Initiatives, and Goals in a very slick and powerful interface.

Cons

The product becomes cost-prohibitive, especially for startups, if you wish to use the "Develop" side of the product as well as the "Roadmap" side. For some reason, you need to step up to an extremely expensive Enterprise version, which makes little sense as smaller companies would of course want to use sprint planning and many other critical lower-level engineering and development features. The trials only allow one or the other, not both (without a very confusing experience), which seems odd for the same reason.

Alternatives Considered

Jira, Trello and Asana

Reasons for Switching to Aha!

Aha! has well-thought-out capabilities that blend strategy and roadmap planning with powerful feature management. I don't believe there is another product out there that comes close in this regard. And in such a gorgeous, flexible, and easy-to-use interface.

Response from Aha! Labs

Hi Greg,
Thank you for your positive review! It is great to hear how Aha! is helping your organization achieve success. Good news on the trial front — you can enable a trial of Aha! Develop within your Aha! Roadmaps account to experience both tools together. If you are interested, please don't hesitate to send us a note at [email protected]. Our Customer Success team are all former product managers and would love to answer any questions.

Replied 19/10/2022

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