--- description: Review of Later Social Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Later Social | Reviews, Pricing & Demos - SoftwareAdvice AU --- Breadcrumb: [Home](/) > [Social Media Marketing Tools](/directory/3905/social-media-marketing/software) > [Later Social](/software/261827/later) # Later Social Canonical: https://www.softwareadvice.com.au/software/261827/later Page: 1 / 17\ Next: [Next page](https://www.softwareadvice.com.au/software/261827/later?page=2) > Later Social is a social media marketing and commerce platform that helps business owners, creators, agencies, and social media teams grow their brands and businesses online. Later Social helps you save time and grow your business by making it easy to manage your entire social media strategy, all in one place. Schedule posts to every social platform, get hashtag suggestions, best times to post, turn your images into clickable, shoppable posts with a custom link in bio, and much more\! > > Verdict: Rated **4.4/5** by 398 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.4/5** | 398 Reviews | | Ease of Use | 4.4/5 | Based on overall reviews | | Customer Support | 4.3/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Later - **Founded**: 2014 ## Commercial Context - **Starting Price**: USD 25.00 - **Pricing model**: (Free version available) (Free Trial) - **Pricing Details**: Starter: $25/month (or $18.75/month when billed annually) for 1 User, 1 Social Set, and 30 posts per month per social platform. Growth: $50/month (or $37.50/month when billed annually) for 2 users, 2 Social Sets, and 180 posts per month per social platform. Scale: $110/month (or $82.50/month when billed annually) for 4 users, 6 Social Sets, and unlimited posts across all social platforms. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: English - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 208 more ## Features - Automated Publishing - Automated Scheduling - Calendar Management - Content Library - Content Management - Data Import/Export - Drag & Drop - Engagement Tracking - Image Library - Multi-Account Management - Multi-Channel Marketing - Performance Metrics - Post Scheduling - Reporting/Analytics - Social Media Integration - Social Media Monitoring - Social Promotion - Tagging ## Integrations (3 total) - Instagram - Meta for Business - Twitter/X ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Chat ## Category - [Social Media Marketing Tools](https://www.softwareadvice.com.au/directory/3905/social-media-marketing/software) ## Alternatives 1. [Instagram](https://www.softwareadvice.com.au/software/115029/instagram) — 4.7/5 (5144 reviews) 2. [Snapchat for Business](https://www.softwareadvice.com.au/software/117456/snapchat) — 4.6/5 (1133 reviews) 3. [Meta for Business](https://www.softwareadvice.com.au/software/239876/facebook) — 4.4/5 (2372 reviews) 4. [Zoho Social](https://www.softwareadvice.com.au/software/392457/zoho-social) — 4.7/5 (3388 reviews) 5. [Twitter/X](https://www.softwareadvice.com.au/software/255619/twitter) — 4.5/5 (1793 reviews) ## Reviews ### "I enjoy using Later, it's a great social poster with limits" — 5.0/5 > **Danielle** | *10 February 2021* | Design | Recommendation rating: 7.0/10 > > **Pros**: I like that you can house your unused photos and that it lets you know how many posts you've used a certain photo in. So if I post it to say Pinterest, FB, and Twitter it will say it's been used 3 times. This helps me manage a huge bucket of content. I really enjoy being able to see the whole upcoming week's posts at a glance and move them around easily if needed. > > **Cons**: Sometimes uploading photos glitch out. You are limited by file size so often times I have to go to the internet to edit them using Pixlr etc. Also you can't see further back than a few weeks on the calendar on the free plan. That is tough. > > Overall I enjoy using it better than most social media schedulers. It's reliable, it autoposts to IG as long as you have an IG business account. It's super easy to use and sort of has a built in content calendar. ----- ### "Necessary Tool" — 4.0/5 > **Verified Reviewer** | *27 May 2022* | Hospitality | Recommendation rating: 8.0/10 > > **Pros**: The price point is good, the product is easy to learn and there has been minimum downtime. I can schedule out my social media posts a month in advance which is always a good thing. The biggest reason I choose this software to be able to add a link in bio on every post. Since I do a lot of recipes, that was key. > > **Cons**: Until recently, couldn't schedule carousels but that has been fixed. Now can't schedule reels which would be ideal. > > Good piece of software that does it's job. ----- ### "Improve billing transparency, cancellation options, and expand video capabilities:" — 2.0/5 > **Valentina** | *30 July 2024* | Veterinary | Recommendation rating: 0.0/10 > > **Pros**: The features initially seemed promising, my experience after the free trial has been disappointing. > > **Cons**: I was automatically enrolled in the most expensive plan after the trial, despite not selecting that option. This felt deceptive. To make matters worse, when I noticed the charge for the second month and immediately contacted support, I was unable to cancel or even receive a prorated refund. This lack of flexibility and customer service is concerning. Additionally, the 59-second video limit is restrictive for content creators like myself. It forces me to post some videos directly, defeating the purpose of using a scheduling app. > > Their lack of flexibility in customer service is concerning. ----- ### "See Ya LATER, Competing Apps\!" — 5.0/5 > **Verified Reviewer** | *27 September 2019* | Design | Recommendation rating: 8.0/10 > > **Pros**: How easy it is to use, that it's an industry standard, and the extra features in the subscription are actually worth the price. The free version is accessible to people new to social media marketing, which makes it easy for anyone to get social media marketing/communications experience. The interface makes it easy to visualize when posts are scheduled, which photos have or haven't been used yet, and which social networks the posts are scheduled for. On top of that, I love that each post can be customized based on a platform's post guidelines and, if you have different demographics for each network, you can tailor your first caption to whatever audience you're trying to appeal to. > > **Cons**: The only issue I ran into with Later is trying to authorize Later to log into Facebook mostly because we have multiple admins on the organization's page. We ended up resolving it by finding out the only person allowed to authorize the two apps to combine info is the person with the email address tied to the Later account. It's a hassle to keep in mind, but a small one that can be relieved easily. > > Overall, Later's been a great app to utilize. We tried Buffer, which didn't appeal to our experience style. Later's made it easy for us to post on multiple accounts and customize the scheduled posts. Later's helped us maintain a consistent social media presence in my organization's off-season time when our programming is spread out but we wanna show our relevance in the community. ----- ### "Later" — 5.0/5 > **Verified Reviewer** | *29 August 2019* | Graphic Design | Recommendation rating: 10.0/10 > > **Pros**: I like the flexibility it has to post and schedule different types of content for Instagram. I really like that you get a preview of your posts and you can plan them out so far ahead.. You actually get a link you can share of your planned posts so other people can see it. My favorite part of later is that you can post directly to Instagram, it allows you to tag people and tag locations. This software also gives you analytics, allows you to pull content from others via hashtags and searches, and it allows you to add other users as contributors. > > **Cons**: I currently don't like that you can't auto publish carousel photos but I think that's more of an Instagram API issue than anything else. > > I love using Later. I think its definitely worth the price, but would like if they allowed a few more users per pricing plan. It is simple, easy, and convenient to use. It really allows you to be in control over your social. ----- Page: 1 / 17\ Next: [Next page](https://www.softwareadvice.com.au/software/261827/later?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/261827/later) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data