---
description: Review of Optimove Software: system overview, features, price and cost information. Get free demos and compare to similar programs.
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title: Optimove | Reviews, Pricing & Demos - SoftwareAdvice AU
---

Breadcrumb: [Home](/) > [Campaign Management Software](/directory/2878/campaign-management/software) > [Optimove](/software/283764/optimove)

# Optimove

Canonical: https://www.softwareadvice.com.au/software/283764/optimove

> Optimove is a customer-led marketing platform that helps companies get closer to their customers and learn about them. Optimove enables businesses of all sizes to enhance their customer experience using AI, digital channels, and personalized cross channel campaigns. You can use it to learn about your customers in real time, create actionable audience segments, and personalize all of your communications on any device, at any time.
> 
> Verdict: Rated **4.3/5** by 3 users. Top-rated for **Likelihood to recommend**.

-----

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.3/5** | 3 Reviews |
| Ease of Use | 4.3/5 | Based on overall reviews |
| Customer Support | 4.5/5 | Based on overall reviews |
| Value for Money | 5.0/5 | Based on overall reviews |
| Features | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Optimove
- **Founded**: 2009

## Commercial Context

- **Starting Price**: USD 4,000.00
- **Pricing model**: Per User
- **Target Audience**: 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Israel

## Features

- AI/Machine Learning
- Behavioral Analytics
- CRM
- Campaign Management
- Channel Management
- Churn Management
- Communication Management
- Contact Database
- Customer Data Management
- Customer Profiles
- Customer Segmentation
- Data Integration
- Email Marketing
- Event Triggered Actions
- For Marketing and Advertising
- GDPR Compliance
- Gamification
- Marketing Management
- Messaging
- Multi-Campaign

## Support Options

- 24/7 (Live rep)

## Category

- [Campaign Management Software](https://www.softwareadvice.com.au/directory/2878/campaign-management/software)

## Related Categories

- [Campaign Management Software](https://www.softwareadvice.com.au/directory/2878/campaign-management/software)
- [Customer Engagement Software](https://www.softwareadvice.com.au/directory/508/customer-engagement/software)
- [Customer Data Platform Software](https://www.softwareadvice.com.au/directory/4718/customer-data-platform/software)
- [MLM Software](https://www.softwareadvice.com.au/directory/4587/mlm/software)
- [Customer Retention Software](https://www.softwareadvice.com.au/directory/4619/customer-retention/software)

## Alternatives

1. [WebEngage](https://www.softwareadvice.com.au/software/161494/webengage) — 4.5/5 (32 reviews)
2. [Salesforce Marketing Cloud](https://www.softwareadvice.com.au/software/22998/salesforce-socialcrm) — 4.2/5 (526 reviews)
3. [Jobin.cloud](https://www.softwareadvice.com.au/software/334117/jobin-cloud) — 4.7/5 (172 reviews)
4. [Bloomreach](https://www.softwareadvice.com.au/software/212011/bloomreach-experience-manager) — 4.8/5 (56 reviews)
5. [Ortto](https://www.softwareadvice.com.au/software/83115/autopilot) — 4.6/5 (112 reviews)

## Reviews

### "Really good for conversions" — 4.0/5

> **Verified Reviewer** | *26 November 2019* | Insurance | Recommendation rating: 9.0/10
> 
> **Pros**: The activity triggers are a really great feature. A great marketing tool for sending out personalised offers.
> 
> **Cons**: Some of the processes could be made simpler. The interface is also quite clunky which is a real shame.
> 
> Overall pretty decent. Worth investing the time into it.

-----

### "Personalized Offers = Greater Conversions" — 5.0/5

> **Bryson** | *26 March 2018* | Consumer Electronics | Recommendation rating: 8.0/10
> 
> **Pros**: With this software, it is possible to fine tune what is necessary to see more outcomes with leads. While the business might have a pool of good leads, this platform helps increase revenue with truly making offers that customers are looking for. Finding the right offer is tough and is time-consuming, but this tool has been extremely helpful in focusing specifically on converting. This takes the headaches out of finding the right formula to make leads happy.
> 
> **Cons**: I like the setup for seeing the progress of channels, but maybe exporting data could be a little more automated/streamlined.
> 
> You get more from your existing customers than you ever thought was possible. This platform helps you further understand your customers and helps create efficiencies where necessary as they move through the funnel. Things like activity triggers are very helpful when you are setting up more leads.

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### "Optimove campaign management" — 4.0/5

> **Niv** | *20 November 2021* | Gambling & Casinos | Recommendation rating: 8.0/10
> 
> **Pros**: Optimove platform is easy to use, high quality Recommendation Engine and great Predictive Modeling.
> 
> **Cons**: Make the reporting / exporting data more simpler.
> 
> Optimove provide a good platform for managing your overall campaigns, analyze and understand your customers. Great support team to help you whenever you need.

## Links

- [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/283764/optimove)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/customer-data-platform/optimove-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/283764/optimove> |
| en-GB | <https://www.softwareadvice.co.uk/software/283764/optimove> |
| en-IE | <https://www.softwareadvice.ie/software/283764/optimove> |
| en-NZ | <https://www.softwareadvice.co.nz/software/283764/optimove> |

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