--- description: Review of Audiense Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Audiense | Reviews, Pricing & Demos - SoftwareAdvice AU --- Breadcrumb: [Home](/) > [Social Media Monitoring Software](/directory/4221/social-media-monitoring/software) > [Audiense](/software/263705/socialbro) # Audiense Canonical: https://www.softwareadvice.com.au/software/263705/socialbro Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.com.au/software/263705/socialbro?page=2) > Audiense is the world’s pioneering Audience Intelligence platform. We aim to help marketers and consumer researchers be innovative and develop relevant audience-centric strategies through the use of proprietary social consumer segmentation whilst providing insights on who they are and how to engage with them in the most meaningful way. We offer our users the choice of 2 products developed for very different needs Audiense Insights: Audience intelligence and segmentation, and Audiense Connect (formerly Socialbro): A Twitter marketing tool Audiense Insights allows you to identify and understand any audience, no matter how specific or unique it is. You can create highly personalised audience segments by seamlessly combining a variety of filters when creating a report, such as user profiles, affinities, demographics and job roles. With Audiense Insights in hand, you are able to make better marketing decisions, adapt your targeting, improve relevancy and drive high-performance campaigns at scale. Audiense Connect, our trusted Twitter Marketing Tool, uses the world’s richest audience insights to build and explore communities, identify audiences and engage directly on Twitter at scale via \> Community analysis \& management. \> Advanced monitoring \& listening. \> Twitter tailored audiences for advertising. As culture is always on the move, it is increasingly difficult for consumer segmentation to keep up. However, Audiense's social consumer segments are derived from the consumers' behaviour “in the wild '', making it more likely to reflect real affinities, and become a powerful source of new input into the segmentation strategy. Marketers can use Audiense to rapidly identify unique approaches to marketing to consumers that stem from rich and varied social data, in turn providing competitive differentiation. Problems we solve: \#1 Tackling traditional consumer research: it's time-consuming, static and very expensive \#2 Incorporation of social data into organisational strategies: They are struggling, for instance, Social Listening is keyword-based and not audience-based \#3 Tactical brand strategy \& personalisation: It comes at the expense of performance marketing What makes us different ... Audiense Insights segments audiences by the interconnections that exist among the people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests and affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audiences that matter to your business, or finding new audience pocket opportunities. Combined with the affinity graph analysis, it gives you the ability to tap into the ever-evolving culture \& trends; so that, you can bring effective personalisation and build more relevance in: \> Influencer and Sponsorship selection \> Content/creative development \> PR \& Comms strategy \> Media planning in the cookie-less world (e.g. contextual advertising strategy) Audiense is typically used hand-in-hand with other tools, given its data and insights are complementary, rather than overlapping, becoming the "bridge for intelligence" to stack sources of insights: - existing Social Listening - third-party audience Survey Platforms - 1st party data > > Verdict: Rated **4.2/5** by 9 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.2/5** | 9 Reviews | | Ease of Use | 4.3/5 | Based on overall reviews | | Customer Support | 3.9/5 | Based on overall reviews | | Value for Money | 4.0/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Audiense - **Location**: San Francisco, US ## Commercial Context - **Starting Price**: USD 79.00 - **Pricing model**: Other (Free version available) - **Target Audience**: 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English, Spanish - **Available Countries**: United States ## Features - API - Activity Dashboard - Activity Tracking - Ad hoc Reporting - Alerts/Notifications - Behavior Tracking - Benchmarking - Campaign Segmentation - Categorisation/Grouping - Charting - Competitor Monitoring - Customer Segmentation - Customisable Branding - Customizable Reports - Dashboard - Dashboard Creation - Data Import/Export - Data Source Connectors - Data Visualization - Demographic Data ## Integrations (2 total) - Buffer - Hootsuite ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base ## Category - [Social Media Monitoring Software](https://www.softwareadvice.com.au/directory/4221/social-media-monitoring/software) ## Related Categories - [Social Media Monitoring Software](https://www.softwareadvice.com.au/directory/4221/social-media-monitoring/software) - [Influencer Marketing Software](https://www.softwareadvice.com.au/directory/4292/influencer-marketing/software) - [Marketing Software](https://www.softwareadvice.com.au/directory/4630/marketing/software) - [Social Media Marketing Tools](https://www.softwareadvice.com.au/directory/3905/social-media-marketing/software) - [Marketing Analytics Software](https://www.softwareadvice.com.au/directory/1702/analytics-tools/software) ## Alternatives 1. [Brand24](https://www.softwareadvice.com.au/software/24347/brand24) — 4.7/5 (254 reviews) 2. [Quid](https://www.softwareadvice.com.au/software/22662/netbase) — 4.6/5 (43 reviews) 3. [monday.com](https://www.softwareadvice.com.au/software/131008/monday-com) — 4.6/5 (5726 reviews) 4. [Hootsuite](https://www.softwareadvice.com.au/software/137620/hootsuite) — 4.4/5 (3795 reviews) 5. [Sprout Social](https://www.softwareadvice.com.au/software/423495/sprout-social) — 4.4/5 (606 reviews) ## Reviews ### "Audiense Insights and Audiense Connect represent the best strengths of Audience connect" — 5.0/5 > **Mercedes** | *19 December 2019* | Events Services | Recommendation rating: 10.0/10 > > **Pros**: The possibility of knowing best time to tweet, and the users that are granted in real time, as well as other characteristics of these users to increase engagement > > **Cons**: Segmentation of reports. They must incorporate other KPIs. KPIs related to thematic and not with like or comments > > Audience connect represents the best platform to track the community on twitter, it helps to analyze the commitment in social networks. It has two strengths Audiense Insights and Audiense Connect. ----- ### "Social Media monitoring and marketing" — 5.0/5 > **Beaton** | *6 April 2022* | E-Learning | Recommendation rating: 5.0/10 > > **Pros**: It gives a one-stop dashboard for analytics and audience of Twitter accounts with a bonus of being able to follow or unfollow one's audience > > **Cons**: The platform is packed with lots of features but it is not intuitive to use and navigating the dashboard can be a bit tricky from moving between the home screen to finding the various metrics and options available ----- ### "A great Twitter listening tool - but limited features for lower tier users" — 4.0/5 > **Jamie** | *13 February 2018* | Information Technology & Services | Recommendation rating: 6.0/10 > > **Pros**: There are some brilliant social listening features that help you to understand what an audience is doing on Twitter. The advanced reporting (that costs extra per 'pack' of mentions/Tweets) is really useful for doing reports on events, hashtags or industry reports. You can monitor specific lists, including Twitter users, email lists (successfully matched to Twitter users) and more. And, you can create Twitter advertising lists from these internal lists. > > **Cons**: Their entry-level pricing is very reasonable but the features are limited and seemingly have become more limited over the years. Some key listening features, such as listening to keywords within Tweets is a premium feature - I've tried reaching out to them multiple times to find out how much this costs but have never heard back. It's a good tool to have and explore, but some key features are missing with the 'cheap' version and it's yet another tool to manage in my marketing stack but it can only do a fairly limited spectrum of tasks. ----- ### "Audiense is a powerful social media platform that helped us to better understand our audiences." — 4.0/5 > **Kushal** | *27 December 2022* | Education Management | Recommendation rating: 8.0/10 > > **Pros**: I love the social media monitoring and analytics that Audiense provides. It helps me keep track of my influencer marketing campaigns and identify new opportunities for growth. Additionally, the platform is extremely user-friendly and provides great insights into the social media landscape. It also provides valuable insights into my audience's demographics and interests, which helps me to create more targeted and effective content. > > **Cons**: The only thing I don't like about it is its price. $79.00 /month is too expensive for small businesses. Otherwise, The features are great to grow marketing. > > Overall, Audiense is one of the nice platforms to manage social media marketing. The platform's influencer management features make it easy to identify and connect with potential ambassadors for my brand. ----- ### "Audiense est le meilleur logiciel de gestion des réseaux sociaux" — 4.0/5 > **Laureine Claire** | *12 September 2023* | Farming | Recommendation rating: 9.0/10 > > **Pros**: C'est un logiciel qui facilite le suivi de l'engagement pourquoi mon équipe > > **Cons**: Le tableau de bord d'activité de Audiense n'est pas très efficace ----- Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.com.au/software/263705/socialbro?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/263705/socialbro) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data