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description: Review of Make Software: system overview, features, price and cost information. Get free demos and compare to similar programs.
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title: Make | Reviews, Pricing & Demos - SoftwareAdvice AU
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# Make

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> Make is the leading visual AI automation platform. Build, manage, and scale all your automations and AI agents in one visual landscape.&#10;&#10;Connect 3,000+ apps, automate complex processes, create AI and agentic workflows, and use model context protocol (MCP) to scale your automations. Use the visual drag-and-drop scenario builder to link apps in a few clicks. Build limitless scenarios that run exactly the way your business needs them to.&#10;&#10;Make supports any app with an API, so it’s made to fit your tech stack. And with Make AI Agents, your scenarios don't just run – they adapt. Agentic automation lets AI-driven agents handle complex tasks, while responding to changing conditions in real time. &#10;&#10;Set your scenarios to run on a schedule, trigger them instantly, or watch them run live whenever you need full visibility into what's happening.&#10;&#10;Make’s transparent logic means you’ll be able to see, manage, and control your automations every step of the way.
> 
> Verdict: Rated **4.8/5** by 407 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.8/5** | 407 Reviews |
| Ease of Use | 4.3/5 | Based on overall reviews |
| Customer Support | 4.5/5 | Based on overall reviews |
| Value for Money | 4.7/5 | Based on overall reviews |
| Features | 4.7/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Make (formerly Integromat)
- **Location**: Prague 8, Czechia
- **Founded**: 2012

## Commercial Context

- **Starting Price**: USD 10.59
- **Pricing model**: Flat Rate (Free version available)
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: Czech, English
- **Available Countries**: Australia, Brazil, Canada, China, Czechia, Germany, India, Japan, Mexico, Norway, Sweden, United Kingdom, United States

## Features

- API
- Access Controls/Permissions
- Activity Tracking
- Business Process Automation
- CRM
- Calendar Management
- Collaboration Tools
- Configurable Workflow
- Dashboard
- Data Management
- Data Visualization
- Document Management
- Email Management
- Forms Management
- Graphical Workflow Editor
- Help Desk Management
- Integrations Management
- Metadata Management
- Mobile Access
- Monitoring

## Integrations (128 total)

- AWeber
- ActiveCampaign
- ActiveTrail
- Adobe Commerce
- Airtable
- Asana
- Autotask PSA
- Basecamp
- Bird
- Bitbucket
- Box
- Brevo
- Buffer
- CAFLOU
- Calendly

... and 113 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Chat

## Category

- [Workflow Management Software](https://www.softwareadvice.com.au/directory/4272/workflow/software)

## Related Categories

- [Workflow Management Software](https://www.softwareadvice.com.au/directory/4272/workflow/software)
- [API Platforms](https://www.softwareadvice.com.au/directory/4343/api-management/software)
- [System and Data Integration Software](https://www.softwareadvice.com.au/directory/3304/data-integration-tools/software)
- [iPaaS Software](https://www.softwareadvice.com.au/directory/4668/ipaas/software)

## Alternatives

1. [Zapier](https://www.softwareadvice.com.au/software/163639/zapier) — 4.7/5 (3057 reviews)
2. [Albato](https://www.softwareadvice.com.au/software/362860/albato) — 4.8/5 (405 reviews)
3. [viaSocket](https://www.softwareadvice.com.au/software/520083/viaSocket) — 4.8/5 (648 reviews)
4. [ZappySys SSIS PowerPack](https://www.softwareadvice.com.au/software/235549/ssis-powerpack) — 4.8/5 (107 reviews)
5. [APPSeCONNECT](https://www.softwareadvice.com.au/software/51517/appseconnect) — 4.7/5 (180 reviews)

## Reviews

### "the most intuitive workflow manager out there" — 5.0/5

> **Arjun** | *4 December 2023* | Computer Software | Recommendation rating: 10.0/10
> 
> **Pros**: - excellent support for every major SaaS and AI tool &#10;- easy to create complex workflows&#10;- straightforward pricing&#10;- very easy to debug tasks and workflows
> 
> **Cons**: - custom code modules leave something to be desired&#10;- Google Drive integrations lag Zapier's capability
> 
> Overall, we're very satisfied with Make. It's a phenomenal tool. We are able to automate entire teams' worth of work because of it's wide APi access (every tool from Hubspot to Stripe to our database), large toolkit (we can connect with everything from web scrapers to OpenAI) and intuitive UI (which lets us build complex configurations). you do pay a premium over Zapier for this, but it's incredibly worth it.

-----

### "One of the best Marketing automation hubs" — 5.0/5

> **Pedro** | *12 October 2023* | Financial Services | Recommendation rating: 10.0/10
> 
> **Pros**: Tools usually don't have native integrations with each other.Make.com is your best friend in these cases. You can easily set up conections between tools and do all kinds of workflow management stuff (Branches, routers, filters, transform data etc).Usually tools have an integration with make but, if you don't have it, you can always use the API.
> 
> **Cons**: It can become expensive because you pay per each operation that runs

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### "Good value in case of simple flows." — 2.0/5

> **Verified Reviewer** | *24 November 2023* | Information Services | Recommendation rating: 4.0/10
> 
> **Pros**: It provides a friendly and easy-to-use interface for defining and maintaining simple flows - these are called scenarios and they are comprised of tasks.&#10;It has connectivity with a wide range of services (pretty much all mainstream social apps, chat apps and email apps)&#10;The interface also allows you to see the general status of the execution, along with stats like number of running instances and an overview of completed/ failed scenarios.&#10;Also, the fact that this is provided as a SaaS solution made it appealing from a setup \&amp; configuration point of view.
> 
> **Cons**: It is lightweight, meaning that anything above defining a simple flow that sends messages to a number of persons is extremely hard to implement. Although it has support for JSON or for calling web APIs, this is cumbersome, even for a technical user.&#10;In a similar fasion, it comes with the ability to define webhooks, but these are generally focused on mainstream social media platforms.&#10;Additionally, the active scenarios overview is extremely light, it does not give information about the actual tasks, only about the scenario itself - at times, this made it hard for the business users to determine what had gone wrong.
> 
> Overall, integrating this with a custom developed platform was a painful process.&#10;It is an excellent tool for small to medium businesses that need to automate light processes (like requesting feedback after an order was placed, or autoreplying); but it falls short when it is needed for integrating with other custom APIs; as an example: a JSON schema cannot be defined upfront, it can only be inferred from an actual endpoint call - meaning that the model that Make suggest, may not reflect the actual response that will be received in various scenarios. &#10;The model definitions, are stored in a data store (which is also part of the platform), but the data store is extremely limited in terms of what it can store vs cost; so for custom solutions the costs will increase rapidly.

-----

### "Leading the automation no-code (or low code) solutions" — 5.0/5

> **Alfredo** | *3 June 2021* | Information Technology & Services | Recommendation rating: 10.0/10
> 
> **Pros**: Integromat is, to me, more advanced and way better priced than Zapier. It supports a whole lot of apps, and has an excellent support for JSON and external APIs. It also provides webhook support. Their free tier has been very useful to me for years, and now that my needs have expanded I'm finding value in their next tier.
> 
> **Cons**: I still feel limited by the pricing scheme. The lower tier has enough operations and bandwidth for my needs now, but the time interval is 5 minutes, which adds up on my workflow. The next tier lowers the interval to 1 minute, but is significantly more costly (because it also adds more operations and bandwidth). However, it is still less expensive than Zapier and actually works for my needs compared to other cheaper alternatives.
> 
> I've been a long time user of their free tier, but a particular project required some advanced features. I tried using other services with lower costs or higher limits, however even basic things like supporting a JSON Api, handling files, or handling multiple steps had issues. Not the case here: I was able to completely

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### "Fantastic alternative for Data Automation" — 5.0/5

> **Tim** | *13 June 2019* | Wholesale | Recommendation rating: 10.0/10
> 
> **Pros**: The awesome visual design makes it really easy to visualize data and workflows. The interface is much easier to work with than the typical list-based interface of major competitors.&#10;&#10;I've been really impressed with how much thought and polish has gone into this product\! Integromat clearly understands the needs of data automation workflows, and it shows in the intuitiveness and powerful functionality of the product.&#10;&#10;Also, Integromat's free plan is very flexible, and allowed me to test the product with ease without having to worry about running into limits.
> 
> **Cons**: This is a big one, but I'm glad I didn't let it scare me away. Integromat's documentation is currently VERY poor. There are a lot of little quirks in the way Integromat works, particularly with handling arrays and objects ("collections"). It was only after a lot of trial and error and a few support requests that I figured out how all these things worked and was able to competently build the workflows I needed.&#10;&#10;I really hope they can work on improving the support docs, because this is the biggest thing holding them back at the moment IMHO\!
> 
> We are using Integromat to keep data in sync across various platforms, and also to  automate some menial data entry tasks.&#10;&#10;I love, love, LOVE using Integromat\! It is so much fun to work with. The visual workflow is very intuitive, and makes it easy to visualize the complex workflows that I've been building.&#10;&#10;As mentioned in my Cons, the poor documentation made it very hard to learn some of the quirks of the platform, but I'm so glad I stuck with it. I highly suggest you do the same\!

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## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/bi/integromat-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/263550/integromat> |
| en-GB | <https://www.softwareadvice.co.uk/software/263550/integromat> |
| en-IE | <https://www.softwareadvice.ie/software/263550/integromat> |
| en-NZ | <https://www.softwareadvice.co.nz/software/263550/integromat> |

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