--- description: Review of Supermetrics Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Supermetrics | Reviews, Pricing & Demos - SoftwareAdvice AU --- Breadcrumb: [Home](/) > [Dashboard Software](/directory/440/dashboard/software) > [Supermetrics](/software/263913/supermetrics) # Supermetrics Canonical: https://www.softwareadvice.com.au/software/263913/supermetrics Page: 1 / 6\ Next: [Next page](https://www.softwareadvice.com.au/software/263913/supermetrics?page=2) > Supermetrics is a reporting solution that helps small to large businesses to transfer marketing data on external reporting, analytics, storage and data visualization platforms, such as Google Sheets, Excel, DataStudio, BigQuery and Snowflake. Supermetrics lets team members set specific metrics and dimensions to source, extract and blend data from multiple marketing platforms, including HubSpot, Facebook Ads and Google Analytics. It allows employees to configure workflows to automatically update and refresh reports on a monthly, daily, weekly or hourly basis. Additionally, businesses utilizing Snowflake can manage, edit, customize and save extraction schemas for further use and modification. Supermetrics offers an application programming interface (API), which allows businesses to import marketing data into third-party solutions such as Tableau, Qlik and Power BI. It is available on monthly and annual subscriptions and support is extended via email, community forum, documentation, live chat and other measures. > > Verdict: Rated **4.4/5** by 109 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.4/5** | 109 Reviews | | Ease of Use | 4.1/5 | Based on overall reviews | | Customer Support | 3.8/5 | Based on overall reviews | | Value for Money | 3.8/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Supermetrics - **Location**: Helsinki, Finland ## Commercial Context - **Starting Price**: USD 29.00 - **Pricing model**: Flat Rate (Free Trial) - **Pricing Details**: In addition to our basic licensing tiers, we offer customized packages according to customer need. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop) - **Supported Languages**: English - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 208 more ## Features - API - Access Controls/Permissions - Activity Dashboard - Ad hoc Analysis - Ad hoc Query - Ad hoc Reporting - Alerts/Notifications - Auto Extraction - Automated Scheduling - Benchmarking - Campaign Analytics - Campaign Tracking - Charting - Client Management - Conversion Tracking - Customisable Dashboard - Customizable Fields - Customizable Reports - Customizable Templates - Dashboard ## Integrations (76 total) - AT Internet Web Analytics - ActiveCampaign - AdRoll - Adform Ad Server - Adjust - Adobe Analytics - Adtraction - Ahrefs - AppsFlyer - Awin - Bing Webmaster - Boost Engagement - Brevo - CallRail - Campaign Monitor by Marigold ... and 61 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - 24/7 (Live rep) - Chat ## Category - [Dashboard Software](https://www.softwareadvice.com.au/directory/440/dashboard/software) ## Related Categories - [Dashboard Software](https://www.softwareadvice.com.au/directory/440/dashboard/software) - [ETL Tools](https://www.softwareadvice.com.au/directory/1252/etl-software/software) - [Advertising Agency Software](https://www.softwareadvice.com.au/directory/4498/advertising-agency/software) - [Data Visualisation Tools](https://www.softwareadvice.com.au/directory/400/data-visualization/software) - [System and Data Integration Software](https://www.softwareadvice.com.au/directory/3304/data-integration-tools/software) ## Alternatives 1. [Google Analytics 360](https://www.softwareadvice.com.au/software/137155/google-analytics) — 4.7/5 (8089 reviews) 2. [Microsoft Power BI](https://www.softwareadvice.com.au/software/23530/microsoft-power-bi) — 4.6/5 (1870 reviews) 3. [Dataslayer](https://www.softwareadvice.com.au/software/201145/dataslayer) — 4.7/5 (88 reviews) 4. [Tableau](https://www.softwareadvice.com.au/software/1940/tableau) — 4.6/5 (2348 reviews) 5. [Quire](https://www.softwareadvice.com.au/software/437278/quire) — 4.8/5 (136 reviews) ## Reviews ### "Excellent Integration and data extraction" — 4.0/5 > **Marlyn** | *1 February 2023* | Computer Software | Recommendation rating: 9.0/10 > > **Pros**: It is a tool that saves time and takes advantage of the data from Facebook ads, Instagram, LinkedIn, Tik Tok among others, I like that it unifies the statistics from different platforms in one place, it is a useful tool if you work with Business Intelligence, all the information it extracts can be analyzed in data applications such as Tableau and Google data Studio. > > **Cons**: One negative point is that as it integrates with various platforms, it takes some time to update and process the data, another negative point is that it sometimes has errors when syncing with other platforms, such as Facebook and Google, it's something their developers need to work on. > > Its interface has what is necessary to reflect the data in a practical way, it saves a lot of time by not having to log in to each platform, I would recommend it for large companies that work with many platforms and need to process large amounts of data since it automates the reports and save time in the optimization of marketing campaigns. ----- ### "Supermetrics is a game changer for analytics" — 5.0/5 > **Chris** | *3 October 2025* | Sports | Recommendation rating: 10.0/10 > > **Pros**: It's a gamechanging tool to rapidly extract data from a range of sources including GA and socials. It connects to all of our key data sources and makes report generation easy. > > **Cons**: Not much. I've been using it for so long now there's not much not to like. If pushed it would be good if the GA4 connected handled sampling better but it's still very good. ----- ### "Very simple software, does what it says on the tin" — 5.0/5 > **Verified Reviewer** | *12 March 2019* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: Allows me to connect Facebook data to Google data studio at an affordable price > > **Cons**: Sometimes the connection fails and I have to reconnect which is annoying. I have to be logged into my email account as well, which can be annoying as it's not the same account that has the analytics, so I have to create and share reports across users. Would be nice if I could add more users to the supermetrics account. > > Using supermetrics plus Google data studio allows me to create reports for my clients at a cheaper cost then using a paid software ----- ### "The easiest solution to import digital advertising data in data visualization tools" — 5.0/5 > **Andrea** | *1 July 2022* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: Supermetrics is the go-to industry solution for extracting metrics and dimensions from online marketing platforms and pulling them into spreadsheets or data visualization platforms. We use it to connect data from Google, Meta, LinkedIn, Shopify and many other vendors to power Google Data Studio dashboards and to send data to Google Sheets in order to perform analyses and create reports. Supermetrics is simple, effective and reliable. > > **Cons**: The Data Studio connector can get slow when connected to multiple ad accounts at once. Supermetrics is also kind of expensive compared to some competitors, and doesn't offer bundles for professionals or agencies looking to connect a data source to multiple tools - for example, we use Google Data Studio to create dashboards and Google Sheets to analyze campaign results, and we need to buy two separate Supermetrics products to be able to do so. ----- ### "Lost without it\!" — 5.0/5 > **Leigh** | *17 May 2022* | Hospitality | Recommendation rating: 10.0/10 > > **Pros**: As a marketing analyst Supermetrics simplifies reporting and gives me abs my teams more time to analyze the data for key results and action items. > > **Cons**: Occasionally the connectors will time out or break. The Supermetrics support team is always available to help troubleshoot and remedy the issues. > > Supermetrics is one of the strongest players in the market and my recommended data connector. ----- Page: 1 / 6\ Next: [Next page](https://www.softwareadvice.com.au/software/263913/supermetrics?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/263913/supermetrics) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data