--- description: Review of Touchpoint MX Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Touchpoint MX | Reviews, Pricing & Demos - SoftwareAdvice AU --- Breadcrumb: [Home](/) > [CRM Software](/directory/4153/crm/software) > [Touchpoint MX](/software/267135/touchpoint-mx) # Touchpoint MX Canonical: https://www.softwareadvice.com.au/software/267135/touchpoint-mx > Touchpoint MX – a Kiwi-built marketing automation platform that unites email, SMS, surveys, and loyalty in one secure ISO 27001-certified solution with local NZ support. Touchpoint MX is a Kiwi-built marketing automation and email marketing platform designed for regulated industries in New Zealand and Australia, including banks, insurers, utilities, and enterprise brands. With ISO 27001-certified security, local NZ support, and a proven track record, Touchpoint MX helps marketing and CX leaders engage customers, grow loyalty, and deliver measurable business outcomes. At its core, Touchpoint MX unites five capabilities in one secure platform: Email Marketing, Marketing Automation, CRM Integration, Customer Engagement, and Customer Loyalty. This combination allows organisations to simplify their stack, reduce compliance risk, and run effective campaigns at scale. Email Marketing Touchpoint MX enables teams to create and send branded email and SMS campaigns quickly with drag-and-drop templates and reusable blocks. Dynamic fields and advanced segmentation ensure each message is relevant, while triggers like sign-ups, renewals, or abandoned journeys automate communication. Marketers can measure deliverability, clicks, conversions, and ROI, making Touchpoint MX one of the most comprehensive email marketing platforms in New Zealand. Marketing Automation With a visual journey builder, Touchpoint MX lets marketers design event-triggered flows across email, SMS, and surveys. Journeys can be personalised by behaviour, consent, or value, enabling targeted onboarding, nurturing, and retention campaigns. A/B testing, cohort reporting, and attribution make it easy to learn what works and optimise faster. CRM Integration Touchpoint MX connects seamlessly with your existing CRM, acting as the execution layer for campaigns. It uses CRM fields and events to trigger the right messages, while writing engagement data back into the CRM for sales and service teams. This ensures consent is centralised and compliant, and every marketing action is visible across the organisation. Customer Engagement By orchestrating communications across channels, Touchpoint MX helps brands keep customers informed and engaged. Lifecycle-based messages such as welcomes, activations, service updates, and win-backs can be automated. Embedded surveys capture real-time feedback, enabling teams to close the loop quickly. Dashboards show reach, response, and outcome metrics so CX leaders can prove impact. Customer Loyalty Touchpoint MX supports both points-based and tier-based loyalty programs. Marketers can issue vouchers or perks, trigger rewards based on spend or activity, and communicate value through email or SMS. Combined with engagement and feedback tools, these loyalty journeys build repeat behaviour and reduce churn. Why Touchpoint MX Unlike global platforms that lack local understanding, Touchpoint MX is purpose-built for New Zealand and Australian organisations that need secure data handling, ISO 27001 compliance, and a responsive local support team. Whether you are evaluating email marketing platforms in New Zealand, comparing marketing automation NZ options, or seeking to unify CRM, engagement, and loyalty in one tool, Touchpoint MX is designed to deliver. Book a 15-minute demo to see how Touchpoint MX can help your organisation engage customers, automate journeys, and drive measurable growth. > > Verdict: Rated **4.7/5** by 3 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 3 Reviews | | Ease of Use | 5.0/5 | Based on overall reviews | | Customer Support | 5.0/5 | Based on overall reviews | | Value for Money | 5.0/5 | Based on overall reviews | | Features | 5.0/5 | Based on overall reviews | | Recommendation percentage | 100% | (10/10 Likelihood to recommend) | ## About the vendor - **Company**: Touchpoint Group - **Founded**: 2001 ## Commercial Context - **Pricing model**: Usage Based (Free Trial) - **Pricing Details**: Customized packages \& solutions available to suit business needs. Pricing information is provided by Touchpoint Group. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Australia, New Zealand ## Features - A/B Testing - API - Activity Dashboard - Activity Tracking - CRM - Campaign Analytics - Campaign Management - Customer Database - Customisable Branding - Customisable CTAs - Customisable Forms - Data Import/Export - Data Security - Drip Campaigns - Dynamic Content - Email Marketing - Email Tracking - Engagement Tracking - Landing Pages/Web Forms - Lead Capture ## Support Options - Email/Help Desk - Knowledge Base - Phone Support - Chat ## Category - [CRM Software](https://www.softwareadvice.com.au/directory/4153/crm/software) ## Related Categories - [CRM Software](https://www.softwareadvice.com.au/directory/4153/crm/software) - [Marketing Automation Software](https://www.softwareadvice.com.au/directory/1686/automation/software) - [Customer Engagement Software](https://www.softwareadvice.com.au/directory/508/customer-engagement/software) - [Customer Loyalty Software](https://www.softwareadvice.com.au/directory/4383/customer-loyalty/software) - [Email Marketing Software](https://www.softwareadvice.com.au/directory/4697/email-marketing/software) ## Alternatives 1. [Systeme.io](https://www.softwareadvice.com.au/software/334889/systemeio) — 4.8/5 (2126 reviews) 2. [ActiveCampaign](https://www.softwareadvice.com.au/software/5398/activecampaign) — 4.6/5 (2561 reviews) 3. [Brevo](https://www.softwareadvice.com.au/software/18887/brevo) — 4.6/5 (3408 reviews) 4. [MailerLite](https://www.softwareadvice.com.au/software/100595/mailerlite) — 4.7/5 (2256 reviews) 5. [ContactPigeon](https://www.softwareadvice.com.au/software/449834/ContactPigeon) — 5.0/5 (283 reviews) ## Reviews ### "Great platform and extremely easy to use + Outstanding customer support - Highly Recommend it." — 5.0/5 > **Shehan** | *10 September 2018* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: The Touchpoint Group have been an absolute pleasure to work with. They have been open and honest and always think with a collaborative customer-centric focus in mind. It has been a pleasure working with Touchpoint Group to solve any issues with no runaround or hidden agenda's. For a full suite of digital marketing options and a responsive team, look no further than the Touchpoint Group. They are a true omnichannel platform that takes valuable customers on a segmented and personalised journey through email, SMS to mobile. They are also experts in Digital Survey's, Gamification, Employee promotions and Loyalty programs. It is fantastic to have a single view of the customer and their behaviours so we can market off the back of that so the message has true meaning. > > **Cons**: Nothing at this stage - Much of the feedback that has been provided have been implemented into the platform or included within the road map. > > As it is SaaS, the software is always ready for action. Simple and easy to use. Always in the forefront of collaborative customer engagement and team is always ready to help which is extremely important to us. ----- ### "Reliable and Innovative" — 5.0/5 > **Nicky** | *21 August 2025* | Consumer Electronics | Recommendation rating: 10.0/10 > > **Pros**: The team is super responsive (Thanks \[sensitive content hidden\]) and approachable - always quick to answer questions and work through resolving issues. They are great at breaking down complex marketing tech into a simplified, user friendly solution. The team is flexible and willing to tailor strategies to suit business needs whist always being professional and reliable - you can count on achieving results, everytime. > > **Cons**: Some of the tech and reporting dashboards can feel a little overwhelming at first (but in saying this, the team is great at walking you through it) and as with premium services there is investment required, but after working with them on a few different occasions the value delivered makes it worthwhile. > > Working with Touchpoint MX has been really positive. They bring both professionalism and a human touch, making the partnership feel collaborative rather than transactional. Their ability to simplify marketing technology while delivering strong results makes them a standout choice in the NZ market. I’d happily recommend them to other businesses looking for a reliable and innovative partner. ----- ### "Touchpoint MX" — 4.0/5 > **Mamady** | *19 September 2022* | Mining & Metals | Recommendation rating: 9.0/10 > > **Pros**: their ability to send multiple messages at once > > **Cons**: Sometimes emails take a long time to be delivered ## Links - [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/267135/touchpoint-mx) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data