WorkSpan

WorkSpan is the leading provider of cloud-based solutions for modern ecosystem business management. With the ever-evolving nature of partnerships, organizations require new tools to optimize their collaborative efforts in co-selling, co-innovating, co-marketing, and co-investing with partners. WorkSpan's platform offers five essential capabilities to securely connect ecosystem partners, processes, data, and insights. At its core, WorkSpan is a powerful cloud application that digitizes and connects the entire ecosystem, ensuring a shared system of record for partners, processes, and data. Built on top of the partner network layer, WorkSpan provides shared services based on best practices, supporting various partnering motions. These services act as valuable resources for partnering organizations, fostering efficient collaboration. WorkSpan is trusted by leading organizations like SAP, Wipro, Kyndryl, vmWare among others and by top hyper scalers AWS, Microsoft and Google. The WorkSpan Co-Sell App addresses the challenges of co-selling by offering a unified platform for co-sell planning, referral sharing, opportunity collaboration, and workflow management. Integration with leading CRMs like Salesforce enables seamless bi-directional referrals and opportunity sharing. Sales teams and partner sellers can collaborate effectively, maintaining a shared view of co-sell plans at different levels. WorkSpan is pre-integrated with major hyper scalers, expanding co-selling opportunities. With the WorkSpan Co-Market App, organizations can leverage co-marketing to expand their target market, enhance brand awareness, and deliver increased value to customers. WorkSpan enables collaborative planning and development of marketing campaigns, with real-time progress tracking. The platform facilitates the sharing of marketing activities and leads among partners, ensuring timely and equitable lead distribution. Streamlining CRM operations across the network maximizes the impact of joint campaigns. The WorkSpan Co-Innovate App facilitates the creation of joint solutions and sales plays with partners. This enables organizations to address high-value market segments, accelerate time-to-market, share development costs, and drive revenue growth. WorkSpan simplifies the complexities of bringing joint solutions to market by providing a centralized platform for proposal, packaging, and launch. Transparent and scalable business processes enable seamless collaboration among multiple partners and stakeholders. Effective management of funds, such as MDF, is vital for partnering organizations. WorkSpan's Co-Invest App streamlines the funds' lifecycle, enabling seamless orchestration and sharing between partners. The platform simplifies fund utilization and reimbursement processes, maximizing the efficiency and returns on MDF investments. In summary, WorkSpan revolutionizes ecosystem partnerships with its comprehensive platform. By providing a shared system of record, streamlining collaboration, and maximizing the impact of co-selling, co-innovating, co-marketing, and co-investing efforts, WorkSpan empowers organizations to thrive in today's dynamic business landscape Top benefits include Increased Revenue Growth Increased Win Rate Increased Productivity 20x Return on Investments 6x Faster time to market 3x Account/Market Expansion Automated Co-selling